660 resultados para Advertisement
Infância na publicidade: um estudo sobre o trabalho de crianças na publicidade na cidade de Natal-RN
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In Brazilian scene the child labor is a serious and relevant theme regarding issues that involve infancy, arousing the interest and concerning of public and private institutions, and organized civil society. Thus, the child labor is forbidden by the law, considered that the child worker have a distinguished life experience, especially because it is demanded them the early mature of some skill, generating implications on their physical, emotional, cognitive, social and psychological development. Observing those issues, we proposed think the child labor, over and above those considered the worst forms of one and more found in literature, what lead us to think the child labor in the advertising. In that way, this research aimed to investigate the insertion and development conditions of children who work in advertisements, and the possible effects on their lives in the face of that insertion. Participated of this study: three advertising agencies, six video producers companies, one child model s agent and five children with their respective families. Those children were four boys and two girls, with ages between seven and eleven years old, which one that have accomplished four or more advertisements, in Natal city, Rio Grande do Norte. Based on social-historical perspective, we used the semi-structured interview as methodological instrument, which underlays the comprehension of the data obtained in field research processes. This study revealed that when children are inserted in the advertising activities they are submitted to irregular and adverse work situations, what occurs in others productive activities mentioned in the literature. The data still exposed that the family is the main responsible to the children insertion in the advertisement work; moreover, there is an ambiguousness of wishes in relation of that activity. On the other hand, we realized that the legal content concerning to the child labor forbidding, carries contradictory aspects in face of the ECA s 149 article, that one, under some conditions, allows that a child take part in the activities of advertising context. This highlights the necessity of a rigorous evaluation of the children insertion in the advertising, in order to ensure the whole children and adolescents protection. This study put in evidence the complexity that involves the child labor in this context, mainly, due to the exposition and manipulation of the childish image on the media. Besides, we understand that the discussion on this subject should be stimulated and, therefore, enlarged this on over and above those considered the worst forms of child labor
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It is undeniable that all the extraordinary technological advances in contemporary society have increased the severe patients expectation and quality of life, especially cancer patients. On the other hand, it is easily verifiable by many researches that it was not possible to advance in the same proportion in caring for the human experience of death. Much is said about the anguish of a man facing death, of cancer patients in terminal stage, about their families, and very little about the feelings, anxieties and ways of coping with the medical professional who deals with this situation, specifically the clinical oncologist. Little is known about the experience of the doctor who has learned to take death as an enemy to be defeated, and increasingly is compelled to live at length with his advertisement. However, we started to watch in recent years a growing interest of researchers in this issue. This study seeks to add to this interest in order to understand the experience of clinical oncologists that accompany dying patients, the meanings they attach to death, ways of coping and the implications for providing care. This is a qualitative study in which was used as a tool for data collection an in-depth interview with the projective using script and scenes. Gadameriana Hermeneutics was used for analysis and interpretation of narratives. The subjects were 10 clinical oncologists who work at two institutions from cancer treatments in the state of Rio Grande do Norte, chosen from a variation in the time working in the specialty (minimum of one year, even old ones). However, you can bring some initial results for the dialogue. It was found that the death is still a topic that causes many difficulties in the daily lives of these professionals, the choice for oncology involves dealing with death without preparation in medical education; being close to the patient in the final moment, supporting the family, coping with own pain of loss and the inability to heal. These are central elements of the narratives. We also have investment in medical training and continuing education in setting up a demand that permeates the discourse of participants. Being able to listen to the subjective world of clinical oncologists will support the work not only for them as other professionals who deal with patients with advanced cancer, providing evidence to understand to what extent the meanings attributed to its know-how before patients on the verge of death interfere with the production of care and allow identify coping strategies in everyday life of these professionals that hinder or facilitate coping with death, promote or preclude the care with others and with themselves. It is hoped that research can contribute to the field of knowledge about the know-how in clinical oncology and their terminal-care-death oncologist-patient relationships, bringing runways capable of promoting a better quality of care in the production of all involved in this process: professionals, patients and families
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We describe adult morphology, advertisement call and some natural history traits of a new species of toad from the Pantanal, western Brazil. Rhinella paraguayensis sp. nov. belongs to the Rhinella margaritifera group, and is characterized by medium size, snout rounded in dorsal view, with a vertical apical ridge, supraorbital crests weakly developed, parietal crest not well developed, postorbital crest prominent, presence of a dorsolateral line of tubercles, tympanum evident, bony protrusions at angle of jaws, absence of vertebral apophyses and of projections on upper eyelids, and parotoid glands small. The new species is distinguished from other species of the group by geographic distribution and by the use of floating mats of vegetation as reproductive site.
