Marketing Social Change: A Comparative Historical and Methodological Analysis of Anti-Smoking Endeavors

Even though assessing social marketing endeavors proves to be challenging, evaluators can learn from previous campaigns and identify which facets of social marketing events, programs and campaigns need to be improved. Additionally, by analyzing social movements and evaluating how they connect to social marketing, we can gain a clearer view on ways to ameliorate the field of social marketing. As social marketing becomes increasingly sophisticated and similar to commercial marketing, there is hope that social marketing can yield higher rates of success in the future. Friend and Levy (2002) claimed that it was nearly impossible to compare social marketing endeavors using quantitative criteria and advocate the use of qualitative methods. However, if social marketing scholars developed a more systematic paradigm to assess events, programs and campaigns employing a combination of both quantitative and qualitative methods, then it would be easier to establish which social marketing efforts generated more success than others. When there are too many confounding variables, conclusions cannot always be drawn and evaluations may not be viewed as legitimate. As a result, critics become skeptical of social marketing’s value and both the importance and credibility of social marketing decline. With the establishment of proper criteria and evaluation methods, social marketing can progress and initiate more social change.

Building research capacity in General Practice : Incorporating research as a component of GP vocational training

Aims & rationale/Objectives : Australian research shows that most GP registrar supervisors lack confidence to support registrar research projects and themselves have little or no research experience. Assisting registrars to develop critical thinking skills and an understanding of research methods sufficient to enable active use of these tools in general practice is one of the curriculum statements in the RACGP Training Program Curriculum. A University Department of Rural Health (UDRH) and a General Practice Education and Training (GPET) organisation formed a partnership to: Engage basic term registrars in group research and concurrent research skills training program; Improve research skills, confidence, and knowledge; and Contribute research findings relevant to general practice.

Methods : Registrars' initial research knowledge and confidence was measured by a questionnaire. In addition to a final focus group, feedback via evaluation forms was sought from the 11 registrars and two GPET supervisors at the conclusion of each research training session.

Principal findings : Approaches

Implications : Research skills development training and involvement in research can be successfully integrated into a GP vocational training program.

Advances in self-engagement research method : the case of disadvantaged female migrant entrepreneurs in Auckland, New Zealand

The “self-engagement research method” is a set of research procedures, which aims to search latent (hidden) attitudes within a given group of individuals, such as disadvantaged women. This method also examines the research participants practises through an intensive involvement in the process of research. Research on self-regulation has also tended to emphasize having personal control over an event as the primary determinant of whether individuals can effectively monitor and alter their behaviour to attain a desired end state (W. Britt, 1999, 699).

The “self-engagement procedure” originated from fieldwork of social research, especially from the present author’s experiences as a researcher and practitioner on women’s empowerment under the micro-finance programme in Women’s Empowerment Foundation, Auckland and in Grameen Bank Micro-finance programme (Nobel prize winner Professor Mohammed Yunus on poverty reduction through micro-finance).

This technique is based on the oft-cited phenomenon of discrepancies between what research Participants say what they often believe (http://en.wikipedia.org/wiki/Participant_observation). This follows on Gabriel (1991:123-126) namely that participant observation is a useful technique for gaining insight into facts and is also useful for the rural poor or marginal groups, who are unable to communicate their problems. The problem is that since the 1980s, some anthropologists and the social scientists have questioned the degree to which participant observation can give truthful insight into the minds of other people (Geertz, Clifford,1984 & Rosaldo, Renato, 1986).

This paper discusses the difficulties found in using participant observation to discover discrepancies between what participants say and what they really believe. It also discusses self-engagement research procedures which the author has developed through the long-term research experiences with disadvantaged groups of women in Auckland. These procedures discover the discrepancies between what participants say and what is in their mind.

These self-engagement procedures were used from the beginning of the fieldwork to locate research areas and get access to the study settings. It was found there are gaps in this method. For example, there are no systematic processes in which researchers can gain access into the community or be welcomed by research participants. It was also difficult to discover the insight into the facts that cause disempowerment and how micro-finance impacts everyday life on research participants. McCracken (1988 cited in Mertens, 1998:321) argued that researchers collect data directly through observation, but it is not possible to imitate, repeat involvement in the experiences of research participants.

This research draws on and extends the long traditional of participant observation in social research. In field research practises, participant observation was used in different ways for gaining insight into different aspects. A good example is the use and mis-use of the “field journal” in this type of research. The journal typically explained and analysed experiences and understanding of participant observation, in-depth interviews and group discussions on the impact of micro-finance on women’s lives. However, researchers later realised that there were gaps in collected knowledge that needed to be filled. This led to “self-engagement procedures” which developed greater confidence that collected data could truly give insight into patterns of behaviour.

