Quais as motivações da classe C brasileira no consumo de turismo? - análise de caso da agência VRM Turismo

Estudo do comportamento de compra e consumo de turismo dos moradores da Rocinha, baseado no método de entrevistas em profundidade. Arcabouço teórico: fatores "push" e "pull" (Crompton, 1979; Dann, 1981) e tipologias de Plog (1977).

Adições à proposta do modelo SUSEP de risco de mercado

Seguindo a tendência mundial de um melhor gerenciamento de riscos, o regulador do mercado de seguros brasileiro, após a implementação dos demais riscos, está em fase avançada de desenvolvimento de seu modelo para aferir o risco de mercado das seguradoras. Uma vez que as discussões cessem, as empresas serão forçadas a usar um modelo que, hoje, apresenta muitas falhas, gerando uma demanda de capital adicional de seus acionistas que pode levar algumas delas ao estado de insolvência. O principal objetivo deste estudo é analisar a adequação do modelo e subsidiar a discussão a fim de aperfeiçoar o modelo final, com análises comparativas com outros modelos no país e no mundo, estudo de cenários e visões do mercado. De modo geral, as análises feitas revelam problemas sérios no modelo, como necessidade de aporte de capital em empresas extremamente lucrativas e insuficiência de garantia de segurança pelo uso puro dos fatores de choque em detrimento a uma análise estocástica. Finalmente, são sugeridas algumas soluções para minimizar o efeito da inadequação do modelo e ainda algumas sugestões para melhoria do mesmo, de forma que os acionistas não sejam prejudicados, o regulador consiga administrar adequadamente os riscos e a sociedade seja beneficiada pela solidez das companhias em quem confiou seus riscos.

Relação entre stakeholders, recursos estratégicos e sustentabilidade em uma organização atuante na cadeia de valor da indústria brasileira de energia eólica

This paper approaches the strategy in business management and aimed at identifying and outlining the interests and commitment of stakeholders in strategic resources management concerning production and implementation of wind turbine equipment of a Brazilian wind power company and also verifying if internal and external results deriving from such activities were sustainable, taking as main reference seminal publications and periodicals relevant to the research point that discuss the Resource Theory, Stakeholders and Sustainability. An analysis was carried out to assess how stakeholders, beyond the temporal context, intermediated the composition, development and management of the organization´s resources, as well as the social, environmental and economic results obtained from resources management in the production and supply of wind turbines to a Wind Power Plant located in the State of Ceara, in order to portray that Brazil sustainability can be an important competitive advantage source that creates value for shareholders and the community (Hart & Milstein, 2003). The strategy herein applied was the qualitative investigation using a single study case, which allowed for the thorough examination of an active organization operating in the Brazilian industry of wind power and also the resources used in the production and implementation of wind turbines supplied to the a Wind Power Plant in Ceara. Considering the content analysis and the triangulation principle, three qualitative data collection methods were applied to identify and characterize stakeholders’ interest and commitment in resource management of the organization operating in the Brazilian wind power industry, as follows, semistructured deep interview with managers of tactic-strategic level and analysts of organization´s value chain nine activities, analysis of public internal and external documents; and analysis of audio-visual material. Nonetheless, to identify the internal and external economic, social and environmental results of implementation and supply of wind turbines to the Wind Power Plant in Ceara, semistructured interviews were also carried out with the residents of the region. Results showed the BNDES (Brazilian Development Bank) and the organization head office were the stakeholders who exerted the strongest influence on resources related to production and implementation of the aerogenerator product at Trairi Wind Plant in Ceara. Concerning the organization resources, at the current stage of the Brazilian Wind Industry ,although the brand, reliability and reputation of the organization under study were valuable esources, rare, hard to imitate and exploited by the organization, it was noticed that opposed to RBV, they did not actually represent a source of competitive advantage . For the local community the social, economic and environmental results related to the wind turbines implementation were more positive than negative, despite the fact that the productive process caused negative environmental impacts such as the high emission of CO2 to transport wind turbines components to Trairi Wind Power Plant.

Medindo a produtividade total dos fatores da indústria extrativa brasileira

O objetivo desse trabalho é medir e analisar a produtividade da indústria extrativa brasileira como um todo e seus subsetores. Primeiramente foi feita a estimação da produtividade multifatorial utilizando o método clássico proposto por Robert Solow de onde se verificou uma queda na produtividade do setor no período entre 1997 e 2009. Posteriormente foi feita uma nova estimação dessa produtividade que corrige as mudanças na qualidade dos minerais extraídos. Observou-se que a queda na produtividade, no período analisado, foi ainda mais acentuada.

