Professionalism and Ethics in Hospitality

In their discussion - Professionalism and Ethics in Hospitality - by James R. Keiser, Associate Professor and John Swinton, Instructor, Hotel, Restaurant and Institutional Management, The Pennsylvania State University, Keiser and Swinton initially offer: “Referring to “the hospitality profession” necessitates thinking of the ethics of that profession and how ethics can be taught. The authors discuss what it means for the hospitality industry to be a profession.” The authors will have you know, a cursory nod to the term or description, profession and/or professional, is awarded to the hospitality industry at large; at least in an academic sense. Keiser and Swinton also want you to know that ethics, and professionalism are distinctly unique concepts, however, they are related. Their intangible nature does make them difficult, at best, to define, but ethics in contemporary hospitality has, to some degree, been charted and quantified. “We have left the caveat emptor era, and the common law, the Uniform Commercial Code, and a variety of local ordinances now dictate that the goods and services hospitality offers carry an implied warranty of merchantability,” the authors inform you. About the symbiotic relationship between ethics and professionalism, the authors say this: The less precise a code of ethics goes, the general rule, the fewer claims the group has to professional status.” The statement above may be considered a cornerstone principle. “However, the mere existence of an ethical code (or of professional status, for that matter) does not ensure ethical behavior in any group,” caution Keiser and Swinton. “Codes of ethics do not really define professionalism except as they adopt a group's special, arcane, exclusionary jargon. Worse, they can define the minimum, agreed-upon standards of conduct and thereby encourage ethical corner-cutting,” they further qualify the thought. And, in bridging academia, Keiser and Swinton say, “Equipped now with a sense of the ironies and ambiguities inherent in labeling any work "professional," we can turn to the problem of instilling in students a sense of what is professionally ethical. Students appear to welcome this kind of instruction, and while we would like to think their interest comes welling up from altruism and intellectual curiosity rather than drifting down as Watergate and malpractice fallout, our job is to teach, not to weigh the motives that bring us our students, and to provide a climate conducive to ethical behavior, not supply a separate answer for every contingency.” Keiser and Swinton illustrate their treatise on ethics via the hypothetical tale [stylized case study] of Cosmo Cuisiner, who manages the Phoenix, a large suburban restaurant. Cosmo is “…a typical restaurant manager faced with a series of stylized, over-simplified, but illustrative decisions, each with its own ethical skew for the students to analyze.” A shortened version of that case study is presented. Figure 1 outlines the State Restaurant Association Code of Ethics.

The attribution of motives to organizational citizenship behaviors : the influence of personality, gender and ethnicity

A major area of research in the realm of Industrial/Organizational Psychology is the exploration of specific job performance behaviors such as organizational citizenship behaviors (OCBs). However, there is a dearth of research examining how peers react to OCBs and the performers of such behaviors. Bolino noted that determining how people attribute motives to these OCBs is an important yet unanswered question in industrial/organizational psychology. The present study attempted to provide insight on what observer (or rater) traits affect the motives attributed to organizational citizenship behaviors. In particular, the effects of personality traits such as the Big Five personality factors, self-monitoring, individualism-collectivism, negative affectivity and identity factors such as cultural mistrust, ethnic orientation, and perceived similarity were examined. A within-subjects survey design was used to collect data on six hypothetical organizational citizenship behaviors from a sample of 369 participants. The gender and ethnicity of the individuals performing the hypothetical organizational citizenship behaviors were manipulated (i.e., male or female; African-American, Hispanic, or White). Results indicated that both similarity (t(368)=5.13; p .01) and personality factors (R2 =.06 for genuine motives and R2 = .05 for self-serving motives) had an effect on which motive (genuine or self-serving) was attributed to organizational citizenship behaviors. Support was found for an interaction between similarity and the observer's personality trait of conscientiousness when attributing genuine motives to organizational citizenship behaviors. Finally, specific organizational citizenship behaviors such as altruism were linked to genuine motives while OCBs like conscientiousness, sportsmanship, and civic virtue were associated with self-serving motives.

