Marketing és vállalatközi kapcsolatok - Kutatócsoport zárótanulmány

Tanulmányunkban a Marketing és Vállalatközi kapcsolatok kutatócsoport 2011-ben készült műhelytanulmányainak legfontosabb eredményeit mutatjuk be. Kutatásaink központi témája a vállalati versenyképesség, illetve annak vizsgálata, hogy a vállalatok tevékenységének egyes területei hogyan járulnak hozzá a vállalatok versenyképességének növeléséhez. Elemzéseink a Budapesti Corvinus Egyetem Vállalatgazdaságtan Intézete Versenyképesség Kutató Központja által vezetett „Versenyben a világgal” kutatási program nagyszabású kérdőíves felmérésén alapulnak, amely során 300 vállalat vezetőit kérdeztek meg 2009-ben. Eredményeink közül kiemeljük, hogy a piacorientáció szintje a vizsgált vállalati körben az átlagosnál valamivel jobb, azonban a marketingkoncepció jobb megvalósítása érdekében a vállalatoknak a versenytárs-orientációjukat kellene elsősorban erősíteniük. Fontos következtetése a kutatásnak a vezető vállalatok gyakorlatának feltérképezése, e kategóriát egy összetett teljesítménymutató alapján alakítottunk ki. Eredményeink szerint a vezető vállalatok a piacorientáció mértékében, a márkázásban, a disztribúció kiterjedtségében, valamint változatosságában, a marketing erőforrásokban és képességekben és a vállalati hálózatban betöltött pozíció terén erősebbek az átlagosan teljesítőktől és/vagy a lemaradóktól. ----- Abstract: In this research paper we present the most important results of the research papers prepared by the research group „Marketing and Interfirm Relationship” in 2011. The central theme of our research papers is corporate competitiveness. We investigate the ways the different activities of firms contribute to the increase of their competiveness. Our analyses are based on a large scale survey carried out by the Competitiveness Research Center of Corvinus University Of Budapest, in which 300 company executives were surveyed in 2009. Among our results we highlight that market orientation of Hungarian firms is little above the average in our sample, however a better implementation of the marketing concept would require a stronger emphasis on competitor orientation. An important conclusion of our research is the description of the practice of leading companies, a category created in terms of a complex performance measurement. Our results suggest that leading companies show a higher level of market orientation, a more sophisticated branding practice, a more extended distribution system with a higher degree of variablity, stronger marketing resources and capabilities and a stronger position in the firm’s network than companies with average performance and/or laggards.

The academic orientation of first and second generation Nicaraguan immigrant adolescents

The rise in diversity and numbers of U.S. immigrants since 1965 has spawned a number of studies about the education of these immigrants and their children. Most of this research finds that school-age immigrants arriving in the last 20 years have the highest drop-out rates, lowest test scores, and are less likely than their native born peers to go to college. This dissertation examines the experiences of Nicaraguan immigrant youth living in Miami and the factors that make some of these adolescents feel positive about education, while others have negative attitudes about education. The method for this study combined structured and unstructured interviews, participant observation, focus groups, and data collected from a larger data set to understand the academic orientation of 25 Nicaraguan youths over a 4-year period. One of the independent variables is length of time in the United States. During the time of my initial contact with the subjects, 6 had been living in the United States for less than 3 years, 14 had been living in the United States between 6 and 12 years, and 6 had been living in the in the United States most or all of their lives (either they were born in the United States or had resided here for over 12 years). ^ Results are based on the students' particular experiences, which influence the dependent variable, academic orientation. Besides length of time, the independent variables also include ethnic self-identity, perceived discrimination, social capital in Miami, and peer influence. The study finds that those who are very recent arrivals have a “dual frame of reference,” that is, they directly compare their educational opportunities here in the United States, with their prior, often less favorable, situation in their homeland. Many of those who were born in Nicaragua, but have been residing in Miami most of their lives, have a less favorable view of education based on a higher degree of perceived discrimination. However, those who are second generation Nicaraguans deliberately take advantage of the strength inherent in their co-ethnic community unique to Miami. Recognition of this ethnic community prompts them to perceive education as worthwhile. ^

Engaged Scholarship: A Model for Creating an Education Research Lab

Paper Higher education, student affairs and lifelong learning

Users Acceptance of Online Enrollment Processes in a Higher Education Institution

