Die newe Inselen so zu unsern Zeiten durch die Künig von Hispania im grossen Oceano gefunden sindt

Julkaisussa: Cosmographia : Beschreibung aller Lender durch Sebastianum Munsterum in welcher begriffen

Zur Notenvergabe an hessischen Hochschulen im Vergleich zum Bundesdurchschnitt

Diese Studie wurde vom Hessischen Minister für Wissenschaft und Kunst gefördert.

Entwurf und Betrieb von Regelungs- und Monitoringsystemen für dezentrale Energiesysteme auf der Basis von verteilten Embedded Systems

Nach einem einleitenden ersten Kapitel wird im zweiten Kapitel der Stand der Technik für Regelungs- und Monitoringsysteme mit vernetzten Systemen dargestellt. Daraus wird die Motivation zur Entwicklung neuer, kostengünstiger Systeme abgeleitet. Im dritten Kapitel folgt eine Darstellung der verschiedenen Arten marktverfügbarer Embedded Systems und dafür geeigneter Betriebs­systeme. Anforderungen an verteilte Regelungssysteme, unterschiedliche Strukturen dieser Systeme und deren Vor- und Nachteile sind Gegenstand des vierten Kapitels. Anhand von Beispielen aus den Bereichen Erzeugungsmanagement für den Betrieb von KWK-Anlagen, Energieverbrauchsmonitoring und Smart-Metering wird der Einsatz von verteilten Regelungs- und Monitoringsystemen im fünften Kapitel dargestellt. Im folgenden sechsten Kapitel wird die Bedeutung normierter Kommunikation für den Einsatz in verteilten Systemen sowie dafür vorhandene Standards aus der elektrischen Energieversorgungstechnik und der Automatisierungstechnik behandelt. Der Stand der Internet-Technik für verteilte Systeme ist Gegenstand des siebten Kapitels. Dabei werden zunächst die verschiedenen drahtlosen und drahtgebundenen Kommunikationsmedien vorgestellt und ihre Eigenschaften und die Rand­bedingungen für ihren Einsatz erörtert. Ebenso werden technische Probleme beim Einsatz der Internet-Technik aufgezeigt und Lösungsmöglichkeiten für diese Probleme dargestellt. Es folgt eine Übersicht von Netzwerkdiensten, die für den Betrieb von verteilten Systemen notwendig sind. Außerdem werden Techniken zur Überwachung von verteilten Systemen behandelt. Kapitel acht zeigt Sicherheitsrisiken bei der Nutzung des Internets auf und bewertet verschiedene Techniken zur Absicherung des Netzwerkverkehrs. Kapitel neun stellt ein Internet-basiertes Client-Server-System zur Online-Visualisierung von Anlagendaten im Webbrowser mit Hilfe von Java-Applets und XML-RPC vor. Die Visualisierung von Anlagendaten auf Mobiltelefonen mit Hilfe des Wireless Application Protocol sowie die dafür notwendige Software und Infrastruktur ist Gegenstand des zehnten Kapitels. Im elften Kapitel wird eine neuartige Software für die Simulation von dezentralen Energiesystemen und deren Regelungs­systemen auf Basis von virtuellen Maschinen, virtuellen Netzwerken und einer thermischen Simulationsumgebung vorgestellt sowie deren Anwendung für die Reglerentwicklung erklärt. Verschiedene Techniken für die Installation von Betriebssystemen und Software für die Embedded Systems eines verteilten Systems werden im Kapitel zwölf untersucht. Im Kapitel 13 werden verschiedene Technologien zur Konfiguration und Parametrierung von Regelungssystemen in der industriellen Prozess- und Fertigungs­automatisierung hinsichtlich ihrer Eignung für dezentrale Energiesysteme analysiert. Anschließend wird eine Software zur Installation und Parametrierung von Monitoringsystemen sowie der dazugehörigen Infrastruktur vorgestellt. Kapitel 14 beschäftigt sich mit Anforderungen an die Hardware für verteilte Systeme und mit Maßnahmen zur Erhöhung der Betriebs- und der Datensicherheit. Im 15. Kapitel werden die in den bisherigen Kapiteln vorgestellten Techniken anhand eines großen verteilten Monitoringsystems und anhand eines Power Flow and Power Quality Management Systems auf Basis von verteilten Embedded Systems evaluiert. Kapitel 16 fasst die Ergebnisse der Arbeit zusammen und enthält einen Ausblick auf zukünftige Entwicklungen.

