924 resultados para Inovações tecnológicas - Brasil.


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Although efficient from a technical point of view, mortar layers that make up the traditional masonry coating (slurry mortar, plaster and plaster) have to be in contradiction with the new construction technologies and more efficient methods of consumption and work rationalization. From an environmental point of view, the recovery of waste into new composites for the building has been a growing strand of studies in the scientific community, may prove to be a cost-effective solution in some cases. Thus, this research proposes the development of a mortar Decorative Coating Monolayer (RDM), for use in facades, produced on site, incorporating tempered glass waste (RVT) in the cement matrix, as a partial substitute for aggregate. Therefore, we adopted the binder respect / aggregate of 1: 6 (by volume), consistency index 250mm ± 20, sand substitution levels of glass waste 20%, 50% and 80% and relative water / cement varied in many traits. Two additives were used, a polymer, styrene-butadiene-based, and other chemical, besides mineral and silica fume inorganic pigment in colors red, yellow and blue. Mechanical tests were carried out on fresh pasta and hardened, as well as for the applied coating on masonry, so as to demonstrate the feasibility of the material. In addition, it verified the adequacy of the RDM built environment by means of thermal tests. The results demonstrated the feasibility of the proposed RDM with significantly higher values when compared to norms, especially the dash-added replacement content of 20% and addition of pigment in red. Therefore, the study shows the scientific community as an incentive to the use of technological innovations in construction, increasing the range of alternatives available for housing production, with the proposition of a material that achieves the desired functionality and obtain environmental gain, and may be adopted on construction sites as an alternative industrialized mortars.

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Human development requires a broad balance between ecological, social and economic factors in order to ensure its own sustainability. In this sense, the search for new sources of energy generation, with low deployment and operation costs, which cause the least possible impact to the environment, has been the focus of attention of all society segments. To do so, the reduction in exploration of fossil fuels and the encouragement of using renewable energy resources for distributed generation have proved interesting alternatives to the expansion of the energy matrix of various countries in the world. In this sense, the wind energy has acquired an increasingly significant role, presenting increasing rates of power grid penetration and highlighting technological innovations such as the use of permanent magnet synchronous generators (PMSG). In Brazil, this fact has also been noted and, as a result, the impact of the inclusion of this source in the distribution and sub-transmission power grid has been a major concern of utilities and agents connected to Brazilian electrical sector. Thus, it is relevant the development of appropriate computational tools that allow detailed predictive studies about the dynamic behavior of wind farms, either operating with isolated load, either connected to the main grid, taking also into account the implementation of control strategies for active/reactive power generation and the keeping of adequate levels of voltage and frequency. This work fits in this context since it comprises mathematical and computational developments of a complete wind energy conversion system (WECS) endowed with PMSG using time domain techniques of Alternative Transients Program (ATP), which prides itself a recognized reputation by scientific and academic communities as well as by electricity professionals in Brazil and elsewhere. The modeling procedures performed allowed the elaboration of blocks representing each of the elements of a real WECS, comprising the primary source (the wind), the wind turbine, the PMSG, the frequency converter, the step up transformer, the load composition and the power grid equivalent. Special attention is also given to the implementation of wind turbine control techniques, mainly the pitch control responsible for keeping the generator under the maximum power operation point, and the vector theory that aims at adjusting the active/reactive power flow between the wind turbine and the power grid. Several simulations are performed to investigate the dynamic behavior of the wind farm when subjected to different operating conditions and/or on the occurrence of wind intensity variations. The results have shown the effectiveness of both mathematical and computational modeling developed for the wind turbine and the associated controls.

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We live in a world inherently influenced by technology and in which education is immersed in realities made possible by the support of digital technologies, such as electronic mobile devices. Thus, the general aim of this study lies in mapping and analysing the influence of mobile devices on teaching, especially with reference to learning the English language. The specific aims are to investigate how the use of mobile devices is present in the research participants’ practices, consider whether such use is beneficial, according to the students, to the English language learning as well as mapping how the use of mobile devices favours the normalisation stage, taken in this research as a complex process.The theoretical background of this study includes the premises of the Paradigm of Complexity, especially concerning the acquisition of a second language, as well as the precepts of Normalisation, which is related to the total integration of digital technologies into the English teaching and learning process in such a way that they become invisible, and the theories of language learning mediated by computers and mobile devices. Methodologically, this is an ethnographic qualitative research and its context is a language institute located in the Triângulo Mineiro region. In addition to students from five groups in the institution, two teachers and an administrative assistant participated in the survey. Data was collected through an online questionnaire, learning reports produced by students and interviews with teachers and administrative staff. The analyses indicate that mobile devices are present in the daily practices of English learners, but these uses, in most cases, are carried out through the teacher's encouragement. Moreover, despite having positive sayings on the role of digital technologies in the process of English teaching and learning, there is, among students and teachers, a dichotomy between saying and doing about the learning contexts considered valid. Additionally, the use of mobile devices in the English learning process is not yet established as a normalised issue because the process of integration of technology in teaching is still ruled by traditional uses of the technology. I conclude that the use of mobile devices in the English learning process is still not normalised, because even if students use their mobile devices every day, they generally do not realize the affordances of such use as possibilities to learn English.

