Gestão e trabalhadores do conhecimento em Tecnologias da informação (UML)

RESUMO: O conhecimento existe desde sempre, mesmo num estado latente condicionado algures e apenas à espera de um meio (de uma oportunidade) de se poder manifestar. O conhecimento é duplamente um fenómeno da consciência: porque dela procede num dado momento da sua vida e da sua história e porque só nela termina, aperfeiçoando-a e enriquecendo-a. O conhecimento está assim em constante mudança. À relativamente pouco tempo começou-se a falar de Gestão do Conhecimento e na altura foi muito associada às Tecnologias da Informação, como meio de colectar, processar e armazenar cada vez mais, maiores quantidades de informação. As Tecnologias da Informação têm tido, desde alguns anos para cá, um papel extremamente importante nas organizações, inicialmente foram adoptadas com o propósito de automatizar os processos operacionais das organizações, que suportam as suas actividades quotidianas e nestes últimos tempos as Tecnologias da Informação dentro das organizações têm evoluído rapidamente. Todo o conhecimento, mesmo até o menos relevante de uma determinada área de negócio, é fundamental para apoiar o processo de tomada de decisão. As organizações para atingirem melhores «performances» e conseguirem transcender as metas a que se propuseram inicialmente, tendem a munir-se de mais e melhores Sistemas de Informação, assim como, à utilização de várias metodologias e tecnologias hoje em dia disponíveis. Por conseguinte, nestes últimos anos, muitas organizações têm vindo a demonstrar uma necessidade crucial de integração de toda a sua informação, a qual está dispersa pelos diversos departamentos constituintes. Para que os gestores de topo (mas também para outros funcionários) possam ter disponível em tempo útil, informação pertinente, verdadeira e fiável dos negócios da organização que eles representam, precisam de ter acesso a bons Sistemas de Tecnologias de Informação. Numa acção de poderem agir mais eficazmente e eficientemente nas tomadas de decisão, por terem conseguido tirar por esses meios o máximo de proveito possível da informação, e assim, apresentarem melhores níveis de sucesso organizacionais. Também, os Sistemas de «Business Intelligence» e as Tecnologias da Informação a ele associadas, utilizam os dados existentes nas organizações para disponibilizar informação relevante para as tomadas de decisão. Mas, para poderem alcançar esses níveis tão satisfatórios, as organizações necessitam de recursos humanos, pois como podem elas serem competitivas sem Luís Miguel Borges – Gestão e Trabalhadores do Conhecimento em Tecnologias da Informação (UML) ULHT – ECATI 6 trabalhadores qualificados. Assim, surge a necessidade das organizações em recrutar os chamados hoje em dia “Trabalhadores do Conhecimento”, que são os indivíduos habilitados para interpretar as informações dentro de um domínio específico. Eles detectam problemas e identificam alternativas, com os seus conhecimentos e discernimento, eles trabalham para solucionar esses problemas, ajudando consideravelmente as organizações que representam. E, usando metodologias e tecnologias da Engenharia do Conhecimento como a modelação, criarem e gerirem um histórico de conhecimento, incluindo conhecimento tácito, sobre várias áreas de negócios da organização, que podem estar explícitos em modelos abstractos, que possam ser compreendidos e interpretados facilmente, por outros trabalhadores com níveis de competência equivalentes. ABSTRACT: Knowledge has always existed, even in a latent state conditioning somewhere and just waiting for a half (an opportunity) to be able to manifest. Knowledge is doubly a phenomenon of consciousness: because proceeds itself at one point in its life and its history and because solely itself ends, perfecting it and enriching it. The knowledge is so in constant change. In the relatively short time that it began to speak of Knowledge Management and at that time was very associated with Information Technologies, as a means to collect, process and store more and more, larger amounts of information. Information Technologies has had, from a few years back, an extremely important role in organizations, were initially adopted in order to automate the operational processes of organizations, that support their daily activities and in recent times Information Technologies within organizations has evolved rapidly. All the knowledge, even to the least relevant to a particular business area, is fundamental to support the process of decision making. The organizations to achieve better performances and to transcend the goals that were initially propose, tend to provide itself with more and better Information Systems, as well as, the use of various methodologies and technologies available today. Consequently, in recent years, many organizations have demonstrated a crucial need for integrating all their information, which is dispersed by the diver constituents departments. For top managers (but also for other employees) may have ready in time, pertinent, truthful and reliable information of the organization they represent, need access to good Information Technology Systems. In an action that they can act more effectively and efficiently in decision making, for having managed to get through these means the maximum possible advantage of the information, and so, present better levels of organizational success. Also, the systems of Business Intelligence and Information Technologies its associated, use existing data on organizations to provide relevant information for decision making. But, in order to achieve these levels as satisfactory, organizations need human resources, because how can they be competitive without skilled workers. Thus, arises the need for organizations to recruit called today “Knowledge Workers”, they are the individuals enable to interpret the information within a specific domain. They detect problems and identify alternatives, with their knowledge and discernment they work to solve these problems, helping considerably the organizations that represent. And, using Luís Miguel Borges – Gestão e Trabalhadores do Conhecimento em Tecnologias da Informação (UML) ULHT – ECATI 8 methodologies and technologies of Knowledge Engineering as modeling, create and manage a history of knowledge, including tacit knowledge, on various business areas of the organization, that can be explicit in the abstract models, that can be understood and interpreted easily, by other workers with equivalent levels of competence.

