Repercusiones económicas del cultivo de la hoja de coca en los productores del Chapare durante la última década: caso Villa Tunari

La hoja de coca como un producto tradicional y milenario que representa la identidad histórica andina, ha sido el foco de atención durante varias décadas sobre el cual se han implementado diversas políticas que han afectado a varios sectores socioeconómicos y políticos en Bolivia. Partiendo del estudio significativo y característico de los principales acontecimientos históricos sucedidos en el Chapare referidos a la producción y lucha contra el narcotráfico, se realiza una descripción y análisis del comportamiento y evolución del mercado de la hoja de la coca en Bolivia durante la última década, contemplando la visión familiar campesina, específicamente de los productores del Municipio de Villa Tunari, región en la cual en la actualidad se vislumbra un crecimiento comercial y económico relevante. En este marco, el estudio tuvo como objetivo establecer los parámetros determinantes que han favorido a la mejora económica del ingreso de las familias productoras de coca, y que permitieron mejorar su calidad de vida contemplando la nueva visión desarrollada por el actual gobierno de lucha contra el narcotráfico y revalorización de la hoja de coca. Finalmente, se plantean las conclusiones de la investigación estableciendo los principales factores o condicionantes que influyeron en el auge económico en el Chapare, abriendo el debate para la formulación de nuevas estrategias que contemplen el desarrollo rural integral en el Trópico Cochabambino.

Relationship of Coca-Cola Brazil and the communities participant of the social projects: (im) possibilities

Five years ago, Coca-Cola Brasil launched a program named “Coletivo Project”, with the purpose to enjoy an opportunity of increase on the potential consumption power of the low-income pyramid population that lived on the “favelas”. At the same time, it had the objective to offer to them a social and financial impact, which is a trust on the future, the first job for the young adults’ participant of this program and an increase on their family source of revenues, through salaries. This was possible because through Coletivo Project, Coca-Cola identified the assets they have through its value chain, focusing on its competencies, such as retail, merchandising and logistics to apply them on courses to teach the young people of the communities and, as a result, form them to be able to find their new jobs. Internal indicators followed in a monthly basis by Coca-Cola demonstrated that the communities that had the presence of Coletivos, in comparison to those without Coletivos, had social and financial impacts. The social was the fact that the young formed started to have more confidence on their future and felt with a higher self-stem to apply for and obtain their first job. On the financial aspect, they were benefit through the increasing of their revenues and also their families and Coca-Cola had an increase on sales, when compared to a community without a Coletivo Project installed. This dissertation seeks to identify the current relationship between Coca-Cola and the communities, through the Coletivo Project classes performed on the NGOs located at this places, in order to identify opportunities for improvement the benefits and the impacts (financial and social) on the NGOs, communities and all stakeholders of this project. This dissertation examines this relationship, through presence interviews performed on four NGOs selected, and located on four of the twenty communities, that are participants of the Coletivo Project on Rio de Janeiro city. These interviews performed with the students, representatives and educators of these NGOs. The covered period of the interviews ranges from April 2014 to August 2014. This dissertation draws on first-hand qualitative empirical evidence gathered through extensive fieldwork. The main findings among possibilities for improvement by Coca-Cola are: • Implement new courses, beyond those existent at Coca-Cola (Retail, Logistics, etc.). • Increase the content of the employment module of Coletivo classes, focusing on improving educational, cultural, economic, political, social and professional life. • Increase the scale, through the quantity of positions on the Retail Coletivo classes. • Develop cultural and sports events with the communities. • Support the points of sales, participant of the practical classes of the Coletivo Retail, with refrigerators and furniture with the Coca-Cola logo. • Provide coffee breaks and meals during the Coletivo classes, using Coca-Cola beverages and partners for food items, developing the nutrition platform of the company and filling a need of the students. • Perform a research with all stakeholders related to this Project, including those students and mothers that are not participant of the Coletivo, in order to listen to them, understand their needs, and offer solutions to fulfill these gaps. and on the side of the • Perform partnerships with educational institutions to make viable other type of courses, more technical, but that have a relation with the core business of Coca-Cola Brasil, such as marketing. • Implement the Coca-Cola University, already existed at the Company. • Create courses or activities focused on the children. Regarding the impossibilities, the findings are: • Improve the basic sanitation of the communities. • Improve the safety on the communities. • Provide a home to those do not have. • Implement courses that have no relationship with Coca-Cola business and expertise, such as gastronomy. However, Coca-Cola can influence stakeholders on that. The results suggest to executives of Coca-Cola that a deep and a qualitative research on the communities of Brazil, in order to listen young people, educators, mothers, partners that offer jobs, from Coletivo and out of the project, is mandatory, to understand their needs, dreams, complains and offer valuable solutions to all.

