Understanding the early stages of the innovation diffusion process: awareness, influence and communication networks

The themes of awareness and influence within the innovation diffusion process are addressed. The innovation diffusion process is typically represented as stages, yet awareness and influence are somewhat under-represented in the literature. Awareness and influence are situated within the contextual setting of individual actors but also within the broader institutional forces. Understanding how actors become aware of an innovation and then how their opinion is influenced is important for creating a more innovation-active UK construction sector. Social network analysis is proposed as one technique for mapping how awareness and influence occur and what they look like as a network. Empirical data are gathered using two modes of enquiry. This is done through a pilot study consisting of chartered professionals and then through a case study organization as it attempted to diffuse an innovation. The analysis demonstrates significant variations across actors’ awareness and influence networks. It is argued that social network analysis can complement other research methods in order to present a richer picture of how actors become aware of innovations and where they draw their influences regarding adopting innovations. In summarizing the findings, a framework for understanding awareness and influence associated with innovation within the UK construction sector is presented. Finally, with the UK construction sector continually being encouraged to be innovative, understanding and managing an actor’s awareness and influence network will be beneficial. The overarching conclusion thus describes the need not only to build research capacity in this area but also to push the boundaries related to the research methods employed.

New governance approaches to environmental regulation: an example of the Code for Sustainable Homes (CSH)

Environmental policy in the United Kingdom (UK) is witnessing a shift from command-and-control approaches towards more innovation-orientated environmental governance arrangements. These governance approaches are required which create institutions which support actors within a domain for learning not only about policy options, but also about their own interests and preferences. The need for construction actors to understand, engage and influence this process is critical to establishing policies which support innovation that satisfies each constituent’s needs. This capacity is particularly salient in an era where the expanding raft of environmental regulation is ushering in system-wide innovation in the construction sector. In this paper, the Code for Sustainable Homes (the Code) in the UK is used to demonstrate the emergence and operation of these new governance arrangements. The Code sets out a significant innovation challenge for the house-building sector with, for example, a requirement that all new houses must be zero-carbon by 2016. Drawing upon boundary organisation theory, the journey from the Code as a government aspiration, to the Code as a catalyst for the formation of the Zero Carbon Hub, a new institution, is traced and discussed. The case study reveals that the ZCH has demonstrated boundary organisation properties in its ability to be flexible to the needs and constraints of its constituent actors, yet robust enough to maintain and promote a common identity across regulation and industry boundaries.

Variations in the mainstreaming of sustainability: a case study approach

The construction sector has a major role to play in delivering the transition to a low carbon economy and in contributing to sustainable development; however, integrating sustainability into everyday business remains a major challenge for the sector. This research explores the experience of three large construction and engineering consultancy firms in mainstreaming sustainability. The aim of the paper is to identify and explain variations in firm level strategies for mainstreaming sustainability. The three cases vary in the way in which sustainability is ramed – as a problem of risk, business opportunity or culture – and in its location within the firm. The research postulates that the mainstreaming of sustainability is not the uniform linear process often articulated in theories of strategic change and management, but varies with the dominant organisational culture and history of each firm. he paper concludes with a reflection on the implications of this analysis for management theories and for firm level strategies.

Built environment research in West Africa: current trends and future directions

The countries in West Africa (WA) are pushing for socio-economic development. The construction sector has an important part to play in helping to realise these aspirations. This necessitates an increased emphasis on research in the built environment, as a key contributor to developing capacity, knowledge and technologies for the sector. The West Africa Built Environment Research (WABER) conference was initiated in 2008. The objective was to: help young built environment researchers in West Africa (WA) to develop their research work and skills through constructive face-to-face interaction with their peers and experienced international academics; supply a platform for interaction among more senior academics and an outlet for disseminating their research work; and to serve as a vehicle for developing the built environment field in Africa. Three conferences have so far been organised, 2009 - 2011, bringing together ~300 academics, researchers and practitioners from the WA region. This paper draws on content analysis of the 189 papers in the proceedings of three conferences: 2009 (25); 2010 (57) and 2011 (107). These papers provide a window into current research priorities and trends and, thus, offer an opportunity to understand the kinds of research work undertaken by built environment researchers in West Africa. The aim is to illuminate the main research themes and methods that are currently pursued and the limitations thereof. The findings lay bare some of the many challenges that are faced by academics in WA and provide suggestions for alternative directions for future research and development work with indications of a potential research agenda.

