647 resultados para cross-cultural marketing


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This chapter explores cultural and individual religious roots of adolescents' family orientation on the basis of multilevel analyses with data from 17 cultural groups. Religion and the family are seen as intertwined social institutions. The family as a source of social support has been identified as an important mediator of the effects of religiosity on adolescent developmental outcomes. The results of the current study show that religiosity was related to different aspects of adolescents' family orientation (traditional family values. value of children, and family future orientation), and that the culture-level effects of religiosity on family orientation were stronger than the individual-level effects. At the cultural level, socioeconomic development added to the effect of religiosity, indicating that societal affluence combined with nonreligious secular orientations is linked to a lower family orientation, especially with regard to traditional family values. The authors suggest that individual religiosity may be of special importance for adolescents' family orientation in contexts where religiosity has lost some significance but religious traditions are still alive and can be (re-)connected to.

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This study contributes to research regarding the value of children (VOC) by comparing adolescents' VOC and their intentions to have children across 12 cultures and by exploring the relations between these constructs at the individual and cultural levels using multilevel modeling. A total of 3,348 adolescents from 12 cultures participated in this study. On average, adolescents reported that they intended to have about two children and also reported emotional VOC as being highly important. Adolescents from cultures with a low as compared to a high level of economic development reported a higher importance of the utilitarian-normative VOC. Results of the multilevel analyses showed that the reported emotional VOC was positively related to the number of children adolescents intended to have at the individual level, whereas the utilitarian-normative VOC was not related to adolescents' intention to have children. At the cultural level, the VOC dimensions were only partly related to adolescents' intention to have children. The results are discussed with regard to adolescents' future family orientation and in relation to the VOC approach.

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Die vorliegende kulturvergleichende Arbeit befasst sich mit den Familienmodellen Jugendlicher in zehn Kulturen auf Basis eines typologischen Ansatzes und eines Mehrebenenansatzes. Sie leistet damit einen empirischen Beitrag zur Theorie der Familienmodelle im kulturellen Wandel nach Kagitcibasi (2007). Diese Theorie postuliert die Existenz dreier idealtypischer Familienmodelle: ein Familienmodell der Independenz, das in industrialisierten westlichen Gesellschaften vorherrscht, ein Familienmodell der (vollständigen) Interdependenz, das in nicht-industrialisierten agrarischen Kulturen zu finden ist, und als Synthese aus den beiden genannten ein Familienmodell der emotionalen Interdependenz. Letzteres entwickelt sich der Theorie zufolge, wenn nicht-industrialisierte kollektivistische Kulturen Modernisierungsprozessen ausgesetzt sind. Traditionelle Kulturen mit einem Familienmodell der (vollständigen) Interdependenz sollen sich also im Zuge gesellschaftlicher Modernisierungsprozesse nicht notwendigerweise hin zum Familienmodell der Independenz entwickeln, sondern zu einem emotional-interdependenten Modell, das erlaubt, Autonomie mit enger interpersoneller Verbundenheit zu vereinen. Diese Annahme steht im Widerspruch zu klassischen modernisierungstheoretischen Annahmen und wurde in bisherigen Studien nur unzureichend geprüft. In einem typologischen Mehrebenen-Ansatz sollen Profile allgemeiner und familienbezogener Werthaltungen Jugendlicher identifiziert werden, die mit den drei idealtypischen Familienmodellen theoretisch verbunden werden können. In einem zweiten Schritt sollen diese Wertemuster durch verhaltensnähere Familienmodellindikatoren validiert werden. Die Daten für diese Arbeit stammen aus der von der Deutschen Forschungsgemeinschaft geförderten kulturvergleichenden und interdisziplinären Value of Children and Intergenerational Relations Studie (Trommsdorff, 2001) und umfassen eine Stichprobe von 2566 Jugendlichen aus der Volksrepublik China, Deutschland, Frankreich, Indien, Indonesien, Israel, Japan, Südafrika, der Schweiz und der Türkei. Zur Identifikation der angenommen Familienmodell-Werteprofile wurden Cluster-Analysen auf der Kultur- und auf der Individualebene durchgeführt. Auf beiden Analyseebenen zeigten sich drei Werteprofile, die dem erwarteten Muster der drei idealtypischen Familienmodelle entsprachen. Das Familienmodell der emotionalen Interdependenz zeigte dabei bezüglich der Werthaltungen, die emotionale Interdependenzen in der Familie widerspiegeln ähnlich hohe Werte wie das Familienmodell der (vollständigen) Interdependenz, dagegen zeigte es ähnliche Werte wie das Familienmodell der Independenz in Bezug auf Autonomie und materielle Interdependenz widerspiegelnde Werte. In Kulturen, die auf der Kulturebene ein bestimmtes Familienmodell-Werteprofil aufwiesen befanden sich zudem überwiegend Jugendliche, die das jeweils korrespondierende Werteprofil auf der individuellen Analyseebene aufzeigten. Zur Validierung der erhaltenen Familienmodell-Werteprofile wurden diese zu verhaltensnäheren Merkmalen von Familienmodellen in Beziehung gesetzt. Die Vorhersage erfolgte auch hier jeweils getrennt für die Kultur- und Individualebene. Mit Hilfe multinomialer logistischer Modelle wurde zunächst der Effekt der Familienmodell-Werteprofile auf die Bereitschaft der Jugendlichen überprüft, ihren Eltern bei der Hausarbeit zu helfen. Die Ergebnisse zeigten einen starken Effekt der Familienmodell-Werteprofile auf beiden Analyseebenen: fast alle Jugendlichen mit einem Familienmodell der (vollständigen) Interdependenz würden ihren Eltern helfen statt sich wie geplant mit ihren Freunden zu treffen, wohingegen nur zwei Drittel bzw. nur ein Drittel der Jugendlichen mit einem Familienmodell der emotionalen Interdependenz bzw. der Independenz der Bitte der Eltern folgen würde. In Bezug auf die familienbezogenen Zukunftsorientierungen Jugendlicher zeigte sich für die Pläne für eine zukünftige Heirat/Beziehung, dass Jugendliche mit einem Familienmodell der (vollständigen) Interdependenz den stärksten Heiratswunsch hatten. Jugendliche mit einem Familienmodell der emotionalen Interdependenz waren bezüglich dieser Frage am unsichersten, und Jugendliche mit einem Familienmodell der Independenz äußerten die stärkste Ablehnung in dieser Frage. In Bezug auf Pläne, später eigene Kinder zu haben zeigten sich ähnliche Effekte, die aber insgesamt schwächer ausfielen. Insgesamt zeigte sich trotz der Unterschiede eine hohe familienbezogene Zukunftsorientierung in allen Familienmodell-Werteprofilen sowie in allen Kulturen. Bezüglich der Sohn- bzw. Tochterpräferenz zeigten sich keine Effekte der Familienmodell- und Kulturzugehörigkeit. Die Ergebnisse der Studie stärken die umstrittene Validität insbesondere des Familienmodells der emotionalen Interdependenz. Ob es sich hierbei im Sinne der Theorie von Kagitcibasi um ein synthetisches Konvergenzmodell oder eher um ein Übergangsmodell handelt, muss zukünftige Forschung zeigen.