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In a highly connected society, avid for information and technological innovations, constantly changing the consumption patterns, the brand management strategy occupies a growing place. Allied with the increased competition among companies, the brand that can differentiate in consumers’ minds becomes strong. This aspect is even more important in the service industry, where the consumer experience, the definition and support of the brand’s values are vital to the continued strength of both your identity and image. These aspects are seen as a process of communication in which the way the image is developed in the minds of consumers comes from how identity is constructed and transmitted to them (DE CHERNATONY; DRURY; SEGAL-HORN, 2004). Considering the dynamic and complex scenario, this study aims to identify and analyze the possible convergences or divergences between the identity built by the organization and the brand image perceived by consumers of a telecommunications services company. To achieve this objective, the model proposed by De Chernatony, Drury and Segal-Horn (2004) was used as a theoretical basis, which addresses the transformation of identity in brand image, specifically under the perspective of Pontes (2009). For him, customers are more motivated to buy and consume products that they believe that take a complementary image that they have of themselves, and proposes the existence of multiple selves: the perceived, which refers to the employees and the organization’s management opinions on the brand; the ideal, which deals with effective brand identity thought by its leaders, the vision of what it should be; social, which shows how managers think that consumers see it; the apparent, formed by the image of the brand by customers; and finally the real self, that would be an integrated composite of all of these visions. In this regard, a case study was made in a telecommunications company with regional actions, from a qualitative and quantitative approach. It was identified the company’s vision through semi-structured interviews with marketing managers and analysis of documents related to the brand strategy. The point of view of consumers was addressed for text mining techniques applied to internal unstructured data coming from the collection of posts made on Facebook and Twitter, related to the brand, and customer interaction with the company through these social networks. The results showed the importance of the concepts of identity and brand image, and how they are interrelated. Moreover, the qualitative analysis it was shown that the vision of marketing executives is quite close and in line with the Brand Book, showing that there is a cohesive and well disseminated speech internally in the organization. On the other hand, when evaluating the customer's point of view there was no specific comments on the brand, and it was not possible to identify the evaluation of Algar Telecom image by consumers. Nevertheless, other relevant aspects could be identified for the consolidation of the brand identity, as the occurrence of a number of complaints, especially regarding the internet as well as the concern of customers for the quality of the provision of services.

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This dissertation deals with the conceptions of the relationship between science, technology, innovation, development and society. We aimed to analyze the ways to conceive these relations in documents of the Entrepreneurship and Innovation Programme (Proem) of the Federal Technological University of Paraná (UTFPR) and analyze the conceptions of these relations in view of managers and participants of the Program on Campus Cornélio Procópio, locus of research. It is recognized that the concepts of science, technology, innovation and development are polysemic, so varied are the definitions given by different theorists. For the research were characterized these conceptions into two streams, one called traditional or conservative current, which is supported by the classical theories, that is, those that were developed by authors recognized as classics, and the other current, referred to as critical concepts that sustains it are presented by authors recognized as critical, among which houses the Science studies, Technology and Society (CTS). This categorization buoyed analysis of Proem documents and analysis of the statements collected through interviews with three managers of Proem and eleven participants in the Program. As a result of the research, in general, although there is evidence in Proem documents of a social concern in relation to its role in society, it was observed that the program is based on the traditional and hegemonic view on the subject. In the documents analysis, it was noticed that the conceptions arranged CTS studies are present in relation to the multidimensional development concept. However, the texts analyzed, mostly were identified strong indications of thought supported by logical positivism, in propositions that refer to marketing issues, a proposal to generate an entrepreneurial culture guided by the development of technological innovations designed to meet and / or induce market demands, through production methods for popular goods. As for how managers and participants Proem in Campus Cornelius conceive the relationship between science, technology, innovation, development and society, also was identified closer to the classical view, although the respondents have pointed out many times in their speak apparent concern with social issues, like designing the development from a multidimensional view as cover critical studies CTS. The views of the participants, it was possible to link the strengthening of the concept connected to the linear model of development, in which the more it generates science, more is generated technology and more technology therefore produces more wealth, which in turn, the Schumpeterian view, is the basis of social welfare.