Implementação de um CRM analítico na Fundação INATEL

As soluções informáticas de Customer Relationship Management (CRM) e os sistemas de suporte à informação, designados por Business Intelligence (BI), permitem a recolha de dados e a sua transformação em informação e em conhecimento, vital para diferenciação das organizações num Mundo globalizado e em constante mudança. A construção de um Data Warehouse corporativo é fundamental para as organizações que utilizam vários sistemas operacionais de modo a ser possível a agregação da informação. A Fundação INATEL – uma fundação privada de interesse público, 100% estatal – é um exemplo deste tipo de organização. Com uma base de dados de clientes superior a 250.000, atuando em áreas tão diferentes como sejam o Turismo, a Cultura e o Desporto, sustentado em mais de 25 sistemas informáticos autónomos. A base de estudo deste trabalho é a procura de identificação dos benefícios da implementação de um CRM Analítico na Fundação INATEL. Apresentando-se assim uma metodologia para a respetiva implementação e sugestão de um modelo de dados para a obtenção de uma visão única do cliente, acessível a toda a organização, de modo a garantir a total satisfação e consequente fidelização à marca INATEL. A disponibilização desta informação irá proporcionar um posicionamento privilegiado da Fundação INATEL e terá um papel fundamental na sua sustentabilidade económica.

A framework towards a multi-modal fingerprinting scheme for multimedia assets

Fingerprinting is a well known approach for identifying multimedia data without having the original data present but instead what amounts to its essence or 'DNA'. Current approaches show insufficient deployment of various types of knowledge that could be brought to bear in providing a fingerprinting framework that remains effective, efficient and can accommodate both the whole as well as elemental protection at appropriate levels of abstraction to suit various Zones of Interest (ZoI) in an image or cross media artefact. The proposed framework aims to deliver selective composite fingerprinting that is powerfully aided by leveraging both multi-modal information as well as a rich spectrum of collateral context knowledge including both image-level collaterals and also the inevitably needed market intelligence knowledge such as customers' social networks interests profiling which we can deploy as a crucial component of our fingerprinting collateral knowledge.

Enterprise intelligence: searching for a single version of the truth

Multiple versions of information and associated problems are well documented in both academic research and industry best practices. Many solutions have proposed a single version of the truth, with Business intelligence being adopted by many organizations. Business Intelligence (BI), however, is largely based on the collection of data, processing and presentation of information to meet different stakeholders’ requirement. This paper reviews the promise of Enterprise Intelligence, which promises to support decision-making based on a defined strategic understanding of the organizations goals and a unified version of the truth.

Achieving business and IT alignment from organisational learning perspectives

Business and IT alignment has continued as a top concern for business and IT executives for almost three decades. Many researchers have conducted empirical studies on the relationship between business-IT alignment and performance. Yet, these approaches, lacking a social perspective, have had little impact on sustaining performance and competitive advantage. In addition to the limited alignment literature that explores organisational learning that is represented in shared understanding, communication, cognitive maps and experiences. Hence, this paper proposes an integrated process that enables social and intellectual dimensions through the concept of organisational learning. In particular, the feedback and feed- forward process which provide a value creation across dynamic multilevel of learning. This mechanism enables on-going effectiveness through development of individuals, groups and organisations, which improves the quality of business and IT strategies and drives to performance.

The agile governance of business IT projects

Organisations typically define and execute their selected strategy by developing and managing a portfolio of projects. The governance of this portfolio has proved to be a major challenge, particularly for large organisations. Executives and managers face even greater pressures when the nature of the strategic landscape is uncertain. This paper explores approaches for dealing with different levels of certainty in business IT projects and provides a contingent governance framework. Historically business IT projects have relied on a structured sequential approach, also referred to as a waterfall method. There is a distinction between the development stages of a solution and the management stages of a project that delivers the solution although these are often integrated in a business IT systems project. Prior research has demonstrated that the level of certainty varies between development projects. There can be uncertainty on what needs to be developed and also on how this solution should be developed. The move to agile development and management reflects a greater level of uncertainty often on both dimensions and this has led the adoption of more iterative approaches. What has been less well researched is the impact of uncertainty on the governance of the change portfolio and the corresponding implications for business executives. This paper poses this research question and proposes a govemance framework to address these aspects. The governance framework has been reviewed in the context of a major anonymous organisation, FinOrg. Findings are reported in this paper with a focus on the need to apply different approaches. In particular, the governance of uncertain business change is contrasted with the management approach for defined IT projects. Practical outputs from the paper include a consideration of some innovative approaches that can be used by executives. It also investigates the role of the business change portfolio group in evaluating and executing the appropriate level of governance. These results lead to recommendations for executives and also proposed further research.

