Re-imagining the cultural brand : postmodernism and next wave

The traditional interpretation of a brand, and the means by which an organisation communicates its brand, might be considered a product of a modernist managerial paradigm, with its focus on consistency, control, and coherence (Brown 1995, 1999; Firat and Shultz 1997). With the emergence of postmodernism, this logic has been challenged by one of flexibility and openness, since consumers are no longer willing to commit or conform to any unified and consistent idea, system, or narrative. In order to explain this change in the management of brands, this paper will examine the Australian cultural brand, Next Wave, as a paradigmatic example. Next Wave offers an innovative brand management model founded on the interaction between the organisation and the content provider, i.e., the artist. Based on both aesthetic and conceptual experimentations, Next Wave is a dynamic brand in which shape and content are continually redefined in an interactive and mutual relationship between the artist and the organisation. Therefore, it can be argued that paradoxically, the organisation does not own its own brand. In fact, the ownership exists only from a legal point of view (as a trademark); the real artificer of the brand is the artist. Since it is not possessed nor controlled at all by the organisation, but is always subject to continuous evolutions and redefinitions, the Next Wave brand can be considered as a postmodern brand that is not strictly tied to marketing rules, but involves the target as an active participant in the brand creation process.

Educating generationE in Australasia : US lessons, New Zealand experience

Australasian countries have huge numbers of young entrepreneurs. Yet the state of entrepreneurship education in this region has yet to come to grips with their needs. Elsewhere in the world, the growth and development in the curricula and programs devoted to raising the level of enterprise and new venture creation has been remarkable. The researcher undertook field study in North America and Europe to examine interdisciplinary initiatives that take the study of entrepreneurship and personal enterprise out of the Business School, integrate it across the campus and make it available to the widest range of students. The paper first describes GenerationE in Australasian countries and in New Zealand. It then classifies and categorises best-practice models of enterprise education, focusing especially on non-business entrepreneurship and university-wide enterprise requirements. The paper summarises these data and formulates “models of enterprise education” outside the business school environment. It offers generalisations that may prove helpful to educationalists and government policy planners about how to accelerate the development of personal enterprise within individuals and thereby to increase the supply of young people who launch their own businesses and social enterprises. The goal of this paper is to help universities in our region and elsewhere move toward infusing entrepreneurship throughout the curriculum.

Educating generationE in Australasia : US lessons, New Zealand experience

Australasian countries have huge numbers of young entrepreneurs. Yet the state of entrepreneurship education in this region has yet to come to grips with their needs. Elsewhere in the world, the growth and development in the curricula and programs devoted to raising the level of enterprise and new venture creation has been remarkable. The researcher undertook field study in North America and Europe to examine inter-disciplinary initiatives that take the study of entrepreneurship and personal enterprise out of the Business School, integrate it across the campus and make it available to the widest range of students. The paper first describes GenerationE in Australasian countries and in New Zealand. It then classifies and categorises best-practice models of enterprise education, focussing especially on non-business entrepreneurship and university-wide enterprise requirements. The paper summarises these data and formulates “models of enterprise education” outside the business school environment. It offers generalisations that may prove helpful to educationalists and government policy planners about how to accelerate the development of personal enterprise within individuals and thereby to increase the supply of young people who launch their own businesses and social enterprises. The goal of this paper is to help universities in our region and elsewhere move toward infusing entrepreneurship throughout the curriculum.

New ways to educate Asia-Pacific entrepreneurs

Asia-Pacific countries have huge numbers of young entrepreneurs. Yet the state of entrepreneurship education in this region has yet to come to grips with their needs. Elsewhere in the world, the growth and development in the curricula, textbooks, Websites and degree programs devoted to raising the level of enterprise and new venture creation has been remarkable.

The researcher undertook field study to examine best-practice models of enterprise education. He then carried out a content analysis of leading entrepreneurship textbooks to examine their applicability to the Asia-Pacific circumstance. Working with Thomson Learning Australia, he acquired the rights to re-write one leading textbook and entirely “asianised” it. He also produced a highly interactive Website to attract Internetnet savvy young entrepreneurs and students in the countries of the Asia-Pacific region.

The paper offers generalization that may prove helpful to educationalists and government policy planners about how to increase the supply of young people who launch their own businesses and social enterprises. The goal of this paper is to help universities in our region move toward launching entrepreneurship education in a relevant and interesting way.