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The competitiveness in the rural sector and the need to make viable and sustainable property, direct the farmer to seek new production strategies. In this sense, the book Techniques of sustainable agricultural management has as objective contributed information on concepts, management practices, technological innovations, which are applicable in the agricultural production. The same is composed of 13 chapters, topics covered in aquaculture production, management and dairy production, as general aspects of hematology fish; dynamics of decision-making and adaptive flow dairy production systems; importance of performance measures and body biometrics in small ruminants; milk production in beef cows; parasitism in beef cattle; performance of dairy cows in production; efficiency of cross beef cattle in finishing phase; development of Marchangus: five years; and, bovine growth efficiency. In vegetable production area are addressed matters relating on management and olive cultivation, species of great economic importance and diversification as alternative on the property; functional foods in fruit and vegetables; influence of environmental factors, harvesting and drying in the production and composition of essential oils of Mentha spp; and, implication of the contamination of corn grain by mycotoxins in livestock production. At the end of the book, the expectation of the authors is to have contributed with relevant themes of Brazilian agriculture, which could reflect positively on knowledge, values and quality of available material.

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This research deals with the use of a participatory design methodology to develop a repository of open educational resources, the Arcaz. Discusses key aspects of neutrality and determinism of technology within the context of Social Studies of Science and Technology and presents some concepts of critical theory of technology related to the democratic construction of technological artifacts. Discusses the philosophical heritage of the movements that led to the emergence of free software, open education and open educational resources and argues that participatory design share similar ideals. It presents concepts of human-computer interaction, interaction design and user centered design, important to enhance the user experience in information systems. It addresses the participatory design as a methodology that allows the democratic participation of users in the technological construction, promoting mutual learning and active voice for the participants. Develops a participatory design methodology adapted to the Arcaz context of use and provides the procedures for the meetings conducted to apply participatory design techniques to the repository and the results obtained. It concludes with a study of some of the interventions suggested in the system and orientations for future applications of participatory practices in the development of the repository and a list of best practices, focusing on ethical principles that should guide the participatory design.

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This work addresses the relationship between University-Firm aims to understand the model of shared management of R&D in petroleum of Petrobras with UFRN. This is a case study which sought to investigate whether the model of cooperation established by the two institutions brings innovation to generate technical-scientific knowledge and contribute to the coordination with other actors in the promotion of technological innovation. In addition to desk research the necessary data for analysis were obtained by sending questionnaires to the coordinators of projects in R&D at the company and university. Also, interviews were conducted with subjects who participated in the study since its inception to the present day. This case study were analysed through the Resource-Based View and Interorganizational Networks theory. The sample data also stands that: searches were aligned to the strategic planning and that 29% of R&D projects have been successful on the scope of the proposed objectives (of which 11% were incorporated into business processes); which was produced technical and scientific knowledge caracterized by hundreds of national and international publications; thesis, dissertations, eleven patents, and radical and incremental innovations; the partnership has also brought benefits to the academic processes induced by the improved infrastructure UFRN and changing the "attitude" of the university (currently with national prominence in research and staff training for the oil sector). As for the model, the technical point of view, although it has some problems, it follows that it is appropriate. From the viewpoint of the management model is criticized for containing an excess of bureaucracy. From the standpoint of strategic allocation of resources from the legal framework needs to be reassessed, because it is focused only on the college level and it is understood that should also reach the high school given the new reality of the oil sector in Brazil. For this it is desirable to add the local government to this partnership. The set of information leads to the conclusion that the model is identified and named as a innovation of organizational arrangement here known as Shared Management of R&D in petroleum of Petrobras with UFRN. It is said that the shared management model it is possible to exist, which is a simple and effective way to manage partnerships between firms and Science and Technology Institutions. It was created by contingencies arising from regulatory stand points and resource dependence. The partnership is the result of a process of Convergence, Construction and Evaluation supported by the tripod Simplicity, Systematization and Continuity, important factors for its consolidation. In practice an organizational arrangement was built to manage innovative university-industry partnership that is defined by a dyadic relationship on two levels (institutional and technical, therefore governance is hybrid), by measuring the quarterly meetings of systematic and standardized financial contribution proportional to the advancement of research. These details have led to the establishment of a point of interaction between the scientific and technological-business dimension, demystifying they are two worlds apart