Motivações para a verticalização logística na indústria de bens de consumo : um estudo de caso sobre a Coca-Cola Andina Brasil

As organizações são alvos constantes de mudanças impostas por fatores que exigem rápidas e consistentes decisões para se manterem competitivas. A estratégia que melhor explora os recursos e as competências como forma de obtenção de vantagens competitivas sustentáveis pode estar dentro ou fora das fronteiras organizacionais. Este trabalho tem como objetivo identificar e avaliar as razões que levaram uma indústria de bebidas à migração de um modelo de distribuição terceirizado para um verticalmente integrado. Para tal, foi realizado um estudo de caso que permitiu avaliar o comportamento dos transportadores na ótica do contratante, e o processo de análise e implementação desse projeto de verticalização. Com os resultados obtidos foi possível avaliar as vantagens e riscos desse novo modelo, explorando o cruzamento entre as contribuições teóricas e empíricas. Portanto, ampliamos a visão da academia e dos executivos sobre a decisão de sourcing, e exploramos os aspectos estratégicos desse complexo e importante processo decisório.

Perfil socioeconômico de pessoas com úlcera venosa: aspectos relevantes para a enfermagem

Traçar o perfil socioeconômico dos pacientes com úlcera venosa. Método: estudo quantitativo, transversal e descritivo, realizado com 50 pessoas no ambulatório de clínica cirúrgica do Hospital Universitário Onofre Lopes/HUOL, localizado no município de Natal/RN/Nordeste do Brasil, utilizando-se um roteiro de entrevista. Os dados coletados foram tabulados e armazenados numa planilha do software Excel e analisadas pela estatística descritiva. O estudo foi aprovado pelo Comitê de Ética em Pesquisa, CAAE 0038.0.294.000-11. Resultados: idade média de 59,72 anos, 66% pertenciam ao sexo feminino, 60% possuíam companheiro, a média de estudos foi de 4,98 (±3,36) anos e a renda familiar 2,3 salários mínimos. Encontrou-se, portanto, o perfil de pessoas com úlcera venosa semelhante ao evidenciado na literatura. Conclusão: é imprescindível conhecer as características dessa clientela para desenvolver estratégias visando à melhoria de suas condições de saúde

Fatores socioeconômicos contextuais associados à condição bucal de adolescentes no Brasil

Many surveys are conducted comparing oral health conditions with individual variables, such as socioeconomic and demographic factors. However, in the same way that individuals differ among themselves, the groups also have their own characteristics and the effects of this differentiation must be researched. Brazil, despite being one of the major economic powers of the world and shows an improvement in the average value of its health indicators, is also one of the most unequal and remains among the countries with the greatest health inequities. The purpose of this study was to investigate the importance of social determinants on the contextual level oral health among Brazilian adolescents, population not much researched by the literature. The research was made using an ecological approach in order to identify possible inequalities between cities and capitals. Using data from SBBrasil 2010 it was evaluated less common outcomes (loss of first molar, dental care index and T-Health) which provide information on the degree of morbidity of caries and health level of dental tissues, in addition to analyze the related services. The association of these oral health indicators with socioeconomic factors such as income, employment, education and inequality, collected from Census 2010, was analyzed by simple and multiple linear regressions. The study included the 27 state capitals and four clusters representing the municipalities of the country. It was possible to see better access to services in locations with better income distribution. However, the strong association of contextual factors related to poverty, low levels of education and poor housing and jobs with poorer levels of oral health in adolescents seems to overshadow the effects of income inequalities on dental caries in the country. In some locations, particularly within the North and Northeast, whichever one keeps dentistry mutilating, whose effects are already noticeable in its adolescent population. Access to restorative services in Brazil remains limited and unequal. The results of this study highlight the inequities in oral health in the country and show the need of the inclusion of new perspectives on the traditional approach of Preventive Dentistry and education models in Dentistry. Tackling health inequalities in oral health in the country requires the cooperation of various actors involved in the process and the inclusion of oral health in the context of overall health. The social determinants approach, as well as evaluating the distribution of oral diseases in the country and its inclusion in the context of overall health, should guide the implementation of programs and oral health practices in order to contribute to the reduction of inequalities