Política cultural audiovisual sob o prisma do mecanismo de investimento reembolsável da RioFilme

O presente trabalho busca analisar o resultado da restituição das receitas investidas nos projetos audiovisuais pela empresa RioFilme, no período de 2009 a 2013, por meio do mecanismo de investimento reembolsável, visando identificar a possibilidade de retroalimentação para novos investimentos. A RioFilme, que é uma empresa pública de investimentos em audiovisual da Prefeitura do Rio de Janeiro, realiza investimentos reembolsáveis, nos quais adquire participação nas receitas dos projetos; e não reembolsáveis, em que não há possibilidade restituição financeira para a empresa. Para a operacionalização da pesquisa foi realizada a análise documental de 79 processos administrativos e extraídos dados dos investimentos financeiros realizados RioFilme no setor audiovisual carioca no período de 2009 a 2013. O setor audiovisual brasileiro possui grande intervenção governamental, seja ela de forma direta, como também indireta, através das leis de incentivo à cultura, que utilizam a renúncia fiscal. Este modelo não traz restituição direta para o ente estatal, e consequentemente não possibilita a retroalimentação financeira do Estado para novos investimentos. Desta forma, a análise dos modelos alternativos de financiamento do setor audiovisual, como o mecanismo reembolsável utilizado pela RioFilme é de suma importância para a política cultural audiovisual brasileira, tendo em vista que neste modelo de investimento utilizado pela mesma há possibilidade de restituição financeira direta, possibilitando sua retroalimentação para investimentos em novas obras audiovisuais.

Impactos econômicos da nova realidade da exploração do pré-sal. Existe uma ameaça ao etanol?

A partir de meados dos anos 2000, a produção brasileira de etanol voltou a prosperar. Enquanto isso, em 2007 foi anunciada a descoberta de grandes reservas de petróleo na camada pré-sal no litoral brasileiro. Com isso, a perspectiva promissora para a indústria brasileira de etanol começou a dar lugar ao desenvolvimento de petróleo do pré-sal com um ambicioso programa de investimentos. Além disso, entre 2011 e 2014 o Governo adotou uma nova política de preços domésticos da gasolina e diesel, com o objetivo de reduzir as pressões inflacionárias, mas reduzindo gradualmente a competitividade do etanol, além de comprometer a situação financeira da Petrobras, dificultando investimentos no pré-sal. Considerando tais desafios e a importância dos setores de petróleo e etanol para a economia brasileira, este estudo tem como objetivo avaliar os impactos econômicos de longo prazo da exploração do pré-sal, com especial atenção para as consequências sobre o setor de etanol. É realizada uma avaliação dos impactos da política de controle do preço da gasolina do período 2011-2014 sobre o setor de etanol. Um modelo adaptado de equilíbrio geral dinâmico recursivo é empregado no qual o setor do petróleo do pré-sal é adicionado como uma tecnologia backstop. Os resultados sugerem que o estímulo precoce da produção do pré-sal para alcançar a produção de petróleo esperada pelo Governo traz mais custos do que benefícios para a economia brasileira. Constatou-se que sem interferência do governo, a produção de petróleo do pré-sal torna-se competitiva somente após 2025-2035. Com relação ao impacto sobre a indústria do etanol, verificou-se que o desenvolvimento do pré-sal não enfraquece a produção brasileira de etanol. No entanto, a política de controle de preço da gasolina teve um impacto negativo sobre o setor de etanol.

Modelo institucional do processo de estruturação de empresas de desenvolvimento de software: um estudo de múltiplos casos