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O Estado de São Paulo teve grande importância para o início do desenvolvimento da cultura do morango no Brasil, tanto em termos de produção científica, quanto no cultivo comercial. Hoje é o segundo maior pólo produtor do Brasil, mas vem diminuindo a área cultivada nos últimos anos. Sofre forte concorrência com os produtores do Sul de Minas Gerais, além de necessitar contornar as novas preocupações dos consumidores com a segurança do produto, buscando sistemas de cultivo mais sustentáveis que o convencional. Algumas tentativas para obtenção de selos de qualidade do morango foram realizadas no passado, mas os programas não perduraram. Há três anos, foi iniciado o Programa de Produção Integrada de Morangos (PIMo) na região de Atibaia e Jarinu. No primeiro ano priorizou-se o desenvolvimento da educação ambiental no grupo, usando a metodologia da Macroeducação. No segundo ano, o enfoque foi nos treinamentos técnicos e na adoção de documentos de registro de procedimentos no campo. No ano de 2008, o enfoque será na validação do sistema nas áreas dos produtores parceiros, tendo uma Unidade Demonstrativa Central como área modelo para validação, realização de aulas práticas e demonstrações do sistema para os produtores e sociedade em geral. Este artigo tem o objetivo de apresentar a atual situação da cultura do morangueiro no Estado de São Paulo em termos de área cultivada, produção, principais municípios produtores e comercialização. Um histórico dos primórdios da cultura no Estado é apresentado, bem como a metodologia usada para desenvolvimento da Produção Integrada no Estado.

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Este trabalho teve o objetivo de realizar a avaliação ex-ante dos impactos do ?Projeto de Desenvolvimento de uma Colhedora de Sementes de Amendoim Forrageiro? sob as perspectivas da viabilização da produção do equipamento em escala comercial, do aumento da oferta de sementes e dos benefícios econômicos, sociais e ambientais obtidos com a ampliação das áreas de pastagens consorciadas com amendoim forrageiro cv. BRS Mandobi. Para mensurar o potencial de adoção desta tecnologia, foi utilizado o Sistema de Avaliação de Impactos de Inovações Tecnológicas Agropecuárias (Ambitec-Agro). Esse sistema inclui módulos integrados de indicadores de impactos socioeconômicos, ambientais e de desenvolvimento institucional resultantes de inovações tecnológicas agropecuárias. Os resultados indicam impactos potenciais positivos nas dimensões ambiental, social e de desenvolvimento institucional, como consequência do desenvolvimento e adoção da colhedora de sementes de amendoim forrageiro de forma integrada ao longo da cadeia comercial de produção e distribuição de sementes de forrageiras. Isso viabilizaria um aumento da disponibilidade de sementes de amendoim forrageiro no mercado, a preços acessíveis para os produtores. Como consequência, haveria um processo crescente de adoção dessa leguminosa forrageira em pastos consorciados com gramíneas, com impactos positivos da produtividade, rentabilidade e sustentabilidade da cadeia produtiva de pecuária bovina a pasto nas regiões Norte, Centro-Oeste, Sudeste e Sul do Brasil. Esse estudo também comprovou a efetividade no uso do Sistema de Avaliação de Impactos de Inovações Tecnológicas Agropecuárias (Ambitec-Agro) na avaliação ex-ante de impactos, como processo essencial para a priorização e aprovação de projetos de pesquisa e transferência de tecnologias

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O progresso tecnológico, atualmente, mostra-se decisivo no processo de desenvolvimento nacional e é evidenciado como um possível mecanismo de redução das disparidades regionais por meio da especialização econômica e da inserção de inovações tecnológicas na produção. Todavia, a distribuição de pessoal qualificado, capital investido e experiências virtuosas de interação com o setor produtivo, criam e consolidam no Brasil a polarização no desenvolvimento de C,T&I. A fim de impulsionar o progresso da ciência e tecnologia no país, principalmente nas regiões periféricas, o governo criou iniciativas de incentivo ao investimento em P&D, movidas pelo estímulo a interação entre empresas e universidades, a fim de produzir inovação e competências científico-tecnológicas. Uma dessas iniciativas é o Fundo Setorial de Energia (CT-Energ), destinado a reunir investimentos em P&D para o setor energético. Fazendo uso dos resultados dos editais do Conselho Nacional de Desenvolvimento Científico-CNPq e da Financiadora de Estudos e Projetos - FINEP, destinados a seleção de projetos a serem financiados com recursos do CT-Energ, este trabalho buscará demonstrar a disparidade na distribuição de interações promovidas pelo fundo, um sinal da força dos fatores de polarização que tornam esta iniciativa ineficiente, mas, dada a imaturidade do Sistema de Inovação Brasileiro, necessária no processo de redução das desigualdades regionais do país.

