Blogosfera, estratégias de subversão e o campo da comunicação no Brasil: uma análise do Movimento dos Blogueiros Progressistas sob uma perspectiva de estudos organizacionais

O campo da comunicação tem passado por um processo de intensas mudanças no que tange ao modo como a notícia é produzida, distribuída e consumida em seus diversos segmentos. Tal fenômeno está ligado, principalmente, a mudanças de ordem tecnológica que têm possibilitado novas alternativas de se produzir e comercializar a noticia e que fogem ao modelo estabelecido pelas organizações dominantes nesse espaço. A Internet, além de ter modificado o processo tradicional de produção, comercialização e distribuição da informação praticado pelas corporações de mídia, possibilitou também que diferentes grupos da sociedade civil pudessem expressar-se de maneira mais livre. Nesse sentido, graças à utilização das novas tecnologias de informação e comunicação por parte de tais grupos, viu-se o surgimento, no campo da comunicação no Brasil, de um conjunto de blogs políticos que possui como principal intuito desafiar o poder da mídia tradicional e também o de permitir a difusão de pontos de vista políticos distintos aos das organizações mainstream. Tal espaço é aqui denominado como uma blogosfera política alternativa. Dentre os diversos grupos de agentes que ingressaram no campo da comunicação nos últimos tempos, pode-se mencionar um movimento organizado específico que ganhou visibilidade nos últimos anos tanto por sua atuação política, como por seu engajamento na discussão sobre a democratização da mídia no Brasil: o Movimento dos Blogueiros Progressistas (BlogProg). O BlogProg, que é composto por jornalistas egressos de grandes organizações de mídia tradicional, jornalistas ligados a veículos de mídia alternativa e militantes políticos vinculados a partidos de esquerda, foi responsável pela realização de diversos encontros nacionais em que foram feitas diversas reivindicações em prol da formulação de políticas públicas que garantissem a democratização do campo da comunicação no Brasil e que incentivassem a própria blogosfera. Nesse sentido, a presente tese possui como objetivo analisar de que maneira a gênese e a consolidação de uma blogosfera política alternativa possibilitou, sobretudo a partir da criação do Movimento de Blogueiros Progressistas (BlogProg), o surgimento de estratégias de subversão por parte de diferentes agentes pertencentes ao campo da comunicação no Brasil. Procura-se realizar uma articulação entre a teoria sociológica de campo social desenvolvida pelo sociólogo francês Pierre Bourdieu, e a perspectiva de ativismo de mídia advinda dos campos dos estudos de mídia e comunicação e da sociologia, especialmente aquela desenvolvida por autores como Carroll e Hackett (2006) e Hackett (2008). Para que o objetivo deste trabalho pudesse ser atingido, optou-se por coletar diferentes tipos de dados que pudessem ser contrapostos e que permitissem uma maior profundidade no que tange à analise dos elementos aqui sob investigação. Assim, foram coletados dados provenientes de treze blogs vinculados ao movimento BlogProg. Também, foram coletados dados provenientes de observação participante nos principais eventos promovidos pelos agentes que compõem o movimento. Por fim, foram entrevistados dezoito pessoas, dentre blogueiros e ativistas digitais que possuem algum tipo de relação com o movimento aqui analisado. Como resultado foi possível verificar que este novo movimento social faz uso de diferentes micro e macro estratégias de subversão não só para que seja possível desafiar as organizações dominantes vinculadas aos meios de comunicação tradicionais, mas também para modificar as regras dominantes e a ordem estabelecida no campo da comunicação. Entretanto, evidenciou-se que as estratégias de subversão, ainda que sejam orientadas por um desejo de promover transformações revolucionárias no campo por meio da defesa de práticas opostas às práticas dominantes, ainda assim muitas vezes são obrigadas a incorporar algumas práticas ou elementos que também estão presentes nestas últimas, o que está relacionado à força do habitus dos agentes que exercem mais peso no movimento e também pela necessidade do movimento continuar a disputar o jogo em questão. Espera-se que a pesquisa aqui proposta contribua para os estudos sobre as organizações e o elemento poder presente em toda a sua rede de relações sociais. Tais estudos, de acordo com Faria (2003), deve ser capaz de revelar não apenas o que é manifesto e que somos capazes de ver facilmente, mas também o que não pode ser expresso, o que jaz oculto.

