995 resultados para Relacionamento interorganizacional
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Pós-graduação em Geociências e Meio Ambiente - IGCE
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Pós-graduação em Genética - IBILCE
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Genética - IBILCE
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Pós-graduação em Genética - IBILCE
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A coloração animal é um importante atributo biológico com diferentes funções relacionadas às estratégias de vida adotadas pelos indivíduos no ambiente, como a termorregulação, a defesa e a comunicação inter e intraespecífica. O mimetismo é talvez, um dos mais importantes mecanismos biológicos de comunicação, frequentemente envolvendo similaridade de cor com conotação defensiva. Os sistemas miméticos refletem um complexo processo de evolução, que acentua semelhanças morfológicas ou comportamentais entre duas ou mais espécies, garantindo vantagens adaptativas em pelo menos uma delas. Apesar de comum entre os invertebrados, o mimetismo também pode ser observado em grupos de vertebrados como lagartos e serpentes, por exemplo. Dentre os exemplos mais comuns de mimetismo em serpentes são descritas as relações entre os corais verdadeiras e falsas. A falsa-coral, Atractus latifrons (Günther, 1868) é endêmica da Amazônia e ocorre nos territórios de Brasil, Colômbia, Guiana Francesa, Peru, Suriname e Venezuela. Em função da semelhança cromática de seus diferentes padrões, esta espécie foi relacionada à algumas espécies de corais verdadeiras do gênero Micrurus que também apresentam distribuição amazônica. Embora a variação cromática desta espécie tenha sido relatada por alguns autores, algumas questões sobre o polimorfismo intraespecífico e sua relação com a distribuição geográfica, assim como a relação mimética com as corais verdadeiras de Micrurus ainda não foram estudadas. Com o objetivo de contribuir com a elucidação destas questões, este estudo foi organizado em dois capítulos: no primeiro capítulo, intitulado “Variação morfológica e taxonomia de Atractus latifrons (Günther, 1868) (Serpentes: Dipsadidae)”, foram apresentadas as variações da morfologia externa e hemipeniana da espécie, incluindo sua redescrição e descrição do holótipo, além das descrições dos padrões cromáticos e análise de dimorfismo sexual; e no segundo capítulo, intitulado “Relações miméticas entre Atractus latifrons e corais verdadeiras na Amazônia”, foram identificados os possíveis modelos miméticos para A. latifrons, inferindo suas relações miméticas através da análise de co-ocorrência e apresentando mapas de distribuição dos padrões miméticos entre as espécies envolvidas.
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Pós-graduação em Ciências Odontológicas - FOAR
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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This research was developed during four years, in different regions of the country. Its purpose was to better understand the possible influences that handicapped siblings have on the development of non- handicapped siblings. Participated in the study 80 siblings, with ages ranging between 14 and 26 years. There were 20 siblings of physical handicapped (PH), 20 siblings of auditory handicapped (AH), 20 of mental handicapped (MH), and 20 of non handicapped, in number and ages equivalent.The participants answered a questionnaire containing “characteristics of handicapped person”, “characteristics of respondent sibling”, “characteristics of family”, a questionnaire with eleven closed questions and one open, but for the control group there was on less question. The phenomena studied in this research in some situations present themselves differently for each group of respondent sibling (ex: greater concern of the parents with the MH sibling, calling attention more for siblings of PH and MH, more responsibility in the family, taking care of the handicapped sibling, fear of having handicapped children, and the perception of (in) dependency of the handicapped sibling) and in others present themselves in similar manner (ex: more concern of the parents with the brother with PH, nature of the relationship, to feel or not ashamed of the sibling, talking about the sibling development). In conclusion, some phenomena, so far socially perceived as causing differences in sibling relations and attributed to de presence of a handicap are not, since between siblings of non handicapped these same phenomena present themselves in a similar way. Differently from the control group, siblings of handicapped need correct information, as well as therapeutic support to elaborate feelings of fear, anger, shame that they may have due to their condition. It is important to stress, also, the need that these siblings have to be themselves without the stigma of sibling of handicapped.
