Gestão do desempenho organizacional em empresas do setor de construção civil: uma aplicação do Balanced Scorecard

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Otimização do aproveitamento do palhiço da cana-de-açucar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Modelo de gerenciamento da logística reversa integrado às questões estratégicas das organizações

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Planejamento estratégico e operacional na pequena empresa: impactos da formalização no desempenho e diferenças setoriais

This article analyzes the results of three different field research, carried out simultaneously in small technology-based sectors, metal-mechanical industry and hotel in the city of São Carlos - SP, with goals, concepts and methods of similar research. The studies were classified as quantitative and descriptive and conducted through a survey of opinion with the main leader of the company. It were considered valid for analyses, the responses of 57 leaders, it were 33 technology-based sector, 13 of the metal-mechanic industry and 11 in the hospitality sector. The main results: the formalization of planning has not led to better performance, considering the indicator growth in sales in the three sectors studied and that the degree of formalization of the planning of the companies in the technologybased sector was higher, while the hospitality sector had a percentage smaller. The dynamic aspect of technology-based sector and stability in the hotel sector in the region studied, leads to assume that the turbulence of the environment is a predominant factor, contradicting the proposal of some authors, in which the formal planning is inappropriate for small companies that operate in environments that change quickly.

Processo de medição de desempenho em micro e pequenas empresas de um arranjo produtivo local

The local productive arrangements (LPA) are organizational mechanisms that enable the continuous performance of small businesses in production processes and business management models. To promote continuous improvement is essential that companies make decisions based on data that reflects business’ performance (performance measurement) and promote the cluster performance. This way, the aim of this article is to describe the performance measurement process that will support the corporate management of Micro and Small enterprises (SME) of a Local Productive Arrangement in Maringá, State of Paraná, Brazil. To develop this paper, the bibliographic search and action research methods were used. The field research was developed from the cooperation project (PROJVEST) conducted at the LPA, which goal is to deploy improvement actions in project’s participating companies. Metrics and performance indicators constructed from the diagnosis in the areas of Production, Quality and Ergonomics in companies will be presented. Among the main results, can be pointed out that the performance management of LPA is promoting the introduction of corporate management practices in SMEs, stimulating business cooperation, the continuous innovation in manufacturing processes and product quality and business processes.

Practices of environmentally responsible reverse logistics systems in Brazilian companies

The aim of this paper is to propose a classification of reverse logistics systems based on activities for value recovery from returned products. Case studies were carried out in three Brazilian companies. Research results show that Company 1 uses a reverse logistics system based on ‘disposal logistics system’, the main reason for returns is ‘end of life’ and the main motivation is ‘legislation’; Company 2 uses ‘Recycling logistics system’, the main reason for the returns is ‘products not sold’ and the main motivation is ‘recovery of assets and value’; finally, Company 3 uses ‘product reprocessing logistics system’, the main reason for returns is ‘end of life’ and the main motivation is ‘social and environmental responsibility’.

Construção Enxuta e a utilização dos seus conceitos por construtoras paulistas certificadas segundo o PBQP-H e o QUALIHAB

The civil construction sector has been stimulated to industrialize itself by the adoption of Lean Construction practices in its constructive process. Given this fact, this research verify and identify Lean Tools and the level of application of these Tools in construction companies in the State of São Paulo, in order to be able to notice which Lean Concepts generate the highest benefits to these companies. The research method used was a survey applied only between construction companies that have some type of quality certificate. From the results, a data analysis was made in order to note the constructor's situation in relation to Lean Construction and, based on this analysis, verify the impact of the Lean Principles on the competitiveness of these companies and on the business performance. This way, it was possible to note a high level of application the Lean Tools by the responding companies. It also became clear, by means of this work: the strong influence of the concepts of Flow, of Continuous Improvement and of methods of prevention and resolutions of problems on the overall companies performance

Construção Enxuta e a utilização dos seus conceitos por construtoras paulistas certificadas segundo o PBQP-H e o QUALIHAB

The civil construction sector has been stimulated to industrialize itself by the adoption of Lean Construction practices in its constructive process. Given this fact, this research verify and identify Lean Tools and the level of application of these Tools in construction companies in the State of São Paulo, in order to be able to notice which Lean Concepts generate the highest benefits to these companies. The research method used was a survey applied only between construction companies that have some type of quality certificate. From the results, a data analysis was made in order to note the constructor's situation in relation to Lean Construction and, based on this analysis, verify the impact of the Lean Principles on the competitiveness of these companies and on the business performance. This way, it was possible to note a high level of application the Lean Tools by the responding companies. It also became clear, by means of this work: the strong influence of the concepts of Flow, of Continuous Improvement and of methods of prevention and resolutions of problems on the overall companies performance

Environmental management in Brazil: is it a completely competitive priority?