Some authors have shown the need of understanding the technological structuring process in contemporary firms. From this perspective, the software industry is a very important element because it provides products and services directly to many organizations from many fields. In this case, the Brazilian software industry has some peculiarities that distinguish it from other industries located in developed countries, which makes its understanding even more relevant. There is evidence that local firms take different strategies and structural configurations to enter into a market naturally dominated by large multinational firms. Therefore, this study aims to understand not only the structural configurations assumed by domestic firms but also the dynamic and the process that lead to these different configurations. To do so, this PhD dissertation investigates the institutional environment, its entities and the isomorphic movements, by employing an exploratory, descriptive and explanatory multiple cases study. Eight software development companies from the Recife's information technology Cluster were visited. Also, a form was applied and an interview with one of the main firm s professional was conducted. Although the study is predominantly qualitative, part of the data was analyzed through charts and graphs, providing a companies and environment overview that was very useful to analysis done through the interviews interpretation. As a result, it was realized that companies are structured around hybrids business models from two ideal types of software development companies, which are: software factory and technology-based company. Regarding the development process, it was found that there is a balanced distribution between the traditional and agile development paradigm. Among the traditional methodologies, the Rational Unified Process (RUP) is predominant. The Scrum is the most used methodology among the organizations based on the Agile Manifesto's principles. Regarding the structuring process, each institutional entity acts in such way that generates different isomorphic pressure. Emphasis was given to entities such as customers, research agencies, clusters, market-leading businesses, public universities, incubators, software industry organizations, technology vendors, development tool suppliers and manager s school and background because they relate themselves in a close way with the software firms. About this relationship, a dual and bilateral influence was found. Finally, the structuring level of the organizational field has been also identified as low, which gives a chance to organizational actors of acting independently

Análise da eficiência de contratos de serviços de elevada especificidade terceirizados pela petrobras

The definition of the boundaries of the firms is subject that has occupied the organizational theorists long ago, being the seminal work of Coase (1937) indicated as the trigger for one theoretical evolution, with emphasis on governance structures, which led to a modern theory of incomplete contracts. The Transaction Cost Economics (TCE) and Agency Theory arise within this evolution, being widely used in studies related to the theme. Empirically, data envelopment analysis (DEA) has established itself as a suitable tool for analysis of efficiency. Although TCE argues that specific assets must be internalized, recent studies outside the mainstream of theory show that, often, firms may decide, for various reasons, hire them on the market. Researches on transaction costs face with the unavailability of information and methodological difficulties in measuring their critical variables. There`s still the need for further methodological deepening. The theoretical framework includes classic works of TCE and Agency Theory, but also more recent works, outside the mainstream of TCE, which warn about the existence of strategies in use of specific assets that aren`t necessarily aligned with the classical ideas of TCE. The Brazilian oil industry is the focus of this thesis, that aimed to evaluate the efficiency of contracts involving high specificity service outsourced by Petrobras. In order to this, we made the categorization of outsourced services in terms of specificity, as well the description of services with higher specificity. Then, we verified the existence of relationship between the specificity of services and a number of variables, being found divergent results than those that are preached by the mainstream of TCE. Then, we designed a DEA model to analyze the efficiency in the use of onshore drilling rigs, identified among the services of highest specificity. The next step was the application of the model to evaluate the performance of drilling rigs contracts. Finally, we verified the existence of relationship between the efficiency of contracts and a number of variables, being found, again, results not consistent with the theory mainstream. Regarding to analyze of efficiency of drilling rigs contracts, the model developed is compatible with what is found in academic productions in efficiency of drilling rigs. The results on efficiency show a wide range of scores, with efficiencies ranging from 31.79% to 100%, being low the sample efficiency average. There is consonance between the model results and the practices adopted by Petrobras. The results strengthen the DEA as an important tool in studies of efficiency with possibility to use for analysis other types of contracts. In terms of theoretical findings, the results reinforce the arguments that there are situations in which the strategies of the organizations, in terms of use of assets and services of high specificity, do not necessarily follow what is recommended by the mainstream of TCE

Retardadores de crescimento na produção de plantas floridas envasadas de açafrão-da-cochinchina

A introdução de novos produtos na floricultura brasileira é importante para o crescimento do setor. O açafrão-da-cochinchina (Curcuma alismatifolia) possui inflorescência e folhagem altamente decorativas e grande potencial para produção como florífera envasada, com o auxílio de retardadores de crescimento, usados na produção de plantas compactas e atrativas. Avaliou-se o efeito de retardadores de crescimento na produção de açafrão-da-cochinchina `Pink', de 3/12/2004 a 28/4/2005, sob ambiente protegido, em Holambra (SP). Instalou-se experimento em blocos casualizados com três repetições e onze tratamentos: controle, paclobutrazol (20; 25; 30 e 35 mg i.a./vaso, via substrato), duas, três e cinco pulverizações de daminozide na concentração de 2,125 g L-1 e duas, três e cinco pulverizações de solução de daminozide (1,275 g L-1) mais chlormequat (0,2 g L-1). O propágulo foi plantado em vaso plástico (1,0 L) com substrato comercial e fertirrigado diariamente. Paclobutrazol (35 mg i.a./vaso) reduziu significativamente a altura da parte aérea e da folhagem e o comprimento da haste floral, sem alterar o comprimento da inflorescência e atrasar o ciclo de produção. Entretanto, as plantas não ficaram suficientemente compactas para atender às exigências de qualidade do mercado. Os demais retardadores estudados não afetaram significativamente a altura da folhagem e o comprimento da haste floral comparado ao controle.

