Federal milk marketing orders : their establishment, terms and operations /

"October 1956."

Marketing costs and margins for fresh milk.

"October 1956."

Marketing costs and margins for fresh milk.

Cover title.

Food costs : retail prices, farm prices, marketing spreads.

Cover title.

Bibliography of tree nut production and marketing research, 1945-60 /

Includes index.

A bibliography of apple marketing research, 1945-1960 /

"June 1961."

Administrative manual for the Hatch (Experiment Station) Act as amended and Section 204(b) of the Agricultural Marketing Act.

"August 1964."

Bibliography of tree nut production and marketing research, 1960-65

Previous ed. by Donn A. Reimund, issued as Miscellaneous publication no. 862.

Marketing industrial molasses in the United States /

Includes bibliographical references.

Changing marketing patterns for domestic tree nuts /

"Reprinted from The fruit situation, March 1975."

A look at profits in food marketing, 1951-72 /

Includes biblographical references.

Self-help stabilization programs with use of marketing agreements and orders : general explanation ; questions and answers.

Cover title.

Compilation of statutes relating to soil conservation, marketing quotas and allotments, soil bank, Commodity Credit Corporation, price support, export and surplus removal, crop insurance, sugar payments and quotas, marketing agreements and orders, and related statutes.

Issued Jan. l, 1953- as U.S. Dept. of Agriculture. Agriculture handbook, no. 49, 79, 113, 192, 242, 281, 317, etc.

The effect of service evaluations on behavioral intentions and quality of life

Understanding the contribution of marketing to economic and social outcomes is fundamental to broadening the focus of marketing. The authors develop a comprehensive model that integrates the impact of service quality and service satisfaction on both economic and societal outcomes. The model is validated using two random samples involving intensive health services. The results indicate that service quality and service satisfaction significantly enhance quality of life and behavioral intentions, highlighting that customer service has social as well as economic outcomes. This is an important finding given the movement toward recognizing social and environmental outcomes, such as emphasized through triple bottom-line reporting. The findings have important implications for managing service processes, for improving the quality of life of customers, and for enhancing customers' behavioral intentions toward the organization.

Understanding service experience in non-profit performing arts: Implications for operations and service management

Recent research in the non-profit performing arts has shown that marketing efforts designed to increase revenue from ticket sales are not achieving the results required to sustain the performing arts. This paper applies operations management analytical techniques to the non-profit performing arts to increase understanding of operational issues and inform service management strategy. The paper takes a two-study idiographic approach. Implementing a modified version of service transaction analysis (STA), Study One describes a performing arts service from provider and customer perspectives, identifies service gaps and develops an elaborated service description incorporating both perspectives. In Study Two, building on the elaborated service description and extant research, in-depth interviews are conducted to gather thick descriptions of predictors of satisfaction, value and service quality as they relate to repurchase intention (RI). Technical, functional and critical factors required to improve organizational performance are identified. Implications for operational strategy, service design and service management theory for this context are discussed. (c) 2005 Published by Elsevier B.V.