955 resultados para análise estratégica


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A disponibilidade de recursos energéticos em um país impacta diretamente no seu desenvolvimento sócio-econômico. Com a elevação dos preços dos energéticos no Brasil, a eficientização do uso de energia tornar-se uma atividade estratégica para o setor industrial. Com esse intuito as avaliações energéticas empregadas nesse setor objetivam otimizar a eficiência dos seus sistemas térmicos. Essas avaliações de desempenho energético são baseadas na Primeira Lei da Termodinâmica e são capazes de identificar apenas as perdas de energia, diferente da avaliação exergética que permite qualificar essa energia perdida. Devido a essa análise de qualificação da energia ser sofisticada e demorada, tornar-se necessário desenvolver um protocolo que seja executado de forma rápida e que contemple as particularidades da Amazônia, tanto o clima quanto a sua biomassa. Para isto, este trabalho propõe e aplica uma metodologia através do emprego de análises energéticas, exergética e exergo-econômica em uma planta de potência a vapor instalada no Estado Pará e operando com ciclo Rankine. Com aplicação dessas avaliações obtêm-se as taxas de energia e de perdas de energia, as taxas de exergia, as taxas de destruição de exergia, as taxas de custo de cada produto e o custo monetário da capacidade energética produzida pela planta em R$/kWh. Com esses resultados foi possível identificar as maiores perdas energéticas da planta, quantificar o custo da destruição de exergia nos principais equipamentos e a taxa de custo dos produtos principais da planta que são energia térmica e energia elétrica. Isto permite visualizar o desempenho energético, exergético e econômico em cada equipamento da planta e indicar os processos que merecem um trabalho de desenvolvimento para melhorar a sua eficiência econômica. Além disso, o custo da capacidade energética em R$/kWh produzida pela planta a vapor foi comparado com o valor cobrado pela concessionária de energia local. Essa comparação mostrou que central geradora de energia tem um custo de energia menor do que o valor confrontado.

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Pós-graduação em Ciência da Informação - FFC

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On the grounds of the great advances achieved over recent years, the process HF/ERW (High-Frequency/Electric Resistance Welding)welded pipe have played an active role in the oil and gas industry for deep water applications, at high and extremely low temperatures, under high pressure and in highly corrosive environments, gradually replacing manufactured pipes by other processes. However, studies have shown that defects in the welded joints are a the leading causes of pipelines failures, which has required the determination of toughness values in this region, in compliance with the strict recommendations of the codes and standards with manufacturers and construction companies, on the oil and gas sector. As part of the validation process required toughness values, this research project focuses on a microstructural analysis in HF / ERW tubes microalloyed, steel grade API 5CT P110, designed to explore oil and gas in deep waters, the subject of strategic relevance to the country because of the recent discoveries in the Santos mega fields: Tupi and Libra (pre-salt). In this scientific work will be presented and discussed the results of mechanical tensile and Charpy, a few CTOD tests curves (showing the trend of toughness values to be obtained), and the microstructures of the base material obtained by optical microscopy, with special emphasis on the formation of nonmetallic inclusions in the welded joint

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The optimal supply chain management (SCM) is considered by the companies a new frontier in order to gain efficiently competitive advantage. Through the SCM companies must define their competitive strategies by positioning inside the supply chain wich belongs both as suppliers and as consumers. The main objectives of SCM is integrate multiple suppliers to satisfy the market demand and make possible the synergies between the parts of the supply chain in order to better serve the consumer Meanwhile, selection, evaluation and development of suppliers play important roles in establishing an efficient supply chain. Thus, the SCM covers elements such as manufacturing, assembly, raw materials, and distribution to the final consumer. Due to the factors described, the focus of this paper is to present the Analytic Hierarchical Process (AHP) application as an appropriate and structured method for the supplier selection of a strategic line of low voltage transformers of a transformers industry and compare it with the selection process currently used by this industry, showing the advantages of applying a multiple criteria decision making method. In this study, the research methodology used was modeling and simulation

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Many companies have invested substantial resources in recent years in implementing the Balanced Scorecard, a strategic management tool that embraces not only financial perspectives, but also three other perspectives that create an overall and long-term vision of the company. The purpose of this article is to analyze, through interviews and action research, the implementation of the Balanced Scorecard in a provider of information technology and suitability for the company area Alliances and Channels, identifying determinants factors that exist in the literature and contributing to a greater understanding around this strategic management tool. The study shows that the implementation of the company was not successful, but the area of Alliances and Channels suit tool in order to find good results and two new determinants, other than those existing in the literature, were found

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On the grounds of the great advances achieved over recent years, the process HF/ERW (High-Frequency/Electric Resistance Welding)welded pipe have played an active role in the oil and gas industry for deep water applications, at high and extremely low temperatures, under high pressure and in highly corrosive environments, gradually replacing manufactured pipes by other processes. However, studies have shown that defects in the welded joints are a the leading causes of pipelines failures, which has required the determination of toughness values in this region, in compliance with the strict recommendations of the codes and standards with manufacturers and construction companies, on the oil and gas sector. As part of the validation process required toughness values, this research project focuses on a microstructural analysis in HF / ERW tubes microalloyed, steel grade API 5CT N80, designed to explore oil and gas in deep waters, the subject of strategic relevance to the country because of the recent discoveries in the Santos mega fields: Tupi and Libra (pre-salt). In this scientific work will be presented and discussed the results of mechanical tensile and Charpy, a few CTOD tests curves (showing the trend of toughness values to be obtained), and the microstructures of the base material obtained by optical microscopy, with special emphasis on the formation of non-metallic inclusions in the welded joint