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BACKGROUND Type D (distressed) personality, the conjoint effect of negative affectivity (NA) and social inhibition (SI), predicts adverse cardiovascular outcomes, and is assessed with the 14-item Type D Scale (DS14). However, potential cross-cultural differences in Type D have not been examined yet in a direct comparison of countries. AIM To examine the cross-cultural validity of the Type D construct and its relation with cardiovascular risk factors, cardiac symptom severity, and depression/anxiety. METHODS In 22 countries, 6222 patients with ischemic heart disease (angina, 33%; myocardial infarction, 37%; or heart failure, 30%) completed the DS14 as part of the International HeartQoL Project. RESULTS Type D personality was assessed reliably across countries (αNA>.80; αSI>.74; except Russia, which was excluded from further analysis). Cross-cultural measurement equivalence was established for Type D personality at all measurement levels, as the factor-item configuration, factor loadings, and error structure were not different across countries (fit: CFI=.91; NFI=.88; RMSEA=.018), as well as across gender and diagnostic subgroups. Type D personality was more prevalent in Southern (37%) and Eastern (35%) European countries compared to Northern (24%) and Western European and English-speaking (both 27%) countries (p<.001). Type D was not confounded by cardiac symptom severity, but was associated with a higher prevalence of hypertension, smoking, sedentary lifestyle, and depression. CONCLUSION Cross-cultural measurement equivalence was demonstrated for the Type D scale in 21 countries. There is a pan-cultural relationship between Type D personality and some cardiovascular risk factors, supporting the role of Type D personality across countries and cardiac conditions.

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On the background of the global rise of luxury consumption, the importance of knowing cross-cultural luxury consumption preferences grows accordingly. We investigate cross-cultural specifics of luxury consumption for two cultures, Switzerland and Japan, which clearly differ along Hofstede’s five cultural dimensions (Hofstede 2013). Using these dimensions as a conceptual background, we conduct qualitative interviews with luxury consumers from both cultures and derive propositions concerning the meaning of these dimensions for luxury consumption.