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Este estudo buscou identificar os critérios utilizados pelas enfermeiras obstétricas para empregar as tecnologias não-invasivas de cuidado no suporte físico à parturiente e quais são seus efeitos esperados. Para tanto, se realizou uma pesquisa quantitativa exploratória do tipo survey, que abordou as práticas/cuidados fornecidas pelas enfermeiras obstétrica durante a assistência ás parturientes que tinham relação com o suporte físico. Estas foram agrupadas em: suporte relacionado ao ambiente; suporte ao posicionamento (livre movimentação e adoção de posturas verticais, deambulação, movimentos pélvicos, posição de cócoras, e posição de quatro apoios); suporte aos estímulos táteis (massagens, compressas frias/mornas, banho morno de aspersão e imersão); e suporte energético (oferta de alimento). Para tanto, utilizou-se um questionário, que foi disponibilizado via internet, após a criação de um domínio e web site próprio para tal finalidade. A população-alvo constituiu-se de enfermeiras obstétricas que atuam no cuidado da parturiente em território nacional, sendo que estas foram convidadas a participar, entre os meses de julho e setembro de 2009, através de e-mails survey individuais ou coletivos. Participaram do estudo120 profissionais, sendo que 45,8% foram excluídos automaticamente pelo sistema, pois não possuíam os critérios de inclusão. Dos participantes elegíveis (65), 33,8% responderam somente o teste de elegibilidade, 4,6% responderam parcialmente e 61,6% responderam completamente o questionário. Os resultados demonstraram que alguns aspectos relacionados ao conceito ainda encontram-se pouco compreendidos pelas profissionais da área, entretanto este não é um entrave para que práticas/cuidados relacionados a esta nova terminologia sejam utilizadas durante a assistência à parturiente. De acordo com os objetivos propostos, conseguiu-se determinar os critérios e efeitos esperados pelas enfermeiras obstétricas ao utilizarem as tecnologias não-invasivas de cuidado estudadas, entretanto também se evidenciou brechas no conhecimento científico. Assim conclui-se que as enfermeiras obstétricas utilizam práticas/cuidados relacionadas as tecnologias não-invasivas de cuidado de enfermagem obstétrica no suporte físico à parturiente, pautadas em critérios e efeitos esperados que em sua maioria possuem bases científicas que os comprove. Considera-se que a utilização destas são uma ferramenta importante para a desmedicalização do processo de parto e consequentemente, para a diminuição dos índices de morbimortalidade materna e neonatall. Portanto, é necessário estimular à assistência ao parto por enfermeiras obstétricas, de modo a suplantar o modelo de assistência tecnocrático, ainda hegemônico no país.

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O presente estudo tem por objetivos compilar e analisar percepções sobre o uso de ferramentas web 2.0 no ensino de inglês como língua estrangeira e aliar a análise de atitudes à teoria da Andragogia, que trata do aprendizado de adultos, proposta por Knowles (1973, 1975, 1984, 1990). O assunto parece não contar com estudos coordenados, visto que Thomas (2010) apenas muito recentemente editou um compêndio com trabalhos envolvendo as possíveis aplicações de recursos da web 2.0 no estudo de uma língua estrangeira e as percepções de alunos, embora outros estudos, como os de Rosell-Aguilar (2004), Conole (2008), Kárpáti (2009) e Jarvis e Szymczyk (2010) tenham discutido o assunto isoladamente. Neste trabalho é realizada a compilação das opiniões de alunos adultos e de professores de inglês como língua estrangeira. Como instrumento de coleta de dados optou-se pela utilização de questionários fechados. Tal abordagem possivelmente dá a esta pesquisa um caráter inédito, ao menos no que se refere à coleta de atitudes de alunos adultos e professores brasileiros de um curso de idiomas quanto ao uso de ferramentas web 2.0 no ensino de uma língua estrangeira. A análise dos dados mostrou que aprendizes adultos e professores têm atitudes positivas e estão preparados para a utilização de recursos web 2.0 em sala de aula. Conclui-se, entretanto, que embora a maioria dos participantes desta pesquisa concorde que o uso de tais ferramentas contribui para o ensino de inglês como língua estrangeira, alguns ajustes e procedimentos ainda devem ser implementados para que as ferramentas web 2.0 se tornem não apenas um acessório, mas parte integrante do processo de aquisição do idioma

