As insígnias dos clubes de futebol gerenciadas como marcas: um estudo sobre dois clubes paulistas

Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

Arquitetura esportiva e a criação de um estádio: construção de um estádio de futebol para o S.C. Corinthians Paulista

O Corinthians é o clube de maior torcida no Estado de São Paulo, o segundo maior no Brasil e ainda não possui um estádio adequado para grandes competições. Localizado na região do Tatuapé, na capital paulista, o Parque São Jorge e o Estádio Alfredo Schürig são o que o time conta como espaço para treino. Suas partidas em casa são disputadas no Estádio do Morumbi ou do Pacaembu. No ano de seu centenário, entre muitos projetos já existentes, apresenta-se um novo conceito: um estádio para o clube e que também atenda as exigências de uma competição mundial, a Copa. A Copa do Mundo de Futebol atrai olhos de todos os continentes. É o evento de maior audiência e o segundo maior em termos de arrecadação (perdendo apenas para o Super Bowl). Para isso são necessárias que as exigências determinadas pela FIFA (Federação Internacional de Futebol Associado) sejam atendidas. Com todo o custo que envolve a construção e manutenção de um estádio, foram estudadas maneiras de gerenciá-lo para que a arrecadação seja suficiente para sua manutenção. Espera-se que a arquitetura possa colaborar com soluções práticas para esse desafio

Gestão no futebol: os quatro grandes times do estado de São Paulo

This research aims to identify elements that show how management influences and is present in modern Brazilian soccer, the competition and rivalry between the soccer teams, especially in the state of São Paulo, have increased considerably and consequently causing the search for efficiency to advance even more. The research was based on how close a relationship between management and soccer could influence it. Is the management so significant for the outcome of soccer match? The clubs with the best results are always those who apply best management models? Data that enabled the determination of financial indicators was collected from those who are considered the four major clubs in the state of São Paulo (SC Corinthians Paulista, SE Palmeiras, Santos FC and São Paulo FC ). With the data, the indicators and events that occurred with the clubs in the period 2010-2012, it was possible to demonstrate the influence of management in soccer, both good and bad, and see that even with the immediate results that soccer requires, managers should invest in some long-term measures to improve the structure of the clubs they represent

A repercussão midiática das mensagens na camisa do corinthians nos sites esportivos Lance Net, Globo Esporte e ESPN

Pós-graduação em Comunicação - FAAC

Jornal 'Coração', o porta-voz da torcida corintiana: uma aventura na imprensa esportiva paulista (1976/1977)

Pós-graduação em Comunicação - FAAC

A publicidade na canção: diversão como sedução de solução

This article intends to cause reflection on the advertisement strategy applied by Fernanda Abreu (FA) in order to understand the song “Disco Club 2 (Melo Radical)” from the album SLA radical dance disco club by FA. The composition seduces the subjects involved in the song process to listen to it somehow. The analysis is based on chronotopy, conception developed by the Bakhtin, Medvedev and Volochinov Circle. The idea carried by the song is a meeting at night at a funk club where FA is with other people. Therefore, the song becomes its own advertisement as a product of consumerism.

Capas de Vicente Di Grado na década de 1960: análises e leituras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A compreensão das técnicas da equoterapia no campo da saúde: uma perspectiva fenomenológica no campo da saúde

Pós-graduação em Ciências da Motricidade - IBRC

O centenário da ferrovia brasileira (1954): ensaio sobre a elabo-ração da memória ferroviária no Brasil

In 1954, it was celebrated the centenary of railways in Brazil. The date refers to the first section of 14.5 km of railway in Brazil (30/04/1854), in Rio de Janeiro, between Mauá and Fragoso, of the Petropolis Railway Company (Estrada de Ferro Petrópolis). Some of the texts and commemorative events indicated the symbolic values that the railroad took in the Brazilian history. Firstly, on 30.04.1954, the railway section Mauá-Fragoso and steam locomotive “Baroness” (the first used on the track) were declared national monuments(Decree No. 35,447-A, April 30, 1954). Secondly, some entities (Clube de Engenharia, Conselho Nacional de Geografia, Ministério da Viação e Obras Públicas) highlighted the importance of celebrating the Brazilian railway history and its historical significance, economic and geographical. For this, some events was occurred (the commemoration of one hundred years in Rio de Janeiro and Recife on 30.04.1954). Among the texts wrought produced, we highlight the text I Centenary of Brazilian Railroad (1954), released by the Brazilian Institute of Geography and Statistics (Instituto Brasileiro de Geografia e Estatística), and the National Council of Geography (Conselho Nacional de Geografia). The emphasis given to the railway refersto the geographical perspective (territorial expansion), but also makes mention of the Barãode Mauá, the founder of Petropolis Railway Company. We aim to understand the celebration from evocations about the Brazilian railroad history and some ideas that is assigned to the railway (and the Barãode Mauá), and railway heritage (the track and the locomotive “Baroneza”). On basis of this review will seek to understand how it was reconceived the railroad memory in view of these values and material elements.

