Aporte de Oriente a las empresas de Occidente Sun Tzu un clásico de la estrategia.

Quienes no hayan escuchado el nombre Sun Tzu podrían imaginar muchas cosas sobre quién es esa persona. Sun Tzu es un general oriental que escribió su libro El arte de la guerra hace más de 21 siglos. Es un libro que a través de la narración de situaciones propias de un ejército enseña a las empresas a enfrentarse a un mercado complejo mediante la formulación, selección e implementación de la estrategia. Este artículo hace una interpretación de los 13 capítulos, buscando que aquellos que se encuentran al frente de una empresa cuenten con una lectura que les permita encontrar elementos para asegurar la perdurabilidad de su  organización.

Las Jarretaderas, Nayarit, Mexico: a Social Interstice in Touristic Zona Metropolitana of Sun and Sand

The objective of the present article is to illustrate the social interstice (Las Jarretaderas) existing between the municipalities Bahía de Banderas, Nayarit and Puerto Vallarta, Jalisco. The researched community is an outstanding case-study providing an in-depth analysis of a number of social process mostly related to the chiapaneca migration. The text is divided into two sections. The first one deals with the urbanization process of the metropolitan area of Puerto Vallarta. The second and longer section defines the concept of social interstice and explains how the researched locality falls under under that previously-defined concept according to the processes analyzed.

I wonder why the sun rises : and other questions about time and seasons.

Pertenece a una colección que quiere responder a las preguntas que se hacen los jóvenes lectores sobre el tiempo y las estaciones del año. Podemos conocer las respuestas a temas como la duración del día según la época del año, la influencia de la latitud para que haya cuatro o menos estaciones; la creación del calendario, la forma de medir con exactitud el tiempo, la diferencia horaria en los distintos países del mundo.

I wonder why the sun rises : and other questions about time and seasons.

Pertenece a una colección que quiere responder a las preguntas que se hacen los jóvenes lectores sobre el tiempo y las estaciones del año. Podemos conocer las respuestas a temas como la duración del día según la época del año, la influencia de la latitud para que haya cuatro o menos estaciones; la creación del calendario, la forma de medir con exactitud el tiempo, la diferencia horaria en los distintos países del mundo.

The sun.

Desde tiempos muy antiguos, personas de todo el mundo se han dado cuenta de la importancia del Sol y en torno a él se han creado historias y leyendas, e incluso, se le ha adorado como a un dios. Es una estrella que parece una enorme bola de gas ardiente, muy brillante, que gira en el cielo y está muy alejada de la Tierra. Gracias al sol se suceden los días y las noches y las estaciones en nuestro planeta. Es nuestro amigo pues sus rayos calientes y brillantes hacen posible la existencia de vida, y la acumulación de su calor produce un tipo de energía; pero los humos y gases y algunos productos originan contaminación sobre la tierra, dañan la capa de ozono y la aparición del llamado efecto invernadero.

Reductionism's long shadow : commentary on ' Where developmental psychology and neuroscience meet : a threatening or a felicitous encounter?' by María José Rodrigo. 'La sombra del reduccionismo es alargada : comentarios sobre ' donde la psicología evolutiva y la neurociencia se encuentran : ¿un encuentro amenazador u oportuno?', por María José Rodrigo'.

Resumen basado en el de la publicación

Predicting magnetospheric dynamics with a coupled sun-to-Earth model: challenges and first results

Results from the first Sun-to-Earth coupled numerical model developed at the Center for Integrated Space Weather Modeling are presented. The model simulates physical processes occurring in space spanning from the corona of the Sun to the Earth's ionosphere, and it represents the first step toward creating a physics-based numerical tool for predicting space weather conditions in the near-Earth environment. Two 6- to 7-d intervals, representing different heliospheric conditions in terms of the three-dimensional configuration of the heliospheric current sheet, are chosen for simulations. These conditions lead to drastically different responses of the simulated magnetosphere-ionosphere system, emphasizing, on the one hand, challenges one encounters in building such forecasting tools, and on the other hand, emphasizing successes that can already be achieved even at this initial stage of Sun-to-Earth modeling.

From the sun to the Earth: The 13 May 2005 coronal mass ejection

We report the results of a multi-instrument, multi-technique, coordinated study of the solar eruptive event of 13 May 2005. We discuss the resultant Earth-directed (halo) coronal mass ejection (CME), and the effects on the terrestrial space environment and upper Earth atmosphere. The interplanetary CME (ICME) impacted the Earth’s magnetosphere and caused the most-intense geomagnetic storm of 2005 with a Disturbed Storm Time (Dst) index reaching −263 nT at its peak. The terrestrial environment responded to the storm on a global scale. We have combined observations and measurements from coronal and interplanetary remote-sensing instruments, interplanetary and near-Earth in-situ measurements, remote-sensing observations and in-situ measurements of the terrestrial magnetosphere and ionosphere, along with coronal and heliospheric modelling. These analyses are used to trace the origin, development, propagation, terrestrial impact, and subsequent consequences of this event to obtain the most comprehensive view of a geo-effective solar eruption to date. This particular event is also part of a NASA-sponsored Living With a Star (LWS) study and an on-going US NSF-sponsored Solar, Heliospheric, and INterplanetary Environment (SHINE) community investigation.

