O poder dos media sociais no modelo de comunicação da World Cruising Club

O presente relatório descreve o trabalho desenvolvido durante o estágio na WCC (World Cruising Club), no departamento de Rally Control, que acompanha os diversos eventos da agência. Os serviços da empresa oferecem uma série de regatas à volta do mundo que dão, a quem participa, uma oportunidade de turismo diferente que inclui navegar, conhecer novos povos, países e culturas assim como muita diversão. O departamento do qual fiz parte, para além de toda organização do evento em cada destino visitado, desenvolve ainda projetos na área dos novos media com o intuito, não só, da promoção da empresa, mas também de mostrar às família e amigos dos participantes, que se encontram longe, onde os mesmos se encontram, as diferentes atividades e descobertas feitas em cada destino visitado. Procurou-se compreender quais as melhores estratégias de comunicação para a promoção desta empresa através dos novos meios de comunicação, recorrendo a conceitos do marketing digital, nomeadamente a promoção a partir das plataformas Facebook e Twitter.

Garland, since 1776- a unique ownership structure

The case is based on Garland, a 240 years old Portuguese family business, now owned by the Dawson family. It focuses on a decision made 50 years ago, aligned with what had been the company’s history, about the ownership rules for family members, which influences the ownership structure of the firm. It addresses the main issues about ownership in family businesses, and tackles the problem of succession planning and fair process. It contains a teaching note to support the utilization of the case in a classroom context, with learning objectives, target audience, a teaching plan, questions and proposed answers, and theory that relates to the case. It is also complemented with an epilogue and an overview of the case.

El desarrollo de un puerto pesquero modelo en el departamento de Lambayeque. Conferencia dada el día 15 de enero 1964 en el Club Lambayeque, Lima

Exposición presentada sobre el desarrollo de un puerto pesquero donde se han estudiado las condiciones y las características de la costa, conociendo sus riquezas ictiológicas de la zona por la pesca de varios cientos de años.

Associative Issue Ownership as a Determinant of Voters' Campaign Attention

Campaigns raise public interest in politics and allow parties to convey their messages to voters. However, voters' exposure and attention during campaigns are biased towards parties and candidates they like. This hinders parties' ability to reach new voters. This paper theorises and empirically tests a simple way in which parties can break partisan selective attention: owning an issue. When parties own issues that are important for a voter, that voter is more likely to notice them. Using survey data collected prior to the 2009 Belgian regional elections it is shown that this effect exists independent of partisan preferences and while controlling for the absolute visibility of a party in the media. This indicates that issue ownership has an independent impact on voters' attention to campaigns. This finding shows that owning salient issues yields (potential) advantages for parties, since getting noticed is a prerequisite for conveying electoral messages and increasing electoral success.

Ownership Effects on Unrelated Diversification: An Institutions' Perspective

Purpose To show that differences in the extent to which firms engage in unrelated diversification can be attributed to differences in ownership structure. Methodology/approach We draw on longitudinal data and use a panel analysis specification to test our hypotheses. Findings We find that unrelated diversification destroys value; pressure-sensitive Anglo-American owners in a firm’s equity reduce unrelated diversification, whereas pressure-resistant domestic owners increase unrelated diversification; the greater the firm’s free cash flow, the greater the negative effect of pressure-sensitive Anglo-American owners on unrelated diversification. Research limitations/implications We contribute to corporate governance and strategy research by bringing in owners’ institutional origin as a shaper of owner preferences in particular with regards to unrelated diversification. Future research may expand our investigation to more than one home institutional context, and theorize on institutional origin effects beyond the dichotomy between Anglo-American and non-Anglo-American (not oriented toward shareholder value maximization) owners. Practical implications Policy makers, financial analysts, owners, and managers may want to reflect about the implications of ownership structure, as well as promoting or joining corporations with particular ownership configurations. Social implications A shareholder value-destroying strategy, such as unrelated diversification has adverse consequences for society at large, in terms of opportunity costs, that is, resources could be allocated to value-creating activities instead. Promoting an ownership configuration that creates value should contribute to social welfare. Originality/value Owners may not be exclusively driven by shareholder value maximization, but can be influenced by normative beliefs (biases) stemming from the institutional context they originate from.

Guide de route... / Touring-club de France

1938.

Guide de route... (Touring-Club de France)

Périodicité : Annuel

Guide de route... / Touring-club de France

1937.

Beleuse, nageur [du Sporting Club Parisien] : [photographie de presse] / [Agence Rol]

Référence bibliographique : Rol, 58555

Beleuse, nageur [du Sporting Club Parisien] : [photographie de presse] / [Agence Rol]

Référence bibliographique : Rol, 58556

d'Arsonval [professeur de tennis au Sporting club de Paris] : [photographie de presse] / [Agence Rol]

Référence bibliographique : Rol, 58314

Vitry, 14/3/20, asson [football association] équipe C.A. [Club Athlétique] de Vitry : [photographie de presse] / [Agence Rol]

Référence bibliographique : Rol, 58502

Vitry, 14/3/20, asson [football association], équipe C.A. [Club Athlétique] de Vitry : [photographie de presse] / [Agence Rol]

Référence bibliographique : Rol, 58503

[Portrait d'] Yvonne Degraine [nageuse, avec le maillot du club des Mouettes] : [photographie de presse] / [Agence Rol]

Référence bibliographique : Rol, 58627

Yvonne Degraine [nageuse, avec le maillot du club des Mouettes] : [photographie de presse] / [Agence Rol]

Référence bibliographique : Rol, 58628