Sustaining growth and profits in a rapidly changing world - a Chinese perspective

The aim of this paper is to stimulate discussion about how Chinese construction and professional service companies can best equip themselves and grow sustainably and profitably in a rapidly changing world. It identifies some of the issues and risks faced by Chinese construction and professional service companies operating domestically and overseas. China has experienced a period of rapid economic growth which is also reflected in the annual construction output. China’s population is the largest in the world, but the demographic profile is changing with an ageing population and a changing dependency ratio. The population is urbanising at a fast rate, putting pressure on housing, and infrastructure. The government must plan for the future and the construction sector must be involved in that planning. The paper considers the drivers shaping China’s construction market, how companies are responding by embracing change and internationalising by seeking to exploit their skills overseas. The drivers are globalisation, urbanisation, demographic change, sustainability, safety and health, and the evolution of professional services as a core part of construction activity. Clients/owners are driving change by demanding more certainty and more sustainable projects.

An investigation of the required skills for the delivery of low and zero carbon buildings within a region

The United Kingdom is committed to a raft of requirements to create a low-carbon economy. Buildings consume approximately 40% of UK energy demand. Any improvement on the energy performance of buildings therefore can significantly contribute to the delivery of a low-carbon economy. The challenge for the construction sector and its clients is how to meet the policy requirements to deliver low and zero carbon (LZC) buildings, which spans broader than the individual building level, to requirements at the local and regional levels, and wider sustainability pressures. Further, the construction sector is reporting skills shortages coupled with the need for ‘new skills’ for the delivery of LZC buildings. The aim of this paper is to identify, and better understand, the skills required by the construction sector and its clients for the delivery of LZC buildings within a region. The theoretical framing for this research is regional innovation system (RIS) using a socio-technical network analysis (STNA) methodology. A case study of a local authority region is presented. Data is drawn from a review of relevant local authority documentation, observations and semi-structured interviews from one (project 1) of five school retrofit projects within the region. The initial findings highlight the complexity surrounding the form and operation of the LZC network for project 1. The skills required by the construction sector and its clients are connected to different actor roles surrounding the delivery of the project. The key actors involved and their required skills are: project management and energy management skills required by local authority; project management skills (in particular project planning), communication and research skills required by school end-users; and a ‘technical skill’ relating to knowledge of a particular energy efficient measure (EEM) and use of equipment to implement the EEM is required by the EEM contractors.

Developing temporary manufacturing facilities for residential building: a case of the modern flying factory

The building industry is often berated for its short comings in meeting up with the demand for the provision of new housing. Addressing the need for new housing stock is a challenge that has led to debates among professional bodies, the construction sector, housing industry and government. The introduction of new manufacturing technologies is often offered as a solution, but the challenges of increasing the amount of off-site construction in residential building are well known and well-rehearsed. The modern flying factory (MFF) is a concept that involves the manufacture of specific components or modules in temporary off- or near- site locations using relatively simple and quick to set up and dismantle technologies and processes. The aim is to produce short batches and hence achieve some of the benefits of off-site manufacture on a much smaller scale than in dedicated factory environments. A case study of a modern flying factory being set up to produce pre-assembled utility cupboards for a large residential development in London is presented, involving participant observation and informal interviews with key actors on the design and operationalising of the process. The case reveals that although there are costs, efficiency and health and safety benefits to using MFF approaches, there are also challenges to overcome over the time required to set up and establish the process for relatively short runs, and in evaluating whether the MFF or traditional site based production is most effective for particular aspects of projects.

Innovation diffusion across firms

This chapter seeks to add to the study of innovation diffusion as enacted within the UK construction sector. Whereas using relevant theoretical frames as touch points, the chapter maps out challenges associated with understanding innovation diffusion within the UK construction sector. Central to the argument developed here is just how diverse the UK construction sector is, resulting in the need to focus upon a specific constituent perspective within the sector. It is argued that constituents of the UK construction sector experience the reality of innovation diffusion differently. The chosen focus here is medium-size and typically regionally based construction firms rather than the big guns, because statistics continually demonstrate that this group of smaller firms undertake more than 80% of the sector’s output. As is pointed out in other chapters in the present volume, and as argued theoretically in the industrial network perspective of chapter 7, firms do not innovate in a vacuum. Innovation and diffusion occur within networks of firms typically around a project. A framework drawing upon empirical data is provided to additional insight on the process and the interconnections. It is argued here that the unit of analysis or level of understanding termed the firm can actually be fairly unhelpful for understanding innovation and its manifestation and diffusion within the broader UK construction sector, because this occurs across networks of firms.

Energy savings in buildings or UHI mitigation? Comparison between green roofs and cool roofs

The intensification of the Urban Heat Island effect (UHI) is a problem that involves several fields, and new adequate solutions are required to mitigate its amplitude. The construction sector is strictly related with this phenomenon; in particular, roofs are the envelope components subject to the highest solar irradiance, hence any mitigation strategy should start from them and involve their appropriate design process. For this purpose, cool materials, i.e. materials which are able to reflect a large amount of solar radiation and avoid overheating of building surfaces have been deeply analyzed in the last years both at building and urban scales, showing their benefits especially in hot climates. However, green roofs also represent a possible way to cope with UHI, even if their design is not straightforward and requires taking into account many variables, strictly related with the local climatic conditions. In this context, the present paper proposes a comparison between cool roofs and green roofs for several Italian cities that are representative of different climatic conditions. In search of the most effective solution, the answers may be different depending on the perspective that leads the comparison, i.e. the need to reduce the energy consumption in buildings or the desire to minimize the contribution of the UHI effect.