Current studies indicate a need to integrate environmental management with manufacturing strategy, including topics like cross-functional integration, environmental impact, and waste reduction. Nevertheless, such studies are relatively rare, existing still a need for research in specific regional contexts. At the same time, the results found are not unanimous. Due to these gaps, the objective of this article is to analyze if environmental management can be considered a new competitive priority for manufacturing enterprises located in Brazil. A cross-sectional survey was conducted with Brazilian companies certified by ISO 14001. Sixty-five valid questionnaires were analyzed through Structural Equation Modelling (SEM). The first conclusion is that environmental management presents a preventive approach in the sample analyzed, focused on eco-efficiency, what potentially do not to create a competitive advantage. This preventive approach inhibits environmental management from being regarded as a new competitive manufacturing priority, in the full sense as defined by the literature. Another important result is that environmental management, although following a preventive focus, may influence positively the four manufacturing priorities: cost, quality, flexibility and delivery. (C) 2011 Elsevier Ltd. All rights reserved.

La escala local, desde la periferia. Análisis de la industria de maquinaria agrícola en Las Parejas (provincia de Santa Fe, Argentina) relacionada con su contexto dentro de la economía argentina

El trabajo analiza las posibilidades que tienen las estrategias de desarrollo local, inspiradas en realidades como la europea, de ser aplicadas del mismo modo en países de la periferia como la Argentina. En esta descripción se diferencian el contexto global-nacional y local. Se realiza el análisis a partir de los discursos geográficos y también sociológicos y económicos que, a partir de la experiencia italiana, francesa, etc., relativizan la escala nacional como eje del análisis y se enfocan en el surgimiento de lo local como escala de referencia. Se utiliza el ejemplo de las empresas de maquinaria agrícola de la ciudad argentina de Las Parejas, provincia de Santa Fe, para graficar cómo una ciudad intermedia puede generar proyectos asociativos que ayudan a los actores a enfrentar el contexto, pero que éste sigue siendo una variable determinante de la performance empresaria y de la vida de los tejidos productivos locales.

La escala local, desde la periferia. Análisis de la industria de maquinaria agrícola en Las Parejas (provincia de Santa Fe, Argentina) relacionada con su contexto dentro de la economía argentina

El trabajo analiza las posibilidades que tienen las estrategias de desarrollo local, inspiradas en realidades como la europea, de ser aplicadas del mismo modo en países de la periferia como la Argentina. En esta descripción se diferencian el contexto global-nacional y local. Se realiza el análisis a partir de los discursos geográficos y también sociológicos y económicos que, a partir de la experiencia italiana, francesa, etc., relativizan la escala nacional como eje del análisis y se enfocan en el surgimiento de lo local como escala de referencia. Se utiliza el ejemplo de las empresas de maquinaria agrícola de la ciudad argentina de Las Parejas, provincia de Santa Fe, para graficar cómo una ciudad intermedia puede generar proyectos asociativos que ayudan a los actores a enfrentar el contexto, pero que éste sigue siendo una variable determinante de la performance empresaria y de la vida de los tejidos productivos locales.

La escala local, desde la periferia. Análisis de la industria de maquinaria agrícola en Las Parejas (provincia de Santa Fe, Argentina) relacionada con su contexto dentro de la economía argentina

El trabajo analiza las posibilidades que tienen las estrategias de desarrollo local, inspiradas en realidades como la europea, de ser aplicadas del mismo modo en países de la periferia como la Argentina. En esta descripción se diferencian el contexto global-nacional y local. Se realiza el análisis a partir de los discursos geográficos y también sociológicos y económicos que, a partir de la experiencia italiana, francesa, etc., relativizan la escala nacional como eje del análisis y se enfocan en el surgimiento de lo local como escala de referencia. Se utiliza el ejemplo de las empresas de maquinaria agrícola de la ciudad argentina de Las Parejas, provincia de Santa Fe, para graficar cómo una ciudad intermedia puede generar proyectos asociativos que ayudan a los actores a enfrentar el contexto, pero que éste sigue siendo una variable determinante de la performance empresaria y de la vida de los tejidos productivos locales.

