Marketing de relacionamento: proposta de um plano de marketing de relacionamento para a Genyus Baterias

O objetivo deste estudo é propor um plano de marketing de relacionamento para ser utilizado pela Genyus Baterias na construção de relacionamentos duradouros com os participantes da cadeia de relacionamentos. Para isto são revistos conceitos na área de marketing de relacionamento. Partindo do plano de marketing sugerido por Gordon (1999), foram verificadas quais estratégias deste plano foram ou estão sendo utilizadas pela Genyus Baterias. O plano de marketing utilizado possui oito fases: plano para um plano (fase O), avaliação do cliente (fase 1), referencial (fase 2), avaliação da empresa (fase 3), declaração de oportunidade (fase 4), estado futuro (fase 5), caso empresarial (fase 6) e administração de mudança e implementação (fase 7); dentro dessas fases são analisadas diversas estratégias de marketing de relacionamento para garantir a sua eficácia e para que a organização atinja seus objetivos na formação de relacionamentos e no alcance de uma posição diferenciada no mercado de baterias. Verificou-se que a organização estudada não possui um plano de marketing de relacionamento e, através desta pesquisa a organização poderá utilizar o plano criado para obter eficácia na utilização do marketing de relacionamento.

Subcultura tuning: a identidade estendida na personalidade de automóveis

The admiration of people for automobiles has been known and revealed for many years all over the world. Being through academic studies, proprietor declaration and admirers, the automobile is an object of desire, admiration, love, passion, dream, pride and accomplishment which, with all of this, promotes various types of feelings with the identification, discrimination, expression and the projection of identity. This research was based on the theories about consumers¿ behaviors, self-concept and extended self. It'll be approached in a qualitative and exploratory way the personal behavior of the consumers who personalizes their automobile, the consumer Tuning. The Objective of this project is to explore how the ¿Tuners¿ use a personalized car to construct their social identity. Supplementary, was explored which factors commence and initiated the extension process of self-automobile and also, how they connect with their object and why this relationship is establish this way. Seven people were interviewed of the male sex between 19 and 33 years old, living in the stated of Rio de Janeiro and São Paulo, during the period of September and October of the year 2007. The results observed were that the cars, like objects, can literally broaden its owner¿s personality. The creation process, sustentation and nutrition of the ¿Self¿ through the car can be observed in the personalization of their own cars, with this, using like the middle and end. It was also observed that the begin of the personalization phenomenon of automobiles in Brazil is began, mainly, in the 21 century with the diffuser of the culture, the cinema, evince even more, processes that already existent in the extension of the personalized cars. Observing that a personalized automobile tents to be in a free way, like a distance, when possible, from intransigence of models or imposition of the ways to be accomplished. Definitively, stories like: ¿My car is just a useful way to travel which I use only when necessary¿ will not be found in this research.

Redução do imposto sobre produtos industrializados: uma análise econômico-tributária dos reais efeitos das medidas de incentivo ao mercado automotivo

Aborda-se as medidas de redução da alíquota do Imposto sobre Produtos Industrializados para o mercado automotivo, como instrumento extrafiscal de incentivo ao setor em questão, diante dos efeitos da crise econômica mundial de 2008. O estudo efetuado tem como objetivo verificar os reais efeitos econômico-tributários da redução do IPI para o setor automotivo, verificando se as vendas, de fato, aumentaram com os programas de incentivo, assim como em que medida o consumidor final foi beneficiado pela desoneração tributária concedida pelo Governo. Como forma de viabilizar o estudo proposto, serão analisados os diferentes programas de incentivo ao setor automobilístico, levando em consideração seus períodos de vigência e evolução das alíquotas no decorrer do tempo. Nesse sentido, demonstra-se necessário analisar a progressão das vendas no período analisado, assim como a evolução dos preços dos automóveis objetos do benefício fiscal. Conforme se verificará, as medidas de redução do IPI proporcionaram a recuperação do setor automotivo, com um considerável aumento nas vendas, além de terem beneficiado o consumidor final, com uma significativa redução do preço de mercado dos automóveis.

Estudo comparado à respeito das diferenças entre o procedimento brasileiro de recall de automóveis e o procedimento norte-americano de recall de automóveis e em que medidas estas se justificam

O presente trabalho de conclusão de curso busca expor e estudar as etapas, características e aspectos entre o procedimento de recall (também denominado chamamento) de automóveis brasileiro e o procedimento de recall de automóveis norte-americano, país pioneiro na procedimentalização do chamamento de automóveis, a fim de comparar as diferenças percebidas entre cada um destes modelos e em que medidas estas se justificam, analisando o porquê de tais diferenças, bem como o que poderia ser aprimorado em cada um dos modelos.