Little is known about students’ perceptions of online enrollment processes. Student satisfaction is part of the assessment required for accreditation, but evidence suggests that college administrators are oriented to retention and graduation rates rather than to consumer perception. The purpose of this descriptive quantitative study was to develop and validate a model that enables the measurement of online enrollment processes by the analysis of the students’ perceptions. The theoretical framework used to support this study was the process virtualization theory while the conceptual framework was based on Technology Acceptance Model (TAM). TAM is the most valid framework for studying user acceptance of technology and virtual processes. The model was modified, adding a new variable to fit this study. Research questions were used to determine if an institution knows how its students perceive online enrollment processes and how they can become more efficient and effective, improving usage and satisfaction. Descriptive data were collected and analyzed in phases: the pilot study phase, data collection phase, and analysis phases. Inferential statistics were used to draw information from sampled observations of the population; a Cronbach Alpha was conducted to determine the reliability and validity of the model. The study demonstrated that the modified TAM is valid, reliable, and fit to assess the perceptions of the users of online enrollment processes. This study will effect positive social change by providing enrollment managers and administrators information on how to analyze the acceptance their online enrollment processes from the perspective of their students as customers of an institution of higher learning.

Vernaculares: a casa de fazenda seridoense do século XIX como exemplo de adaptação ao clima semiárido

The farm’s rural dwellings of creation from the Seridó Potiguar microregion, built in the nineteenth century, became a reference by its vernacular character, i.e. these buildings, besides having recognized relevance to the identity of the region, they are adapted to the conditions of the place in many aspects (economic, cultural, construction, physical, et.) and consist in protective spaces in relation to hostile characteristics of Seridó’s climate. Considering the above premise, the following question arises: What characteristics of the nineteenth century Seridó Potiguar’s cattle farms are crucial for them to be a protective space in relation to the semiarid climate? In order to answer the question, this research aim to identify which particularities of the Seridó’s farmhouses that contribute to adaptability in these buildings to semiarid climate, as protection environments; and contribute to the stock valuation of the architectural heritage concerned. Therefore, procedures were adopted divided into two stages. Were first identified the recurring characteristics in the studied buildings, through typological study performed from existing inventories (DINIZ, 2008; FEIJÓ, 2002; IPHAN, 2012). To define the type it worked up with the concept that merges Durand’s analytical typology that identifies the similarities and differences to classify buildings, having the character of historical survey and architectural documentation, with the definition proposed by Argan (1963) that the type is not defined a priory, but the deduction from a number of illustrative cases which have formal and functional similarity with each other. Then worked up in a sample of five different types with each other, defined by the possibility of access to the interior of the houses, proximity to other copies, good state of conservation and preservation. The contemplated farms were: Pitombeiras, Agenus e Garrotes in Acari’s town, and the municipality of Caicó, Palma and Penedo. The second stage consists of the architectural survey, photographic record, digital three-dimensional modeling (aiming to expand the existing documentation and registration) and thermal monitoring over approximately a representative day in five farmhouses, relating the thermal performance of the houses with their individual characteristics. The selected variables for analysis monitoring are based on the thermal comfort adaptive model (SPAGNOLO and DE DEAR, 2003 apud NEGREIROS, 2010). The characteristics of the houses were analyzed as meeting the passive thermal conditioning strategies recommended by NBR 15220 (ABNT, 2005), for the bioclimatic zone 7 where the municipalities of Caicó and Acari are located. The house’s analysis of the operating temperatures revealed that 90% of the times of day the environments are within the comfort range. The farmhouses, which had a higher degree of compliance with recommended bioclimatic strategies, had the best thermal performance. In environments (usually the kitchen and rooms with low ceiling heights, exposed to west radiation) which still had discomfort hours, the thermal comfort can be reached with air movement approximately 1,0 m/s.

Vernaculares: a casa de fazenda seridoense do século XIX como exemplo de adaptação ao clima semiárido