A solar storm observed from the Sun to Venus using the STEREO, Venus Express, and MESSENGER spacecraft

The suite of SECCHI optical imaging instruments on the STEREO-A spacecraft is used to track a solar storm, consisting of several coronal mass ejections (CMEs) and other coronal loops, as it propagates from the Sun into the heliosphere during May 2007. The 3-D propagation path of the largest interplanetary CME (ICME) is determined from the observations made by the SECCHI Heliospheric Imager (HI) on STEREO-A (HI-1/2A). Two parts of the CME are tracked through the SECCHI images, a bright loop and a V-shaped feature located at the rear of the event. We show that these two structures could be the result of line-of-sight integration of the light scattered by electrons located on a single flux rope. In addition to being imaged by HI, the CME is observed simultaneously by the plasma and magnetic field experiments on the Venus Express and MESSENGER spacecraft. The imaged loop and V-shaped structure bound, as expected, the flux rope observed in situ. The SECCHI images reveal that the leading loop-like structure propagated faster than the V-shaped structure, and a decrease in in situ CME speed occurred during the passage of the flux rope.We interpret this as the result of the continuous radial expansion of the flux rope as it progressed outward through the interplanetary medium. An expansion speed in the radial direction of ~30 km s-1 is obtained directly from the SECCHI-HI images and is in agreement with the difference in speed of the two structures observed in situ. This paper shows that the flux rope location can be determined from white light images, which could have important space weather applications.

Suprathermal electron flux peaks at stream interfaces: Signature of solar wind dynamics or tracer for open magnetic flux transport on the Sun?

The high variability of the intensity of suprathermal electron flux in the solar wind is usually ascribed to the high variability of sources on the Sun. Here we demonstrate that a substantial amount of the variability arises from peaks in stream interaction regions, where fast wind runs into slow wind and creates a pressure ridge at the interface. Superposed epoch analysis centered on stream interfaces in 26 interaction regions previously identified in Wind data reveal a twofold increase in 250 eV flux (integrated over pitch angle). Whether the peaks result from the compression there or are solar signatures of the coronal hole boundary, to which interfaces may map, is an open question. Suggestive of the latter, some cases show a displacement between the electron and magnetic field peaks at the interface. Since solar information is transmitted to 1 AU much more quickly by suprathermal electrons compared to convected plasma signatures, the displacement may imply a shift in the coronal hole boundary through transport of open magnetic flux via interchange reconnection. If so, however, the fact that displacements occur in both directions and that the electron and field peaks in the superposed epoch analysis are nearly coincident indicate that any systematic transport expected from differential solar rotation is overwhelmed by a random pattern, possibly owing to transport across a ragged coronal hole boundary.

European Union: Shadow WTO agricultural domestic support notifications

The notification of the level of domestic support to the World Trade Organization (WTO) is intended to reflect compliance with obligations entered into at the time of the Uruguay Round. WTO members have often been slow to provide notification of domestic support levels. This makes the process of notification less useful as an indicator of the degree to which changes in policy have or have not benefited the trade system as a whole and exporting countries in particular. The notification of domestic support in the E.U. illustrates the value of a measure that reflects current policies and can therefore act as a basis for negotiation of further disciplines where these are necessary. The E.U. has made major changes in its Common Agricultural Policy (CAP) over the period since 1992 when the MacSharry reforms were implemented. Payments originally notified in the blue box (related to supply control) have over time been changed until in their present form they are unrelated to current production or price levels, and hence can satisfy the criteria for the green box. The E.U. has therefore much more latitude in trade talks to agree to reductions in the allowable trade-distorting support. This paper reproduced the E.U. notifications relating to 2003/04 and extends these with official statistics to the year 2006/07. It then projects forward the components of domestic support until the year 2013/14, based on forecasts of future production and estimates of policy parameters. The impact of a successful Doha Round is simulated, showing that the constraints envisaged in the WTO draft modalities document of May 19, 2008, would be binding by the year 2013, at about the time the next budget cycle in the E.U. starts. Without the Doha Round constraints, further reform might still happen for domestic reasons, but the framework provided by the WTO for domestic policy spending would be less relevant. In that case, much could hinge on the legitimacy of the Single Farm Payment system under the current rules governing the green box.