MÍDIA E MARKETING POLÍTICO: A CAMPANHA ELEITORAL DE FERNANDO HENRIQUE CARDOSO PARA PRESIDENTE, NAS PÁGINAS DA REVISTA VEJA EM 1994

Esta dissertação tem como objetivo verificar, de acordo com o conceito de marketing político, como se deu a construção da imagem pública do ex-presidente Fernando Henrique Cardoso na revista Veja durante as eleições presidenciais de 1994. Para tanto, analisou-se 19 edições desse periódico, todas relativas ao período de junho a outubro do referido ano. Estudou-se a propaganda ideológica e suas categorias, como codificação, controle ideológico, contrapropaganda e difusão, presentes no material empírico analisado. Este trabalho desenvolveu-se à luz dos procedimentos metodológicos referentes ao Estudo de Caso enquanto tipo ou estratégia de pesquisa. Entre as técnicas para a coleta de dados, realizou-se a Análise de Conteúdo de natureza quantitativa e qualitativa dos dados pesquisados e entrevista com o próprio ex-presidente. Por meio deste estudo obteve-se os seguintes resultados: Fernando Henrique Cardoso teve o maior volume em centímetro/coluna em relação ao seu opositor, o candidato Luiz Inácio Lula da Silva. Em relação aos códigos utilizados nas matérias analisadas, o volume maior em centímetro/coluna ocorreu no código linguístico, significando que a revista Veja deu mais ênfase às palavras, às frases e aos parágrafos que compõem as estruturas articuladas, segundo os padrões históricos e culturais da língua portuguesa. No que diz respeito aos gêneros informativos, o volume maior em centímetro/coluna foi em reportagem, isso significa que a revista enfatizou os fatos que repercutiram e produziram efeitos na sociedade, e que foram percebidos pela revista. Concluise que as matérias publicadas fortaleceram significativamente a sua imagem perante os leitores da Veja, favorecendo-o em relação ao seu opositor, mas não chegaram a elegê-lo.(AU)

MARKETING POLÍTICO E A REELEIÇÃO DE FERNANDO HENRIQUE CARDOSO: um estudo sobre a comunicação durante a campanha nas páginas da revista Veja em 1998

Esta dissertação tem por objetivo, através da análise de conteúdo de naturezas quantitativa e qualitativa, verificar como a revista Veja fez a cobertura da campanha eleitoral de Fernando Henrique Cardoso, em 1998, bem como verificar de que forma se deu a construção da imagem pública do candidato FHC pela publicação no período de junho a outubro do referido ano, no qual Fernando Henrique foi reeleito em primeiro turno, analisando se Veja deu mais espaço para FHC do que para seus oponentes. Para ampliar o conhecimento em relação ao objeto, estudou-se o universo da propaganda política, ideológica e do marketing político, bem como se discutiu os valores ideológicos históricos da revista Veja. Com isso, verificou-se que Veja, no período analisado, publicou mais matérias sobre Fernando Henrique Cardoso do que qualquer outro candidato à presidência, em 1998, além de colocá-lo, quase sempre, como o mais bem preparado para continuar à frente da presidência da República, naquela época. As matérias publicadas, portanto, fortaleceram significativamente a imagem de FHC perante os leitores de Veja, favorecendo-o em relação a seus oponentes.

On the brink of madness: Leituras do tema da loucura na obra pré-heteronímica de Fernando Pessoa

