Proving a market for a startup befor scaling using the hypothesis-driven entrepreneurship process

The year is 2015 and the startup and tech business ecosphere has never seen more activity. In New York City alone, the tech startup industry is on track to amass $8 billion dollars in total funding – the highest in 7 years (CB Insights, 2015). According to the Kauffman Index of Entrepreneurship (2015), this figure represents just 20% of the total funding in the United States. Thanks to platforms that link entrepreneurs with investors, there are simply more funding opportunities than ever, and funding can be initiated in a variety of ways (angel investors, venture capital firms, crowdfunding). And yet, in spite of all this, according to Forbes Magazine (2015), nine of ten startups will fail. Because of the unpredictable nature of the modern tech industry, it is difficult to pinpoint exactly why 90% of startups fail – but the general consensus amongst top tech executives is that “startups make products that no one wants” (Fortune, 2014). In 2011, author Eric Ries wrote a book called The Lean Startup in attempts to solve this all-too-familiar problem. It was in this book where he developed the framework for The Hypothesis-Driven Entrepreneurship Process, an iterative process that aims at proving a market before actually launching a product. Ries discusses concepts such as the Minimum Variable Product, the smallest set of activities necessary to disprove a hypothesis (or business model characteristic). Ries encourages acting briefly and often: if you are to fail, then fail fast. In today’s fast-moving economy, an entrepreneur cannot afford to waste his own time, nor his customer’s time. The purpose of this thesis is to conduct an in-depth of analysis of Hypothesis-Driven Entrepreneurship Process, in order to test market viability of a reallife startup idea, ShowMeAround. This analysis will follow the scientific Lean Startup approach; for the purpose of developing a functional business model and business plan. The objective is to conclude with an investment-ready startup idea, backed by rigorous entrepreneurial study.

The role of crowdfunding in promoting entrepreneurship

Crowdfunding is a collaborative initiative, usually via internet, where people network to collectively raise funds in order to invest in and support projects delivered by other people or organizations. Tools such as crowdfunding are born and thrive in a grassroots environment, with a strong potential to positively disrupt the entrepreneurial generation setting and grow to a position of significant relevance in society, namely at a time when alternatives to traditional forms of finance are welcome and the technology to deliver them is abundant. Entrepreneurship is the act of transforming ideas and projects into economic products or services. Entrepreneurship related to starting new businesses is better known as start‐up ventures. Entrepreneurs face a series of challenges, from idea conception and business plan design, to obtaining finance, promoting new products and services, generating revenues and profits and generally growing and sustaining a business for the long‐run. These challenges can be overwhelming, namely in the start‐up phase of a new venture, leaving several ideas on paper without them having a chance to “grow legs and walk”. This paper and its analysis offer important insights about the contribution of crowdfunding to facilitate the attainment of critical factors for successful entrepreneurship. With extensive use of real practical examples, leveraging previous analytical studies of other crowdfunding implications and reviewing expert literature, by interviewing entrepreneurs, crowdfunding platform owners and by benefitting from hands on experience of working in such an organization, we intend to clarify the impact of crowdfunding in what we considered to be 7 key entrepreneurial requirements detailed further in the introduction section and later in the body of the paper. The findings have implications for entrepreneurs, naturally, and for business generation theory, extending current entrepreneurial guidelines with innovative tools and methodologies capable of sustaining successful ventures in a newly highlighted cooperative world. We live in innovative times where the channels for the transfer of funds and resources suffer disruptive changes with the potential to significantly improve the ability to generate new initiatives for the well‐being of entrepreneurs and all related communities.