This paper addresses sensitive issues of women’s empowerment under the micro finance programmes and makes a contribution to the literature. The “self-engagement method” detects the “silent facts” of women’s lives. In research conducted amongst disadvantaged women in Auckland, New Zealand and Grameen Bank micro-finance programme in Bangladesh. The method of self-engagement led to better data when participants (both research and subjects) clearly perceived the purpose of the research, when participants have control over providing personal information, and when subjects can build trust with researchers. One overall lesson of this research is that research data and findings are more generalisaable and valid when the participants in the research process understand the relevancy to his/her disadvantaged position and the causes of this, and when participants perceive that it is an opportunity to voice his/her disadvantages and causes.

The “self-engagement research method” involves a variety of behavioural activities. This paper also attempts to discuss in detail, these activities. This paper attempts to discuss the process of the “self-engagement method” in a systematic way. This has been addressed in the research process, in which research participants and researchers become self-engaged to detect the reality of the impact of micro finance to empower the disadvantaged. The stages of self-engagement procedures were developed and followed throughout field research into entrepreneurial behaviour of disadvantaged women in Auckland.

Research on self-regulation has also tended to emphasize having personal control over an event as the primary determinant of whether individuals can effectively monitor and alter their behaviour to attain a desired end state (W. Britt, 1999, 699).

A suitable research method could identify the empowerment/disempowerment of a disadvantaged group of individuals. The self-engagement procedures create a process, in which research participants and researchers become ‘self-engaged’ and gain insight into facts.

Insider research, the process and practice : issues arising from professionals conducting research within their own working environments

This thesis explores the chaotic, dynamic, ambiguous, complex and confusing world of the insider researcher. The proliferating species of insider researcher is common in public sector organisations and is particularly prevalent among post-graduate students who have combined study with work. Insider researchers range from the in-house researcher employed to conduct research to those who are conducting research in addition to their normal duties. This thesis, through five illustrative case-studies, discusses, reflects upon, explains, and clarifies the possibilities, limitations and the issues arising from a consideration of the practice of professionals conducting research in the large government education system in Victoria. The central focus of this thesis, that of exploring issues arising from professionals conducting research in their own working environments, has an importance that hitherto has had little direct recognition in the qualitative education research literature. And yet the practice of insider research is common and has a potentially large impact on the nature of the decision making process in public sector organisations. This relative invisibility in the social research literature of a discussion of issues relating to insider research demands to be made more visible. It is both useful and necessary to explore the particular possibilities, conditions and challenges of insiders conducting research in public organisations as the practice of insider research contines to grow. This thesis adds to the literature by locating insider research in a discussion of the wider soial context of ideology, culture, relationships, politics, language and meaning, and the decision-making process.

Conducting field research in a primary school setting : methodological considerations for maximizing response rates, data quality and quantity

Background: Schools are an ideal setting in which to involve children in research. Yet for investigators wishing to work in these settings, there are few method papers providing insights into working efficiently in this setting.

Objective: The aim of this paper is to describe the five strategies used to increase response rates, data quality and quantity in the TRansport Environment and Kids (TREK) project.

Setting: The TREK project examined the association between neighbourhood urban design and active transport in Grade 5–7 school children (n = 1480) attending 25 primary schools in metropolitan Perth, Western Australia during 2007.

Method: Children completed several survey components during school time (i.e. questionnaire, mapping activity, travel diary and anthropometric measurements) and at home (i.e. pedometer study, parent questionnaire).

Results: Overall, 69.4% of schools and 56.6% of children agreed to participate in the study and, of these, 89.9% returned a completed travel diary, 97.8% returned their pedometer and 88.8% of parents returned their questionnaire. These return rates are superior to similar studies. Five strategies appeared important: (1) building positive relationships with key school personnel; (2) child-centred approaches to survey development; (3) comprehensive classroom management techniques to standardize and optimize group sessions; (4) extensive follow-up procedures for collecting survey items; and (5) a specially designed data management/monitoring system.

Conclusion: Sharing methodological approaches for obtaining high-quality data will ensure research opportunities within schools are maximized. These methodological issues have implications for planning, budgeting and implementing future research.