Individual Decision-Making and Inflation Persistence

The traditional task of a central bank is to preserve price stability and, in doing so, not to impair the real economy more than necessary. To meet this challenge, it is of great relevance whether inflation is only driven by inflation expectations and the current output gap or whether it is, in addition, influenced by past inflation. In the former case, as described by the New Keynesian Phillips curve, the central bank can immediately and simultaneously achieve price stability and equilibrium output, the so-called ‘divine coincidence’ (Blanchard and Galí 2007). In the latter case, the achievement of price stability is costly in terms of output and will be pursued over several periods. Similarly, it is important to distinguish this latter case, which describes ‘intrinsic’ inflation persistence, from that of ‘extrinsic’ inflation persistence, where the sluggishness of inflation is not a ‘structural’ feature of the economy but merely ‘inherited’ from the sluggishness of the other driving forces, inflation expectations and output. ‘Extrinsic’ inflation persistence is usually considered to be the less challenging case, as policy-makers are supposed to fight against the persistence in the driving forces, especially to reduce the stickiness of inflation expectations by a credible monetary policy, in order to reestablish the ‘divine coincidence’. The scope of this dissertation is to contribute to the vast literature and ongoing discussion on inflation persistence: Chapter 1 describes the policy consequences of inflation persistence and summarizes the empirical and theoretical literature. Chapter 2 compares two models of staggered price setting, one with a fixed two-period duration and the other with a stochastic duration of prices. I show that in an economy with a timeless optimizing central bank the model with the two-period alternating price-setting (for most parameter values) leads to more persistent inflation than the model with stochastic price duration. This result amends earlier work by Kiley (2002) who found that the model with stochastic price duration generates more persistent inflation in response to an exogenous monetary shock. Chapter 3 extends the two-period alternating price-setting model to the case of 3- and 4-period price durations. This results in a more complex Phillips curve with a negative impact of past inflation on current inflation. As simulations show, this multi-period Phillips curve generates a too low degree of autocorrelation and too early turnings points of inflation and is outperformed by a simple Hybrid Phillips curve. Chapter 4 starts from the critique of Driscoll and Holden (2003) on the relative real-wage model of Fuhrer and Moore (1995). While taking the critique seriously that Fuhrer and Moore’s model will collapse to a much simpler one without intrinsic inflation persistence if one takes their arguments literally, I extend the model by a term for inequality aversion. This model extension is not only in line with experimental evidence but results in a Hybrid Phillips curve with inflation persistence that is observably equivalent to that presented by Fuhrer and Moore (1995). In chapter 5, I present a model that especially allows to study the relationship between fairness attitudes and time preference (impatience). In the model, two individuals take decisions in two subsequent periods. In period 1, both individuals are endowed with resources and are able to donate a share of their resources to the other individual. In period 2, the two individuals might join in a common production after having bargained on the split of its output. The size of the production output depends on the relative share of resources at the end of period 1 as the human capital of the individuals, which is built by means of their resources, cannot fully be substituted one against each other. Therefore, it might be rational for a well-endowed individual in period 1 to act in a seemingly ‘fair’ manner and to donate own resources to its poorer counterpart. This decision also depends on the individuals’ impatience which is induced by the small but positive probability that production is not possible in period 2. As a general result, the individuals in the model economy are more likely to behave in a ‘fair’ manner, i.e., to donate resources to the other individual, the lower their own impatience and the higher the productivity of the other individual. As the (seemingly) ‘fair’ behavior is modelled as an endogenous outcome and as it is related to the aspect of time preference, the presented framework might help to further integrate behavioral economics and macroeconomics.

Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

In recent years, the importance of the corporate brand (e.g. P&G, Nestlé, Unilever) has grown significantly and companies increasingly strive to strengthen their corporate brand. One way to strengthen the corporate brand is portfolio advertisement, in which the corporate brand is presented alongside with several product brands of its portfolio (e.g. VW with its product brands Touareg, Touran, Golf and Polo). The aim of portfolio advertising is to generate a positive image spill-over effect from the product brands onto the corporate brand in order to enhance the consumers’ perceived competence of the corporate brand. In four experimental settings Christian Boris Brunner demonstrates the great potential of portfolio advertising and highlights the risks associated with portfolio advertising in practice. In a first experiment, he compares portfolio advertising with single brand advertisements. Moreover, in case of portfolio advertising he manipulates the fit between the product brands, because the consumer has to establish a logical coherence between the individual brands. However, asconsumers have limited capacity for processing information, special attention should be paid to the number of product brands and to the processing depth of the consumer during confrontation with portfolio advertising. These key factors are taken into consideration in a second extensive experiment involving fictitious corporate and product brands. The effects of portfolio advertising on a product brand are also examined. Furthermore, the strength of product brands, i.e. brand knowledge as well as brand image and consumer’s knowledge of the brands, must be taken into consideration. In a third experiment, both the brand strength of real product brands as well as the fit between product brands are manipulated. Portfolio advertising could also have a positive image spill-over effect when companies introduce a new product brand under the umbrella of the corporate brand while communicating all product brands together. Based on considerations, in a fourth experiment, Christian Boris Brunner shows that portfolio advertising could also have a positive image spill-over effect on a new (unknown) product brand. Concluding his work, Christian Boris Brunner provides implications for future research concerning portfolio advertising as well as the management of a corporate brand in complex brand architectures. Concerning practical implications, these four experiments underline a high relevance to marketing and brand managers, who could increase corporate and product brands’ potential by means of portfolio advertising.