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Este trabalho teve como objetivo geral investigar dimensões dos processos de ensino e de aprendizagem utilizados na contemporaneidade e protagonizados por jovens, estudantes do ensino médio integrado ao profissionalizante, de uma escola pública da cidade de Campina Grande/PB e seus professores, estudantes do Curso de Informática da Universidade Estadual da Paraíba (UEPB). Parte do princípio de que a juventude, como um conceito forjado na modernidade, não dá conta de cobrir as diversidades de jovens que constroem suas subjetividades de maneiras distintas, forjadas em contextos culturais próprios em que eles se constituem como sujeitos ativos. Se quisermos, pois, conhecer os jovens e suas práticas, devemos procurar observá-los em contextos concretos. Nesse sentido, minha incursão pelas práticas dos jovens docentes-alunos junto aos estudantes do ensino médio se constituiu como uma oportunidade ímpar de observar como eles mediam as aprendizagens dos alunos para os usos das TIC. Além disso, a necessidade de conhecer como os alunos da UEPB (alunos-docentes) são formados para os usos das TIC me levou à busca de como ocorre sua formação na Universidade, enquanto alunos de professores adultos. Para a realização do estudo assumi com os sujeitos - estudantes do ensino médio e seus professores universitários uma relação pautada no diálogo e na alteridade (AMORIM,2002, 2004; JOBIM E SOUZA, 1995, 2011; BAKHTIN, 1981, 2003 dentre outros). No estudo comparecem diversos autores que, trazendo esclarecimentos sobre a relação dos sujeitos com os ambientes ciberculturais, me auxiliaram a construir os dados com os sujeitos e a interpretá-los; (LÉVY, 1993, 1996, 1999; LEMOS, 2007, 2011; PRIMO, 2008; SANTAELLA, 2003, 2004; CAVALCANTI & NEPOMUCENO, 2007; VEEN & VRAKKING, 2009; BONILLA, 2009, 2011; PRETTO, 1996, 1999, 2002, 2008 dentre outros). O estudo mostrou que os jovens, alunos-docentes da UEPB, possuem mais experiência com as TIC do que os seus professores (adultos). A proficiência para o uso das TIC pelos docentes-alunos do ensino médio se revelou em diferentes momentos de suas práticas junto àqueles alunos. O estudo mostra, ainda, que os alunos do ensino médio vêem inúmeras vantagens em estudar com os docentes-alunos do UEPB porque eles compartilham de sua imersão na cibercultura, porque eles se colocam no patamar de interlocutores dos alunos, valorizando seus conhecimentos, seus modos de ser e de expressar-se, porque eles demonstram que ensinar e aprender são processos que supõem trocar de lugar, entendendo o outro em sua alteridade. Tais achados permitem discernir, para além da especificidade do estudo realizado, que o mal-estar de professores e alunos na escola pode ser superado pela transformação das relações que se baseiam na superioridade da experiência dos primeiros sobre a dos segundos.

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As dinâmicas comunicacionais da cibercultura em sua fase atual são possíveis devido à revolução do processo de digitalização, que fez com que imagem, vídeo e som pudessem ser produzidos e compartilhados em/na rede, e pela possibilidade de todo e qualquer internauta ser emissor e receptor em potencial de informação. Diante disso, a pesquisa se dedicou a investigar a relação de jovens usuários do software social Facebook com os saberes que circulam na referida interface. Para interpretar os dados construídos com os sujeitos da pesquisa busquei auxílio nas contribuições de autores de diversas áreas do conhecimento, principalmente do campo da comunicação. A abordagem da etnografia virtual (ou netnografia) também forneceu aporte teórico-metodológico imprescindível ao estudo. As considerações finais sistematizam os achados do estudo que ressaltam a relevância da dinâmica cibercultural do Facebook na constituição de processos de ensino-aprendizagem interativos e co-autorais que colocam em xeque as práticas educativas individuais e autorais próprias da cultura tipográfica. Isso proporcionou refletir sobre a criação de metodologias de ensino baseadas numa perspectiva alteritária, considerando as dinâmicas da interação e da colaboração, próprias da cibercultura.