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The general purpose of this study was a reflexive-theoretical analysis, based on the authors of Psycho-Sociology, seeking to understand how to establish working relationships in organizations considered strategic in the contemporary world. To do so, we identify the strategies that these organizations use to hold the individual in theirs meshes of power, emphasizing the effects of the psychological dynamics and the illusion of “drug organization”. Finally, we elucidated some of the major diseases related to working in organizations with strategic management model, which reflect the violence imposed by managerial policy that promotes a moral harassment and naturalization of suffering at work.

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This article aims to analyze the use of human resource practices in a public organization in Sao Paulo. In this paper we try to answer the question: is the human resource management in the organization Y compatible with the new strategic issues this area? We adopted a qualitative approach, through case study. The primary data were obtained through interviews and secondary data were obtained through analysis of information and documents provided by the studied organization as well as direct observation of organizational routine. The results indicate that, despite the organization uses the term strategic human resources management, it is focused on legal and operational issues. The human resource practices are not integrated and some practices do not exist (career plan and training). Thus, it is believed that if the organization adopts some of the improvements suggested in this article, it will be walking toward a more strategic human resource management entering in the new public management.

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The concept of EDI -Electronic Data Interchange is normally used to determine integration technologies between companies. Logistically, this implies in the integrationbetween enterprises in supply chain, involving the electronic transmission of data and thus reducing human intervention in the process, still favoring organizational performance. This study investigated the main benefits of EDI for organizational competitiveness and its possible impacton improving logistics performance of four companies comprising large national networks. Through multiple case studieswere able to identify common features that the use of EDI can favorer these companies. The results were significant and assume that the use of this tool can add value to logistics, primarily through streamlining processes, inventory optimization, cost reduction and performance improvement potential. Thus, the use of Electronic Data Interchange as a strategic tool for logistics proved, through this study, an efficient alternative for business improvement and good practice, able to leverage competitive advantages not only for individual companies, but also for the entire supply chain.

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This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.

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This paper, result of a bibliographic review, documentary research and interview with a professional of public relations area (PR), presents a scenario analysis tool and the way how the public relations professional can use it. Are pointed some abilities and strategic skills of this professional that can actually enable him to the prospection, building and analyze of scenarios, from the perspective of relationship with the organization publics. The scenario analysis tool is a strategic way to make some decisions, being used to the analysis of junctures, that can back up organizations' actions and activities, considering possible future results, in other words, the consequences and the developments caused by certain organization attitude or stance. On the end of this paper, we present a propose of strategic plan to Public Relations, using a suggested use for the tool

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There is a great global concern about the depletion and the high cost of fossil fuel reserves exploitation, more than ever, it is necessary to make a profound study and take advantage of alternative sources that can be used as energy efficiency with an appropriate pricing and low environmental impact. Brazil, which has highlighted using alternative energy sources as the use of ethanol and, in recent years, has been encouraging the expansion of its energy matrix in which the biodiesel will have a strategic importance within the agrobusiness area. Biodiesel is a fuel that can replace the diesel, which is a petroleum derivative. It is an ester, produced in the transesterification reaction of vegetable oils and animal greases, in an alcohol with an additional catalyst, are converted into fatty acids and result in esters with glycerol as sub products. The objective of this study was to estimate the final energy balance for the process biodiesel production from oil chicken waste. The energy balance estimation was quantified in calorific value according to the energy expenditure by calorimetric bomb method. The relationship between input and output of energy was around 0.97. In a first evaluation, the procedures adopted should be improved enough, so the process can become energetic and economically viable.

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A adoção de marcas próprias no mix de produtos de supermercados é uma ação estratégica que alguns varejistas estão utilizando para melhorar sua competitividade no setor. No Brasil, a participação de mercado das marcas próprias ainda é pouco representativa, o que reflete a atitude dos consumidores diante desses produtos. A proposta deste trabalho foi avaliar os fatores que influenciam no comportamento do consumidor em relação aos produtos de marcas próprias de supermercados. Foi desenvolvida uma pesquisa de campo de caráter exploratório com abordagem quantitativa, por meio de questionário auto-administrado, o que possibilitou a coleta de opiniões de uma amostra de 983 clientes de supermercados. Os resultados obtidos demonstram que os respondentes não possuem uma imagem positiva dos produtos de marcas próprias, devido: à grande variação na qualidade dos produtos dentro das categorias e entre as categorias ofertadas, ao risco percebido, à ausência de comunicação efetiva sobre os produtos e à imagem de inferioridade transmitida pelos atributos das marcas próprias como embalagem, forma de exposição e política de preços. Dos fatores obtidos, pode-se concluir que a imagem da loja, a comunicação e preço, a qualidade e preço destacaram-se como os mais importantes para os respondentes e que exerceram maior influência em seu comportamento.