Aspectos económicos de la equidad de género

Incluye Bibliografía

O xadrez nos contextos do lazer, da escola e profissional: aspectos psicológicos e didáticos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Condições bucais de pacientes com paralisia cerebral: aspectos clínicos e microbiológicos

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Fatores socioeconômicos e comportamentais associados à adiposidade abdominal de adultos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O percurso dos gêneros do discurso publicitário: considerações sobre as propagandas da Coca-cola

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A pausa que refresca... Tempo e espaço nas propagandas da Coca-Cola

Com base nas reflexões de Mikhail Bakhtin (1988) sobre cronótopo e nos estudos dos semióticos, principalmente no que tange ao percurso passional do sujeito, analisamos propagandas impressas e comerciais televisivos da Coca-Cola. O objetivo principal é traçar a trajetória discursiva da Coca-Cola desde sua entrada no Brasil, em 1941, até a campanha Gostoso é viver, lançada em 2001. O discurso da Coca-Cola apresenta valores positivos como a alegria, emoção e prazer. Entretanto, são eliminados valores negativos e ocultados interditos, como: Coca-Cola é um produto norte-americano e industrializado, portanto, não é natural, engorda e vicia. Constrói-se, assim, um discurso que privilegia aspectos temáticos voltados para os estados passionais eufóricos (paixão, emoção, alegria). A Coca-Cola também reforça a idéia de que está presente em todo tempo e lugar. Assim, as categorias espaço-temporais são elementos importantes para a construção de sentido de suas propagandas. Reafirmando os mesmos valores e mantendo as categorias cronotópicas para a construção de sentido de suas propagandas, a Coca-Cola consolida a idéia de onipotência, ou seja, ela tem o poder de refrescar, trazer alegria, provovar emoção e satisfazer prazeres. Cria-se, assim, um estilo, isto é, uma identidade calcada em categorias divinas, tais como onipresença e onipotência.

A influência dos fatores socioeconômicos na sobrevida global dos pacientes submetidos ao transplante de células tronco hematopoéticas

Pós-graduação em Pesquisa e Desenvolvimento (Biotecnologia Médica) - FMB

Análise da queda de granizo em Guarulhos-SP e seus impactos socioeconômicos

The climate and weather have direct implications on society, are factors that can to regulate or restrict human occupation in a determined space. In this way, studies of climate and weather are justified to be extremely necessary for urban planning and economic activities, especially agriculture. The precipitation of hail, which enters in the classification of severe storm, causes large, direct and indirect impacts on society, mainly when it occurs in urban areas. This work aims to study the precipitation of hail, explain what is a severe storms and how hail is formed in clouds, making use of a literature review in geography and also in weather sciences. It is also an aim of this work analyze the genesis, evolution and dissipation of a specific case of precipitation of hail occurred in the metropolitan region of São Paulo, especially in Guarulhos, on 21st of September 21 of 2010, through the use of GOES-12’ satellite’s images and the use of São Roque’s weather radar. And in this way, show the potential impact of hail storms in society and contribute to a greater preparedness of the population, urban planners associations and emergency management, such as municipalities, the civil defense and fireman

Ecologia de cultivos: caracterização dos aspectos ecológicos dos diferentes cultivos no município de Cristais Paulistas-SP

Planning is an essential instrument for the agricultural occupation of the lands, because it supports the activities of food production and raw materials. It must be driven by techniques that provide the sustainability of these activities, so that also ensures the environmental balance of agroecosystems. Lands misuse can be considered as one of the causes of frustration of agricultural activities. Thus, the occurrence of discrepancies between the effective use (real use) of the land and its agricultural aptitude can compete, in many cases, to the decrease of productivity, as well as for soil degradation. In this way, this research intends to study the relationship between the temporary cultivations, halfperennial cultures, perennial and its developmental environment, determining the edaphoclimatic characteristics of landscapes. From then on, a letter shall be subject to the use and occupation of the soil for agriculture in the municipality of Cristais Paulista-SP, aiming to describe the spatial organization of land use and vegetation cover, and emphasizing management and conservative practices. For that, climatic factors were characterized, fundamentally humidity, temperature and luminosity; edaphics, including parental material, chemical and physical properties, fertility, soil temperature and climatic zoning; biotic, referring to the suitability of different cultures or to be implanted; physical, such as geomorphology, slope, geology, hypsometry and hydrology; socioeconomic, in particular production and marketing seasons; and the way they all, together, affect the adaptation, distribution and production of crops. Using this information, the zoning of the area of study was done based on the 21 nominated groups obtained, in addition to recommendations and suggestions for handling each type of cultivation... (Complete abstract click electronic access below)