Saloplastic membranes as green devices for soft tissue regeneration

Implantable devices must exhibit mechanical properties similar to native tissues to promote appropriate cellular behavior and regeneration. Herein, we report a new membrane manufacture method based on the synthesis of polyelectrolyte complexes (PECs) that exhibit saloplasticity, i.e. variable physical-chemistry using salt as a plasticizer. This is a Green Chemistry approach, as PECs generate structures that are stabilized solely by reversible electrostatic interactions, avoiding the use of harmful crosslinkers completely. Furthermore, natural polyelectrolytes - chitosan and alginate - were used. Upon mixing them, membranes were obtained by drying the PECs at 37ºC, yielding compact PECs without resorting to organicsolvents. The plasticizing effect of salt after synthesis was shown by measuring tensile mechanical properties, which were lower when samples were immersed in high ionic strength solutions.Salt was also used during membrane synthesis in different quan- tities (0 M, 0.15 M and 0.5 M in NaCl) yielding structures with no significant differences in morphology and degradation (around 15% after 3 months in lysozyme). However, swelling was higher (about 10x) when synthesized in the presence of salt. In vitro cell studies using L929 fibroblasts showed that cells adhered and proliferated preferentially in membranes fabricated in the presence of salt (i.e. the membranes with lower tensile strength). Structures with physical-chemical properties controlled with precision open a path to tissue engineering strategies depending on fine tuning mechanical properties and cellular adhesion simply by changing ionic strength during membrane manufacture

Production of mexican brown macroalgae fucoidan and fucosidases under an integral green technology bioproceses by the biorefinery concept

Marine ecosystem can be considered a rather exploited source of natural substances with enormous bioactive potential. In Mexico macro-algae study remain forgotten for research and economic purposes besides the high amount of this resource along the west and east coast. For that reason the Bioferinery Group of the Autonomous University of Coahuila, have been studying the biorefinery concept in order to recover high value byproducts of Mexican brown macro-algae including polysaccharides and enzymes to be applied in food, pharmaceutical and energy industry. Brown macroalgae are an important source of fucoidan, alginate and laminarin which comprise a complex group of macromolecules with a wide range of important biological properties such as anticoagulant, antioxidant, antitumoral and antiviral and also as rich source of fermentable sugars for enzymes production. Additionally, specific enzymes able to degrade algae matrix (fucosidases, sulfatases, aliginases, etc) are important tools to establish structural characteristics and biological functions of these polysaccharides. The aims of the present work were the integral study of bioprocess for macroalgae biomass exploitation by the use of green technologies as hydrothermal extraction and solid state fermentation in order to produce polysaccharides and enzymes (fucoidan and fucoidan hydrolytic enzymes). This work comprises the use of the different bioprocess phases in order to produce high value products with lower time and wastes.

Life cycle analysis of zero waste management for Jonggol green city

A Zero waste management is believed to be one of methods to gain sustainability in urban areas. Take advantages of resources as enough as the needs and process it until the last part to be wasted is a contribution to take care the environment for the next generation. Reduce, reuse, and recycle are three simplesactivities which are until nowadays consideredas the back bone of zero waste. Jonggolgreen city is a new urban area in Indonesia with a 100 ha of surface area zoned as education tourism area. It is an independent area with pure natural resources of water, air, and land to be managed and protected. It is planned as green city through zero waste management since2013. In this preliminary period, a monitoring tool is being prepared by applying a Life Cycle Analysis (LCA) for urban areas [1]. This paper will present an explanatory assessment ofthe zero waste management for Jonggolgreen city. The existing situation will be examined through LCA and afterwards,the new program and the proposed green design to gain the next level of zero waste will be discussed. The purpose is to track the persistence of the commitment and the perception of the necessary innovationsin order to achieve the ideal behavior level of LCA.

Towards "green" smart materials for force and strain sensors: The case of polyaniline

Stress/strain sensors constitute a class of devices with a global ever-growing market thanks to their use in many fields of modern life. They are typically constituted by thin metal foils deposited on flexible supports. However, the low inherent resistivity and limited flexibility of their constituents make them inadequate for several applications, such as measuring large movements in robotic systems and biological tissues. As an alternative to the traditional compounds, in the present work we will show the advantages to employ a smart material, polyaniline (PANI), prepared by an innovative environmentally friendly route, for force/strain sensor applications wherein simple processing, environmental friendliness and sensitivity are particularly required.