A Fraternidade como categoria política: princípio anunciado na educação brasileira

This dissertation has had the goal of understanding and discussing how the fraternity category is presented in the main Brazilian education laws after the promulgation of the 1988 Federal Constitution. The systematization of a theoretical base about the fraternity category in its relation with de Brazilian education regulatory landmarks has allowed the proposition of elements of this category. The process of building the theoretical references of this research was written from a historical recuperation of the French Revolution, taking into account the triad of its main principles, “liberty, equality, and fraternity”, as civic and political values. Likewise, the Haitian Revolution was considered because of the symbolic role this revolution played on the concretization of the triad through the slave and black people’s struggle whose aims were both participation in the colony’s power positions and in the abolishing of slavery. The modernity and post modernity issues, as well as the concepts of citizenship and human rights, are also took as theoretical references in order to identify characteristics and connections of each one of those themes and concepts with the fraternity as a political category. This analysis has allowed the elaboration and systematization of the fraternity category and its constitutive elements: the universality which is directly connected to the local and regional issues; the mondialization as a counter-argument to the globalization which is seen exclusively in its economic dimension; the participative democracy as alternative way to the representative democracy; the “alteridade” (a kind of altruism) due to its specific way to recognize the other one as someone pretty much like me; and the diversity which consider the multicultural perspective and the necessity of building unity. It was possible to identify that the first two elements of the triad, liberty and equality, were the most import ones over the so called modernity period when the triad was put in the second place or only in its religious dimension. The post modernity, in turn, has brought to light the fraternity due to its constitutive elements. It was also possible to highlight the citizenship as a modernity landmark and the human rights as an idea marked by the fraternity and directly linked with the post modernity. From this theoretical frame it was made an analysis of the legal instruments that organize and regulate the Brazilian education: the 1998 Federal Constitution; the Statute for Children and Adolescents; the National Brazilian Education Law; and the National Education Plan. All these legal instruments were discussed based on their relation with the fraternity as a political category and through the identification of its main constitutive elements. The methodological way was put into practice mainly through the qualitative dimension, especially the Bardin’s content analysis. The dissertation has permitted to emphasize that the fraternity as political category was not a forgotten principle in the Brazilian education legislation, but a principle not formally and textually declared yet.

Putting together phylogenetic and ontogenetic perspectives on empathy.

The ontogeny of human empathy is better understood with reference to the evolutionary history of the social brain. Empathy has deep evolutionary, biochemical, and neurological underpinnings. Even the most advanced forms of empathy in humans are built on more basic forms and remain connected to core mechanisms associated with affective communication, social attachment, and parental care. In this paper, we argue that it is essential to consider empathy within a neurodevelopmental framework that recognizes both the continuities and changes in socioemotional understanding from infancy to adulthood. We bring together neuroevolutionary and developmental perspectives on the information processing and neural mechanisms underlying empathy and caring, and show that they are grounded in multiple interacting systems and processes. Moreover, empathy in humans is assisted by other abstract and domain-general high-level cognitive abilities such as executive functions, mentalizing and language, as well as the ability to differentiate another's mental states from one's own, which expand the range of behaviors that can be driven by empathy.

Toddlers' prosocial behavior: from instrumental to empathic to altruistic helping.

The study explored how the meaning of prosocial behavior changes over toddlerhood. Sixty-five 18- and 30-month-olds could help an adult in 3 contexts: instrumental (action based), empathic (emotion based), and altruistic (costly). Children at both ages helped readily in instrumental tasks. For 18-month-olds, empathic helping was significantly more difficult than instrumental helping and required greater communication from the adult about her needs. Altruistic helping, which involved giving up an object of the child's own, was the most difficult for children at both ages. Findings suggest that over the 2nd year of life, prosocial behavior develops from relying on action understanding and explicit communications to understanding others' emotions from subtle cues. Developmental trajectories of social-cognitive and motivational components of early helping are discussed.

Essays on Intergenerational and Regional Aspects of Water Management

This dissertation consists of three essays on different aspects of water management. The first essay focuses on the sustainability of freshwater use by introducing the notion that altruistic parents do bequeath economic assets for their offspring. Constructing a two-period, over-lapping generational model, an optimal ratio of consumption and pollution for old and young generations in each period is determined. Optimal levels of water consumption and pollution change according to different parameters, such as, altruistic degree, natural recharge rate, and population growth. The second essay concerns water sharing between countries in the case of trans-boundary river basins. The paper recognizes that side payments fail to forge water-sharing agreement among the international community and that downstream countries have weak bargaining power. An interconnected game approach is developed by linking the water allocation issue with other non-water issues such as trade or border security problems, creating symmetry between countries in bargaining power. An interconnected game forces two countries to at least partially cooperate under some circumstances. The third essay introduces the concept of virtual water (VW) into a traditional international trade model in order to estimate water savings for a water scarce country. A two country, two products and two factors trade model is developed, which includes not only consumers and producer’s surplus, but also environmental externality of water use. The model shows that VW trade saves water and increases global and local welfare. This study should help policy makers to design appropriate subsidy or tax policy to promote water savings especially in water scarce countries.