Jardim do Seridó: A construção dos espaços públicos na Veneza Seridoense nas primeiras décadas do século XX

As the space and the city are objects of desires, interests, seduction, sedition, appropriations, battles, victories, defeats, require to be analyzed historically. This research investigates and discusses the construction of public spaces in Jardim do Seridó City, backwoods of Rio Rio Grande do Norte, in the first decades of twentieth century, when the municipality was chaired by Heráclio Pires Fernandes, who ruled from 1917 to 1930 and was graduated from the University of Pharmacy of Recife, where he contacted the architectural, political and artistic influences circulating in the capital of Pernambuco. In the first decades of the twentieth century, the space of Jardim earns statements and practices, against the discourse of modernity, which sought to justify the title of Veneza Seridoense . At the time, the city had undergone several transformations in its public spaces through the construction of the Butchery, the Market, the Public Roads connecting the city to other urban centers, the building of the Bridge of the Pedra Lavrada Farm, the Elementary School Antônio de Azevedo , the creation of the Music Band Euterpe Jardinense , the Literary and Recreative Guild, the pavilion, the paving, tree planting, lighting, streets naming and listing of the annual painting of households, the arrival of automobiles, mail and telegraph. The construction of these new sceneries and the arrival of equipments generated impacts in the daily life of the population and were received differentiated ways by individuals involved in the process, which shows the tension between old and new, the relationship between history and space

Dynamic stationary response of reinforced plates by the boundary element method

A direct version of the boundary element method (BEM) is developed to model the stationary dynamic response of reinforced plate structures, such as reinforced panels in buildings, automobiles, and airplanes. The dynamic stationary fundamental solutions of thin plates and plane stress state are used to transform the governing partial differential equations into boundary integral equations (BIEs). Two sets of uncoupled BIEs are formulated, respectively, for the in-plane state ( membrane) and for the out-of-plane state ( bending). These uncoupled systems are joined to formamacro-element, in which membrane and bending effects are present. The association of these macro-elements is able to simulate thin-walled structures, including reinforced plate structures. In the present formulation, the BIE is discretized by continuous and/or discontinuous linear elements. Four displacement integral equations are written for every boundary node. Modal data, that is, natural frequencies and the corresponding mode shapes of reinforced plates, are obtained from information contained in the frequency response functions (FRFs). A specific example is presented to illustrate the versatility of the proposed methodology. Different configurations of the reinforcements are used to simulate simply supported and clamped boundary conditions for the plate structures. The procedure is validated by comparison with results determined by the finite element method (FEM).

Taxa de câmbio e preços de exportação no Brasil: avaliação empírica dos coeficientes de pass-through setoriais

Este trabalho analisa, de forma empírica, no período 1995-2005, os impactos de variações cambiais sobre os preços de exportação no Brasil, desagregados setorialmente, levando em consideração a inserção externa da economia em um contexto de ampliação da internacionalização e reestruturação produtiva. O cálculo dos coeficientes de pass-through é complementado por um exercício de análise fatorial, com o objetivo de verificar se é possível encontrar padrões setoriais definidos. Os resultados indicam maiores repasses em setores produtores de bens de menor conteúdo tecnológico em que o Brasil possui posição comercial relativamente forte, ao passo que parte dos setores produtores de manufaturados apresenta coeficientes de repasse cambial reduzido.

Riscos nucleares e outros riscos: avaliação e aceitabilidade

The risks of accidents, illness and early death are part of life on Earth, which touches all living creatures, including Mankind. Because of modern mass communication media, the emotional impact of current risks are greater than in the past. Many unnecessary risk can and should be avoided, and with respect to other they can be drastically reduced. In addition to this, some risks should be confronted in order to avoid greater ones. In any risk analysis, eventual benefits should be taken into consideration, the risks surrounding other activities and other factors. Some risks examples and their implications are presented and discussed, in general. Nuclear energy is specifically treated, but it also refers and comments that which surrounds other human activities (airplanes, automobiles, smog, gasoline, DDT, and coal energy). As in the history of aviation, nuclear industry has a history of greater successes than failures. Nonetheless, in both cases, serious accidents deserve deep thought, including the increment of security norms. The current fear of some people to nuclear energy is compared to the unfounded fear at the advent of gasoline last century. Risks, naturally, should not be exagerated, but they cannot be discarded. The main intention of the author is to discuss the complexity of the problem, and to see that risks are evaluated and accepted. In relation to nuclear energy, the author only mentions his point of view, defended in other publications, that it involves very high risks.