O livro de leitura da campanha de pé no chão também se aprende a ler/RN: um estudo dos pressupostos histórico-culturais

This work is about the historical and cultural assumptions inserted in the contents of literacy of the Campanha de Pé no Chão Também se Aprende a Ler, a movement of culture and popular education, developed in the State of Rio Grande do Norte in the period between 1961 and 1964. The hypothesis is the one of the existence of a romantic-political ideology which permeated a national developmentalist conception sited in its didactic-pedagogic instrument of literacy, the Book of Lecture of De Pé no Chão Também se Aprende a Ler/RN (1963). It has the aim to understand how the popular critical consciousness marked by conceptions of culture and popular education in its social, cultural and ideological relations, happened. Analyses the object of study by the symbolical cartography, methodological procedures which have as principles to retire from an antecedent source implicit meanings that can discover new realities, articulating the keywords of that document to the ideology that surrounded the Campanha de Pé no Chão Também se Aprende a Ler /RN. As results, the research showed that, considering the historical-cultural assumptions of the national developmentalist thought sited in the studied Book of Lecture, the conditions of the political-cultural context and of the advance of the Brazilian national industry on the beginning of the 1960th , admitted a process of social integration lavished by the popular literacy on the Campanha de Pé no Chão/RN, linked with the possibility of transition of the popular conscience, in a romantic-political perspective of the culture and the popular education

Metodologia de implantação da construção enxuta: estudo de caso em construtora de porte médio

In recent years, the Brazilian construction industry has gone by changes like currency stability, increasing competition, shortage of skilled labor and increasing quality importance required by the customer, who made the sector companies seek solutions through new management practices in order to become more efficient. A alternative to these management practices is known as Lean Construction which is derived from the Toyota System Production. Lean Construction main goals are to reduce parts of activities that do not add value, increase product value by considering customer needs, reduce variability and production cycle time, simplify process by reducing the number of parts or steps, increase the flexibility in the product execution and transparency process, focus the control on overall process, introduce continuous improvement process, maintain a balance between improvements in flows and conversions and seek to learn from practices adopted by competitors. However, the construction industry is characterized by having nomadic activity, which undertakes an unique product with high cost of production and big inertia for behavioral change, making it difficult to implement the philosophy of lean construction in companies. In this sense, the main objective of this study is to develop a methodology for implementation of the principles of Lean Construction. The method of implementing the proposed management system was designed with the aid of 5W2H tool, and the implementation process is divided into three phases. The first one aims to know in a macro way the current operation of construction, identify who is its target audience and what are the products and services offered to the Market. The second phase aims to describe what actions should be taken and which documents are needed to be created or modified; finally, the third step goal consists in how to control and monitor established processes, where through Strategic Planning the company goals would be set along with their respective targets and indicators in order to keep the system working, aiming for continuous improvement with focus on the customer. This methodology was conceived as a case study analyzing a medium size construction with more than 18 years of activity and certified for almost 10 years with ISO9001 and level A in PBQP-H. We also conclude that this implementation process can be used in any developer and / or builder

Whole-genome expression profiling of Xylella fastidiosa in response to growth on glucose

Xylella fastidiosa is the etiologic agent of diseases in a wide range of economically important crops including citrus variegated chlorosis, a major threat to the Brazilian citrus industry. The genomes of several strains of this phytopathogen have been completely sequenced enabling large-scale functional studies. In this work we used whole-genome DNA microarrays to investigate the transcription profile of X. fastidiosa grown in defined media with different glucose concentrations. Our analysis revealed that while transcripts related to fastidian gum production were unaffected, colicin-V-like and fimbria precursors were induced in high glucose medium. Based on these results, we suggest a model for colicin-defense mechanism in X. fastidiosa.