Of Marx and Makers: an Historical Perspective on Generative Justice

In Marxist frameworks “distributive justice” depends on extracting value through a centralized state. Many new social movements—peer to peer economy, maker activism, community agriculture, queer ecology, etc.—take the opposite approach, keeping value in its unalienated form and allowing it to freely circulate from the bottom up. Unlike Marxism, there is no general theory for bottom-up, unalienated value circulation. This paper examines the concept of “generative justice” through an historical contrast between Marx’s writings and the indigenous cultures that he drew upon. Marx erroneously concluded that while indigenous cultures had unalienated forms of production, only centralized value extraction could allow the productivity needed for a high quality of life. To the contrary, indigenous cultures now provide a robust model for the “gift economy” that underpins open source technological production, agroecology, and restorative approaches to civil rights. Expanding Marx’s concept of unalienated labor value to include unalienated ecological (nonhuman) value, as well as the domain of freedom in speech, sexual orientation, spirituality and other forms of “expressive” value, we arrive at an historically informed perspective for generative justice. 

De Invloed van Altruïsme op de Samenhang tussen Leeftijd en Mentale Veerkracht

Het primaire doel van deze studie was meer helderheid te krijgen over de invloed van altruïsme op de positieve associatie tussen leeftijd en mentale veerkracht. Het secundaire doel was een factor te kunnen aanwijzen die de positieve relatie tussen leeftijd en mentale veerkracht zou mediëren of anderszins verklaren. Meer begrip over factoren die samenhangen met mentale veerkracht, zou kunnen leiden tot de ontwikkeling en verfijning van trainingen ter bevordering van mentale veerkracht. De studie kende een cross-sectionele opzet met één meetmoment. Van de 92 oudere deelnemers werden er 66 met hulp van sleuteldeelnemers in het netwerk van de onderzoeker gevonden. De overige 26 zijn oudere deelnemers uit de database van de OU. Alle jongvolwassenen zijn afkomstig uit de database van de OU. In totaal zijn er 160 deelnemers geïncludeerd in deze studie, waarvan 68 jongvolwassenen tussen de 18 en 45 en 92 oudere volwassenen van 60 jaar of ouder. De uitgevoerde regressie analyses waren gericht op de veronderstelde mediërende verklaring door altruïsme van de relatie tussen leeftijd en mentale veerkracht. Mentale veerkracht werd gemeten met de Resilience Scale (RS-nl; Portzky, 2010). De Nederlandse vertaling van de NEO Five Factor Inventory (NEO-FFI; Hoekstra, Ormel & Fruyt, 1996) werd gebruikt om altruïsme te meten. Van de RS-nl is de totaalscore geanalyseerd, van de NEO zijn alleen de vragen met betrekking tot altruïsme geanalyseerd. De mediatie-analyse is uitgevoerd middels de 4 stappen methode van Baron en Kenny (beschreven in Verboon, 2010). De hypothese betreffende de positieve samenhang tussen leeftijd en mentale veerkracht werd bevestigd (b = .12, t(153) = 3.91, p < .001). Er werd geen samenhang tussen leeftijd en altruïsme of tussen altruïsme en mentale veerkracht gevonden. Hierdoor kon er geen sprake zijn van mediatie door altruïsme op de relatie tussen leeftijd en mentale veerkracht.

Les métamorphoses du rapport politique à la mort (recherche de pivots structurant la réflexion en médecine palliative)