A virtual salesperson

This chapter describes the use of a graphical humane interface - a Virtual Salesperson. The face of the Virtual Salesperson is a generic Facial Animation Engine developed at the University of Genova in Italy and uses a 3-D computer graphics model based on the MPEG-4 standard supplemented by Cyberware scans for facial detail. The appearance of the head may be modified by Facial Definition Parameters to more accurately model the required visage allowing one model to represent many different Talking Heads. The “brain” of the Virtual Salesperson, developed at Curtin University, integrates natural language parsing, text to speech synthesis, and artificial intelligence systems to produce a “bot” capable of helping a user through a question/answer sales enquiry. The Virtual Salesperson is a specific example of a generic Human Computer Interface - a Talking Head.

Information warfare : corporate attack and defence in a digital world

This text introduces the concepts of information warfare from a non-military, organizational perspective. It is designed to stimulate managers to develop policies, strategies, and tactics for the aggressive use and defence of their data and knowledge base. The book covers the full gambit of information warfare subjects from the direct attack on computer systems to the more subtle psychological technique of perception management. It provides the framework needed to build management strategies in this area. The topics covered include the basics of information warfare, corporate intelligence systems, the use of deception, security of systems, modes of attack, a methodology to develop defensive measures, plus specific issues associated with information warfare.

A RFID architecture framework for global supply chain applications

RFID technology promises to revolutionize supply chains and usher in a new era of cost savings, efficiency and business intelligence. The use of low cost RFID devices in supply chain management systems has been increasing dramatically. While a lot of research has been carried out in trying to make a completely RFID enabled global supply chain a reality there still remains a number of hurdles to be surmounted before that vision can be realized. In this paper, we analyze the specific requirements of a RFID enabled global supply chain. Then we develop and present a RFID architecture that is optimized for developing global supply chain applications but is also fully compatible with the currently used RFID architectures. Finally we do a comparative analysis of our framework with the current RFID architecture standard showing our framework has a number of significant advantages over it.

A hermeneutic phenomenological investigation of business and IT alignment

The maximum potential potential alignment between business and IT is constrained by the mutually interacting factors of communications, shared understanding, trust, use of an appropriately scaled project and risk management methodology, distributed business ownership of all its processes and a pervasive IT ownership of every technology-enables business process.

The impact of strategy on business analytics success

Business analytics systems are an important strategic investment for many organisations and can potentially contribute significantly to firm performance. In this paper we develop a theoretical model, based on the resource-based view, that explains how business analytics capabilities lead to benefits. We argue that the type of strategy, represented as enterprise architecture, moderates the benefits achieved. Two case studies are then presented, each with a different type of strategy, and we explain how and why benefits were achieved from business analytics systems in each. We then identify the similarities and differences between the two case studies and discuss these using five dimensions that emerge from the case studies: strategic alignment, governance, people, organizational culture and data and technology infrastructure.

Enhancing RFID data quality and reliability

This thesis addressed the problem of data quality, reliability and energy consumption of networked Radio Frequency Identification systems for business intelligence applications decision making processes. The outcome of the research substantially improved the accuracy and reliability of RFID generated data as well as energy depletion thus prolonging RFID system lifetime.

Linking BI competency and assimilation through absorptive capacity: a conceptual framework

Business intelligence (BI) can help support decision-making processes and so contribute to improved BI assimilation and organisational performance. However, a BI undertaking may be effective and profitable for some organisations but not others. How can these differing outcomes be explained for those firms that have adopted BI systems? Drawing on the literature pertaining to absorptive capacity theory, IT competency, and BI assimilation we develop a conceptual framework to investigate the relationships between BI competency, absorptive capacity, and BI assimilation. This research provides insights for BI stakeholders in understanding the mediating role of organisational absorptive capacity within a complex BI environment, enabling many organisations that have implemented BI to leverage the benefits from their costly investments. The conceptual framework provides a sound basis for further research to shed light on the effects of BI competency and organisational absorptive capacity on BI assimilation. Contributions to research and practice are discussed.

BI-based organizations : a sensemaking perspective

Business intelligence (BI) offers opportunities for managers to master vast data resources for operational and strategic gains, and allows BI-based organizations to generate significant business value. While several researchers emphasized the importance of BI to assist making quality decisions, no study explored the use of BI for improved understanding of business before such decisions are made and assessing the impact of the actions derived from these decisions. To fill this gap we use the theory of organizational sensemaking. The presented research uses hermeneutic phenomenology to study the experiences of decision-makers in using BI-generated insights to guide their actions while altering business processes, structures and information. The study emphasizes the necessity of using BI in the creation and maintenance of individual and organizational identity, as well as, enactment of this identity on the business and its environment, which need to be molded in response to changing circumstances.