O tema da loucura na obra pessoana tem sido objecto de várias aproximações interpretativas, decorrentes da multiplicidade de textos que fazem eco do fenómeno e da sua persistência enquanto topos ao longo de praticamente toda a sua produção. Na sua acepção literal, manteve constantes interferências com a dimensão empírica do autor sobretudo quando sustentadas na contingência de certos textos basilares, os quais têm vindo a ser questionados quanto ao seu valor estritamente testemunhal. Como fenómeno desde cedo relacionado com a criação artística, a loucura surge neste estudo não apenas na representatividade da condição distintiva do sujeito criador mas ainda como figuração da contingência que envolve qualquer acto criativo que tome a linguagem na sua dimensão essencialmente metafórica e ambígua. Neste sentido, o presente trabalho pretende a abertura de várias vias de leitura do fenómeno através da análise crítica dos vocabulários relativos a diferentes âmbitos e concepções de loucura e a sua relação com o génio (capítulos I e II), focando o seu interesse no que diz respeito a alguma produção pessoana pré-heteronímica, nomeadamente Charles Robert Anon, Alexander Search (capítulo III) e Jean Seul de Méluret (capítulo IV), a que acrescentaremos o Primeiro Fausto (capítulo IV), de modo a conseguirmos estabelecer uma possível relação entre as primeiras experiências de alterização e a descoberta simultânea da irredutibilidade do discurso literário face a tentativas de literalização e de racionalização da linguagem, defendidas por outros modelos (paradigma biologista). A identificação da ambiguidade e da ironia nas suas mais variadas acepções como componentes essenciais da aprendizagem do valor contingente do processo de criação contribuirá tanto para a definição da autonomização da literatura como para a redescrição moderna do sujeito criador, paradoxalmente investido do pathos criativo anunciado no Romantismo e confrontando-se com os seus limites, que corresponderão aos da própria linguagem, situação de crise de que a figuração do louco lúcido será um dos tópicos mais produtivos. ABSTRACT: The theme of madness in the Pessoa work has been the subject of several interpretive approaches, from the multiplicity of texts that echo the phenomenon and its persistence as a topos priority over virtually all its production. ln its physiological sense, remained constant interference with the empirical dimension of the author when sustained in the contingency of certain basic texts that have been questioned as to their strictly testimonial value. As early phenomenon associated with artistic creation, the madness in this study is not only representative in the distinctive condition of the subject creator but also as the contingency figuration involving any creative act to take the language mainly in its essential metaphorical and ambiguous dimension. Accordingly, this work intends to open several analysis manners of the phenomenon through critical analysis of vocabularies for different areas and concepts of madness and its special relationship with the genius (Chapters I and II), focusing its interest in respect to some of the previous-heteronomy Pessoa production, including Charles Robert Anon, Alexander Search (Chapter III) and Jean Seul de Méluret (Chapter IV), and the Primeiro Fausto (Chapter IV), among others, to establish a possible relationship between changing early experiences and the discovery simultaneous literary discourse of irreducibility in the face of the attempts of literacy and the rationalization of language defended by other models (biologist paradigm). The identification of the ambiguity and irony in its many different meanings as essential components of learning the contingent value of the creation process which will contribute to the definition of empowerment in the literature as to the redescription of the modem subject creator that paradoxically had the creative pathos announced in Romanticism and from the confrontation with its limits, which will correspond to the language itself, the crisis situation from which the mad-lucid figuration will be one of the most productive topics.

Melhoria na Atenção ao Pré-Natal e Puerpério da UBS Brandão, Luís Correia/Piauí

CRUZ, Ideyni Arismendi. Melhoria da atenção Pré-Natal e Puerpério na UBS Brandão do município Luís Correia/PI. 2015. Trabalho de Conclusão de Curso (Curso de Especialização em Saúde da Família) - Departamento de Medicina Social, Faculdade de Medicina, Universidade Federal de Pelotas, Pelotas, 2015. A assistência pré-natal pode não evitar as principais complicações do parto e puerpério, causas importantes de mortalidade materna. Mas a atenção qualificada neste período poderá alterar e favorecer o prognóstico materno prevenindo tais causas. O presente estudo tem por objetivo geral a melhoraria da atenção Pré-Natal e Puerpério na UBS Brandão, no município de Luís Correia, Estado do Piauí, Brasil. A UBS Brandão é uma unidade rural, do modelo da Estratégia Saúde da Família, possui população total 2.293 na sua área de abrangência, sendo 746 mulheres em idade fértil (10-49 anos). O projeto de intervenção foi desenvolvido no período de 12 semanas com a participação de 22 gestantes e 6 puérperas. Os resultados alcançados evidenciaram uma melhora nos percentuais dos indicadores da assistência pré-natal na unidade, com incremento no índice de cobertura para 100% e para 45% no ingresso das gestantes no primeiro trimestre, a consulta puerperal aumentou consideravelmente, alcançando percentual de 100%. Houve também incremento das demais variáveis que compõem os indicadores do processo (administração de vacinas, ação básicas de saúde, realização de exames laboratoriais, avaliação da necessidade de atendimento odontológico, primeira consulta odontológica programática), todas com percentual de 100% A intervenção proporcionou a ampliação da cobertura da atenção pré-natal e puerpério, a melhora dos registros, classificação do risco, promoção da saúde, mudanças no fluxo, no atendimento, no acesso e na qualidade da assistência à saúde da população, também promoveu o trabalho em equipe e a motivação e participação ativa da comunidade. As ações propostas foram incorporadas à rotina da Unidade, sendo um processo linear em busca de continuar melhorando a qualidade do atendimento e na busca de atingir algumas dificuldades que ficaram faltando. Devemos o progresso do projeto ao trabalho intenso e colaborativo da equipe, à participação da comunidade, às gestantes e às puérperas. Palavras-Chave: Saúde da Família; Atenção Primária à Saúde; Saúde da Mulher; Pré-natal; Puerpério; Saúde Bucal.