Notre recherche explore quelques moments forts des métamorphoses du rapport politique à la mortalité sous examen des thèmes de l’interdit, de la dignité, de l’autonomie et de l’altérité. Nous dégageons des ancrages propices à nourrir la pensée actuelle en médecine palliative. Ainsi, nous livrons une enquête philosophique, appréciant pour nous Occidentaux, les influences marquantes des pensées gréco-romaine, chrétienne et moderne. Ces bases, édifiant notre monde politique, ont suscité l’émergence de la médecine palliative. C’est pourquoi, nous tentons de caractériser et de comprendre les problématiques nouvelles, dans leurs aspects politique et éthique, envisagées à l’aune des formes contemporaines d’accompagnement des mourants. Notre effort tente de discerner les aspirations et les impasses. L’étude de la métamorphose des repères fait ressortir une dissociation accentuée au fil du temps. En effet, au fur et à mesure, notre entreprise d’interprétation du fondement de ces questions politiques dévoilait : une reconnaissance universelle de l’interdit d’homicide, mais accusant une perte du lien moral au profit d’une visée amorale ; un aval unanime du respect de la dignité, mais manifestant une confusion et une division ostensible entre conceptions intrinsèque et extrinsèque ; une affirmation péremptoire de l’autonomie, mais avec une distanciation marquée au regard de la façon d’envisager la part de l’autre ; une déclinaison de liens humains reconnus de tous, mais exacerbés dans une tension artificielle entre individualisme et altruisme. Au surplus, en constatant la distance et la dislocation entre le public et le privé, entre la réclamation de fraternité et la recherche d’amicalité signifiante, nous avons envisagé la communauté palliative comme un lieu de résistance à cette décomposition menaçante au sein de la communauté politique. À terme de l’analyse, nous avons fondé les concepts « d’allonomie » et de « suspension éthique ». Il s’agit de contributions originales destinées à donner à la philosophie toute sa dimension sapientielle au service de l’accompagnement palliatif.

Teoria da mente e competências sociais em crianças em idade escolar

A Teoria da Mente (TM) é uma competência cognitiva que permite ao individuo reconhecer os seus próprios estados mentais bem como o das outras pessoas. Trata-se de uma capacidade que se desenvolve desde os primeiros meses de vida até à idade escolar e que faz com que sejamos capazes de compreender e antecipar o comportamento do outro: compreender os sentimentos, pensamentos, crenças, desejos e intenções (ver glossário). É a TM que permite ao indivíduo compreender o contexto social em que está inserido, demonstrando comportamentos sociais adequados. A linguagem está intimamente relacionada com a TM, nomeadamente com a capacidade de compreender falsas crenças, expressões idiomáticas, duplos sentidos e ironias (marcadores ao nível do seu desenvolvimento). A semântica e a sintaxe (sob ponto de vista expressivo e recetivo) têm um papel fulcral na compreensão dos estados mentais. É nesta relação entre TM, Competências Sociais (CS) e linguagem que se enquadra a presente investigação. Esta teve como objetivos analisar a relação existente entre TM e CS em crianças com desenvolvimento neurotípico, bem como a sua relação existente entre fatores sociais e demográficos, comparar a perceção dos pais e professores sobre as CS e analisar algumas variáveis preditoras da TM. Para isso, constituiu-se uma amostra de 103 crianças de ambos os sexos (54 do sexo feminino e 49 do sexo masculino) com idades compreendidas entre os 6 e os 9 anos com desenvolvimento neurotípico que frequentassem o 1º ciclo do ensino básico. Para a recolha de dados, os encarregados de educação preencheram um questionário sobre dados socio – demográficos e o questionário de CS (também preenchidos pelo professores). As competências de TM foram avaliadas através duas sequências do Teste Doctor Martin – Brune. Esta investigação encontrou correlações efetivas entre competências de TM e CS, nomeadamente nos domínios do altruísmo, iniciação e orientação pró – social bem como na reciprocidade. Tal como se esperava após a revisão bibliográfica, encontraram-se correlações entre alguns fatores sociais e demográficos, TM e CS ainda que alguns resultados tenham sido inconclusivos. De qualquer forma, verificou-se a existência de relações com a idade, escolaridade, número de irmãos, idade dos irmãos, escolaridade e idade dos pais. Os resultados acerca da perceção de pais e professores acerca das CS da criança foram igualmente curiosos e passiveis de nova investigação: as CS nos diferentes contextos em que a criança se insere e a avaliação que diferentes interlocutores fazem das suas competências. Foram encontradas correlações positivas entre CS e alguns fatores socio – demográficos anteriormente referidos pela investigação (escolaridade da mãe, número de irmãos, idade, anos de escolaridade). No entanto, outros fatores surgiram como estando relacionados (fatores relacionados com o pai) sem que exista mais informação acerca destes dados. Os resultados demonstraram também que os pais avaliam as CS dos filhos de modo superior aos professores no que se refere à orientação pró – social e iniciação social, mas inferior no domínio do altruísmo. De acordo com o Teste de Pearson, existem correlações positivas entre a avaliação realizada pelos pais e professores no que diz respeito à orientação pró – social, iniciação social e altruísmo bem como no total do Questionário. Todavia, é fundamental continuar a desenvolver estudos nesta área de investigação tendo em consideração a pouca informação existente acerca de algumas variáveis, nomeadamente, em relação ao papel do pai no desenvolvimento da TM.

