High-speed rail systems and tourists´ destination choice: the case studies of Paris and Madrid

The analysis of how tourists select their holiday destinations along with the factors determining their choices is very important for promoting tourism. In particular, transportation is supposed to have a great influence on the tourists’ decisions. The aim of this paper is to investigate the role of High Speed Rail (HSR) systems with respect to a destination choice. Two key tourist destinations in Europe namely Paris, and Madrid, have been chosen to identify the factors influencing this choice. On the basis of two surveys to obtain information from tourists, it has been found that the presence of architectural sites, the promotion quality of the destination itself, and the cultural and social events have an impact when making a destination choice. However the availability of the HSR systems affects the choice of Paris and Madrid as tourist destinations in a different way. For Paris, TGV is considered a real transport mode alternative among tourists. On the other hand, Madrid is chosen by tourists irrespective of the presence of an efficient HSR network. Data collected from the two surveys have been used for a further quantitative analysis. Regression models have been specified and parameters have been calibrated to identify the factors influencing holidaymakers to revisit Paris and Madrid and visit other tourist places accessible by HSR from these capitals

Luxury branding e design gráfico : os elementos de comunicação das marcas de luxo

A gerência de uma marca de luxo é complexa e exige uma comunicação consistente e coerente ao longo do tempo. As marcas que participam desse setor da economia desenvolvem uma proposta que vai além da oferta produtos de qualidade, de alto desempenho e de autenticidade: implica na sintonia entre valor de marca e de vida do potencial cliente. Para a consolidação e manutenção de uma marca de luxo, as empresas precisam de ações estratégicas que as diferenciem criando o reconhecimento de uma identidade única na mente do consumidor. Este artigo analisa os elementos através dos quais as marcas de luxo se expressam e se comunicam para criar e manter esse reconhecimento. Metodologicamente, utiliza-se de pesquisa exploratória e descritiva através da técnica de levantamento bibliográfico e a observação direta. Deste ponto de partida, são abordados assuntos como a marca e as suas expressões, procurando identificar e compreender os seus elementos de expressão e expor a participação do Design Gráfico através das ações de luxury branding.

The choice of a destination to enter

A thorough literature review has shown that although there are many theories to explain international trade, researchers are unanimous in affirming that hotel chains' internationalisation is influenced by pull factors, related to specific characteristics of the host country (contextual and transactional environment), and by push factors, related to specific characteristics of the companies and of their home country. This chapter aims to identify which factors influence hotel chains choosing a destination to invest over another. With this purpose, a theoretical model, that included six pull factors related to the contextual environment and five factors linked to the tourism industry, was developed. This model was validated through questionnaire surveys applied to foreign investors running accommodation units in mainland Portugal. Fifty three questionnaires were considered valid, representing 64% of the universe of foreign investors in Portugal (accommodation sector).

Employer Branding als Bestandteil einer erfolgreichen Mitarbeiterbindung von akademisch gebildeten Nachwuchskräften

[s.c.]

Estimation of an origin-destination trip table based on observed link volumes and turning movements. Executive summary. Final report.

Federal Highway Administration, Washington, D.C.

Estimation of an origin-destination trip table based on observed link volumes and turning movements. Volume 1: technical report. Final report.

Federal Highway Administration, Washington, D.C.

Estimation of an origin-destination trip table based on observed link volumes and turning movments. Volume 2: user's manual. Final report.

Federal Highway Administration, Washington, D.C.

Estimation of an origin-destination trip table based on observed link volumes and turning movements. Volume 3: program manual. Final report.

Federal Highway Administration, Washington, D.C.

La destination du savant et de l'homme de lettres /

Mode of access: Internet.

Du principe de l'art et de sa destination sociale /

Mode of access: Internet.

Mémoire sur l'origine et la destination des prétendus biens du clergé = Memoria sulla origine e destinazione de' così detti beni ecclesiastici /

Mode of access: Internet.

International trade in bread and coarse grains : world exports by countries of origin and destination.

Chiefly tables.