Caminho marítimo : o elemento oriental na cosmologia d'Os Lusíadas

Pretendemos com este estudo revelar a presença do Oriente na cultura portuguesa e promover a relação entre estas duas culturas, partindo da hipótese de que Os Lusíadas de Luís de Camões apresentam uma concepção do Universo resultante da compreensão comparada dos mitos gregos e hindus. Primeiramente, iremos colocar em evidência, através da noção de heroísmo, a importância do papel de Diónisos e do culto do Drama, por um lado, e de Zeus e do culto dos Jogos atléticos por outro, na espiritualidade do Ocidente; de seguida, faremos o estudo propriamente dito do enredo mitológico da epopeia camoniana, aspecto da obra que consideramos fundamental para a sua compreensão e em que nos parece encontrar-se a influência do elemento oriental.

Tales of the expected: investigating the rhetorical strategies of innovation champions

Innovation continues to be high on the agenda in construction. It is widely considered to be an essential prerequisite of improved performance both for the sector at large and for individual firms. Success stories dominate the parts of the academic literature that rely heavily on the recollections of key individuals. A complementary interpretation focuses on the way innovation champions in hindsight interpret, justify and legitimize the diffusion of innovations. Emphasis is put on the temporal dimension of interpretation and how this links to rhetorical strategies and impression management tactics. Rhetorical theories are drawn upon to analyse the accounts given by innovation champions in seven facilities management organizations. In particular, the three persuasive appeals in classic rhetoric are used to highlight the rhetorical justifications mobilized in the descriptions of what took place. The findings demonstrate the usefulness of rhetorical theories in complementing studies of innovation.

'All in one stroke': Grimms' fairy tales and the TV-production of a new Germany

The article looks at the most recent TV adaptations of the Grimms’ fairy tales by public broadcasting. Realized and marketed as a season which started in 2008,the thirty-four currently existing individual films constitute a significant national project that presents highly appealing notions of the German past to an audience divided over national conflict and demands of globalization. With children and adolescents at the centre, the films offer the young as a generation of moral superiority that facilitates social harmony and moral consensus. This post-unification utopia is beautifully realized on screen but rests on very conservative assumptions about gender, social driving forces, and political order.