The use of life;

"Pocket classics edition."

Richard Serra

Dissertação de Mestrado para obtenção do grau de Mestre em Design de Moda, apresentada na Universidade de Lisboa - Faculdade de Arquitectura.

Battle for the flag

Ten years after the Cronulla riots, the violence, racism and branding of young bodies with signs and symbols of Australian nationalism, along with the reprisal attacks by Lebanese-Australian youth, continues to inflame discussions about race relations in Australia, with many conversations shifting away from ideas of multiculturalism and cultural diversity, and towards patriotism, localism, security and fear of the (predominantly) Muslim 'Other'.Battle for the Flag contextualises and challenges the narrative by drawing upon participant observation and interviews conducted with local residents of diverse backgrounds. By paying attention to the voices of bystanders and those involved, the riot is identified as an unstable and fluid formation, where the Australian flag, the beach and whiteness itself was co-opted into a much more contingent, contested and subcultural formation than hitherto described.

Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia

BACKGROUND: Since 2008, Australia has seen the rapid emergence of marketing for online and mobile sports wagering. Previous research from other areas of public health, such as tobacco and alcohol, has identified the range of appeal strategies these industries used to align their products with culturally valued symbols. However, there is very limited research that has investigated the tactics the sports wagering industry uses within marketing to influence the consumption of its products and services.

METHOD: This study consisted of a mixed method interpretive content analysis of 85 sports wagering advertisements from 11 Australian and multinational wagering companies. Advertisements were identified via internet searches and industry websites. A coding framework was applied to investigate the extent and nature of symbolic appeal strategies within advertisements.

RESULTS: Ten major appeal strategies emerged from this analysis. These included sports fan rituals and behaviours; mateship; gender stereotypes; winning; social status; adventure, thrill and risk; happiness; sexualised imagery; power and control; and patriotism. Symbols relating to sports fan rituals and behaviours, and mateship, were the most common strategies used within the advertisements.

DISCUSSION/CONCLUSIONS: This research suggests that the appeal strategies used by the sports wagering industry are similar to those strategies adopted by other unhealthy commodity industries. With respect to gambling, analysis revealed that strategies are clearly targeted to young male sports fans. Researchers and public health practitioners should seek to better understand the impact of marketing on the normalisation of sports wagering for this audience segment, and implement strategies to prevent gambling harm.

Las maestras y el ensayo como escritura cívica femenina en Repertorio Americano

Recibido 17 de mayo de 2011 • Aceptado 26 de agosto de 2011 • Corregido 9 de octubre de 2011   La escritura femenina, como todas las formas de producción simbólica desde las mujeres, ha existido y se ha desarrollado a pesar del mandato patriarcal de obedecer y callar que pesa sobre el género femenino. No es objetivo en esta reflexión, ahondar en las acciones y las obras de las mujeres transgresoras quienes, a lo largo de la historia y a pesar de, han ejercido esa forma de hacerse presente y afirmarse ante los otros que es la escritura. Mi propósito es identificar a las mujeres, quienes desde el oficio de maestras ejercitaron su escritura, combinaron su rol docente con el de escritoras y en la elaboración de sus discursos cívicos cuestionaron, precisamente, las concepciones de patriotismo y sentimiento cívico dentro del mismo proceso de construcción de una ciudadanía de la cual ellas no disfrutaban.