The farm’s rural dwellings of creation from the Seridó Potiguar microregion, built in the nineteenth century, became a reference by its vernacular character, i.e. these buildings, besides having recognized relevance to the identity of the region, they are adapted to the conditions of the place in many aspects (economic, cultural, construction, physical, et.) and consist in protective spaces in relation to hostile characteristics of Seridó’s climate. Considering the above premise, the following question arises: What characteristics of the nineteenth century Seridó Potiguar’s cattle farms are crucial for them to be a protective space in relation to the semiarid climate? In order to answer the question, this research aim to identify which particularities of the Seridó’s farmhouses that contribute to adaptability in these buildings to semiarid climate, as protection environments; and contribute to the stock valuation of the architectural heritage concerned. Therefore, procedures were adopted divided into two stages. Were first identified the recurring characteristics in the studied buildings, through typological study performed from existing inventories (DINIZ, 2008; FEIJÓ, 2002; IPHAN, 2012). To define the type it worked up with the concept that merges Durand’s analytical typology that identifies the similarities and differences to classify buildings, having the character of historical survey and architectural documentation, with the definition proposed by Argan (1963) that the type is not defined a priory, but the deduction from a number of illustrative cases which have formal and functional similarity with each other. Then worked up in a sample of five different types with each other, defined by the possibility of access to the interior of the houses, proximity to other copies, good state of conservation and preservation. The contemplated farms were: Pitombeiras, Agenus e Garrotes in Acari’s town, and the municipality of Caicó, Palma and Penedo. The second stage consists of the architectural survey, photographic record, digital three-dimensional modeling (aiming to expand the existing documentation and registration) and thermal monitoring over approximately a representative day in five farmhouses, relating the thermal performance of the houses with their individual characteristics. The selected variables for analysis monitoring are based on the thermal comfort adaptive model (SPAGNOLO and DE DEAR, 2003 apud NEGREIROS, 2010). The characteristics of the houses were analyzed as meeting the passive thermal conditioning strategies recommended by NBR 15220 (ABNT, 2005), for the bioclimatic zone 7 where the municipalities of Caicó and Acari are located. The house’s analysis of the operating temperatures revealed that 90% of the times of day the environments are within the comfort range. The farmhouses, which had a higher degree of compliance with recommended bioclimatic strategies, had the best thermal performance. In environments (usually the kitchen and rooms with low ceiling heights, exposed to west radiation) which still had discomfort hours, the thermal comfort can be reached with air movement approximately 1,0 m/s.

Efectos de la enseñanza interdisciplinaria en la educación ambiental sobre los conocimientos, valores y actitudes ambientales de estudiantes de segundo ciclo básico (Los Ángeles, Región del Biobío, Chile)

Debido a la necesidad de implementar metodologías efectivas para la formación de ciudadanos con conciencia ambiental, se planteó esta investigación con el objetivo de evaluar el efecto de la enseñanza interdisciplinaria en la Educación Ambiental, sobre los conocimientos, valores y actitudes ambientales, de estudiantes de sexto curso básico de un establecimiento municipal de la ciudad de Los Ángeles, en Chile. Se relaciona la Educación Ambiental con las asignaturas Lenguaje-Comunicación y Matemática. Los instrumentos de medición, validados por un comité de expertos y sometidos a un análisis de fiabilidad. Se aplicaron antes y después de la intervención, permitiendo así medir el grado de cambio en conocimientos, valores y actitudes ambientales en los distintos tratamientos, los cuales fueron analizados estadísticamente por medio de tests no paramétricos. Los resultados indican que un grado mayor de interdisciplinariedad genera mejores conocimientos, valores y actitudes ambientales, por lo que se recomienda implementar estrategias interdisciplinarias en el aula al momento de realizar Educación Ambiental.

The intersectorial approach in providing guidance and school support. The perspective of counsellors, tutors and principals

The provision of guidance and educational support requires joint work and the collaboration of different professionals and institutions, especially when we face complex problems that require a high level of specialization and the combination of knowledge from different areas. The research has aimed to examine the proximity of the institutional system of guidance and support to school in nine Autonomous Communities, to the intersectorial approach of counselling. We present the results of a descriptive study using the survey method, which allows knowing the opinions of counsellors, tutors and principals of Primary and Secondary Compulsory Education about the collaboration with the local public services (social, health, education, and employment) in the specialized support to students and schools. The final sample consisted of 9732 subjects who were selected from a random sampling proportional to the size of the subpopulations of each Autonomous Community. Results indicate how, in general terms, there is collaboration among the school and the local public services, although not as frequently as it would be desirable. In the same way, the professionals that were interviewed believe that the collaboration with social and educational services is quite adequate, but the assessment is not as positive when health and employment services are analysed. Finally, taking into account the different professionals considered, tutors from both educational stages are the ones that show a higher degree of satisfaction with the collaboration between the school and the local public services, except in the case of social services.