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In this study, we analyzed cultural variations of managerial gender typing, that is, that managers are perceived as possessing traits that are part of the masculine stereotype. Management students of both sexes from three different countries—Australia, Germany, and India—estimated the percentage to which one of three stimulus groups, that is, executives-in-general (no gender specification), male executives, or female executives, possesses person-orientedand task-oriented leadership traits. Participants also rated the importance of these characteristics for the respective group. Furthermore, another group of participants described themselves regarding the two types of traits and their importance for themselves. Altogether, the results indicate a less traditional view of leadership compared to previous findings, which is very similar in all three countries. Nevertheless, there exists an interculturally shared view of a female-specific leadership competence according to which women possess a higher person orientation than men. The self-descriptions of the female and male management students regarding person- and task-oriented traits were found to be very similar.

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This paper develops a general theory of land inheritance rules. We distinguish between two classes of rules: those that allow a testator discretion in disposing of his land (like a best-qualified rule), and those that constrain his choice (like primogeniture). The primary benefit of the latter is to prevent rent seeking by heirs, but the cost is that testators cannot make use of information about the relative abilities of his heirs to manage the land. We also account for the impact of scale economies in land use. We conclude by offering some empirical tests of the model using a cross-cultural sample of societies.

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Over the past several decades, the prevalence of obesity has dramatically increased. Cause for concern has increased because overweight and obesity are major contributors to morbidity and mortality. Intervention research aimed at reducing the prevalence of obesity has identified the family, specifically the parent, as a key component of the home environment. However, findings from dietary behavior change interventions have been disheartening because few studies have reported meaningful change, suggesting methodological and/or measurement issues within the intervention process. A lack of appropriate mediators and cross-cultural equivalence may partially explain the reason for little change.^ The study aims were to (1) evaluate the psychometric properties and assess the cross cultural equivalence of the Food Insecurity Scale (paper 1) and the modified Parent Feeding Practices Questionnaire (paper 2) and to assess the overall relationships among food insecurity, parent mediators, and parent behaviors towards children's dietary behavior (paper 3) through structural equation modeling and tests of invariance. The study aims were accomplished through conducting secondary analyses using baseline data from English- and Spanish-speaking Hispanic women who participated in the Healthy Families: Step by Step (BHF) study.^ Results indicated that although the FIS and the mPFPQ exhibited sound psychometric properties, the instruments exhibited a lack of invariance across language spoken groups. The lack of invariance was more pronounced in the FIS. Results also supported the theoretical framework identifying parent's perceived barriers and self-efficacy as mediators of parent's behaviors toward improving children's health eating. Results did not suggest that the relationships were moderated by food insecurity.^ In conclusion, the identification of differential item functioning in food insecurity and parent feeding practices may be beneficial in enhancing tailored interventions through the incorporation of cultural differences into the change mechanisms. However, future research needs to be conducted to determine if the lack of invariance demonstrates the existence of item bias or if it is a reflection of true difference among the language spoken groups. Additionally, obesity intervention studies targeting parent/family barriers and parent self-efficacy to provide/encourage healthy diets may result in an increase in parent behaviors which promote healthy eating behaviors among children. Future research should also examine a more complete causal pathway to determine whether parental changes in the mediators ultimately lead to an increase in healthy dietary behavior among children.^

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Loneliness is a pervasive, rather common experience in American culture, particularly notable among adolescents. However, the phenomenon is not well documented in the cross-cultural psychiatric literature. For psychiatric epidemiology to encompass a wide array of psychopathologic phenomena, it is important to develop useful measures to characterize and classify both non-clinical and clinical dysfunction in diverse subgroups and cultures.^ The goal of this research was to examine the cross-cultural reliability and construct validity of a scale designed to measure loneliness. The Roberts Loneliness Scale (RLS-8) was administered to 4,060 adolescents ages 10-19 years enrolled in high schools along either side of the Texas-Tamaulipas border region between the U.S. and Mexico. Data collected in 1988 from a study focusing on substance use and psychological distress among adolescents in these regions were used to examine the operating characteristics of the RLS-8. A sample stratified by nationality and language, age, gender, and grade was used for analysis.^ Results indicated that in general the RLS-8 has moderate reliability in the U.S. sample, but not in the Mexican sample. Validity analyses demonstrated that there was evidence for convergent validity of the RLS-8 in the U.S. sample, but none in the Mexican sample. Discriminant validity of the measures in neither sample could be established. Based on the factor structure of the RLS-8, two subscales were created and analyzed for construct validity. Evidence for convergent validity was established for both subscales in both national samples. However, the discriminant validity of the measure remains unsubstantiated in both national samples. Also, the dimensionality of the scale is unresolved.^ One primary goal for future cross-cultural research would be to develop and test better defined culture-specific models of loneliness within the two cultures. From such scientific endeavor, measures of loneliness can be developed or reconstructed to classify the phenomenon in the same manner across cultures. Since estimates of prevalence and incidence are contingent upon reliable and valid screening or diagnostic measures, this objective would serve as an important foundation for future psychiatric epidemiologic inquiry into loneliness. ^