Marketing de relacionamento e relações públicas: uma aplicação no serviço de pós-venda da Embraer Executive Jets

The present study aims to investigate the interrelationship between the Relationship Marketing and Public Relations areas, high lighting its strategic value. The main goal is to discuss how the public relations professional can manage the customer loyalty by improving the after-sales services provided, applying it to a specific market such as business a viation. To establish the foundation to support the hypotheses, a revision of the subject literature was made, seeking to break down the barriers between marketing-mainly of relationship and public relations knowledge fields. A consult of the relevant literature was a continuous activity throughout the work. Divided into three chapters, the two first ones of fundamentals concepts, presents an after-sales services scenario, emphasizing the importance of the relationship and the definition of audiences in this area, in addition to a detailed description of the luxury market, a business aviation reality. The third chapter ends the discussion with a relationship proposal for Embraer Executive Jets, through actions based on the studied concepts. By gathering ideas and reflecting about the subject, using them to develop the proposal, a conclusion was resulted: the public relations professional is prepared and essential to build an effective after-sales relationship, since it's concerned about the communication excellence and knows the audiences significance in this process

Queijos tipo parmesão ralados industrialmente e no ato da venda, adquiridos no comércio varejista, como fontes de agentes deteriorantes e patogênicos

Pós-graduação em Medicina Veterinária - FCAV

Serviço de valor adicionado para venda de produtos na TV universitária: proposta de um modelo de negócio complementar

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

O problema de corte de estoque com uso e venda de retalhos: uma proposta de otimização para a sustentabilidade ambiental

Pós-graduação em Engenharia de Produção - FEB

Viabilidade econômica da venda de energia elétrica em cogeração sob condições de risco: um estudo de caso

The availability of the electrical energy, in sufficient quantities and in competitive prices is a crucial factor to the economic development. The trade-in of the excess electrical energy produced in a system of cogeneration can be seen as an alternative to the creation of an additional source of revenues for ethanol power plants sector, besides contributing to the complementation of the Brazilian electrical headquarter with renewable sources. The objective of this study was to evaluate the economic feasibility of the implementation of a cogeneration electrical central using the excess of sugar cane bagasse and selling the excess of electrical energy with prices of the market. An ethanol power plant located in the state of Sao Paulo was used to this study. It was used the case study methodology, evaluating the potential of the investment under the viewpoint of the Net Present Value (NPV), Payback and Internal Rate of Return (IRR), and complementing the results of the Accounting Results (AC). It was created three alternative scenarios to reflect the level of the risk of every studied situation: the most likely, an optimistic and a pessimistic, each one with its assumptions. The Monte Carlo Simulations was used to insert the elements of risk to each scenario. The results showed that the project is feasible in all NPV scenarios. And the Payback and IRR analysis confirmed these evidences. The valuation with the AR showed that the project is most risky at the pessimistic scenario, but is feasibly in the most likely and the optimistic scenarios. It was concluded that the project is economic viable. However, the economic viability shown in the results is based on the maintenance of the future prices on the levels of the historical prices used in the analysis.