Riscos nucleares e outros riscos: Avaliação e aceitabilidade

The risks of accidents, illness and early death are part of life on Earth, which touches all living creatures, including Mankind. Because of modern mass communication media, the emotional impact of current risks are greater than in the past. Many unnecessary risks can and should be avoided, and with respect to others, they can be drastically reduced. In addition to this, some risks should be confronted in order to avoid greater ones. In any risk analysis, eventual benefits should be taken into consideration, the risks surrounding other activities, and other factors. Some risks examples and their implications are presented and discussed, in general Nuclear energy is specifically treated, but it also refers and comments that which surrounds other human activities (airplanes, automobiles, smog, gasoline, DDT, and coal energy). As in the history of aviation, nuclear industry has a history of greater successes than failures Nonetheless, in both cases, serious accidents deserve deep thought, including the increment of security norms. The current fear of some people to nuclear energy is compared to the unfounded fear at the advent of gasoline last century Risks, naturally, should not be exagerated, but they cannot be discarded. The main intention of the author is to discuss the complexity of the problem, and to see that risks are evaluated and accepted. In relation to nuclear energy, the author only mentions his point of view, defended in other publications, that it involves very high risks.

Time and distance in acceleration of road commercial vehicles

The time and the distance traveled during the acceleration and the velocity retaking are parameters used for the comparison and the project of vehicles. In this paper equations for the calculation of those parameters are presented. Several criteria are presented for the shift gears. It is also verified the occurrence or not of total slip during the acceleration of the vehicle. The theoretical models were implemented in a developed computational system. Such system was applied in a Mercedes-Benz do Brazil sample vehicle, in order to facilitate comparisons between the simulate values and the experimental road tests. Copyright © 1997 Society of Automotive Engineers, Inc.

Fuel consumption of road commercial vehicles in the driving schedule

The fuel consumption is an important factor in the vehicle development due the fact that it has a direct effect on its trade aims. Besides that, it is known that the petrol is a scarce fuel. In this paper it is presented a procedure of fuel consumption calculation for a vehicle traveling in driving schedule. In such calculation it has been taken into account the operational conditions (load, pavement, climbing road, among others) and the building characteristics (map engine, transmission, frontal area, tire, among others) of road vehicles. There has also been an application of the theoretical model developed in a sample Mercedes-Benz do Brasil vehicle which has been compared with the values of experimental tests. Copyright © 1997 Society of Automotive Engineers, Inc.

Considerations in light truck suspension design

The present work aims at to approach considerations of trucks suspension design. The proposal of the work consists of discussing the aspects related to the acting of the suspension and of factors that interact with the system through representative models of the dynamic behaviour of the vehicle ride when operating in total load and/or empty conditions. The importance of this work is to revise some procedures of suspension study in the sense of adapting them to the Brazilian reality, tends in view the importance of the design characterisation and adaptation to the typical roads of Brazil. Copyright © 2000 Society of Automotive Engineers, Inc.

Etiologia e incidência das fraturas faciais em adultos e crianças: Experiência em 513 casos

Facial trauma has presented an increasing occurrence in the last four decades, due especially to the growth of accidents with automobiles as well as to the urban violence. Both of which continue being the main cause of such traumas. Aim: To evaluate the features of the population victim of facial trauma as to gender, age, occupation, origin, type of fracture and its cause. Design study: retrospective clinical with transversal cohort. Material and Method: Retrospective study consulting hospital registers of 513 patients victms of the facial trauma. Results: There was a higher incidence of facial trauma on men (84,9%), white (82,7) and with an average age of 29. Regarding occupation, the trauma was mostly occurred to students (16,6%) and Masons (11,2%). The jaw was the most affected place (35%), followed by zygoma (24%) and by the nose (23%), though most patients presented a single facial fracture (82,5%). Among the causes, accidents with automobiles (28,3%), aggressions (21%) and accidental fall s (19,5%) were the most common. Conclusions: Accidents with automobiles continue being the main cause of facial trauma, especially of multiple factures due to the great transmission of kinetic energy.

Detection of highways in high resolution images using Mathematical Morphology techniques

This paper seeks to apply a routine for highways detection through the mathematical morphology tools in high resolution image. The Mathematical Morphology theory consists of describing structures geometric presents quantitatively in the image (targets or features). This explains the use of the Mathematical Morphology in this work. As high resolution images will be used, the largest difficulty in the highways detection process is the presence of trees and automobiles in the borders tracks. Like this, for the obtaining of good results through the use of morphologic tools was necessary to choose the structuring element appropriately to be used in the functions. Through the appropriate choice of the morphologic operators and structuring elements it was possible to detect the highways tracks. The linear feature detection using mathematical morphology techniques, can contribute in cartographic applications, as cartographic products updating.