Pipkiiα Is Widely Expressed In Hematopoietic-derived Cells And May Play A Role In The Expression Of Alpha- And Gamma-globins In K562 Cells.

Characterized for the first time in erythrocytes, phosphatidylinositol phosphate kinases (PIP kinases) belong to a family of enzymes that generate various lipid messengers and participate in several cellular processes, including gene expression regulation. Recently, the PIPKIIα gene was found to be differentially expressed in reticulocytes from two siblings with hemoglobin H disease, suggesting a possible relationship between PIPKIIα and the production of globins. Here, we investigated PIPKIIα gene and protein expression and protein localization in hematopoietic-derived cells during their differentiation, and the effects of PIPKIIα silencing on K562 cells. PIPKIIα silencing resulted in an increase in α and γ globins and a decrease in the proliferation of K562 cells without affecting cell cycle progression and apoptosis. In conclusion, using a cell line model, we showed that PIPKIIα is widely expressed in hematopoietic-derived cells, is localized in their cytoplasm and nucleus, and is upregulated during erythroid differentiation. We also showed that PIPKIIα silencing can induce α and γ globin expression and decrease cell proliferation in K562 cells.

Primary Relapse Site Pattern In Women With Triple-negative Breast Cancer.

Despite the remarkable improvements in breast cancer (BC) characterization, accurate prediction of BC clinical behavior is often still difficult to achieve. Some studies have investigated the association between the molecular subtype, namely the basal-like BC and the pattern of relapse, however only few investigated the association between relapse pattern and immunohistochemical defined triple-negative breast cancers (TNBCs). The aim of this study was to evaluate the pattern of relapse in patients with TNBC, namely the primary distant relapse site. One-hundred twenty nine (129) invasive breast carcinomas with follow-up information were classified according to the molecular subtype using immunohistochemistry for ER, PgR and Her2. The association between TNBC and distant relapse primary site was analyzed by logistic regression. Using multivariate logistic regression analysis patients with TNBC displayed only 0.09 (95% CI: 0.00-0.74; p=0.02) the odds of the non-TNBC patients of developing bone primary relapse. Regarding visceral and lymph-node relapse, no differences between in this cohort were found. Though classically regarded as aggressive tumors, TNBCs rarely development primary relapse in bone when compared to non-TNBC, a clinical relevant fact when investigating a metastasis of an occult or non-sampled primary BC.

Metabolic Memory Of ß-cells Controls Insulin Secretion And Is Mediated By Camkii.

Ca(2+)/calmodulin-dependent protein kinase II (CaMKII) functions both in regulation of insulin secretion and neurotransmitter release through common downstream mediators. Therefore, we hypothesized that pancreatic ß-cells acquire and store the information contained in calcium pulses as a form of metabolic memory, just as neurons store cognitive information. To test this hypothesis, we developed a novel paradigm of pulsed exposure of ß-cells to intervals of high glucose, followed by a 24-h consolidation period to eliminate any acute metabolic effects. Strikingly, ß-cells exposed to this high-glucose pulse paradigm exhibited significantly stronger insulin secretion. This metabolic memory was entirely dependent on CaMKII. Metabolic memory was reflected on the protein level by increased expression of proteins involved in glucose sensing and Ca(2+)-dependent vesicle secretion, and by elevated levels of the key ß-cell transcription factor MAFA. In summary, like neurons, human and mouse ß-cells are able to acquire and retrieve information.

The Inadequacy Of The Y-axis Of Growth (sngn) For The Vertical Pattern Assessment In Patients With Sagittal Discrepancies.

