Estrategias de internacionalización para destinos turísticos maduros: el caso de las comarcas de Girona

En un entorno de crisis económica como el actual, la internacionalización abre posibilidades al sector turístico para ayudar a mantener y aumentar su competitividad. A partir del análisis del contexto en el que se encuentra el sector turístico de Girona, esta investigación analiza las oportunidades y amenazas de su entorno así como las principales fortalezas y debilidades del sector para formular una estrategia óptima de internacionalización. El estudio plantea diferentes estrategias corporativas, competitivas y funcionales para la internacionalización que han de permitir el crecimiento y la cooperación de las empresas del sector turístico y destaca las principales áreas de actuación para maximizar la productividad de los recursos y habilidades disponibles. Aunque se analiza el caso específico de las comarcas de Girona, las conclusiones pueden ser extensibles a otros destinos similares, destinos maduros, masificados y con un elevado papel del turismo estacional vinculado al sol y la playa

Les arrels ... i el seu autor

En esta indroducción se glosa la figura profesional y cívica de Miquel Tarradell y se hace una aproximación historiográfica a su obra, con una referencia especial a Les arrels de Catalunya. Se hace un repaso a algunos de los aspectos más relevantes de su obra, muy influenciada por el difusionismo orientalista: sus aportaciones al conocimiento de l colonización fenicia arcaica, a la delimitación de la cultura del Argar a partir del estudio regional de l Edad del Bronce en el País Valenciano, al inicio de los estudios de economía prehistórica y a la prehistoria catalana.

Deu anys de seguiment demogràfic i genètic d’Stachys maritima a Catalunya (2001-2010). Implicacions per a un pla de recuperació

Ten years of demographic and genetic monitoring of Stachys maritima in Catalonia (2001-2010). Implications for a recovery plan.- Stachys maritima is a species typical of the coastal dunes, with a wide distribution within the Mediterranean Basin. In spite of this, the species shows a clear regression. In Catalonia, it has been observed an important reduction of its populations since early 20th century, where it has disappeared from several localities in which it was relatively common (Tarragonès, Barcelonès). Herein we present the results of the demographic monitoring of the species during the last 10 years (2001-2010) in the known localities in Catalonia. Besides corroborating the disappearance (northern Sant Martí d’Empúries), the re-discovering (Llobregat Delta beach) and the detection of new populations (inner dunes of the Montgrí), a large year-to-year fluctuation of the monitored populations is stated; the possible reasons are discussed. In addition, the present work also includes the results of the allozyme diversity analysis of the new detected populations as well as the rediscoveries of the period 2004-2008, which were not included in a former study of genetic diversity carried out in 2002-2003. It is necessary to emphasize that the contribution of the new populations to the genetic diversity of Stachys maritima is very small, which can be attributed to their limited population size and /or to founder effects. Despite that the species is included in the Annex 2 (“En Perill d’Extinció”) within the Catàleg de Flora Amenaçada de Catalunya (Catalogue of Endangered Flora of Catalonia), and some “soft” conservation measures have been applied at local level (signposting of the beach accesses, environmental education, etc.) coupled with other more significant measures (e.g. translocation of individuals discovered in an artificial sandbank), it would be necessary the coordinated action and the scientific support of any initiative of conservation that could be carried out. The general frame to initiate actions of conservation should be the recovery plan of Stachys maritima, whose draft and application is mandatory in accordance to the Catàleg