Organisationer, ojämlikhet, migration : förändringar av den etniska arbetsdelningen i svensk byggnadssektor

Organizations, Inequality, Migration – Changes of the Ethnic Division of Labour in the Swedish Construction Sector During the 1990s the number of migrants from Eastern Europe increased in the Swedish construction sector. This article examines how this change was initiated by changes in the organizational population in the construction sector. The gradual enlargement of the European Union changed the institutional framework for organizations in Sweden. This created increased opportunities for new organizational forms in the construction sector. The specific niche of the new organizations was to recruit and hire out workers from Eastern Europe that were paid lower wages than Swedish workers. The diffusion of this organizational form contributed to a change of norms and beliefs about what was legitimate and illegitimate when employing migrants. This implies that the inequalities that this organizational form introduces have gained increased legitimacy in Sweden. Or in other words, it has become increasingly socially acceptable to pay migrants lower wages than Swedish workers

De oauktoriserade migranterna i svensk byggnadssektor : En studie i deportationspolitik 1990–2004

The unauthorized migrants in the Swedish construction sector – a study in the policy of deportation 1990–2004 The unauthorized migration of construction workers to Sweden increased during the 1990s, especially at the end of the decade. The migrants often came from Poland and the Baltic states. The aim of this article is to examine this change of the migration pattern to Sweden and how the Swedish Building Workers Union responded to this new situation. I examine how the Building Workers Union cooperated with the Police authorities to find, capture and deport unauthorized migrants. A conclusion is that the Building Workers Union has not adopted a more inclusionary strategy towards unauthorized migrants, as have trade unions in Spain and US. The main strategy has instead been to try to restrict this migration. One explanation of this is that the Building Workers Union is a strong and well organized trade union. It didn’t perceive of unauthorized migrants as potential new members, but as a threat to wages and work conditions. Another explanation is that it has been able to restrict migration in the past. This may contribute to making demands for restrictions an attractive strategy in the present even when the possibilities of succeeding with this have diminished.

Shared-decision making in designing new healthcare environments : ready to take off for improved quality

Background Successful implementation of new methods and models of healthcare to achieve better patient outcomes and safe, person-centered care is dependent on the physical environment of the healthcare architecture in which the healthcare is provided. Thus, decisions concerning healthcare architecture are critical because it affects people and work processes for many years and requires a long-term financial commitment from society. In this paper, we describe and suggest several strategies (critical factors) to promote shared-decision making when planning and designing new healthcare environments. Discussion This paper discusses challenges and hindrances observed in the literature and from the authors extensive experiences in the field of planning and designing healthcare environments. An overview is presented of the challenges and new approaches for a process that involves the mutual exchange of knowledge among various stakeholders. Additionally, design approaches that balance the influence of specific and local requirements with general knowledge and evidence that should be encouraged are discussed. Summary We suggest a shared-decision making and collaborative planning and design process between representatives from healthcare, construction sector and architecture based on evidence and end-users’ perspectives. If carefully and systematically applied, this approach will support and develop a framework for creating high quality healthcare environments.

Implementação de sistemas de gestão integrados no setor de construção: estudo de casos brasileiros