Escola e família: da inevitabilidade da comunicação à construção de uma realidade relacional (estudo exploratório no 1º ciclo do Ensino Básico)

Com esta investigação procurou-se aprofundar o conhecimento sobre o processo comunicacional que se estabelece entre a escola e a família ao nível do 1º ciclo do ensino básico, e mais especificamente descrever as práticas e apreender e compreender o significado que os professores conferem a essas práticas. Numa primeira fase foram inquiridos 132 professores do 1º ciclo do ensino básico do Funchal através de um questionário traduzido e adaptado (Montandon, 1989), através do qual se procuraram identificar as práticas de contacto individual e colectivo e as suas circunstâncias. Numa segunda fase promoveu-se a discussão em dois focus groups distintos de modo a compreender o significado que os agentes no terreno e os peritos em educação, quer na área governativa quer na área formativa, conferiam às práticas comunicacionais. Os resultados indicaram que os professores preferem os contactos individuais e informais com os pais, de quem têm em geral uma representação negativa, e cuja principal finalidade é o conhecimento da criança. O factor essencialmente diferenciador das práticas dos professores foi o tempo de serviço nas suas dimensões pessoais, profissionais e sociais. Neste contexto, a formação de professores, inicial ou contínua, é sublinhada como uma forma de promover a comunicação entre pais e professores.

Perceção das educadoras de infância sobre a relação escola/família: um estudo no ensino pré-escolar na RAM

A presente tese no âmbito do Curso de Mestrado em Psicologia da Educação da Universidade da Madeira, pretende analisar a perceção dos educadores de infância de algumas unidades de préescolar da Região Autónoma da Madeira sobre a relação escola-família. Esta relação recíproca, que cada docente estabelece com as famílias das suas crianças, é o pilar de todo um processo comunicacional entre dois sistemas (familiar e educativo), que não só se complementam como são interdependentes. Partindo deste pressuposto, surgiu a nossa questão de investigação na medida em que a relação escola-família apresenta ainda algumas debilidades e os intervenientes parecem não maximizar todas as potencialidades desta colaboração. O presente estudo pretende assim, conhecer e compreender a perceção e as representações dos educadores de infância sobre o modo como é planificada e concretizada a relação família-escola. Tendo em conta a problemática atrás explicitada, consideramos a recolha de crenças e perceções sobre esta temática, junto dos Educadores, fundamental para a aquisição de informação proveitosa e pertinente. Assim, definimos como objetivos basilares deste projeto, recolher, analisar e compreender as perceções das educadoras de infância sobre a relação escola-família assim como identificar a importância da utilização de estratégias adequadas que favoreçam e consolidem as relações entre estas duas instituições.

A relação entre os jovens e o corpo em Natal

O presente estudo resulta de uma pesquisa em desenvolvimento na Universidade Federal do Rio Grande do Norte que busca estabelecer relações entre o papel do corpo, em um contexto midiático, na construção e constituição da subjetividade de jovens em Natal, capital norte-riograndense. Expressões dessa subjetividade indicam que o corpo, a mídia eletrônica e a Internet são referências importantes que permitem perceber traços ao mesmo tempo singulares e universais de uma cultura juvenil, que é complexa e ambivalente por natureza