The aim of this cephalometric study was to evaluate the influence of the sagittal skeletal pattern on the 'Y-axis of growth' measurement in patients with different malocclusions. Lateral head films from 59 patients (mean age 16y 7m, ranging from 11 to 25 years) were selected after a subjective analysis of 1630 cases. Sample was grouped as follows: Group 1 - class I facial pattern; group 2 - class II facial pattern; and Group 3 - class III facial pattern. Two angular measurements, SNGoGn and SNGn, were taken in order to determine skeletal vertical facial pattern. A logistic regression with errors distributed according to a binomial distribution was used to test the influence of the sagittal relationship (Class I, II, III facial patterns) on vertical diagnostic measurement congruence (SNGoGn and SNGn). RESULTS show that the probability of congruence between the patterns SNGn and SNGoGn was relatively high (70%) for group 1, but for groups II (46%) and III (37%) this congruence was relatively low. The use of SNGn appears to be inappropriate to determine the vertical facial skeletal pattern of patients, due to Gn point shifting throughout sagittal discrepancies. Clinical Significance: Facial pattern determined by SNGn must be considered carefully, especially when severe sagittal discrepancies are present.

Reduced Plasma Angiotensin Ii Levels Are Reversed By Hydroxyurea Treatment In Mice With Sickle Cell Disease.

Sickle cell disease (SCD) pathogenesis leads to recurrent vaso-occlusive and hemolytic processes, causing numerous clinical complications including renal damage. As vasoconstrictive mechanisms may be enhanced in SCD, due to endothelial dysfunction and vasoactive protein production, we aimed to determine whether the expression of proteins of the renin-angiotensin system (RAS) may be altered in an animal model of SCD. Plasma angiotensin II (Ang II) was measured in C57BL/6 (WT) mice and mice with SCD by ELISA, while quantitative PCR was used to compare the expressions of the genes encoding the angiotensin-II-receptors 1 and 2 (AT1R and AT2R) and the angiotensin-converting enzymes (ACE1 and ACE2) in the kidneys, hearts, livers and brains of mice. The effects of hydroxyurea (HU; 50-75mg/kg/day, 4weeks) treatment on these parameters were also determined. Plasma Ang II was significantly diminished in SCD mice, compared with WT mice, in association with decreased AT1R and ACE1 expressions in SCD mice kidneys. Treatment of SCD mice with HU reduced leukocyte and platelet counts and increased plasma Ang II to levels similar to those of WT mice. HU also increased AT1R and ACE2 gene expression in the kidney and heart. Results indicate an imbalanced RAS in an SCD mouse model; HU therapy may be able to restore some RAS parameters in these mice. Further investigations regarding Ang II production and the RAS in human SCD may be warranted, as such changes may reflect or contribute to renal damage and alterations in blood pressure.

Infratentorial Gray Matter Atrophy And Excess In Primary Craniocervical Dystonia.

Primary craniocervical dystonia (CCD) is generally attributed to functional abnormalities in the cortico-striato-pallido-thalamocortical loops, but cerebellar pathways have also been implicated in neuroimaging studies. Hence, our purpose was to perform a volumetric evaluation of the infratentorial structures in CCD. We compared 35 DYT1/DYT6 negative patients with CCD and 35 healthy controls. Cerebellar volume was evaluated using manual volumetry (DISPLAY software) and infratentorial volume by voxel based morphometry of gray matter (GM) segments derived from T1 weighted 3 T MRI using the SUIT tool (SPM8/Dartel). We used t-tests to compare infratentorial volumes between groups. Cerebellar volume was (1.14 ± 0.17) × 10(2) cm(3) for controls and (1.13 ± 0.14) × 10(2) cm(3) for patients; p = 0.74. VBM demonstrated GM increase in the left I-IV cerebellar lobules and GM decrease in the left lobules VI and Crus I and in the right lobules VI, Crus I and VIIIb. In a secondary analysis, VBM demonstrated GM increase also in the brainstem, mostly in the pons. While gray matter increase is observed in the anterior lobe of the cerebellum and in the brainstem, the atrophy is concentrated in the posterior lobe of the cerebellum, demonstrating a differential pattern of infratentorial involvement in CCD. This study shows subtle structural abnormalities of the cerebellum and brainstem in primary CCD.

Impact Of Pregabalin Treatment On Synaptic Plasticity And Glial Reactivity During The Course Of Experimental Autoimmune Encephalomyelitis.

Multiple sclerosis (MS) is an autoimmune and neurodegenerative disease that affects young adults. It is characterized by generating a chronic demyelinating autoimmune inflammation in the central nervous system. An experimental model for studying MS is the experimental autoimmune encephalomyelitis (EAE), induced by immunization with antigenic proteins from myelin. The present study investigated the evolution of EAE in pregabalin treated animals up to the remission phase. The results demonstrated a delay in the onset of the disease with statistical differences at the 10th and the 16th day after immunization. Additionally, the walking track test (CatWalk) was used to evaluate different parameters related to motor function. Although no difference between groups was obtained for the foot print pressure, the regularity index was improved post treatment, indicating a better motor coordination. The immunohistochemical analysis of putative synapse preservation and glial reactivity revealed that pregabalin treatment improved the overall morphology of the spinal cord. A preservation of circuits was depicted and the glial reaction was downregulated during the course of the disease. qRT-PCR data did not show immunomodulatory effects of pregabalin, indicating that the positive effects were restricted to the CNS environment. Overall, the present data indicate that pregabalin is efficient for reducing the seriousness of EAE, delaying its course as well as reducing synaptic loss and astroglial reaction.