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We describe a new species of Hylodes from Parque Estadual do Ibitipoca, Conceicao do Ibitipoca, Municipality of Lima Duarte, State of Minas Gerais, southeastern Brazil. The new species is a member of the Hylodes lateristrigatus group, and it is characterized by small size, snout rounded in dorsal view and protruding in lateral view, presence of vocal slits and sacs, upper surface of finger discs without well developed scutes, dorsum light brown to gray with dark blotches, and details of the advertisement call. Descriptions of the tadpole, vocalizations, and information on natural history are provided. The tadpole has a ventral depression anterior to the coiled intestine, as in other species of the genus. Hylodes meridionalis (Mertens), previously considered a member of the H. nasus species group, is transferred to the H. lateristrigatus species group.
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Cytogenetic analyses were done on specimens of Hyla marginata and on three populations of H. semiguttata differing in morphology and in the physical parameters of their advertisement call, as well as in individuals of Hyla sp. (aff. semiguttata). All specimens had 2n = 24 chromosomes with a morphology very similar to that of other 24-chromosome Hyla species. Hyla semiguttata and H. marginata showed the same C-banding pattern but were distinguished by the location of the NOR on pair 1 in H. semiguttata (in the three populations) and Hyla sp. (aff. semiguttata), and on pair 10 in H. marginata. The H. semiguttata populations did not differ cytogenetically, despite variations in their morphology and advertisement calls. Similarly, H. semiguttata and H. p. joaquini studied previously had identical C-banding patterns and NOR locations, suggesting that they are very closely related.
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We describe a new species of Cycloramphus of the eleutherodactylus group from the Ilha dos Alcatrazes, southeastern Brazil, with descriptions of advertisement and territorial calls and notes on natural history. Additionally, we describe the advertisement and territorial calls of C. eleutherodactylus. The new species is diagnosed by the following set of characters: snout truncate in lateral and dorsal views; head wider than long; eyes protruding; tibia shorter than thigh; and distinct advertisement call. The new species is known from a single population on the Ilha dos Alcatrazes, a 149 ha island about 35 kin off São Paulo State coast where these frogs are scattered in a small valley. The very restricted range of the new species of Cycloramphus and the declining quality of its habitat qualify this frog as critically endangered.
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A new species of leptodactylid frog is described from Parque das Mangabeiras, in Belo Horizonte, Minas Gerais, south-eastern Brazil. The new species is a member of the Hylodes lateristrigatus group, and is characterized by medium size, snout rounded in dorsal view and protruding in lateral view, presence of vocal slits and sacs, upper surface of finger and toe discs with well-developed scutes, a weakly developed stripe on the upper lip, dorsum, arm, leg, and foot dark brown with small irregular brown and black dots, and absence of red and yellow spots in live specimens. The descriptions of the tadpoles and vocalizations, and information on natural history are provided. Hylodes perplicatus (Miranda-Ribeiro), previously considered a member of the H. nasus species group, is transferred to the H. lateristrigatus species group.
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The advertisement calls of Leptodactylus geminus, Leptodactylus gracilis, Leptodactylus plaumanni, and Leptodactylus fuscus are analyzed and compared with published reports. Based on calling data and examination of type material, Leptodactylus geminus is synonymized with L, plaumanni. To differentiate between the sibling species L. gracilis and L. plaumanni, fieldwork is needed, including recording of advertisement calls. Reliable identification of red specimens is not possible based on morphology and coloration alone.