Comunicação interna em empreendimento hoteleiro: um enfoque gerencial

Globalization, which increased the market to a position of competition and change never before experienced, also imposed a series of changes that have transformed the social systems, organizations increasingly complex. In this scenario, communication has received attention from modern managers. Research indicates that some sectors of activity, more than others, rely on communication as a tool for achieving their goals. The tourism sector, located in the service segment is configured as one of these activities, which the hotel is part of the composite product. With the intention to acknowledge these aspects in this study sought to analyze the characteristics of internal communication in a hotel project in the managerial perspective. To try to answer this purpose we constructed a framework based on authors that discuss organizational communication, internal communication and hotel businesses. For the purpose of research was chosen a unit of study to assess the views of managers regarding the issue. In the unit studied was sought to apprehend these meanings through interviews with a group of managers in the organization and analysis of documents. Data were analyzed through content analysis of Bardin (1977), with the technique of categorical analysis, as it sought to capture aspects that allow the description of the contents of the messages. The results pointed to an organizational reality based heavily on orality, who lives constantly with noise and using communication to regulate behavior. With little or no reflection on managerial communication inferred that subordinates should not absorb the message completely, a phenomenon that can not be responsible for the complete fulfillment thereof. Moreover, it was realized that the organization studied did not plan your communication, since, yet the views as a strategic tool to achieve your goals

O marketing e a atuação social das empresas: uma relação possível

The present work is about a study of multiple cases with exploratory and descriptiveperspective and qualitative emphasis. Its field of study is constituted by three local companieswith description of social performance, with emphasis in the personal interview with thecontrollers. Its main objective consists of understanding as it has occurred the marketingrelation with the enterprise social performance in the context of these companies located inthe State of the Rio Grande do Norte who carry out social investments. For this, it hassearched to analyze the types and characteristics of the developed social actions, to evaluatethe motivations and objectives of the accomplishment of social actions, to verify theimportance and influence of the social performance in the dynamics of the companies, toverify the level of specific knowledge and information in the areas of marketing and socialperformance in the companies and to evaluate the process of communication (promotion andspreading) of the social performance carried out by the companies. It has been verified thatthe company A directly associates it its social and ambient activities with differentiationbenefits, competitiveness, creation of value, loyalty, relationships, image, prestige,positioning of the company, sale and financial return, beyond benefits in the internal level asbigger motivation of its employees and retention of talents, not existing rejection to theinterlacement of the concepts related to the marketing and the social one. Already in companyB rejection in relating its practical social to the marketing, being observed after posteriorquestionings, that the relation of direct and indirect form exists and those divulgations of theseactions are carried out, contradicting the arguments of the controllers of that the actions wouldnot be carried out to generate media. In company C, it been verified rejection andcontradiction with relation to the concepts related to the marketing, alleging itself that theimage of the harnessed company to its social performance is not used in proper benefit,evidencing itself that this company divulges its action and is marketable benefited, even so isnot this the main objective of its social programs. It has concluded that the association ofthese two concepts is positive and favorable to the development of the businesses and thesocial actions of the companies, legitimizing them and benefiting the involved company,groups in the actions and the society that profits socially from the private social involvement in the social matters

Análise das matrizes curriculares dos cursos de Comunicação Social com habilitação em Jornalismo no Brasil: um retrato da realidade nacional

O artigo em questão é fruto de pesquisa sobre a educação jornalística e teve como objeto as matrizes curriculares de todos os cursos de Comunicação Social com habilitação em jornalismo do Brasil. O objetivo foi o de fazer um diagnóstico das estruturas curriculares do referido curso em todas as regiões do país e depois consolidar um desenho da estrutura nacional. Utilizamos como metodologia a pesquisa quantitativa e qualitativa. Nossas principais constatações foram em primeiro lugar a de que o espaço destinado aos conteúdos de Síntese/Comunicação na estrutura curricular de todas as regiões é mínimo, o que dificulta a inter-relação entre a teoria e a prática. em segundo lugar pudemos verificar que, apesar das premissas previstas nas DCN para o curso de Comunicação Social, as realidades regionais não estão contempladas nas matrizes curriculares dos cursos.