Connecting entrepreneurship with innovation value in university knowledge transfer

This paper conceptually links entrepreneurship and innovation through a structured and comprehensive examination of the levels of activities that may be (or should be) found within the modern university. By doing so, we believe a fertile ground for testing insightful new hypothesis will be opened for exploration. The authors explore several literatures and introduce three novel theoretical models to help examine innovation and entrepreneurship within the domain of university knowledge transfer. Predicated upon our generalized conceptual assertion that innovation is a function of new knowledge and entrepreneurial capacity, we pose four research questions: 1) what is innovation and entrepreneurship in the university context, 2) how might it be studied, fostered and evaluated, 3) how do the domains of individually driven entrepreneurship and organizational entrepreneurship interact and converge within the university innovation value creation process and 4) how does entrepreneurship ultimately impact upon innovation with respect to creating value from all areas of research and activities provided by the modern university? It is expected that the models offered will allow for both theoretical and empirical testing of these questions.

National environment and high potential new ventures in developing countries

This thesis examined the impact of macro environment factors on high-potential entrepreneurial venturing, culminating in a comprehensive, testable framework (derived from both extant theory and original empirical investigation) for analyzing and improving the capacity of any developing nation to become a dynamic entrepreneurial environment conducive to high-potential new venture creation.

Challenges of multimedia self-presentation : taking, and mistaking, the show on the road

One privilege enjoyed by new-media authors is the opportunity to realize representations of Self that are rich textual worlds in themselves and also to engage the wider world, with a voice, a smile, imagery, and sound. Still, closer investigation of multimedia composition practices reveals levels of complexity with which the verbal virtuoso is unconcerned. This article argues that while technology-afforded multimedia tools make it comparatively easy to author a vivid text, it is a multiplicatively more complicated matter to vividly realize and publicize an authorial intention. Based on analysis of the digital story creation process of a youth named “Steven,” the authors attempt to demonstrate the operation of two forces upon which the successful multimodal realization of the author's intention may hinge: “fixity” and “fluidity.” The authors show how, within the process of digital self-representation, these forces can intersect to influence multimodal meaning making, and an author's life, in consequential ways.

Between context-aware media capture and multimedia content analysis - where do we find the promised land?

Various issues related to the multimedia information retrieval and media access are discussed. The feasible solutions for automatic signal-based analysis of media content are analyzed. The extent of user involvement in the content creation process is emphasized. The applications driving the creation and usage of context and metadata are also elaborated.

Multimedia authoring : human-computer partnership for harvesting metadata from the right sources

This chapter takes a look at the task of creating multimedia authoring tools for the amateur media creator, and the problems unique to the undertaking. It argues that a deep understanding of both the media creation process, together with insight into the precise nature of the relative strengths of computers and users, given the domain of application, is needed before this gap can be bridged by software technology. These issues are further demonstrated within the context of a novel media collection environment, including a real- world example of an occasion filmed in order to automatically create two movies of distinctly different styles. The authors hope that such tools will enable amateur videographers to produce technically polished and aesthetically effective media, regardless of their level of expertise.

How does microfinance enhance entrepreneurial outcomes in emerging economies? The mediating mechanisms of psychological and social capital

In this article, a conceptual framework and research propositions are developed to explain how microfinance provision can translate into new venture creation and existing venture growth in an emerging economy context by engendering higher levels of psychological and social capital in clients. In doing this, the extent to which microfinance institutions provide business support and opportunities for social interaction are identified as factors which may strengthen the impact of microfinance provision on psychological and social capital, especially for poor entrepreneurs in resource-constrained settings. The conceptual framework and research propositions developed will be of use to academics in designing an agenda for future empirical research. In addition, they will help policymakers and microfinance providers to better design microfinance initiatives that enhance the well-being of clients and maximise their entrepreneurial outcomes. © The Author(s) 2013.

