Incentive mechanism to control customer buy-down behaviour

Airlines have successfully practiced revenue management over the past four decades and enhanced their revenue. Most of the traditional models that are applied assume that customers buying a high-fare class ticket will not purchase a low-fare class ticket even if it is available. This is not a very realistic assumption and has led to revenue leakage due to customers exhibiting buy-down behaviour. This paper aims at devising a suitable incentive mechanism that would incite the customer to reveal his nature. This helps in reducing revenue leakage. We show that the proposed incentive mechanism is profitable to both the buyer and seller and hence ensures the buyers participation in the mechanism. Journal of the Operational Research Society (2011) 62, 1566-1573. doi:10.1057/jors.2010.57 Published online 11 August 2010

Provider-Customer Coalitional Games

Efficacy of commercial wireless networks can be substantially enhanced through large-scale cooperation among involved entities such as providers and customers. The success of such cooperation is contingent upon the design of judicious resource allocation strategies that ensure that the individuals' payoffs are commensurate to the resources they offer to the coalition. The resource allocation strategies depend on which entities are decision-makers and whether and how they share their aggregate payoffs. Initially, we consider the scenario where the providers are the only decision-makers and they do not share their payoffs. We formulate the resource allocation problem as a nontransferable payoff coalitional game and show that there exists a cooperation strategy that leaves no incentive for any subset of providers to split from the grand coalition, i.e., the core of the game is nonempty. To compute this cooperation strategy and the corresponding payoffs, we subsequently relate this game and its core to an exchange market setting and its equilibrium, which can be computed by several efficient algorithms. Next, we investigate cooperation when customers are also decision-makers and decide which provider to subscribe to based on whether there is cooperation. We formulate a coalitional game in this setting and show that it has a nonempty core. Finally, we extend the formulations and results to the cases where the payoffs are vectors and can be shared selectively.

Huntingdonshire Regional College: e-Portfolio system motors students to success and improves organisational efficiency

By introducing the OneFile e–portfolio system, the Motor Vehicle department at Huntingdonshire Regional College has revolutionised its teaching and learning delivery, improved organisational efficiency, and helped students achieve qualifications quicker. Bundles of paper have been scrapped, students can now upload video and audio as reflective evidence, and assessors no longer have to go on unnecessary visits to collect papers and signatures. What's more, the department has saved time and money, diversified learning and made an impact on its carbon footprint.

Leap2A: Enabling e-portfolio portability

Leap2A is an open specification for transferring learner-owned information between different systems. e-Portfolio tools and systems are now widely used by learners to present evidence of learning, achievements and abilities for many purposes, including application for a job or university, assessment or professional accreditation. This briefing provides an overview of the benefits, summary of systems that have supported Leap2A, further information on data portability and links to further resources.

Consumption and portfolio rules whit stochastic hyperbolic discounting

We extend the classic Merton (1969, 1971) problem that investigates the joint consumption-savings and portfolio-selection problem under capital risk by assuming sophisticated but time-inconsistent agents. We introduce stochastic hyperbolic preferences as in Harris and Laibson (2013) and find closed-form solutions for Merton's optimal consumption and portfolio selection problem in continuous time. We find that the portfolio rule remains identical to the time-consistent solution with power utility and no borrowing constraints. However,the marginal propensity to consume out of wealth is unambiguously greater than the time-consistent, exponential case and,importantly, it is also more responsive to changes in risk. These results suggest that hyperbolic discounting with sophisticated agents offers promise for contributing to explaining important aspects of asset market data.

Measuring the influence of customer-based store brand equity in the purchase intention

[EN] Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity. This study attempts to propose an integrated model of Brand Equity in store or retailer brands, based on Aaker s well-known conceptual model. We propose a consumer-based model, including the main sources or dimensions of Brand Equity and considering the intention to purchase as a consequence. Based on a sample of 362 consumers and 5 store brands, structural equation modeling is used to test research hypotheses. The results obtained reveal that store brand awareness, loyalty along with store brand perceived quality have a significant influence on consumers intention to purchase store brands. Our study suggests that marketers and marketing managers from retailing companies should carefully consider the Brand Equity components when designing their brand strategies, and develop marketing activities in order to enhance their brands awareness.