ANÁLISE COMPARATIVA DO CONHECIMENTO, ATITUDES E PRECONCEITOS DE UNIVERSITÁRIOS DOS CURSOS DE PEDAGOGIA, EDUCAÇÃO FÍSICA E MEDICINA EM RELAÇÃO À EPILEPSIA

Epilepsy is a chronic disorder of the central nervous system, most frequently characterized by abnormal electrical impulses in the brain. It is the oldest recorded neurological disease and has been surrounded by myths, mistaken beliefs and preconceptions. Three professionals work with epileptic patients on a daily basis: teachers, physical educators and physicians . This study aimed to analyze and compare the level of knowledge, preconceptions and attitudes of undergraduate students in the courses of Pedagogy, Physical Education and Medicine, future professionals who will deal with epileptic patients. This descriptive observational study was conducted with 286 university undergraduates of both sexes (women 99/34.6% and men 187/65.4%) from the first to fourth year of Pedagogy, Physical Education and Medicine courses at the Universidade Estadual Rio Grande do Norte (UERN), with mean age of 23 years. A validated and adapted 17-question questionnaire, divided into nine knowledge-based questions, five related to preconceptions and three on attitudes, was applied. Results allowed elaboration of a manuscript entitled Comparative Analysis of Knowledge, Attitude and Preconceptions in University Undergraduates of Pedagogy, Physical Education and Medicine Courses in Relation to Epilepsy. The findings of this article show that knowledge of epilepsy in the three groups is very satisfactory. The low level of preconception indicates that educational or clarifying information is being transmitted, albeit by television, a layman s information vehicle, which has undoubtedly contributed to reducing the stigma of epilepsy through educational information. Results also suggest a lack of knowledge on how to act during a seizure, especially in education professionals. Although there are limitations in our sample, the relevance and contribution of this study is to call attention to the importance and need for these future professionals to be informed and learn correct attitudes with respect to epilepsy during their academic formation. This is essential at a time when the disease is being brought out of the shadows. This research was supported by the Office of the Dean of Teaching, and Deans of Pedagogy, Physical Education and Medicine at UERN. The research was made possible by the multidisciplinary interaction among a physical educator, child neurologist and statistician, all contributing to achieving the aims set out here

A trajetória dos movimentos socioambientais em Sergipe : personagens, instituições e estratégias de comunicação

The research aimed to study the emergence, role, and the possibilities of environmental movements in Sergipe, running through an analysis of the period between 1983 and 2011. This goal has been guided by the core issue of research, which was to analyze the relationship between the mission, structure and action of environmental organizations in Sergipe. The research arose from the need to map and critically evaluate the environmental movement in Sergipe. The methodological procedures focused on the literature search, survey papers in Sergipe a time gap of 28 years, detailed analysis of nine "movements" and selected in-depth interviews, semi-structured interviews with dozens of social actors involved in the area. In conclusion, we observed that environmentalism in Sergipe, from its inception, was associated with recovery of consciousness regarding the environment, to combat local problems of degradation, and the search for legitimacy of public opinion. Although the environmental movement have been, at times, the attention of mass media, the movement failed to leave the niche and achieve a more representative portion of society. You can still see the deep relationship between the profile of environmental leaders, capital strength and the practical results of the environmental actions and finally, it was observed that the action of the movements has much stronger bond with the relationship of the organization and its main leaders with the other "environmentalist," than with the structure and mission of the institution

Podcast na educação brasileira: natureza, potencialidades e implicações de uma tecnologia da comunicação