O ser idoso estomizado sob o olhar complexo: uma proposta de gerontotecnologia educativa

Na presença da estomia, o idoso pode apresentar maior grau de complicações e dificuldades no processo de adaptação, talvez porque a estomia envolva significados que dizem respeito à auto-imagem e à presença/aumento de dependência. Resgatar a necessidade do autocuidado do idoso em relação à saúde é fundamental para que, no cuidado, se obtenha sua participação e mobilização diária quanto à formulação do processo educativo em saúde. Este estudo tem como objetivos identificar as características do idoso estomizado, atendido em um serviço de estomaterapia e propor uma gerontotecnologia educativa que venha a contribuir no cuidado de idosos estomizados, à luz da Complexidade, de Edgar Morin. Foi realizada uma pesquisa, com abordagem qualitativa, do tipo estudo de caso, tendo como local um serviço de estomaterapia, o qual possibilitou contato com fichas cadastrais e via telefone com os sujeitos e, depois, com o domicílio do idoso, no Rio Grande, Rio Grande do Sul, Brasil. Os sujeitos do estudo totalizaram 4 (quatro) idosos, sendo três mulheres e um homem. Foram utilizados, como instrumento, o formulário e o ecomapa, e como técnicas, a entrevista, a observação assistemática e a gravação. Foram respeitadas as normas éticas. A análise dos dados deu-se por: 1) leitura exaustiva dos dados; 2) apresentação dos casos e seus ecomapas tendo como suporte a Complexidade de Edgar Morin; 3) redescoberta de conceitos, a priori, que ilustraram a visão do idoso com estomia: ser humano idoso estomizado complexo, saúde complexa do idoso estomizado, cuidado complexo ao idoso estomizado e sua família. Por fim, elaborou-se uma cartilha educativa, junto ao idoso, como facilitadora para o autocuidado. Quanto aos resultados, verificou-se que cada idoso estomizado está permeado por situações pontuais e, a partir disso, percebeu-se diferentes concepções recursivas e formas de enfrentamento na adaptação. A aceitação da mudança corporal e psicológica mostrou-se mais fácil, quando se verificou apoio familiar, instrução técnica anterior ou presença de pessoas conhecidas. O enfrentamento da doença e a possibilidade da morte são aspectos presentes para os idosos e que limitam suas atividades de vida diária. Assim, surgiram conceitos que contemplaram o ser humano em sua totalidade, com incertezas e significados. A visão que transcende a complexidade da estomia engloba um cuidado que busca integrar a família do idoso com estomia, estimulando-o ao autocuidado e ao acolhimento diário, reforçando a auto-estima, como estratégia de recomeço em meio a desafios permanentes: ser idoso e ter uma estomia. Lançar um novo olhar sobre a temática idoso estomizado é complexo, exigindo abordagem multidimensional das características que o envolvem. Acreditase que mudanças favoráveis poderão advir após implementação de um programa de educação em saúde que contemple a singularidade das questões que envolvem o idoso estomizado e suas necessidades.

How does employer support and educational background effect an Ergonomics Practitioner’s awareness of the relationship between ergonomics and psychosocial hazard control?

There is a growning need to address psychological health and safety in the workplace. Ergonomics tends to be widely recognized for its physical applications, such as ¨office¨ and ¨manual materials handling¨ however the other domains of specialization of ergonomics (cognitive and organizational) appear to be less well known. This study evaluates the level of understanding that professionals who practice ergonomics have of the relation between ergonomics and the control of psychosocial hazards in the workplace. A survey was distributed to ergonomics practitioners and asked them about their awareness of the relation between ergonomics and workplace psychosocial hazard control. Ergonomists and human factors specialists demonstrated a greater awareness of this relationship than other allied occupational groups that also practice ergonomics, however they indicated that there may be difficulties in the “real world” applying these areas of knowledge into practice. Participants who demonstrated a high level of awareness of the relation between ergonomics and psychosocial hazard control demonstrated stronger organizational commitment than participants with a low awareness. Ergonomics practitioners who reported having employer support for professional development also demonstrated a higher degree of awareness of the relation between ergonomics and psychosocial hazard control, as did the professionals who had been practicing in the field the longest. This research provides some insight for professional associations for Ergonomists, employers of Ergonomists, and human resource professionals about how ergonomics practitioners perceive the ergonomics field and the profession as well as their employing organization.

