Varejo multicanal: grau de integração e o varejo de livros no Brasil

Quando se comemora uma década da Internet comercial no Brasil, é consenso entre os estudiosos que ela não apenas chegou para ficar, mas principalmente, levou muitos negócios a adotarem novos canais, setores a repensarem seus enfoques e indicou novas formas de atender a seus clientes, além de ter provocado mudanças na gestão, operações e formulação de suas estratégias. Neste contexto delineia-se o principal objetivo deste estudo que é investigar o fenômeno da integração no varejo multicanal em empresas brasileiras do setor varejista direcionadas à comercialização de livros. Entende-se por varejo multicanal a disponibilização por parte das empresas de mais de um canal para que seus clientes possam realizar suas compras, com a predominância de lojas físicas e sites comerciais em ambiente Web. O estudo tem por objetivos específicos entender os propósitos das empresas estudadas na adoção do varejo multicanal em relação à estratégia de expansão, como as vantagens competitivas já existentes foram alavancadas com a integração da loja virtual, qual o grau de integração das atividades nos ambientes físico e virtual em relação à gestão, operações e mensuração e no que se refere às variáveis do composto varejista, procurando levantar como estão situadas nos diferentes estágios de integração. Para tanto o referencial teórico procurou adicionar ao conceito de Varejo Multicanal, os elementos dos conceitos consagrados de Estratégia de Crescimento, Unidade Estratégica de Negócios (UENs) e Sinergia. A pesquisa de caráter exploratório foi conduzida em três redes de livrarias com forte presença nacional. Os resultados encontrados mostram que as empresas estudadas conseguiram expandir seus negócios e alavancar suas vantagens competitivas, integrando de forma distinta a gestão, operações e mensuração, bem como as variáveis de seu composto varejista, situando-as em diferentes estágios de integração de seus canais físico e virtual.

Comportamento de compra dos consumidores num ambiente multicanal : o caso de um grande varejista brasileiro

Nas últimas décadas, o varejo passou por várias transformações. Depois da popularização da internet, muitas mudanças ocorreram, como o crescimento dos canais virtuais e a mudança de papel das lojas físicas. Essas mudanças impactaram diretamente no comportamento de compra do consumidor, que passou a ter vários pontos de contato com o varejista. O presente trabalho visa refinar, no cenário brasileiro, o artigo de Schröder e Zaharia (2008), que analisa as Orientações para Compras dos consumidores (Conveniência, Independência, Recreação e Aversão ao Risco) e como essas Orientações para Compra influenciam na escolha, por parte dos consumidores, dos canais de pesquisa e compra de um varejista. Por meio do estudo de caso, com um grande varejista multicanal brasileiro, foi feita pesquisa junto aos seus consumidores para avaliar como as Orientações para Compra influenciam o comportamento de compra e a escolha pelos canais a serem utilizados. Acredita-se que com os achados obtidos, poderão contribuir, no cenário acâdemico, para o melhor entendimento do impacto das Orientações para Compra no comportamento de compra do consumidor, nesse ambiente em transformação; e, com relação ao cenário gerencial, colaborar com o varejo, demonstrando que o uso das Orientações para Compras, na melhoria dos processos e desenvolvimento dos canais de contato com os consumidores, pode impactar de forma positiva o relacionamento com o cliente, possibilitando atender as suas necessidades e aumentar sua fidelidade.

Retinal nerve fiber layer analysis using GDx® in 49 patients with chronic phase DUSN

To describe retinal nerve fiber layer changes in late-stage diffuse unilateral subacute neuroretinitis eyes and compare these results with healthy eyes observed through nerve fiber analyzer (GDx®). Methods: This is a retrospective case-control study in which 49 eyes in late-stage diffuse unilateral subacute neuroretinitis were examined from May/97 to December/ 01. First, eyes with diffuse unilateral subacute neuroretinitis and healthy contralateral eyes (Control Group I) were statistically matched. Subsequently, eyes with diffuse unilateral subacute neuroretinitis were compared with eyes of healthy patients (Control Group II). Results: Eyes from Control Groups I and II had higher relative frequency of “within normal limits” status. Eyes from the diffuse unilateral subacute neuroretinitis (DUSN) Group had higher frequency of “outside normal limits” and “borderline” status. Control Groups I and II had absolute values different from the DUSN Group regarding all parameters (p<0.05), except for Symmetry in Control Groups I and II, Average thickness and Superior Integral in control group II. Conclusion: Patients with late-stage diffuse unilateral subacute neuroretinitis presented presumed decrease in nerve fiber layer thickness shown by GDx®. Retinal zones with larger vascular support and larger amount of nerve fibers presented higher decrease in the delay of the reflected light measured by the nerve fiber analyzer