Social media in the classroom : a simple yet complex hybrid environment for students

This article reports on part of the author’s PhD action research study. It examines the complexity of features that social media and Web 2.0 offer when combined with face-to-face teaching and learning. Action research was used to help redesign the learning programs of thirteen Middle Years classes over an eighteen month period. These learning programs took advantage of the unique communicative methods offered by social media and provided spaces such as blogs, groups and discussion forums. Students developed their own identity when working online, made online friends, left comments for peers and uploaded content which included publishing, peer reviewing and self assessment. The research highlighted the simplicity in the creation and exchange of user-generated content and interaction while identifying a complex depth behind such interaction. Designing learning programs using social media enabled the students to be active and valued participants in the learning process and a ‘hybrid’ learning environment

Networking: the "making of" social networks. A closer look at the process and antecedents of some resourcing-oriented behaviors in organizations.

Social networks are one of the “hot” themes in people’s life and contemporary social research. Considering our “embeddedness” in a thick web of social relations is a study perspective that could unveil a number of explanations of how people may manage their personal and social resources. Looking at people’s behaviors of building and managing their social networks, seems to be an effective way to find some possible rationalization about how to help people getting the best from their resources . The main aim of this dissertation is to give a closer look at the role of networking behaviors. Antecedents, motivations, different steps and measures about networking behaviors and outcomes are analyzed and discussed. Results seem to confirm, in a different setting and time perspective, that networking behaviors include different types and goals that change over time. Effects of networking behaviors seem to find empirical confirmation through social network analysis methods. Both personality and situational self-efficacy seem to predict networking behaviors. Different types of motivational drivers seem to be related to diverse networking behaviors.

Social Representations of Politics

Cezary Trutkowski (Poland). Social representations of Politics. Mr. Trutkowski is an assistant in the Institute for Social Research of the University of Warsaw and worked on this research from August 1997 to July 1999. Research into social representations requires the use of various methods to show the phenomenon from different angles. In contrast with the contemporary trend towards the measurement of attitudes in opinion surveys, Trutkowski examined social representations of politics in order to study the problem of political participation. He thus aimed to study a problem which he sees as social in nature from a really sociological perspective. His research revealed a very distinctive difference between the social representations of politics shared by politicians and by the general public. The former consider politics in general as struggle for power which can be used to pursue their own vision of social order. They perceive political activity as a kind of homage to be paid to the greater idea that they pursue. At the same time, politicians admitted that politics is very often treated by political actors as a means of gaining personal profit, becoming purely a fight for the power to rule. According to voters, politicians should be treated as employees on a contract, the duration of which depends on their performance. Politics is therefore not a homage to an idea but a service to citizens. They did however admit that this is wishful thinking in Poland today. A content analysis of electoral campaigns confirmed the dark side of the representation of politics: politicians spend the campaign making promises and presenting visions on television, and quarrelling and fighting in everyday activities that were reported by the press. Trutkowski sees his research as a contribution to the foundations of a new approach to studying mass phenomena. By reviving some forgotten ideas of Durkheim and the Chicago School and incorporating the theory of social representations with a new methodological programme, he believes that it is possible to build a more social social psychology and sociology.

A Neural Trait Approach to Exploring Individual Differences in Social Preferences

Research demonstrates that social preferences are characterized by significant individual differences. An important question, often overlooked, is from where do these individual differences originate? And what are the processes that underlie such differences? In this paper, we outline the neural trait approach to uncovering sources of individual differences in social preferences, particularly as evidenced in economic games. We focus on two primary methods—resting-state electroencephalography and structural magnetic resonance imaging—used by researchers to quantify task-independent, brain-based characteristics that are stable over time. We review research that has employed these methods to investigate social preferences with an emphasis on a key psychological process in social decision-making; namely, self-control. We then highlight future opportunities for the neural trait approach in cutting-edge decision-making research. Finally, we explore the debate about self-control in social decision-making and the potential role neural trait research could play in this issue.

Na 1 Nachlass Max Horkheimer, 661 - Berichte über die Arbeit des Instituts für Sozialforschung, "Research-Project on Anti-Semitism" u.a. (p. IX 78-IX 92.1a)