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Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC
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Technological development in the IT and telecommunications sectors have transformed the way organizations communicate with their audiences. Social Media allow the exchange of information instantaneously, in a communication from many to many. With few studies in the area, many companies venture into the social media without a strategy and a generally end up denigrating their image itself. Thus, this study was conceived from the idea of contributing, analytically, based on the main concepts of Public Relations so the organizations effectively take advantage of their online presence to generate relationships, more specifically, on Twitter.Twitter is a social media with a mature public, requiring dynamics of information and quick answers, based on dialogue, referring to the idea of text messages (SMS). To better expose the results of this research, three organizations with expertise in twitter were chosen: Bradesco , Positivo Informática and Ponto Frio. The choice of case studies was based on the different segments that each one operates and that they are large companies with reputable commercial operations in the Brazilian scenario. To analyze their profiles, several authors were studied, like Fábio França, Maria Aparecida Ferrari, Margarida Kunsch e Marlene Machiori.The intent of the analysis of the Twitter profiles of these organizations is to understand whether they are using strategies for creating and maintaining relationships with your followers and how this occurs from specific categories, as other companies have committed serious errors and impairing their business because of mismanagement in social media. Therefore, the profiles were analyzed from the netnográfica methodology. As a result, it was observed that organizations have not yet developed the character of relationships in social media , treating this channel as another advertising channel It was observed that Positivo Informática has no specific strategy for Twitter...
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This work presents as the central theme the management conducted by the Public Relations' professional regarding the custom relations' channels, focusing on Ombudsman. Its main objective is to discuss, reflect and establish a parallel between these activities, highlighting the importance of these channels on the organization’s communication and relationship process with their customers. Split in three chapters, it begins the discussion about the terminology in Ombudsman, from the meaning and concept of the terms to the comparison with other relationship means with the customer. It is a part of the study a brief history about organizations and their changes over the years, emphasizing the importance of customers and relations for the success of the modern day organizations, considering the Public Relations in this context. The discussion concludes establishing a parallel between the Ombudsman channels and the meaning of public relations in its management, regarding the relevancy of the subject in a highly competitive scenario, in which the customer/person, as a change agent, can be the responsible for the success or failure of organizations. The study tries to focus on showing the importance of the skills and competencies of the Public Relations for the fore mentioned channels, which are not well defined yet.
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The present study aims to investigate the interrelationship between the Relationship Marketing and Public Relations areas, high lighting its strategic value. The main goal is to discuss how the public relations professional can manage the customer loyalty by improving the after-sales services provided, applying it to a specific market such as business a viation. To establish the foundation to support the hypotheses, a revision of the subject literature was made, seeking to break down the barriers between marketing-mainly of relationship and public relations knowledge fields. A consult of the relevant literature was a continuous activity throughout the work. Divided into three chapters, the two first ones of fundamentals concepts, presents an after-sales services scenario, emphasizing the importance of the relationship and the definition of audiences in this area, in addition to a detailed description of the luxury market, a business aviation reality. The third chapter ends the discussion with a relationship proposal for Embraer Executive Jets, through actions based on the studied concepts. By gathering ideas and reflecting about the subject, using them to develop the proposal, a conclusion was resulted: the public relations professional is prepared and essential to build an effective after-sales relationship, since it's concerned about the communication excellence and knows the audiences significance in this process
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This work of course conclusion aim to do the elaboration of a model of implantation of a Program of Relationship Marketing in an organization of visual communication in Bauru, São Paulo. The bibliographical revision evidences the evolution of the marketing in accordance with the necessities of each period, as well as the evolution of the profession of Public Relations that throughout the time accumulated many functions. Therefore, to implant the Relationship Marketing is necessary that the marketing may be faced as an enterprise philosophy, so that all workers have the focus in the customer’s satisfaction. The proposal of implantation of a Program of Relationship Marketing is validated by a basic agent, the Public Relations, who is able to work integrated with the Marketing Department to manage the process completely. The proposal elaborated is personalized, at the same time, is made having as base a previous diagnosis and an analysis of 3 Puts of the organization, so that, do a strategical planning of implantation of this new culture focused in the customer, based in the relationship