La Promoción de la Costa Brava: recuperación de la memoria histórica

La Costa Brava, situada en el noreste de la Península Ibérica, al sur de la frontera francesa, es uno de los territorios turísticos más destacados a nivel mundial. Actualmente está asociada a una fuerte imagen de turismo de sol y playa (desarrollada a partir de los años 1960), si bien cada vez más se la complementa con valores naturales y culturales, retornando en cierto modo al espíritu de la promoción que se realizaba a principios del s. XX. Esta dimensión histórica de la promoción turística ha sido, y sigue siendo, un aspecto ampliamente desconocido tanto por la población como por los mismos agentes turísticos, dado que la mayor parte de los materiales que se han editado en los últimos 100 años se han perdido o, en el caso que se hayan conservado, se desconoce su existencia y ubicación. Teniendo en cuenta esta situación, sumada a la importancia que diversos autores dan al estudio de la imagen turística (Miossec 1977; Urry, 1990; Kotler, Haider y Rein, 1994; Galí, 2005; o Camprubí y Prats, 2009), el proyecto “Imagen gráfica de la Costa Brava” se erige como el esfuerzo del Patronato de Turismo Costa Brava – Girona y la Facultad de Turismo de la Universidad de Girona por recuperar este fragmento de la memoria histórica, a partir de los documentos conservados en distintos archivos

Impacto de las proliferaciones de medusas en la valoración económica ambiental de las playas de Denia (Sudoeste Mediterráneo), Alicante, España

El actual incremento de medusas en las costas mediterráneas, percibido como un factor negativo en la calidad de las playas, supone un factor reductor de la demanda turística en las ubicaciones costeras, sobre todo en aquellas más afectadas por éstas proliferaciones. Debido a que la época de mayor presencia de fitoplacton disponible (principal fuente de alimento de las medusas), relacionada a la alta incidencia lumínica, coincide con la temporada alta de turismo en el verano; las notificaciones de incidencias por picaduras de medusa en esta época son frecuentes. Ejemplo de ello, es el caso de Denia (Alicante, España) donde, desde 2008, se ha detectado un considerable aumento de incidencias sanitarias a causa de picaduras de medusa, paralela a la aparición de la especie invasora de cubomedusa Carybdea marsupialis (Bordehore et al, 2011). En este estudio se ha realizado una valoración económica de la playa como un bien ambiental recreativo, mediante encuestas semi-estructuradas elaboradas por Paulo Nunes (CIESM), aplicadas a una muestra inicial de 300 individuos; y evaluado cual sería el impacto social y económico en la valoración ambiental de Denia, si las proliferaciones de medusa no se estabilizaran. Se ha estimado el valor económico del impacto sicial causado por las bioinvasiones marinas en las playas recreacionistas según Nunes and Van den Bergh (2004) y Nunes and Markandya (2008); el método que también ha sido aplicado en el mismo estudio aplicado en Israel (B. Galil, J. Gowdy and P. Nunes 2012) y en Cataluña (2013, Paulo Nunes, M. Loureiro, L. Piñol, S. Sastre, L. Voltaire). En ambos casos los resultados en el impacto económico son considerables pero menores a los esperados, al igual que en los resultados obtenidos en Denia (Alicante).

Competencia en precios entre operadores turísticos españoles

El presente articulo analiza el grado de competencia en precios de los operadores turísticos que ofrecen hoteles del litoral peninsular español y que compiten en el segmento que demanda 'sol y playa'. Plantea la hipótesis de que los precios para un mismo hotel (que en la mayoría de casos es ofrecido por más de un operador) no pueden presentar diferencias sustanciales al tratarse de la comercialización de productos homogéneos. El análisis se realiza a partir de la explotación de diferentes catálogos de operadores turísticos y toma como muestra tres poblaciones de la Costa Brava (Lloret de Mar, Blanes y Tossa de Mar). El estudio se ha realizado para el régimen de pensión completa (que es el mayoritario) y se han introducido los precios de unas fechas clave de la temporada turística. Las medidas estadísticas utilizadas han sido básicamente el porcentaje que representan el precio máximo y el precio mínimo de cada hotel y para cada fecha respecto al precio medio, la suma de dichos porcentajes, con un coeficiente corrector función del numero de operadores, la desviación estándar, y el coeficiente de variación de Pearson . Asimismo, para corroborar las explicaciones a los resultados obtenidos del análisis empírico se contactó con algunos de dichos operadores. Los resultados obtenidos muestran que la distancia media entre el precio máximo y el precio mínimo se sitúa alrededor del 8,67%, lo que se nos antoja una corta diferencia de precios, con lo que se corroboraría la hipótesis de partida. Dichas diferencias se acortan en las fechas de mayor demanda debido a que los operadores aprovechan para realizar más beneficios