Green composites for advanced technical applications

This paper provides an overview of properties and application of natural fibre composites. Natural fibre market, merits and demerits, surface treatment techniques, properties of some recently developed natural fibre composites and applications have been discussed.

Social entrepreneurship: does institutional environment make a difference?

The purpose of this paper is to contribute to a better understanding of the link between social entrepreneurs and institutional environment in Portugal. A quantitative approach is used in the study, and primary data were collected through an online survey. A questionnaire was emailed to, both, Portuguese Non-Governmental organizations and projects available on the Portuguese social stock exchange. In the analysis of the data were used descriptive statistics, factorial analysis and t-student tests to validate (or not) the research hypotheses. The results show that a favorable institutional environment has a low importance in the decision to develop social initiatives. This conclusion supports the idea that many social entrepreneurs can emerge even in developing regions where the institutional environment is weak. Therefore, social entrepreneurship could be an instrument of regional development and contribute to attenuate the social and economic differences among Portuguese regions.

Synthesis of five-membered heterocycles by indirect electrochemical approach in "Green" media

Radical cyclization continues to be a central methodology for the preparation of natural products containing heterocyclic rings. Hence, some electrochemical results obtained by cyclic voltammetry and controlled-potential electrolysis in the study of electroreductive intramolecular cyclization of ethyl (2S, 3R)-2-bromo-3-propargyloxy-3-(2’,3’,4’,6’-tetra-O-acetyl-beta-D-glucopyranosyloxy) propanoate (1a), 2-bromo-3-allyloxy-3-(2’,3’,4’,6’-tetra-O-acetyl-beta-D-glucopyranosyloxy)propanoate (1b), 2-bromo-[1-(prop-2-yn-1-yloxy)propyl]benzene (1c) and [1-bromo-2-methoxy-2-(prop-2’-yn-1-yloxy)ethyl]benzene (1d) promoted by (1,4,8,11-tetramethyl-1,4,8,11-tetraazacyclotetradecane)nickel(I), [Ni(tmc)]+, electrogenerated at glassy carbon cathodes in ethanol and ethanol:water mixtures containing tetraalkylammonium salts, are presented. During controlled-potential electrolyses of solutions containing [Ni(tmc)]2+ and bromoalkoxylated compounds (1) catalytic reduction of the latter proceeds via one-electron cleavage of the carbon–bromine bond to form a radical intermediate that undergoes cyclization to afford the substituted tetrahydrofurans.

Green's relations, regularity and abundancy for semigroups of quasi-onto transformations

Let V be an infinite-dimensional vector space and for every infinite cardinal n such that n≤dimV, let AE(V,n) denote the semigroup of all linear transformations of V whose defect is less than n. In 2009, Mendes-Gonçalves and Sullivan studied the ideal structure of AE(V,n). Here, we consider a similarly-defined semigroup AE(X,q) of transformations defined on an infinite set X. Quite surprisingly, the results obtained for sets differ substantially from the results obtained in the linear setting.

Micro-empresa y capacidad empresarial en Córdoba: situación actual y perspectivas. Microenterprise and entrepreneurship in Córdoba: present situation and perpectives.