When is bigger better? The effects of group size on the evolution of helping behaviours.

Understanding the evolution of sociality in humans and other species requires understanding how selection on social behaviour varies with group size. However, the effects of group size are frequently obscured in the theoretical literature, which often makes assumptions that are at odds with empirical findings. In particular, mechanisms are suggested as supporting large-scale cooperation when they would in fact rapidly become ineffective with increasing group size. Here we review the literature on the evolution of helping behaviours (cooperation and altruism), and frame it using a simple synthetic model that allows us to delineate how the three main components of the selection pressure on helping must vary with increasing group size. The first component is the marginal benefit of helping to group members, which determines both direct fitness benefits to the actor and indirect fitness benefits to recipients. While this is often assumed to be independent of group size, marginal benefits are in practice likely to be maximal at intermediate group sizes for many types of collective action problems, and will eventually become very small in large groups due to the law of decreasing returns. The second component is the response of social partners on the past play of an actor, which underlies conditional behaviour under repeated social interactions. We argue that under realistic conditions on the transmission of information in a population, this response on past play decreases rapidly with increasing group size so that reciprocity alone (whether direct, indirect, or generalised) cannot sustain cooperation in very large groups. The final component is the relatedness between actor and recipient, which, according to the rules of inheritance, again decreases rapidly with increasing group size. These results explain why helping behaviours in very large social groups are limited to cases where the number of reproducing individuals is small, as in social insects, or where there are social institutions that can promote (possibly through sanctioning) large-scale cooperation, as in human societies. Finally, we discuss how individually devised institutions can foster the transition from small-scale to large-scale cooperative groups in human evolution.

A contribuição da educação ambiental para uma compreensão ética da relação entre indivíduos humanos e cães: inferências teóricas a partir de um estudo de caso no município de Rio Grande-RS

A presente pesquisa teve como problemática o cão abandonado, e fez a relação entre esta situação e os processos humanos e culturais que perpassam o problema. A questão central da pesquisa é: Como compreender a relação dos humanos com os cães, e como a Educação Ambiental pode contribuir para a construção da reflexão sobre o tema e a consequente mudança de postura dos humanos para com estes animais em seu convívio social? O foco da pesquisa é a ética entendida como ética da vida a partir de autores como Morin, Singer e Brugger. O objetivo da pesquisa é contribuir para a construção de uma nova mentalidade; fazer perceber uma ética que não está clara, e buscar compreender os processos que afastem os humanos desta mentalidade. Sendo assim, a fundamentação teórica concentra - se em estudos sobre a ética, a domesticação e o antropocentrismo. Justifico este trabalho por tratar de uma situação degradante para com a vida deste animal, por seu valor intrínseco, e por ser um animal que, em minha opinião, acompanhou e refletiu a própria história da humanidade. A metodologia utilizada foi o Estudo de Caso, aplicado na cidade de Rio Grande, entre 2011 e 2013, e contou com entrevistas com grupos de proteção animal, e com o atual prefeito municipal. Como ferramenta metodológica, para a realização da pesquisa e do texto, utilizei a Mandala Reflexiva, da Prof. Dra. Virginia Machado, que é uma configuração de abordagem pedagógica e epistemológica do processo de investigação. A interação da pesquisa, além do resultado da atividade com alunos jovens e adultos da 8ª série do PROMEJA de uma escola municipal, envolveu a proposta da produção de vídeos amadores de sensibilização sobre o tema, para ser aplicada em escolas ou em quaisquer tipos de projetos com interessados sobre o tema, a fim de difundir a questão a partir da experiência ético - estética. O resultado prático é o registro de uma nova expectativa em relação à resolução do problema dos cães abandonados nesta cidade. Filosoficamente, chegou - se a uma reflexão complexa sobre o ser humano e suas ações no planeta, que indicam que, quanto mais formos capazes de pensar no todo, e substituir o egoísmo por uma dosagem de altruísmo e de ética, mais sentido terá a nossa própria vida.