Las tres preguntas que un emprendedor debe responderse : Consejos prácticos

Bogotá Emprende

Understanding value congruence : a sport organization case study

With the recent growth in cultural complexity, many organizations are faced with increasingly diverse employee pools. Gaining a greater understanding of the values that employees possess is the first step in effectively satisfying their needs and achieving a more productive workforce (lung & Avolio, 2000). Values playa significant role in influencing individual behaviours. It is therefore necessary to assess the qualities of employee value systems and directly link them to the values of the organization. The importance of values and value congruence has been emphasized by many organizational behaviour researchers (cf. Adkins & Caldwell, 2004; Erdogan, Kraimer, & Liden, 2004; Jung & Avolio, 2000; Rokeach, 1973); however the emphasis on value studies remains fairly stagnant within the sport industry (Amis, Slack, & Hinings, 2002). In order to examine the realities that were constructed by the participants in this study a holistic view of the impact of values within a specific sport organization were provided. The purpose of this case study was to examine organizational and employee values to understand the effects of values and value congruence on employee behaviours within the context of a large Canadian sport organization. A mUltiple methods case study approach was adopted in order to fully serve the purpose and provide a comprehensive view of the organization being examined. Document analysis, observations, surveys, as well as semi-structured interviews were conducted. The process allowed for triangulation and confirmability of the findings. Each method functioned to create an overarching understanding of the values and value congruence within this organization. The analysis of the findings was divided into qualitative and quantitative sections. The qualitative documents were analyzed twice, once manually by the researcher and once via AtIas.ti Version 4 (1998). The a priori and emergent coding that took place was based on triangulating the findings and uncovering common themes throughout the data. The Rokeach Value Survey (1973) that was incorporated into the survey design of the study was analyzed using descriptive statistics, as well as Mann-Whitney U, and Kruskal Wallis formulas. These were deemed appropriate for analysis given the non-parametric nature of the survey instrument (Kinnear & Gray, 2004). The quantitative survey served to help define the values and value congruence that was then holistically examined through the qualitative interviews, document analyses, and observations. The results of the study indicated incongruent value levels between employees and those stated or perceived as the organization's values. Each finding demonstrated that varying levels of congruence may have diverse affects on individual behaviours. These behaviours range from production levels to interactions with fellow employees to turnover. In addition to the findings pertaining to the research questions, a number of other key issues were uncovered regarding departmentalization, communication, and board relations. Each has contributed to a greater understanding of the organization and has created direction for further research within this area of study.

Emergence of normative beliefs legitimizing antisocial behaviour in adolescents : the roles of monitoring, attachment, and temperament /

Beliefs about the rightness or wrongness of engaging in various antisocial acts, referred to here as nonnative beliefs legitimizing antisocial behaviour (nblab), have been shown to playa role in the emergence oflater antisocial behaviour. The current study represented an attempt to understand whether parental monitoring and parent-child attachment have differential relationships with these antisocial nonnative beliefs in adolescents of different temperaments. The participants, 7135 adolescents in 25 high schools (ages 10- 18 years, M = 15.7) completed a wide-ranging questionnaire as part of the broad Youth Lifestyle Choices - Community University Research Alliance project, whose goal is to identify and describe the major developmental pathways of risk behaviours and resilience in youth. Two aspects of monitoring (monitoring knowledge and surveillance/tracking), attachment security, and two measures of temperament (activity level and approach) were examined for main effects and in interactions as predictors of adolescent nonnative beliefs. All of these measures were based on adolescent self-ratings on either 3- or 4-point Likert-type scales. Several important results emerged from the study. Males were higher than females in nblab; parental monitoring knowledge and adolescent attachment security were negatively related to nblab; and temperamental activity level was positively related. Monitoring knowledge, the strongest of the predictors, was much more strongly related to nonnative beliefs than was parental surveillance/tracking, supporting the contention that it is how much parents actually know, and not their surveillance efforts, that predict adolescent nonnative beliefs. A surprising finding that is of the utmost importance was that, although several of the interactions tested were significant, none were considered to be of a meaningful magnitude (defined as sr^ > .01). The current study supported the suggestion that normative beliefs legitimizing antisocial behaviour are multiply determined, and the results were discussed with respect to the observed differential relations of parental monitoring, parent-child attachment, temperament, age, and gender to antisocial normative beliefs in adolescents. Also discussed were the need to test other parenting, temperament, and other variables that may be involved in the development of nblab; the need to directly test possible mechanisms explaining the links among the variables; and the usefulness of longitudinal research in determining possible directions of causality and developmental changes in the relationships.