Las transformaciones del mercado laboral, tanto de los países desarrollados como en vías de desarrollo, han sido importantes en las últimas décadas. Una de sus manifestaciones es la creciente expansión del trabajo organizado en torno a los micro-emprendimientos. Las investigaciones existentes a nivel internacional indican que la capacidad empresarial que debe poseer el emprendedor es un factor que resulta crucial para el desarrollo y sostenimiento de estas formas de producción. Por tal razón, el estudio de este aspecto y de su relación con los micro-emprendimientos es un tema que está concitando creciente atención y sobre el que existe un cuerpo teórico de literatura específica que ha comenzado a transferirse a los países en vías de desarrollo, donde la discusión es aún incipiente. Los estudios han observado que los micro-emprendimientos están normalmente muy ligados a la familia, esto hace que su desenvolvimiento y evolución resulten afectados por las características particulares de cada hogar. Se trata de un complejo conjunto de situaciones sociales que se generan a partir de estas nuevas formas de organización del trabajo, donde resulta dificultoso distinguir entre el micro-emprendimiento y la figura del emprendedor, lo cual ha llevado a que muchas veces las políticas públicas, sensibles a la necesidad de apoyar a los grupos poblacionales vulnerables, adquirieran un sesgo pro-pobre, en detrimento de su objetivo principal de incentivar el desarrollo sustentable de pequeñas unidades productivas. El equipo de investigación autor del presente proyecto concluyó recientemente, en el marco de un proyecto PICTOR II, un primer estudio sobre la temática de los micro-emprendimientos en Córdoba, analizando los factores que ayudan a comprender mejor las razones por las que algunos emprendedores alcanzan un mayor éxito que otros, a partir del cual surgieron nuevos interrogantes sobre el rol de la política pública en esta materia, a los que se intentará dar respuesta en esta oportunidad. Más concretamente, en esta investigación se abordarán, ahora con profundidad, diversas cuestiones importantes que analizan el vínculo entre la figura del emprendedor con el micro-emprendimiento que posee y con el efecto general de las políticas públicas en el sector. Uno de los temas es determinar hasta qué punto el comentado sesgo "pro-pobre" estuvo presente en el caso de las políticas públicas aplicadas en Córdoba y qué consecuencias tuvo sobre los micro-emprendimientos y su sustentabilidad. Este aspecto está directamente ligado a la necesidad de discernir acerca de si el fundamento teórico de las políticas públicas diferencia adecuadamente entre el micro-emprendedor y la micro-empresa. Otra importante cuestión a abordar es la de indagar sobre la relación entre capacidad empresarial, capital humano y nivel socio-económico del emprendedor. Resultará de sumo interés identificar los factores que estimulan e inhiben las manifestaciones de capacidad empresarial individual, y establecer su relación con las posibilidades de sustentabilidad del micro-emprendimiento, lo cual debería ser tomado en cuenta por las políticas públicas. El caso de los individuos que se convirtieron en micro-emprendedores como una estrategia para superar la situación de desempleo en que se encontraban, es un tema que será examinado en especial y a la luz de la performance observada del emprendimiento. Serán fuentes primarias de información la Encuesta llevada a cabo en el proyecto PICTOR II arriba mencionado y una re-encuesta a los micro-emprendedores que fueron oportunamente entrevistados. A ello se agregará un estudio de casos de emprendimientos muy exitosos. Los datos de fuentes secundarias surgirán del INDEC, de organismos oficiales y de instituciones no gubernamentales. Los principales métodos y herramientas de análisis a utilizar son los que proporcionan la Estadística, la Econometría y la Micro-economía.

Estrategia de vida implementada por un grupo de productores frutihortícolas del cinturón verde de la ciudad de Córdoba. Life strategies implemented by a group of fruit-horticultural producers from the green belt of the city of Córdoba.