"Institut für Sozialforschung: Research Projects", Tabellarische Zusammenstellung (Juni 1953), Typoskript, 2 Blatt; "Institut für Sozialforschung an der Johann Wolfgang Goethe-Universität Frankfurt, Germany: Memorandum" (1953), a) Typoskript, 12 Blatt, b) Typoskript, 13 Blatt; "Projects of the Institute for Social Research" (1.7.1954), Typoskript, 5 Blatt; "Institut für Soziaforschung: Mitteilungen an die Presse" (November 1955), als Typoskript vervielfältigt, 6 Blatt; Clark: "Institut für Sozialforschung an der Johann Wolfgang Goethe-Universität in Frankfurt am Main" (etwa 1955), Typoskript, englisch, mit handschriftlichen Korrekturen, unter anderem von Max Horkheimer, 2 Blatt; "Institut für Sozialforschung" (6.3.1958), a) als Typoskript vervielfältigt, 10 Blatt, b) Typoskript, 22 Blatt, c) Kurzfassung, Typoskript, 3 Blatt, d) Teilstück, Typoskript, 1 Blatt, e) Sonderdruck, 15 Seiten; Abgeschlossene und laufende Arbeiten des Instituts. Tabellarische Zusammenstellung (1958?), Typoskript, 1 Blatt; "Laufende Studien" Tabellarische Aufstellung (25.5.1961), Typoskript, 1 Blatt; Friedrich Pollock (?): Anmerkungen zu Paul Klukes Darstellung des Instituts für Sozialforschung in dessen "Geschichte der Frankfurter Universität" (8.9.1969), Typoskript mit handschriftlichen Korrekturen, 4 Blatt; Theodor W. Adorno: Über die Arbeiten des Instituts für Sozialforschung (Datierung unklar, etwa 1941-45), Teilstück eines Entwurfs, Typoskript mit eigenhändiger Korrektur, 2 Blatt; Über die wesentliche Aufgabe des Instituts: Vereinigung geisteswissenschaftlicher und empirischer Methoden (Datierung unklar), Typoskript, 1 Blatt; "Forschungsprojekte des Instituts" (Datierung unklar, etwa 1950), Typoskript mit handschriftlichen Ergänzungen von Friedrich Pollock, 5 Blatt; "Vorträge im Institut für Sozialforschung. Einladungen und tabellarische Aufstellungen" (1953 u.a.), 5 Blatt; "Vorlesungen und Übungen im Institut für Sozialforschung, Ankündigungen aus den Jahren 1952-64, 9 Blatt; "International Institute of Social Research: Research-Project on Anti-Semitism" (1939-42) (veröffentlicht in Studies in Philosophy and Social Science Bd. IX, 1941, S. 124-143): 1. "Research Project on Anti-Semitism", a) Typoskript, 45 Blatt;

Na 1 Nachlass Max Horkheimer, 662 - "Research Project on Anti-Semitism" (p. IX 92.1b-IX 92.1d)

"International Institute of Social Research: Research-Project on Anti-Semitism" (1939-42) (veröffentlicht in Studies in Philosophy and Social Science Bd. IX, 1941, S. 124-143): 1. "Research Project on Anti-Semitism", b) Typoskript, 38 Blatt, c) Typoskript, 38 Blatt, d) Typoskript mit eigenhändigen und handschriftlichen Korrekturen, 46 Blatt;

Na 1 Nachlass Max Horkheimer, 663 - "Research-Project on Anti-Semitism" (p. IX 92.1e-IX 92.7)

International Institute of Social Research: Research-Project on Anti-Semitism" (1939-42) (veröffentlicht in Studies in Philosophy and Social Science Bd. IX, 1941, S. 124-143):; 1. e) Typoskript, 46 Blatt, f) Teilstück, Typoskript, 1 Blatt, g) deutsche Fassung, Typoskript, 43 Blatt; 2. Entwurf, deutsch, Typoskript mit eigenhändigen Korrekturen, 6 Blatt; 3. Über das Forschungsprojekt zum Antisemitismus, Typoskript, deutsch, 1 Seite fehlt, 38 Blatt; 4. Zitate aus Werken Friedrich Nietzsches über Jude, Antisemitismus, Rasse, Heinrich Heine, Typoskript, 18 Blatt; 5. Stichwortverzeichnis zu 4., handschriftliche Notizen, 10 Blatt; 6. Über Nietzsche, eigenhändige und handschriftliche Notizen zu 4., 3 Blatt; 7. "Supplementary Statement Dec. 1942", enthält unter anderem Abschriften bzw. Kopien von Briefen der Sponsoren des Projekts und ein Memorandum über die Tätigkeiten des Instituts 1939-41, a) als Typoskript vervielfältigt, 51 Blatt und 1 Sonderdruck: "International Institute of Social Research: A Report on Its History, Aims and Activities 1933-38", b) Typoskript und Photokopien, 28 Blatt und 2 Sonderdrucke: wie bei 7.a), außerdem "Research Project on Antisemitism", Studies in Philosophy and Social Science IX, 1941;