As pressões de mercado, os programas de abertura financeira, a desregulamentação da atividade produtiva e a diminuição de barreiras protecionistas afetam significativamente a competitividade da indústria nacional. Outras mudanças, não apenas econômicas, mas sociais, políticas e tecnológicas, também pressionam as organizações a adotar novas estratégias empresariais e deixam claro que modelos de gestão tradicionais já não são mais suficientes para enfrentar estes novos desafios. Na busca de diferenciais competitivos, as empresas têm adotado sistemas de gestão da qualidade, de gestão ambiental e de gestão da saúde e segurança do trabalhador. Como forma de evidenciar a terceiros sua preocupação simultânea com estas três disciplinas, as empresas têm buscado a certificação integrada destes sistemas por meio das normas ISO 9001, ISO 14001 e OHSAS 18001. Surgem, assim, os Sistemas de Gestão Integrados (SGIs), objetos de pesquisa deste estudo. O recorte é setorial, sendo que o setor de construção foi escolhido devido a características como singularidade de seus produtos, alto impacto ambiental e alto índice de acidentes de trabalho. Com o objetivo de investigar como os SGIs foram implementados no setor de construção, foram escolhidos três casos de empresas sabidamente adotantes deste modelo de gestão. Foram analisadas as motivações, o processo de implementação e certificação do sistema, os fatores críticos de sucesso, as dificuldades encontradas e os benefícios colhidos com a adoção de SGIs. A pesquisa confirmou estudos anteriores que demonstram que a motivação, dependendo do contexto em que as empresas se inserem, pode ser por necessidade de maior competitividade, de legitimação, ou ainda, por responsabilidade ambiental de sua liderança. Os fatores críticos de sucesso são, dentre outros, comprometimento da alta administração, comunicação eficiente com as partes interessadas, disponibilidade de recursos e maturidade das equipes. As dificuldades encontradas foram a valorização excessiva de resultados econômico-financeiros, a complexidade do modelo adotado, a utilização burocrática do sistema, a falta de maturidade e preparo dos profissionais, o porte dos projetos, o perfil de competências dos profissionais e variados tipos de resistências. A adoção do SGI nas empresas estudadas esteve condicionada a situações do cenário econômico, do alto índice de terceirização verificado no setor e às dificuldades com a qualificação da mão-de-obra. Não obstante as dificuldades e os condicionantes, o SGI trouxe vários benefícios para as organizações e, um dado relevante, é que ele pode desencadear reações positivas ao longo da cadeia de valor, uma vez que as empresas adotantes de SGI passam a ser mais exigentes em relação a seus fornecedores.

O peão e o acidente de trabalho na construção civil do Rio de Janeiro: elementos para uma avaliação do papel da educação nas classes trabalhadoras

This dissertation seeks to identify specifications bu which the Subsection cf Buildings c f the Civil Construction os Rio de Janeiro could be improved. It attempt to determine the factors that make construction workers both victims of accidents, as well as the cause of these accidents. It a150 seeks t o identify the means af the capitalist way that as the producer specific kind af society, creates this type af invisible of a worker. Further more, to verify the violent ar disguised ways, that lead the worker to have a guilty consclence relative to himself and to the other workers , and maklng him feel responsible even for accident - related deaths on the job. A revolting factor is that malnutrition and endemic hunger, are in large part responsible for accidents at work in the capitalist production system, ln which production relations are still primitive. Therefore, the accidents at work are a product of society, especially caused by conditions in the construction sector . This fac 19 often masked, and responsibility is put on the worker ln 77,5~ of work related accident . Under these specific working conditions the cumulative overtime hours of work and tasks make the rythm and working hours extreme and overburdensome. The large and modern firms subcantract to smoller construc~i ns firms who have more dangeraus working condictions which result in more frequent and mayor accidents. These are not computed in the statistics of the large firms and the workers of the subcontractors do not appear on the builging construction lists, and are therefore a non - existent entities. Even opressed, the workers still continue to work under these conditions mak1ng there resistence a form af struggle. The Education that intends to be transformed in to an instrument of the workers struggle, should stimulated the participation in the daily educational and political practices and try to reconstructed what the dominant knowledge has fragmented: the ptoduction of existence as an integrated whole.

Os efeitos da descontinuidade das entradas de caixa numa empresa de construção civil de grande porte

Este estudo está inserido num tópico que têm recebido muita atenção por parte da literatura financeira atualmente, principalmente porque, a partir da publicação da lei 11 .308 de 13 de julho de 2007, tomou obrigatorio a puplicação da demonstração do fluxo de caixa, em substituíçaõ da à demonstração das origens e aplicação dos recursos. O fluxo de caixa deve ser tratado como um grande instrumento gerencial que permite identificar a maneira como o dinheiro circula na empresa, ou seja identifica qual é o grau de liquidez, mostrando a posição financeira da empresa de maneira a estabelecer tendências sobre as eventuais sobras ou falta de recursos. A finalidade do fluxo de caixa realizado é mostrar como se comportaram as entradas e as saídas de recursos financeiros da empresa em detenninado penodo. O estudo cuidadoso do fluxo de caIxa realizado, além de propicIar análise de tendência, serve de base para o planejamento do fluxo projetado. O objetivo principal do estudo é fazer uma análise do volume de perdas financeiras ao longo do período compreendido entre 1996 a 2008. As perdas financeiras que nos referimos, ocorreram devido ao atraso de pagamento por parte do cliente gerando a necessidade de aumento do capital de giro, causado pela grande diferença de prazo entre o ciclo de caixa projetado (ideal) comparado ao ciclo de caixa real. O presente trabalho foi realizado em uma empresa de grande porte no setor da construção civil. O trabalho realizado foi o de comparar o ciclo de caixa planejado versus o ciclo de caixa real, determinando assim o montante de perdas financeiras que foi de R$ 48,46 milhões de reais atualizados para o final do período analisado, representando uma redução da rentabilidade em 3,26%. Palavras-chave: Fluxo de caixa. Capital de giro. Ciclo de caixa projetado. Ciclo de caixa real.