Radiotherapy Does Not Impair Dentin Adhesive Properties In Head And Neck Cancer Patients.

This study evaluated the influence of radiotherapy on the dentin bond strength of teeth extracted from patients who had undergone head and neck radiotherapy. A total of 36 samples were divided into two experimental groups: group I (control group, n = 18) and group II (in vivo irradiated group, n = 18). Groups I and II were further separated into three subgroups (six specimens per subgroup), which were further assigned to the three adhesive system protocols employed: Single Bond 2 (SB) (3M ESPE), Easy Bond (EB) (3M ESPE) and Clearfil SE Bond (CSE) (Kuraray). The adhesive systems were applied to the prepared surface according to the manufacturers' instructions and restored using composite resin (Filtek Supreme, 3M ESPE). After 24 h in deionised water (37(o)C), teeth were horizontally and vertically cut to obtain beam specimens with a cross-section area of 0.8 ± 1.0 mm(2). Specimens were tested in tension using a universal testing machine at a cross-speed of 0.5 mm/min. Fracture patterns were observed under SEM. Data was analysed by two-way analysis of variance (p ≤ 0.05). No statistically significant difference was found between the irradiated (R/SB = 44.66 ± 10.12 MPa; R/EB = 41.48 ± 12.71 MPa; and R/CSE = 46.01 ± 6.98 MPa) and control group (C/SB = 39.12 ± 9.51 MPa; C/EB = 42.40 ± 6.66 MPa; and C/CSE = 36.58 ± 7.06 MPa) for any of the adhesive systems. All groups presented a predominance of mixed fracture modes. Head and neck radiotherapy did not affect dentin bond strength for the adhesive materials tested in this study.

The Ccr5Δ32 Polymorphism In Brazilian Patients With Sickle Cell Disease.

Previous studies on the role of inflammation in the pathophysiology of sickle cell disease (SCD) suggested that the CCR5Δ32 allele, which is responsible for the production of truncated C-C chemokine receptor type 5 (CCR5), could confer a selective advantage on patients with SCD because it leads to a less efficient Th1 response. We determined the frequency of the CCR5Δ32 polymorphism in 795 Afro-Brazilian SCD patients followed up at the Pernambuco Hematology and Hemotherapy Center, in Northeastern Brazil, divided into a pediatric group (3 months-17 years, n = 483) and an adult group (18-70 years, n = 312). The adult patients were also compared to a healthy control group (blood donors, 18-61 years, n = 247). The CCR5/CCR5Δ32 polymorphism was determined by allele-specific PCR. No homozygous patient for the CCR5Δ32 allele was detected. The frequency of heterozygotes in the study population (patients and controls) was 5.8%, in the total SCD patients 5.1%, in the children 5.4%, in the adults with SCD 4.8%, and in the adult controls 8.1%. These differences did not reach statistical significance. Our findings failed to demonstrate an important role of the CCR5Δ32 allele in the population sample studied here.

Ten Years Of Proteomics In Multiple Sclerosis.

Multiple sclerosis, which is the most common cause of chronic neurological disability in young adults, is an inflammatory, demyelinating, and neurodegenerative disease of the CNS, which leads to the formation of multiple foci of demyelinated lesions in the white matter. The diagnosis is based currently on magnetic resonance image and evidence of dissemination in time and space. However, this could be facilitated if biomarkers were available to rule out other disorders with similar symptoms as well as to avoid cerebrospinal fluid analysis, which requires an invasive collection. Additionally, the molecular mechanisms of the disease are not completely elucidated, especially those related to the neurodegenerative aspects of the disease. The identification of biomarker candidates and molecular mechanisms of multiple sclerosis may be approached by proteomics. In the last 10 years, proteomic techniques have been applied in different biological samples (CNS tissue, cerebrospinal fluid, and blood) from multiple sclerosis patients and in its experimental model. In this review, we summarize these data, presenting their value to the current knowledge of the disease mechanisms, as well as their importance in identifying biomarkers or treatment targets.