Tradurre per le aziende: localizzazione parziale del sito internet di Remedia nell'ottica della fruibilità dei contenuti web

Die vorliegende Masterarbeit entstand im Rahmen des vom Department Traduzione e Interpretazione (Übersetzen und Dolmetschen) der Universität Bologna in Zusammenarbeit mit der Handelskammer Forlì ins Leben gerufenen Projekts Language Toolkit, das unter anderem die Durchführung von Lokalisierungsarbeiten für Unternehmen der Provinz Forlì-Cesena vorsieht. In meinem Fall ging es dabei um das Unternehmen Remedia, welches mich mit der Lokalisierung von Teilen seiner Website (www.remediaerbe.it) ins Deutsche beauftragte. Insbesondere ging es dabei um die Beschreibungen der Hauptprodukte der Abteilung Kräuterheilmittel, bei denen die Werbefunktion und die Verständlichkeit der Webinhalte eine besondere Rolle spielten. Auf ausdrücklichen Wunsch des Unternehmens sollte jedoch die emotionale und evokative Sprache der Ausgangstexte in der Übersetzung nachempfunden werden. Dies führte allerdings zu einer stilistisch treuen Übersetzung, die als Werbetext nicht effizient genug war, weshalb sie vor allem unter dem Gesichtspunkt der Struktur und der Prägnanz verbessert werden musste. Im ersten Kapitel dieser Masterarbeit werden das Unternehmen Remedia, die Palette seines Angebots an natürlichen Produkten und das Lokalisierungsprojekt vorgestellt. Das zweite Kapitel enthält eine Einführung in die Lokalisierung und thematisiert die Rolle des Übersetzers in dieser Branche. Darüber hinaus wird das Thema der Web Usability im Zusammenhang mit der Anordnung der Inhalte in einer Website behandelt und die Abteilung Kräuterheilmittel der Website von Remedia beschrieben. Im dritten Kapitel gehe ich auf die Besonderheiten von Werbetexten in der Kommunikation zwischen Unternehmen und Kunden unter besonderer Berücksichtigung der die Verständlichkeit von Webtexten beeinflussenden Faktoren wie Layout, Textgestaltung und Prägnanz ein. Das vierte Kapitel enthält die vollständige Übersetzung, die der lokalisierten Website entspricht. Im fünften Kapitel schließlich werden die Phasen des Lokalisierungsverfahrens vorgestellt und die wichtigsten Verbesserungen besprochen, die bei der Überarbeitung der stilistisch treuen Übersetzung vorgenommen wurden.

Interfaccia utente in applicazione mobile con analisi dell'usability, dei workflow e del contesto operativo dell'utente

In questo lavoro di tesi verrà presentato un applicativo, sviluppato con l’azienda EBWorld, per dispositivi con sistema operativo Android. L’applicazione ha come destinatari i tecnici e gli operatori sul campo di aziende clienti di EBWorld. Nel dispositivo vengono caricati i dati estratti dal database (porzioni di mappe e informazioni ad esse correlate) che vengono lette e mostrate nello schermo. Le funzionalità fornite sono: utilizzo dello strumento trail, per effettuare misurazioni; creazione di progetti all’interno delle esportazioni; inserimento di sketch, definiti in accordo con l’azienda, all’interno dei progetti; selezione degli sketch e delle informazioni estratte dal database e visualizzazione delle relative informazioni / proprietà; eliminazione di sketch inseriti. È stato effettuato uno studio di progettazione dell’interfaccia per offrire un’ottima usabilità anche in situazioni critiche.

Tags in the Catalogue: Insights From a Usability Study of LibraryThing for Libraries

Library of Congress Subject Headings (LCSH), the standard subject language used in library catalogues, are often criticized for their lack of currency, biased language, and atypical syndetic structure. Conversely, folksonomies (or tags), which rely on the natural language of their users, offer a flexibility often lacking in controlled vocabularies and may offer a means of augmenting more rigid controlled vocabularies such as LCSH. Content analysis studies have demonstrated the potential for folksonomies to be used as a means of enhancing subject access to materials, and libraries are beginning to integrate tagging systems into their catalogues. This study examines the utility of tags as a means of enhancing subject access to materials in library online public access catalogues (OPACs) through usability testing with the LibraryThing for Libraries catalogue enhancements. Findings indicate that while they cannot replace LCSH, tags do show promise for aiding information seeking in OPACs. In the context of information systems design, the study revealed that while folksonomies have the potential to enhance subject access to materials, that potential is severely limited by the current inability of catalogue interfaces to support tag-based searches alongside standard catalogue searches.

How do we teach usability? An Investigation of Usability Instruction in Technical Communication

This dissertation investigates the curricular implementation of usability instruction in technical communication. Though there are a plethora of publications and studies on usability in technical communication, little discussion focuses on usability instruction in the classroom or its implementation in the curriculum. Thus, this exploratory qualitative research seeks to contribute to a better understanding about technical communication students' and instructors' knowledge of and experiences with usability practices in the classroom, the challenges that impacted their usability efforts, and their recommendations on how their efforts could be improved. The study results demonstrate the need for more productive discussion on this issue and for developing more effective strategies for implementing usability in the classroom.

The website as a domain-specific genre

The paper takes an initial look at how the medial conditions of the screen and the Internet define new constraints for language and style of company websites. The paper first discusses how the impact of bad grammar is enhanced by the salience and universal visibility on the screen. The main part of the paper argues that the language of company websites often represents fossilized rhetorical structures as a paper text hangover from the medial conditions of reading written texts and views this residue as an evolutionary stage of the evolution towards a medially appropriate style.

Injunctions against Innocent Third Parties: The Case of Website Blocking

The paper discusses the phenomenon of injunctions against third parties that are innocent from the tort law perspective. One such type of injunction, website blocking, is currently appearing in the spotlight around various European jurisdictions as a consequence of the implementation of Article 8(3) of the Information Society Directive and Article 11 of the Enforcement Directive. Website-blocking injunctions are used in this paper only as a plastic and perhaps also canonical example of the paradigmatic shift we are facing: the shift from tort-law-centric injunctions to in rem injunctions. The author of this paper maintains that the theoretical framework for the latter injunctions is not in the law of civil wrongs, but in an old Roman law concept of ‘in rem actions’ (actio in rem negatoria). Thus the term ‘in rem injunctions’ is coined to describe this paradigm of injunctions. Besides the theoretical foundations, this paper explains how a system of injunctions against innocent third parties fits into the private law regulation of negative externalities of online technology and explores the expected dangers of derailing injunctions from the tracks of tort law. The author’s PhD project – the important question of the justification of an extension of the intellectual property entitlements by the in rem paradigm, along with its limits or other solutions – is left out from the paper.