Práticas de ensino supervisionada e a importância da creche na transição para o Jardim-de-Infância

O presente Relatório Final de Estágio foi desenvolvido no âmbito da unidade curricular de Prática de Ensino Supervisionada III (PES III) do 2.º Ciclo de Estudos, do Mestrado em Educação Pré-Escolar e Ensino do 1.º Ciclo do Ensino Básico e inclui duas partes distintas. A primeira parte diz respeito às práticas de estágio desenvolvidas no decorrer da unidade curricular Prática de Ensino Supervisionada (PES). Aí, proceder-se-á a uma reflexão crítica acerca do trabalho desenvolvido nos referidos contextos e das experiências de aprendizagem que daí resultaram. A segunda parte do relatório final de estágio está relacionada com a execução de um trabalho de investigação centrado nos seguintes objetivos: compreender a importância da frequência da creche no desenvolvimento e aprendizagem das crianças, identificar a opinião dos profissionais sobre a creche e as suas atividades e conhecer a relação pais/Jardim-de-Infância/Creche. O estudo em causa segue uma metodologia qualitativa, mais concretamente o estudo de caso e envolve duas educadoras de creche, três educadoras do jardim-de-infância, nove pais das crianças da creche e sessenta e uma crianças (9 responderam às entrevistas acerca da frequência da creche e 52 executaram o desenho alusivo à visita à sala de creche). Com a realização deste trabalho de investigação pretende-se acima de tudo obter resposta à seguinte questão: “Qual a importância da frequência da Creche na transição para o Jardim-de-Infância?” Tendo em conta o estudo realizado foi possível obter determinadas conclusões de acordo com as perpetivas dos profissionais (educadoras de creche e educadoras do jardim-de-infância), pais e crianças do jardim-de-infância. No parecer dos profissionais a creche é importante no sentido de autonomia (gerir a separação dos pais), em termos de regras, altruísmo e partilha de brinquedos, bem como o desenvolvimento global das crianças. Os pais consideram que a creche proporciona o desenvolvimento pessoal e aprendizagem das crianças. Para além disto, a mesma permite educar os seus filhos e é a primeira etapa da educação escolar. Porém, existem pais que referem que o facto de deixarem os seus filhos na referida instituição está relacionado com a inexistência de tempo da sua parte.De acordo com as entrevistas realizadas às crianças do jardim-de-infância podemos verificar que a frequência da creche foi fundamental para o crescimento saudável das crianças, sendo que 89% das crianças têm lembranças positivas sobre o primeiro dia de creche, 57% das crianças menciona como atividades que mais gostavam brincar com as bolas, 100% mencionaram que preferem brincar com outras crianças, 78% revelaram a existência de uma interação positiva entre as mesmas e a educadora, bem como 100% afirmou existir reações positivas à participação dos pais nas suas atividades.

Collecting valuable consumer data: Motivating consumers to disclose personal information

Collecting and analyzing consumer data is essential in today’s data-driven business environment. However, consumers are becoming more aware of the value of the information they can provide to companies, thereby being more reluctant to share it for free. Therefore, companies need to find ways to motivate consumers to disclose personal information. The main research question of the study was formed as “How can companies motivate consumers to disclose personal information?” and it was further divided into two subquestions: 1) What types of benefits motivate consumers to disclose personal information? 2) How does the disclosure context affect the consumers’ information disclosure behavior? The conceptual framework consisted of a classification of extrinsic and intrinsic benefits, and moderating factors, which were recognized on the basis of prior research in the field. The study was conducted by using qualitative research methods. The primary data was collected by interviewing ten representatives from eight companies. The data was analyzed and reported according to predetermined themes. The findings of the study confirm that consumers can be motivated to disclose personal information by offering different types of extrinsic (monetary saving, time saving, self-enhancement, and social adjustment) and intrinsic (novelty, pleasure, and altruism) benefits. However, not all the benefits are equally useful ways to convince the customer to disclose information. Moreover, different factors in the disclosure context can either alleviate or increase the effectiveness of the benefits and the consumers’ motivation to disclose personal information. Such factors include the consumer’s privacy concerns, perceived trust towards the company, the relevancy of the requested information, personalization, website elements (especially security, usability, and aesthetics of a website), and the consumer’s shopping motivation. This study has several contributions. It is essential that companies recognize the most attractive benefits regarding their business and their customers, and that they understand how the disclosure context affects the consumer’s information disclosure behavior. The likelihood of information disclosure can be increased, for example, by offering benefits that meet the consumers’ needs and preferences, improving the relevancy of the asked information, stating the reasons for data collection, creating and maintaining a trustworthy image of the company, and enhancing the quality of the company’s website.

Valores profissionais família e grupo de pares

Dissertação de Mestrado apresentada ao Instituto Superior de Psicologia Aplicada para obtenção de grau de Mestre na especialidade de Psicologia Educacional.