Efeito da crioterapia e da laserterapia na resposta ao dano muscular induzido pelo exercício excêntrico: ensaio clínico e randomizado

Exercise-induced muscle damage mainly affects individuals who returned to physical activity after a time without practicing it or had some kind of exhaustive exercise, particularly eccentric exercise. To evaluate the effect of cryotherapy and laser therapy in response to muscle damage induced by eccentric exercise on the biceps muscle. This was a randomized clinical trial consisting of 60 female subjects. All subjects initially underwent an evaluation consisting of perimetry, measurement of pain sensation (via algometry and visual analogue scale), electromyography and dynamometry. Then the subjects performed an exercise protocol on the isokinetic dynamometer consisting of 2 sets of 10 eccentric elbow flexors contraction at 60 °/s. Completed this protocol, an intervention was held according to a previously random group distribution: control group (no intervention), cryotherapy group and laser therapy group. Finally, subjects were re-evaluated immediately and 48 hours after the intervention protocol, except for Visual Analogue Scale (VAS), which was also evaluated 24 hours after exercise. The circumference of the limb, the pain sensation (VAS and algometry), the muscle activation amplitude (via Root Mean Square - RMS), median frequency, peak torque normalized per body weight, average peak torque, power and work were analyzed. The median frequency immediately after the intervention protocol on the cryotherapy group was the only variable that showed inter and intra-group differences; the remaining variables showed only intragroup differences. The perimetry values did not change immediately after the protocol on the groups which underwent cryotherapy and laser therapy, however, there was an increase after 48 hours; algometry values decreased in all groups for 48 hours and the VAS values increased 24 and 48 hours also for all groups. Regarding RMS no significant change was observed. For dynamometry, peak torque normalized per body weight and average peak torque had a similar behavior, with a reduction in the post protocol that has remained after 48 hours. For the power and work, a decrease was observed immediately after the protocol with a further reduction after 48 hours. Cryotherapy and laser therapy does not alter the muscle damage response, except for the perimetry values immediately after exercise.

Comparação de desempenho da deconvolução preditiva multicanal e da filtragem f-k na atenuação de múltiplas do fundo do mar

The seismic reflection is used on a large scale in oil exploration. In case of marine acquisition the presence of high impedance contrast at the interfaces water/air generates multiple reflections events. Such multiple events can mask primary events; thus from the interpretational viewpoint it is necessary to mitigate the multiples. In this manuscript we compare two methods of multiple attenuation: the predictive multichannel deconvolution (DPM) and the F-K filtering (FKF). DPM is based in the periodicity of the multiples while FKF is based in multiples and primaries splitting in F-K domain. DPM and FKF were applied in common-offset and CDP gathers, respectively. DPM is quite sensible to the correct identification of the period and size of the filter while FKF is quite sensible to an adequate choice of the velocity in order to split multiples and primaries events in the F-K domain. DPM is a method that is designed to act over a specific event. So, when the parameters are well selected, DPM is very efficient in removing the specified multiple. Then DPM can be optimized by applying it several times, each time with a different parameterization. A deficiency of DPM occurs when a multiple is superposed to a primary event: in this situation, DPM can attenuate also the primary event. On the other hand, FKF presents almost the same performance to all multiples that are localized in the same sector of the F-K domain. The two methods can be combined in order to take advantage of their associated potentials. In this situation, DPM is firstly applied, with a focus in the sea bed multiples. Then FKF is applied in order to attenuate the remaining multiples

Subfornical organ mediates pressor effect of angiotensin: Influence of nitric oxide synthase inhibitors, AT(1) and AT(2) angiotensin antagonist's receptors

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Remote phenology: Applying machine learning to detect phenological patterns in a cerrado savanna