Tourist Destination Image in the New Technological Environments: Dialogism under the Public Relations Gaze

The dependence and influence of new media on social and organizational life have led to a new orientation of the communicational practices of organizations and to a research paradigm shift to a cocriational model within public relations theory. This model is based on dialogic rhetoric and dialogue that requires a joint production of content and meanings by organizations and publics, which have a central role in shaping image. The new social and communicational paradigms have also an impact on tourism research, implying the need to understand the role of new technologies, particularly websites, in image formation. The purpose of this study is to investigate the role of website in the formation of a tourist destination image (Portugal) through the understanding of the degree of adoption of dialogical principles on websites by official and unofficial tourist organizations and the identifying of denotative and connotative elements that are represented on published and shared photographs in these websites. The research corpus consisted of websites of entities and photographs published and shared on these websites. The methodology used is quantitative and qualitative, based on content analysis of data of websites and photographs. Results indicate that official tourist entities adopted the dialogic principles in a higher degree than unofficials. There is also a higher adoption of the principles related to technical dimension than dialogical dimension. Results confirm a relation between the adoption of dialogical link and an increased openness by entities to the possibility of photo sharing. The analysis of denotative and connotative elements of photography reflects a similarity in representations of entities and tourists. This study contributes to both theoretical perspectives, because it provides a conceptual scheme of destination image formation online and to a practical perspective, because it also suggests guidelines of dialogical practices to incorporate in websites of tourism entities.

Degree program. Fifth-year project study reports and graduate theses 1946-1951.

Mode of access: Internet.

Antimicrobial resistance and species composition of Enterococcus spp. isolated from waters and sands of marine recreational beaches in Southeastern Brazil

Density, species composition and antimicrobial resistance in bacteria of the Enterococcus genus were evaluated in seawater and sands from 2 marine recreational beaches with different levels of pollution. The 2 beaches showed predominance of Enterococcus faecalis and Enterococcus faecium, in the water and the sand. Dry sand presented higher densities of Enterococcus sp. and higher frequency of resistant strains than wet sand and seawater. The beach with a higher degree of pollution presented higher percentages of resistant strains (66.7% and 61.5%, in sand and in water, respectively) and resistance to a larger number of antimicrobials compared with the less polluted beach, Ilha Porchat (35.7% and 31.25% of resistant strains in sand and water, respectively). in water samples, the highest frequencies of resistance were obtained against streptomycin (38.5%) and erythromycin (25%), whilst in sand, the highest frequencies were observed in relation to erythromycin and tetracycline (38.1% and 14.3%, respectively). These results show that water and sands from beaches with high indexes of faecal contamination of human origin may be potential sources of contamination by pathogens and contribute to the dissemination of bacterial resistance. (C) 2007 Elsevier Ltd. All rights reserved.

Influence of kaolin addition on the dynamics of oxygen mass transport in polyvinyl alcohol dispersion coatings

The permeability of dispersion barriers produced from polyvinyl alcohol (PVOH) and kaolin clay blends coated onto polymeric supports has been studied by employing two different measurement methods: the oxygen transmission rate (OTR) and the ambient oxygen ingress rate (AOIR). Coatings with different thicknesses and kaolin contents were studied. Structural information of the dispersion-barrier coatings was obtained by Fourier transform infrared spectroscopy (FTIR) spectroscopy and scanning electron microscopy (SEM). These results showed that the kaolin content influences both the orientation of the kaolin and the degree of crystallinity of the PVOH coating. Increased kaolin content increased the alignment of the kaolin platelets to the basal plane of the coating. Higher kaolin content was accompanied by higher degree of crystallinity of the PVOH. The barrier thickness proved to be less important in the early stages of the mass transport process, whereas it had a significant influence on the steady-state permeability. The results from this study demonstrate the need for better understanding of how permeability is influenced by (chemical and physical) structure.

La disrupción: el punto de partida de la resiliencia o del fracaso empresarial (reflexiones desde la ingeniería)

La perdurabilidad empresarial ha sido un tema recurrente en la literatura sobre dirección de empresas. A pesar de los avances, la liquidación de las empresas aumenta permanentemente. Buscando alternativas de mejora se estudia el caso de dos empresas cuadragenarias dedicadas a prestar servicios de consultoría en ingeniería eléctrica y civil que, en condiciones de crisis, implementaron acciones que les permitieron, no sólo mantenerse en el mercado sino también fortalecer su estructura financiera. Los resultados demostraron que un enfoque equilibrado caracterizado por la toma oportuna de decisiones y la definición e implementación de estrategias de negocio efectivas constituyen herramientas óptimas para asegurar un mayor grado de resiliencia empresarial.