Este proyecto estudiará las estrategias de vida implementadas por familias productoras fruti hortícolas que viven en Colonia Tirolesa y Chacra de la Merced, lugares que forman parte del cinturón verde de la Ciudad de Córdoba; y su relación con los procesos de diferenciación social, asociados a cambios productivos, económicos, culturales y sociales que están condicionados por el modelo de expansión capitalista. A partir del análisis del capital económico, social, cultural y simbólico se identificará en un contexto rural las motivaciones, logicas productivas y conocimientos agrícolas que incidieron en las decisiones asumidas ante problematicas emergentes, tales como limitaciones para adquirir nuevos paquetes tecnológicos, el impacto ambiental causados por la no conservación y sustentabilidad de los recursos y las consecuencias sociales vinculadas a los laxos de familia, el trabajo y la calidad de vida.Se plantean las siguientes hipótesis: 1)Algunas familias productoras implementaron estrategias de vida que se relacionan con criterios de autosustentabilidad, conocimientos agrícolas tradicionales y pautas culturales.2) Los nuevos espacios productivos no son compatibles con agroecosistemas sustentables. 3) Las nuevas tecnologías causaron impactos en la actividad productiva e incidieron en la economía, calidad de vida y vinculos familiares. 4)El modo de producción familiar fue reemplazado por el modo de producción capitalista lo que incidió en la producción agrícola y en la conservación de los recursos.El objetivo principal es descubrir las estrategias de vida implementadas por un grupo de familias, trabajadoras fruti hortícolas, en respuesta a las transformaciones productivas, tecnológicas y socio económicas impuestas por el modelo de acumulación vigente.Para ello se caracterizará los ambitos productivos de trabajo a campo, identificando la disponibilidad de capital y los conocimientos técnicos y de manejo. También se analizarán las pautas y valores culturales, el impacto de las nuevas tecnologías y la incidencia social, vinculada a los cambios en los modos de producción.El abordaje será de tipo cualitativo, recavando información para elaborar una descripción detallada de las estrategias de vida adoptadas a partir de la década de los noventa. Se tomará como unidad de análisis a las familias que trabajaron o trabajan en la producción de hortalizas o frutales. Se realizarán combinaciones entre procedimientos Tipológicos a Priori; Históricos Comparativos y casos Unitarios. Se analizará las normativas vigentes en relación al uso y calidad del agua y del suelo; también imágenes satelitales para analizar los procesos de cambio en el uso del territorio y del recurso suelo. Se pretende realizar un aporte relacionado con el conocimiento de: la sustentabilidad de los sistemas productivos, la pobreza y los modos de vida de los productores fruti hortícolas que persistencia en ambientes degradados; en una franja intermedia entre el campo y la ciudad.

Green furniture: sustainable design guidelines for the Irish furniture and wood products industry.

This thesis presents the research and development of sustainable design guidelines for the furniture and wood products industry, suitable for sustainably enhancing design, manufacturing and associated activities. This sustainable guideline is based on secondary research conducted on subject areas such as ‘eco’ design, ‘green’ branding and ‘green’ consumerism, as well as an examination of existing certifications and sustainable tools techniques and methodologies, national and international drivers for sustainable development and an overview of sustainability in the Irish furniture manufacturing context. The guideline was further developed through primary research. This consisted of a focus group attended by leading Irish designers, manufacturers and academics in the area of furniture and wood products. This group explored the question of ‘green branding’ saturation in the market and the viability of investing in sustainability just yet. Participants stated that they felt the market for ‘green’ products is evolving very slowly and that there is no metric or legal framework present to audit whether or not companies are producing products that really embody sustainability. All the participants believed that developing and introducing a new certification process to incorporate a sustainable design process was a viable and necessary solution to protecting Irish furniture and wood manufacturers going forward. For the purposes of the case study, the author investigated a ‘sustainable’ design process for Team woodcraft, Ltd., through the design and development of a ‘sustainable’ children’s furniture range. The case study followed a typical design and development process; detailing customer design specifications, concept development and refinement and cumulating in final prototype, as well as associated engineering drawings. Based on this primary and secondary research, seven fundamental core principles for this sustainable guideline have been identified by the author. The author then used these core principles to expand into guidelines for the basis of proposed new Irish sustainable design guidelines for the furniture and wood products industry, the concept of which the author has named ‘Green Dot’. The author suggests that the ‘Green Dot’ brand or logo could be used to market an umbrella network of Irish furniture designers and manufactures who implement the recommended sustainable techniques.