O impacto do patrocínio na intenção de compra dos consumidores: estudo do caso do patrocínio da volta a Portugal pela Liberty Seguros

O patrocínio, enquanto meio de comunicação, tem assumido uma importância cada vez maior nas estratégias de marketing das organizações. O mercado empresarial atual obriga a que as marcas encontrem formas diferentes das convencionais de comunicar com os seus clientes e passar-lhes a sua mensagem. Assim, as empresas procuram, por via do patrocínio, interagir com os consumidores e criar laços afetivos que os liguem às marcas que representam. A presente investigação procura perceber de que forma uma ação de patrocínio pode ter impacto na intenção de compra dos consumidores relativamente aos produtos/serviços da marca patrocinadora. Pretende-se igualmente explorar os efeitos da congruência entre o evento patrocinado e a marca patrocinadora, da atitude relativamente ao evento patrocinado e da atitude relativamente à marca patrocinadora na intenção de compra dos consumidores. Os resultados obtidos confirmam que o patrocínio tem influência na intenção de compra dos consumidores em relação aos produtos/serviços da marca patrocinadora do evento. Confirmam também que a congruência entre o evento e a marca, a atitude relativamente à marca e a atitude relativamente ao evento são variáveis que se encontram interligadas e que exercem um efeito de influência entre si, bem como em relação à intenção de compra dos consumidores.

Revolution in Crisis: The Ruptures of Revolution and Ruptured Revolutions Through the Ruptures of Artistic Practice

This article proposes an investigation of the history and memory of the Carnation Revolution through the lens of contemporary art. Drawing upon the argument according to which history and memory are investigated by visual artists by means other, but no less relevant, than those of professional historians, this article will argue for the importance of attending to the visual, auditory, textual, object- and research-based ways in which artists from several generations and geographies have been unearthing the repressed histories and memories of the Carnation Revolution in Portugal and of anticolonial struggles, decolonization and post-independence nation-building in Mozambique, Guinea-Bissau and Angola. The discussion focuses on several works by Ângela Ferreira, but attention will also be paid to precursors in imaging the Revolution, such as Ana Hatherly, and to a younger generation of artists such as Filipa César, Kiluanji Kia Henda and Daniel Barroca.

« Ellections d'aler à la guerre tant par mer comme par terre, aveque l'explication de Samael Spiritus, lequel faict la 3e revolution, et ausi la declaration de Caput et Cauda Draconis, et l'aparition des commettes aux.XII. maisons du ciel, avecque le dodecacedron geomantique, composé par JEHAN DU CROCQ,... chanoine regulier de Nostre-Dame en Boullongne sur la Mer ».

Commençant par : « Les.IV. planettes et intelligences coelestes apropriées et adaptées à la nature de mon seigneur... » et finissant par : «... mort par glaives et descollations. Fin des Comettes » . A la suite un dessin représentant « la Rouee pythagorique ».

Agrarian revolution in Central America : a comparison of Nicaragua and Honduras using Jeffery Paige's theory of Agrarian revolution

ABSTRACT In 1979 Nicaragua, under the Sandinistas, experienced a genuine, socialist, full scale, agrarian revolution. This thesis examines whether Jeffery Paige's theory of agrarian revolutions would have been successful in predicting this revolution and ln predicting non-revolution in the neighboring country of Honduras. The thesis begins by setting Paige's theory in the tradition of radical theories of revolution. It then derives four propositions from Paige's theory which suggest the patterns of export crops, land tenure changes and class configurations which are necessary for an agrarian and socialist revolution. These propositions are tested against evidence from the twentieth century histories of economic, social and political change in Nicaragua and Honduras. The thesis concludes that Paige's theory does help to explain the occurrence of agrarian revolution in Nicaragua and non-revolution in Honduras. A fifth proposition derived from Paige's theory proved less useful in explaining the specific areas within Nicaragua that were most receptive to Sandinista revolutionary activity.

Adult Learning in the Transformational Environments of the Digital Revolution: Connecting Theory and Practice

The purpose of this study was to investigate the learning preferences and the post-secondary educational experiences of a group of Net-Gen adult learners, aged between 18 and 35, currently working in the knowledge economy workplace, and their assessment of how adequately they were prepared to meet the requirements of the knowledge economy workplace. This study utilized an explanatory mixed-method research design. Participants completed a questionnaire providing information on their self-reported learning style preferences, their use of digital tools for formal and informal learning, their use of digital technologies in postsecondary educational experiences, and their use of digital technologies in their workplace. Four volunteers from the questionnaire respondents were selected to participate in interviews based on the diversity of their experiences in higher education, including digital environments, and the diversity of their knowledge economy workplaces. Data collected from the questionnaire were analyzed for descriptive and demographic statistics, and categorized so that common patterns could be identified from information gathered from the online questionnaire and interviews. Findings based on this study indicated that these Net-Gen adult learners were fluent with all types of digital technologies in collaborative environments, expecting their educational experiences to provide a similar experience. Participants clearly expressed an understanding that digital/collaborative aptitudes are essential to successful employment in the knowledge economy workplace. The findings of this study indicated that the majority of participants felt that their post-secondary educational experiences did not adequately prepare them to meet the expectations of this type of working environment.

Mexico and her military chieftains, from the revolution of Hidalgo to the present time : Comprising sketches of the lives of Hidalgo, Morelos, Iturbide, Santa Anna, Gomez, Farias, Bustamente, Paredes, Almonte, Arista, Alaman, Ampudia, Herrera, and De la Vega. by Fay. Robinson. Illustratd by twelve portraits and engravings.

UANL

Memoirs of the Mexican Revolution : including a narrative of the expedition of General Xavier Mina. To which are annexed some observations on the practicability of opening a commerce between the Pacific and Atlantic oceans, through the Mexican isthmus, in the province of Oaxaca, and at the Lake of Nicaragua; and the vast importance of such commerce to the civilized world.

UANL

Histoire de la Revolution Francaise

UANL

Histoire de la Revolution de 1848

UANL

Histoire de la revolution de 1870-71

UANL

Lives of the heroes of the American Revolution: comprising the lives of Washington and his Generals and Officers who were the most distinguished in the war of the Independence of the USA.

UANL