Investigative links between cognitive function and moderate-to-vigorous physical activity in elementary physical education

Research has noted both physical and psychosocial benefits when children participate in regular physical activity. Recent studies are indicating that there may also be academic benefits and that students may be more efficient learners with participation in physical activity. This study investigated the influence of acute moderate-to-vigorous physical activity on four cognitive functions: planning, attention, simultaneous processing, and successive processing. Three classes (59 students) were each tested twice using a balanced design (intervention, balance, and control groups). It was found that the intervention group had a large increase in planning abiHty (ES = 1.67) when compared to the balance (ES = .80) and control (ES = -.89) groups. On the three remaining cognitive functions, the intervention group showed effect sizes similar to that of the balance and control groups. These results indicate that improved planning after physical activity may playa role in improving student performance.

A comparison between diatom inferred ph changes and diatom populations in brownwater and clearwater lakes

The objective of this study was to determine whether clearwater and brownwater lakes differed in their rate of acidification as inferred by subfossil diatoms analyzed in recent downcore sediments. Differences between associations of diatom populations in brownwater and clearwater environments were characterized. Sediment cores were taken from four lakes located north and east of Lake Superior, near Wawa, Ontario. Two of these lakes were humicrich, brownwater lakes ( lakes U1 and CB2). The two other lakes were clearwater lakes ( lakes Xl and CF). The regression of Nygaard log index-alpha for surficial diatom sediments on observed pH ( Inferred pH = 6.57 - 0.82 log index-alpha ), was utilized to infer lake pH in recent sediments of these lakes. Upon analyzing the downcore diatoms, it was discovered that no significant change, in downcore diatom inferred pH, could be detected in the two brownwater lakes. In contrast, the two clearwater lakes showed significant shifts in downcore diatom inferred pH. In one of these lakes, pH had dropped from 5.3 to 4.5, in the top 9.0 cm of the core, while in the second lake, pH had dropped from 5.4 to 5.0 in the top 1.5 cm of the core. These findings suggested that humic substances, found in brownwater lakes, imparted a buffering capacity to these lake waters. In the clearwater lakes, the decrease in pH was very probably a consequence of acid precipitation. The Ambrosia rise ( circa 1890 ) occurred at the same depth in both brownwater lakes ( 11.0 - 12.0 cm). In both clearwater lakes, the Ambrosia rise occurred at a depth of 14.0 - 15.0 cm. This suggested a lower sedimentation rate in the brownwater lakes. pH influenced the total percentage composition of diatom pH indicator groups. Greater numbers of alkaliphilous taxa were found in less acidic lakes ( e.g. Lake Ul ), While greater numbers of acidloving forms were found in highly acidic lakes ( e.g. Lake Xl ). There was a greater abundance of indifferent forms in the brownwater lakes, than in the clearwater lakes. A number of diatom genera and species were found to be associated with either clearwater or brownwater conditions. The centric diatom, ~elosira distans, significantly increased in abundance in the recent sediments of both clearwater lakes. This may be indicating a shift toward a more oligotrophic state within these acidic, clearwater lakes. This study suggested that a pH index based on subfossil diatoms may be a sensitive indicator of changing lake pH. This study also indicated that humic substances may playa more important role, than previously acknowledged, in controlling the pH dynamics of lake waters, and in determining diatom populations.