This thesis aims to build a panoramic analysis with the intention of providing the theoretical initial a thought articulated educational of podcast, a technology orality distributed demand. This joint search considering the various spheres that educational technology in Brazilian use, both in school and non-school contexts, including scenarios and distance. This study unites questions addressed piecemeal in the area to new perspectives about the podcast, in order to characterize its nature, examining such technology from a perspective of educational technology itself, as well as unveiling its main potentials and implications. The survey was conducted from the combined use of quantitative and qualitative categories, with emphasis on the last one. The method of participant observation was followed by immersion of the researcher in the audience groups of Brazilians podcasts. Data collection with sources held in non-school contexts, from a look at targeted interactions given the blogs of Brazilian productions, as well as from open-ended interviews with producers - made online - besides giving themselves from the hearing itself about five hundred podcasts of Brazil. In the school context, the research focused on a literature review of the literature of the study area. Were added to the corpus described statistics derived mainly from "Podpesquisa 2009," Numerical major survey on the use of podcasts in Brazil. The articulation and analysis of the collected data, we used the concept of Education Paulo Freire (1971, 1987), so that, understanding it as synonymous to communication - understood this concept in Freire - were able to reveal the various ramifications educational podcast Brazilian atmosphere permeated by a dialogic between its participants. Moreover, the ideas of Célestin Freinet (1998) about the cooperation, while education practice, conducted the analyzes productive technology addressed in this work. The philosophical thought of Andrew Feenberg (2003) on the notion of "technologies" buoyed technological design elaborate. Such consideration provided the foundation for the reflections and proposals offered in this study, which, in the characterization of the oral nature of the podcast - especially their version for the deaf - appropriated the placements Luis Antonio Marcuschi (2001) about the relationship between orality and writing. In addition to these references, several other authors were considered, dealing with issues that pervade the theme here delimited, contemplating discussions on topics such as educational interest, online production, inclusive education, among other aspects. At the end, there was the podcast as a technology, while still reproducing social asymmetries Brazilian fairly directed at promoting mitigations hierarchical and open production in digital orality promotes. In view of its technical and educational implications in national use, the technology study has revealed potential relevant to the sophistication of teaching practices with orality, in various contexts, and proved adequate to serve as a motto to the revision of school practices, to even the very role of the school. This, by the prospects unveiled here, can, through the podcast, mitigate their questions reproductivist to constitute themselves as under privileged communication, boosted by critical rescue and sophistication of management through the most basic education component: speech

Comunicação dos enfermeiros com usuários do gênero masculino: um estudo representacional

Communication is seen as vital function. Through it, individuals and organizations relate to each other, the environment and the shares of their own group, influencing each other to turn facts into information. The user of the male part of a group of patients whose health policy is still in development. This fact can create insecurity in the nurse to establish a process that promotes disease prevention, promotion and / or recovery of health for that user. Aiming to elucidate this, the present study aimed to: apprehend the social representations of nurses communication with the users were male, looking for disease prevention, promotion and recovery of his health; identify the factors that influenced, positively or negatively on the effectiveness of nurses communication with the users were male and investigate the strategies used by nurses to clarify communication with the users were male. In order to achieve the goal raised, this study was a descriptive, exploratory and qualitative approach. Was based on theoretical and methodological framework social representations of Denise Jodelet and Serge Moscovici. The project has, through no Parecer nº 649/10, approval of the Ethics and Research HULW. During data collection, we used a semi-structured script and a diary interviews with 24 nurses in basic health units of district-Mangabeira Health District III, the city of João Pessoa (PB). The results were analyzed using the technique of content analysis according to Bardin (2007). Classifying the research subjects and identified three categories and five nuclei of the central ideas. The categories identified: the grasp of the RS communication of nurses with male users, identifying factors that influence the effectiveness of nurses' communication with users and male research on the strategies used by nurses to the elucidation of the communication with male users. The nuclei of the central ideas found: social representations of nurses' communication with the users of the male is externalized as difficult, different, difficult, not technical (knowledge) specific, with a dubious sense in relation to its therapeutic action, the factors examined as positive in this communication were based on the connection between professional and user look in detail and not mechanistic, in preventive actions, the dynamics of care, accessibility, participatory care, humanization, and qualification service. Whereas served as negative factors for the communication, signed on the behavioral differences of men, the feminization of nurses, lack of training for professionals in relation to the subject, prescriptive conduct and prejudice (concerns) sociocultural. Another related consolidated core strategies employed for the occurrence of such communication. Given these results, it was realized the importance of social representations for the consecration of a single language, the common understanding of reality on the nurse's communication with the user in male and determination of changes in the behavior of nurses and the user to the establishment of more effective strategies for obtaining a therapeutic communication between them