Glória e tragédia: a dualidade da prestação de contas do Sport Club Corinthians Paulista em seus relatórios de sustentabilidade

Pós-graduação em Comunicação - FAAC

Análise das capas de livros de Vicente Di Grado: década de 1960

This article intends to contribute to the Brazilian design history through a study of a selection of book covers produced in 1960 decade by Vicente Di Grado (1922 - 2004), who was the main cover artist and illustrator of a publishing house named Clube do Livro. The covers were analysed considering their visual and contextual syntax and in their relations with information design.

Origami e kirigami: arte e cultura como recurso lúdico e educativo

We can know a people through their cultural and artistic assets. One of the many aspects of Japanese culture is origami, a fusion of the verb “oru”, which means folding, with the word “kami” meaning paper. In this communication, we describe the course “Origami and Kirigami: art and culture as a recreational and educational resource”. The course aimed to present these two oriental techniques based on paper and its potential as a source of entertainment and education, at the same time seeking to introduce cultural aspects of these arts of folding and/or cutting paper. This practice is more common than we realize, and is present in our day-to-day life when we perform actions such as folding clothes and papers, and making packages, amongst others. However, few are aware of the benefits that this folding brings to the fields of Arts, Mathematics, and Science, besides its recreational characteristics. Kirigami is a mixed technique that in addition to using folds in the paper (as in origami) also uses cuts (“kiru” – meaning, “cut”). It can be performed with heavier paper than origami, and by introducing some cuts, the paper can be folded to form the desired shape. It is a simple technique, with impressive results. We conducted eight weekly meetings, each lasting four hours, totaling 32 hours of coursework. In addition to the classes, a visit was made to the Okinawa Club in Bauru (São Paulo), where it was possible for the students of the course and the elderly group (fujinkai) of origamists of the club to exchange experiences. Finally, an exhibition was organized to display the artifacts produced by the course participants and disseminate the work of the students.

A quantidade de milho influencia na proliferação de gorgulho? aspectos teóricos que subsidiam o processo de construção de dados de uma investigação

The investigative practice as science teaching activity is recognized as an alternative to the learning improvement of science, becoming a perspective of work for teachers. This article arose from a study about the teachers formation process in the scope of investigative practices, conducted with trainee teachers of the Science Club of the Federal University of Pará - UFPA and students of basic education in public schools in Belém city, in order to discuss the theoretical-practical relationship in the planning of an investigative activity. In this process, some episodes indicate the necessity of such relationship, because in its absence the planning process shows itself to be questionable. Our analysis shows the importance of considering the theoretical context to conceive the planning and decisions regarding the conduction of the investigative practices, and oriented to a theoretical or practical goal.

As relações do futebol na mídia e o matrimônio de interesses: as mensagens na camisa do Corinthians

Este artigo apresenta levantamentos iniciais para o estudo da comunicação esportiva, com enfoque entre a relação futebol e mídia, em especial, o processo midiático envolvendo as mensagens utilizadas na camisa de jogo do time de futebol Sport Club Corinthians Paulista, que utilizou frequentemente nos anos de 2011 e 2012 mensagens relacionadas desde a problemas sociais até eleições internas do próprio clube. Entender e elucidar os motivos para a aceitação e repercussão dessas mensagens com a produção de matérias nos sites esportivos Globo Esporte, ESPN e Lance Net é uma das questões a serem respondidas sobre este “matrimônio de interesses”.

Capas de Vicente Di Grado na década de 1960

O resgate da história e da memória do design gráfico brasileiro ainda possui algumas lacunas, pois muitos profissionais, seus projetos e obras não são lembrados ou ainda não foram estudados e registrados, deixando uma lacuna na história gráfico-visual de nosso país. Este artigo pretende contribuir nesse sentido, resgatando as capas de livros projetadas por Vicente Di Grado. Designer gráfico, artista plástico e docente, Di Grado (1922-2005) atuou como principal capista para a Editora Clube do Livro entre as décadas de 1950 e 1970, sendo seu maior período de produção a década de 1960, justamente o objeto deste estudo. Pelo conjunto de seu trabalho, recebeu o Prêmio Jabuti em 1963. Sua obra representa uma grande fonte de elementos e referências gráficas, além de ter marcado a linguagem editorial da Editora Clube do Livro.