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Social behavior of Hypsiboas albomarginatus was studied in the Atlantic rain forest, Municipality of Ubatuba, in the north coast of the State of São Paulo, southeastern Brazil. Vocalizations of H. albomarginatus are described, including contexts in which they were emitted and temporal and spectral parameters differentiating advertisement from aggressive calls. Dominant call frequency was inversely correlated with male length and body mass but not with environmental temperature. Number of pulses per note was not correlated with any variable, and advertisement call amplitude was influenced by temperature and time. During chorus aggregation, males interacted acoustically by emitting advertisement calls in antiphony, or by emitting aggressive calls. Some disputes among males culminated in physical combat; males performed kicks and slaps on rivals' heads, in an apparent attempt to dislodge rivals from perches. Visual signals were also displayed during conflicts between males, contributing to an escalation of aggressive behavior. Visual signals were not recorded during courtship between males and females but may help in the accurate localization of the signaling male during aggressive interactions.
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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A new species of Pseudopaludicola is described from the state of Mato Grosso, western Brazil. The new species inhabits the transition zone between Brazilian Cerrado and Amazon rainforest in northern Mato Grosso, and is characterized by its medium size (snout-vent length 12-17 mm), lack of T-shaped terminal phalanges, toe tips not expanded laterally, presence of two antebrachial tubercles, and smooth upper eyelids. The advertisement call of the new species consists of a series composed of 11-74 non-pulsed notes. Mean dominant frequency is 3938 Hz. Each note presents a slight ascendant frequency modulation in its first half, and another ascendant modulation in its last half. We also present new data on the distribution and conservation status of Pseudopaludicola canga.
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Leptodactylus mystaceus, uma espécie com ampla distribuição geográfica pela América do Sul, é diagnosticada com base em exemplares do Estado de São Paulo, seu limite meridional de distribuição geográfica. Apresentamos aqui o primeiro registro da espécie para o Sudeste do Brasil, ampliando sua distribuição conhecida em cerca de 1.300 km ao sudeste. Também incluímos a descrição da vocalização de anúncio, informações sobre história natural, fotografia em vida e desenhos de caracteres morfológicos que auxiliam na identificação desta espécie.
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O sítio de vocalização e os parâmetros acústicos do canto de anúncio foram determinados para 18 espécies de anuros em seis corpos d'água na região noroeste paulista. A freqüência dominante do canto de anúncio foi positivamente correlacionada com o CRC das espécies: as espécies pequenas vocalizaram em uma freqüência mais alta e as maiores vocalizaram em uma freqüência mais baixa. A similaridade nos parâmetros espectrais e temporais do canto de anúncio foi alta entre 94% das espécies registradas. A similaridade no uso do sítio de vocalização foi baixa, apenas 22% das espécies apresentaram alta sobreposição, apesar de cerca de metade das espécies terem sido generalistas no uso de sítio de vocalização. Analisando conjuntamente a similaridade no uso de sítio de vocalização, no hábitat e nos parâmetros do canto de anúncio, a proporção de espécies com alta sobreposição diminui de 94% para 11%, correspondente à sobreposição entre um único par de espécies: Dendropsophus elianeae e D. minutus. Espécies com sobreposição no sítio de vocalização apresentaram segregação nos parâmetros acústicos e, espécies com sobreposição nos parâmetros acústicos tenderam a partilhar sítio de vocalização. Esse resultado sugere a ocorrência de complementaridade de nicho, pois as espécies que ocuparam uma posição similar em uma dimensão tenderam a diferir em outra dimensão. A homogeneidade estrutural dos corpos d'água, a severidade climática da região e o elevado grau de conversão do ambiente natural em áreas de cultivo limitam a abundância das populações e a riqueza de espécies. A baixa sobreposição no sítio de vocalização está, provavelmente, associada a insaturação das comunidades amostradas.