Plan de comunicación para el lanzamiento de la marca país : Colombia

Aquest treball realitza un estudi de la imatge actual de la marca país “Colòmbia”, amb la finalitat de desenvolupar un Pla de Comunicació per al llançament d'aquesta marca a Espanya. Per aconseguir aquest objectiu s'analitza l'actual entorn colombià, els seus recursos naturals, la seva situació social i l'actual afluència de turistes al país. També s'analitza el mercat espanyol com a mercat d'origen. En el Pla de Comunicació Global, es planteja l'actual problema d'imatge que té Colòmbia a Espanya, i com el seu passat, i la ressonància que el mateix ha tingut gràcies als mitjans de comunicació, han fet que Colòmbia no sigui una de entre les destinacions triades pels espanyols, a causa de la percepció que es té de turísme d'alt risc.

Antimicrobial Resistance Action Plan 2002-2005 (PDF 170 KB)

Antimicrobial Resistance Action Plan 2002-2005

A Five Year Physical Activity Strategy and Action Plan

A Five Year Physical Activity Strategy and Action Plan

Strategic Framework and Action Plan for the Prevention and Control of Hepatitis C in NI (PDF 182 KB)

2004 - 2007

A Five Year Tobacco Action Plan (PDF 109 KB)

Summary of Responses to the Consultation ‘A Five Year Tobacco Action Plan’ document was issued for public consultation in August 2002. The Plan, which was developed by an inter-sectoral Working Group, provides a framework for collaborative working across Government departments, the statutory and voluntary sectors, as well as with business and in local communities. It seeks to combine an overview of the background, scale and nature of the problem with a comprehensive programme of action to reduce the harm caused by tobacco use. åÊ

A Five Year Tobacco Action Plan (PDF 188KB)

Smoking claims between 2,700 and 3,000 lives here each year. It is the single greatest preventable cause of premature death and avoidable illness. It also harms people who do not smoke and babies in the womb. Smoking is a major risk factor for coronary heart disease, strokes and other diseases of the circulatory system, which kill two in every five men and women here. These diseases are also important causes of disability. A lifetime non-smoker is 60% less likely than a current smoker to have coronary heart disease and 30% less likely to suffer a stroke. åÊ

A Five Year Home Accident Prevention Strategy and Action Plan (PDF 124KB)

The Executive in its Programme for Government under the theme “Working for a Healthier People” gave a commitment to promoting public safety by reducing the number of injuries and deaths caused by accidents at home, at work and on the road. An overarching strategy for children and young people is also being developed, which will set out the vision, values and underlying principles, including general safety, for all children and young people and the long-term goals to make that vision a reality. Consultation Document

A Five Year Home Accident Prevention Strategy and Action Plan (Word 34KB)

Questionnaire

Equality Information Work Plan (PDF 24 KB)

Monitoring of the usage of health services by the different Section 75 groups is a key aspect of the equality information agenda.

Department of Health and Children Business Plan 2001

Department of Health and Children Business Plan 2001 Download the Report here

Action Plan for People Management in the Health Service

In November of 2001 the Government launched its new National Health Strategy â?" â?oQuality and Fairness, A Health System for youâ?Âù (hereafter referred to as Quality and Fairness). Quality and Fairness was developed following one of the largest consultation processes ever undertaken in the public service. It sets out the vision for the health service, the four principles upon which this vision will be built, it also establishes four National goals and finally sets out six â?~frameworks for changeâ?T, which will be used to achieve the vision, principles and goals. One of the six frameworks for change is Developing Human Resources. The health service is one of the largest employers in the public sector, with the employment level at the end of 2001 approaching 93,000 full time employees. These employees are spread across a large number of organisations, in multiple locations and settings across the country. Each employee plays a key role in the delivery of health service, in all settings, to the public. Download document here

Department of Health and Children Business Plan 2002

The framework within which the Office of the CMO will operate for 2002 is that of the Departmentâ?Ts corporate implementation plan for the Strategy. The Office will contribute to the achievement of the objectives of the Department with regard to the Strategy, by participating in  relevant agreed activities so as to achieve the first national goal of better health for everybody.The stakeholders identified in the Strategy consultation process are those with whom appropriate linkages and communications need to be  established and managed if the Strategy is to be implemented effectively. Download document here