Plant phenology has gained importance in the context of global change research, stimulating the development of new technologies for phenological observation. Digital cameras have been successfully used as multi-channel imaging sensors, providing measures of leaf color change information (RGB channels), or leafing phenological changes in plants. We monitored leaf-changing patterns of a cerrado-savanna vegetation by taken daily digital images. We extract RGB channels from digital images and correlated with phenological changes. Our first goals were: (1) to test if the color change information is able to characterize the phenological pattern of a group of species; and (2) to test if individuals from the same functional group may be automatically identified using digital images. In this paper, we present a machine learning approach to detect phenological patterns in the digital images. Our preliminary results indicate that: (1) extreme hours (morning and afternoon) are the best for identifying plant species; and (2) different plant species present a different behavior with respect to the color change information. Based on those results, we suggest that individuals from the same functional group might be identified using digital images, and introduce a new tool to help phenology experts in the species identification and location on-the-ground. ©2012 IEEE.

Sparse arrays and image compounding techniques for non-destructive testing using guided acoustic waves

Piezoelectric array transducers applications are becoming usual in the ultrasonic non-destructive testing area. However, the number of elements can increase the system complexity, due to the necessity of multichannel circuitry and to the large amount of data to be processed. Synthetic aperture techniques, where one or few transmission and reception channels are necessary, and the data are post-processed, can be used to reduce the system complexity. Another possibility is to use sparse arrays instead of a full-populated array. In sparse arrays, there is a smaller number of elements and the interelement spacing is larger than half wavelength. In this work, results of ultrasonic inspection of an aluminum plate with artificial defects using guided acoustic waves and sparse arrays are presented. Synthetic aperture techniques are used to obtain a set of images that are then processed with an image compounding technique, which was previously evaluated only with full-populated arrays, in order to increase the resolution and contrast of the images. The results with sparse arrays are equivalent to the ones obtained with full-populated arrays in terms of resolution. Although there is an 8 dB contrast reduction when using sparse arrays, defect detection is preserved and there is the advantage of a reduction in the number of transducer elements and data volume. © 2013 Brazilian Society for Automatics - SBA.

Estudo piloto para avaliar a eficácia do uso de curativo bioativo - cola de fibrina e do curativo convencional em pacientes com câncer portadores de úlcera por pressão

Pós-graduação em Pesquisa e Desenvolvimento (Biotecnologia Médica) - FMB

Processos fluviais em barras de soldamento: rio Paraná - PR

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação clínica e radiográfica da cobertura acetabular à cabeça femoral, após aplicação de cunha sacroilíaca em cães

Pós-graduação em Cirurgia Veterinária - FCAV

Avaliação, por extensometria, da deformação superficial no substrato de retenção dos implantes gerada por próteses fixas implanto suportadas em função do cantilever

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Tomografia por biosusceptometria de corrente alternada

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação a longo prazo da técnica de avanço da tuberosidade tibial modificada em cães

Pós-graduação em Cirurgia Veterinária - FCAV

Visual field losses in workers exposed to mercury vapor

Visual field losses associated with mercury (Hg) exposure have only been assessed in patients exposed to methylmercury. Here we evaluate the automated visual field in 35 ex-workers (30 males; 44.20+/-5.92 years) occupationaly exposed to mercury vapor and 34 controls (21 males; 43.29+/-8.33 years). Visual fields were analyzed with the Humphrey Field Analyzer II (model 750i) using two tests: the standard automated perimetry (SAP, white-on-white) and the short wavelength automated perimetry (SWAP, blue-on-yellow) at 76 locations within a 27 degrees central visual field. Results were analyzed as the mean of the sensitivities measured at the fovea, and at five successive concentric rings, of increasing eccentricity, within the central field. Compared to controls, visual field sensitivities of the experimental group measured using SAP were lower for the fovea as well as for all five eccentricity rings (p<0.05). Sensitivities were significantly lower in the SWAP test (p<0.05) for four of the five extra-foveal eccentricity rings; they were not significant for the fovea (p = 0.584) or for the 15 degrees eccentricity ring (p = 0.965). These results suggest a widespread reduction of sensitivity in both visual field tests. Previous reports in the literature describe moderate to severe concentric constriction of the visual field in subjects with methylmercury intoxication measured manually with the Goldman perimeter. The present results amplify concerns regarding potential medical risks of exposure to environmental mercury sources by demonstrating significant and widespread reductions of visual sensitivity using the more reliable automated perimetry. (C) 2007 Elsevier Inc. All rights reserved.