The determinants of the quality of Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches

Customer evolution and changes in consumers, determine the fact that the quality of the interface between marketing and sales may represent a true competitive advantage for the firm. Building on multidimensional theoretical and empirical models developed in Europe and on social network analysis, the organizational interface between the marketing and sales departments of a multinational high-growth company with operations in Argentina, Uruguay and Paraguay is studied. Both, attitudinal and social network measures of information exchange are used to make operational the nature and quality of the interface and its impact on performance. Results show the existence of a positive relationship of formalization, joint planning, teamwork, trust and information transfer on interface quality, as well as a positive relationship between interface quality and business performance. We conclude that efficient design and organizational management of the exchange network are essential for the successful performance of consumer goods companies that seek to develop distinctive capabilities to adapt to markets that experience vertiginous changes

Impact of the Economic Recession on Toll Highway Concessions in Spain

After joining the European Union in 1986, Spain experienced steady economic growth that enabled the country to grow at a greater pace than other European countries. During this period, the government of Spain opted for major investments in public infrastructure by taking advantage both of the funding provided by the European Union and of several types of public-private-partnership (PPP) approaches. Within this framework, the government of Spain between 1996 and 2004 procured a series of toll highway concessions. These concessions entered into operation a few years before the global economic recession made itself felt in Spain. The concession contracts signed between the government and some private consortia allocated most of the risks (expropriation, construction, and traffic) to the private sector. In this paper the impact that the economic recession has had on the business performance of the concessionaires is assessed, and the effectiveness of the measures adopted by the government to help the concessionaire to avoid bankruptcy is analyzed. It was found that some of the guarantees offered by the legal framework to the concessionaires in case of bankruptcy are prompting an outcome that could negatively affect the users. In addition to that, some suggestions as to how to better allocate risk in toll highway concessions in the future are provided.

El nuevo reto de relación con los clientes: Social CRM

La evolución de Internet al modelo Web 2.0, ha creado el nuevo sistema denominado Social Media, donde han proliferado un número ingente de redes sociales, que han cambiado las formas de relación y colaboración entre los usuarios, así como la relaciones de éstos y las empresas. En respuesta a estos dramáticos cambios sociales y tecnológicos, que actualmente están dando forma a las relaciones negocio-empresa, las empresas están descubriendo que es necesario modificar la estrategia de utilización del CRM (Customer Relationship Management) con sus clientes y desarrollar nuevas capacidades que permitan la creación de valor con los clientes. Y es aquí donde aparece el concepto de Social CRM, entendido como una estrategia centrada en entender, anticiparse y responder mejor a las necesidades de los clientes existentes o potenciales, aprovechando los datos sociales, para crear unas fuertes relaciones beneficiosas para ambas partes. En este trabajo se describe un modelo de adopción de Social CRM, aplicando un método de análisis “Top-Down”, y basado en el modelo de Gartner denominado “The Eight Building Blocks of CRM” [1]. El presente trabajo descompone el modelo de adopción descrito por Gartner, en los siguientes puntos. - Una decisión estratégica de la compañía - Asomarse a la realidad social - Analizar las redes sociales. - Metodología de adopción. - Despliegue y extensión en todos los departamentos de la compañía y la adaptación de los recursos humanos. - Selección e integración con las plataformas tradicionales de CRM - Análisis de herramientas de monitorización de Social CRM El modelo propuesto tiene dos objetivos, por un lado pretende proporcionar la visión de cómo CRM puede influir en los resultados empresariales en la era del cliente social, y por otro, proporcionar a los administradores cómo las inversiones y los recursos existentes de CRM puede ser integrados con las nuevas tecnologías y procesos para formar capacidades que pueden mejorar el rendimiento del negocio. ABSTRACT. “The Internet evolution to Web 2.0 model has created a new system called Social Media, where have proliferated a huge number of social networks which have changed the relationship and collaboration forms user-to-user and user-to-company. In response to these dramatic social and technological changes that are currently shaping the business-business relationships, companies are finding it necessary to modify the strategy for use of CRM (Customer Relationship Management) with customers and develop new capabilities to creating value with customers. And here is where the concept of Social CRM appears, understood as a focus on understanding, anticipating and responding to the needs of existing and potential customers strategy, leveraging social data to create a strong mutually beneficial relationships. In this paper describes an adoption model of Social CRM, using a "Top-Down" analysis method and based on the model of Gartner called "The Eight Building Blocks of CRM" [1]. This paper decomposes the adoption model described by Gartner in the following points. - A company strategic decision. - Look at social reality. - Analyze social networks. - Methodology adoption. - Deployment and extension in all departments of the company and the adaptation of human resources. - Selection and integration with traditional CRM platforms. - Analysis of monitoring tools for Social CRM. The proposed model has two objectives, firstly aims to provide insight into how CRM can influence business outcomes in the era of the social customer, and secondly, to provide administrators how investments and existing resources can be integrated CRM with new technologies and processes for developing capabilities that can increase business performance”.