Transfection of newt blastema mesenchyme using the techniques of lipofection and direct gene transfer

The regenerating amphibian limb provides a useful system for studying genes involved in the establishment of positional information. While a number of candidate genes that may playa role in pattern formation have been identified, their function in vivo is unknown in this system. To better ascertain the role of these genes, it would be useful to be able to alter their normal patterns of expression in vivo and to assess the effects of this misexpression on limb pattern. In order to achieve this, a method of introducing a plasmid containing the eDNA of a gene of interest into a newt blastema (a growth zone of mesenchymal progenitor cells) is needed. Unfortunately, most commonly used transfection techniques cannot be used with newt blastema cells. In this study, I have used the techniques of lipofection and direct gene transfer to introduce plasmid DNA containing reporter genes into the cells of a regenerating newt limb. The technique of lipofection was most effective when the blastema cells were transfected in vitro. The optimal ratio for transfection was shown to be 1:3 DNA:Lipofectin (W/w) , and an increase in the amount of DNA present in the mixture (1:3 ratio maintained) resulted in a corresponding increase in gene expression. The technique of direct gene transfer was used to transfect newt blastema cells with and without prior complex formation with Lipofectin. Injection of plasmid DNA alone provided the most 3 promising results. It was possible to introduce plasmid DNA containing the reporter gene ~-galactosidase and achieve significant gene expression in cells associated with the injection site. In the future, it would be interesting to use this technique to inject plasmid DNA containing a gene which may have a role in pattern formation into specific areas of the newt blastema and to analyze the resulting limb pattern that emerges.

Reality status evaluations in mediated experiences /

This paper explores the cognitive functions of the Reality Status Evaluation (RSE) system in our experiences of narrative mediated messages (NMM) (fictional, narrative, audio-visual one-way input and moving picture messages), such as fictional TV programs and films. We regard reality in mediated experiences as a special mental and emotional construction and a multi-dimensional concept. We argue that viewers' reality sense in NMM is influenced by many factors with "real - on" as the default value. Some of these factors function as primary mental processes, including the content realism factors of those messages such as Factuality (F), Social Realism (SR), Life Relevance (LR), and Perceptual Realism - involvement (PR), which would have direct impacts on reality evaluations. Other factors, such as Narrative Meaning (NM), Emotional Responses, and personality trait Absorption (AB), will influence the reality evaluations directly or through the mediations of these main dimensions. I designed a questionnaire to study this theoretical construction. I developed items to form scales and sub-scales measuring viewers' subjective experiences of reality evaluations and these factors. Pertinent statistical techniques, such as internal consistency and factorial analysis, were employed to make revisions and improve the quality of the questionnaire. In the formal experiment, after viewing two short films, which were selected as high or low narrative structure messages from previous experiments, participants were required to answer the questionnaire, Absorption questionnaire, and SAM (Self-Assessment Manikin, measuring immediate emotional responses). Results were analyzed using the EQS, structural equation modeling (SEM), and discussed in terms oflatent relations among these subjective factors in mediated experience. The present results supported most of my theoretical hypotheses. In NMM, three main jactors, or dimensions, could be extracted in viewers' subjective reality evaluations: Social Realism (combining with Factuality), Life Relevance and Perceptual Realism. I designed two ways to assess viewers' understanding of na"ative meanings in mediated messages, questionnaire (NM-Q) and rating (NM-R) measurement, and its significant influences on reality evaluations was supported in the final EQS models. Particularly in high story stnlcture messages, the effect of Narrative Meaning (NM) can rarely be explained by only these dimensions of reality evaluations. Also, Empathy seems to playa more important role in RSE of low story structure messages. Also, I focused on two other factors that were pertinent to RSE in NMM, the personality trait Absorption, and Emotional Responses (including two dimensions: Valence and Intensity). Final model results partly supported my theoretical hypotheses about the relationships among Absorption (AB), Social Realism (SR) and Life Relevance (LR); and the immediate impact of Emotional Responses on Perceptual Realism cPR).