Subcultura tuning: a identidade estendida na personalidade de automóveis

The admiration of people for automobiles has been known and revealed for many years all over the world. Being through academic studies, proprietor declaration and admirers, the automobile is an object of desire, admiration, love, passion, dream, pride and accomplishment which, with all of this, promotes various types of feelings with the identification, discrimination, expression and the projection of identity. This research was based on the theories about consumers¿ behaviors, self-concept and extended self. It'll be approached in a qualitative and exploratory way the personal behavior of the consumers who personalizes their automobile, the consumer Tuning. The Objective of this project is to explore how the ¿Tuners¿ use a personalized car to construct their social identity. Supplementary, was explored which factors commence and initiated the extension process of self-automobile and also, how they connect with their object and why this relationship is establish this way. Seven people were interviewed of the male sex between 19 and 33 years old, living in the stated of Rio de Janeiro and São Paulo, during the period of September and October of the year 2007. The results observed were that the cars, like objects, can literally broaden its owner¿s personality. The creation process, sustentation and nutrition of the ¿Self¿ through the car can be observed in the personalization of their own cars, with this, using like the middle and end. It was also observed that the begin of the personalization phenomenon of automobiles in Brazil is began, mainly, in the 21 century with the diffuser of the culture, the cinema, evince even more, processes that already existent in the extension of the personalized cars. Observing that a personalized automobile tents to be in a free way, like a distance, when possible, from intransigence of models or imposition of the ways to be accomplished. Definitively, stories like: ¿My car is just a useful way to travel which I use only when necessary¿ will not be found in this research.

Marcas, passagens e condensações : (des)encaminhamentos de um processo de gravura

Marcas, passagens e condensações: (des) encaminhamentos de um processo de gravura é uma pesquisa em Poéticas Visuais que articula questões provenientes de uma prática artística com base na gravura e uma produção textual. Investigam-se as possibilidades de potencializar o vazio e o cheio através da gravação de matrizes com instrumentos de corte e da gravação com fogo. Os procedimentos operatórios de cortar, queimar e condensar originaram a impressão das matrizes sobre suportes de papéis e de parafina. As imagens dessa produção gráfica resultaram em uma série de obras denominadas de Carbonizados, Sílex e Luas Negras, cujas ações instauradoras propiciaram diferentes etapas de gravação e impressão: marcas, passagens e condensações que foram analisadas a partir dos conceitos operatórios identificados no processo de criação. O estudo conduz a aproximações com obras de artistas contemporâneos e articula referenciais na História da Arte e na fenomenologia, propiciando o inter-relacionamento da prática com a teoria e vice-versa.

O papel sócio empreendedor da ONG Sodireitos em defesa dos direitos sexuais e migratórios na Amazônia

This paper presents a case study from the Society for the Defense of Sexual and Migrate Rivers Amazônia - Sodireitos, whose central problem is to understand how it the works the social entrepreneur of the NGO Sodireitos in defense of sexual rights and migrate rivers in Amazônia. The central objective is to analyze the practices Social Entrepreneurship at the NGO Sodireitos on sexual rights and migrate rivers. The method adopted examined the entire creation process at the NGO the present day. Primary and secondary dates were used allowing the viewing of the dynamic intervention Social Sodireitos practiced by the fields of human rights and migrate rivers. Categories of analyses were given, and possible perceive in works of the strong Sodireitos flags that converge to social entrepreneurship as a guideline in the search for a model of human development, social and mainstay vel.

O papel sócio empreendedor da ONG sodireitos em defesa dos direitos sexuais e migratórios na amazônia

This paper presents a case study from the Society for the Defense of Sexual and Migrate Rivers Amazônia - Sodireitos, whose central problem is to understand how it the works the social entrepreneur of the NGO Sodireitos in defense of sexual rights and migrate rivers in Amazônia. The central objective is to analyze the practices Social Entrepreneurship at the NGO Sodireitos on sexual rights and migrate rivers. The method adopted examined the entire creation process at the NGO the present day. Primary and secondary dates were used allowing the viewing of the dinamic intervention Social Sodireitos practiced by the fields of human rights and migrate rivers. Categories of analyses were given, and possible perceive in works of the strong Sodireitos flags that converge to social entrepreneurship as a guideline in the search for a model of human development, social and mainstay vel

O ator que canta um conto: a manipulação de parâmetros musicais na voz do ator

This research started with an investigation about the theatrical speaking. Through an empirical methodology that analyzed a practical experience of creating a play and bibliographical research, the actress/researcher investigated ways to manipulate musical parameters as tools in the creation process of the actor s voice. The actress/researcher attempted to connect theory and practice, moved by the desire to find a vocal expression in theater that unfolds as living and transforming movement. This dissertation also contains the report of pedagogical experiences, in which the actress/researcher explored strategies to teach the appropriation of musical parameters in the construction of the vocal work of the actor. Considering that speaking in theater is closer to singing than everyday speech, she concluded that the actor may compose music as a music composer does in the elaborating process of building vocal scores. Therefore, she demonstrated that it is of fundamental importance a musical training in the development of the actor.