A conceptual model of consumer personality-brand preferences relationship

There have been a significant number of studies that investigate the antecedents to customers in forming their brand preferences. However, there is a dearth of research devoted to examining the role of customer personality in marketing. This conceptual paper attempts to cover this gap through examining the relationships between consumer personality and brand preference. We developed a conceptual model which is based on the Big Five theory of personality and show how this could be applied to the marketing context. It is proposed that human personality has a significant relationship with brand preferences.

Perceived market orientation and church participation

Over the recent years, the concept of market orientation has become an attractive avenue for research in marketing. However, despite an array of theories, a systematic framework investigating the role of market orientation in non-profit organizations remains limited. Through the integration of concepts from church participation and marketing literature, the study put forth a comprehensive model that describes the role of market orientation in church participation phenomenon. The study found support for the positive association between ‘perceived market orientation’ and respondents’ extent of participation in church-related activities.

The role of physical attractiveness in marketing education: an exploratory study

Recent work on the relationship between class attendance and student performance found that student absenteeism impacted negatively on students’ grade or scores performance (Stanca, 2006). This research aims to examine the relationship between students’ perceived physical attractiveness and lecture attendance. The findings indicated that most students agreed that they will attend the face-to-face lecture more often if the lecturer is ‘funny’. In particular, the male respondents of the study claimed that they would be more likely to attend lecture if the lecturer is ‘attractive’ and ‘good-looking’. Such results may be an indicator that physical attractiveness of the instructor can be one of the motivating factors for students to attend face to face lecture sessions.

Short Lyapunov time: a method for identifying confined chaos

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Dynamical evolution of Saturn's F ring dust particles

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Moonlets wandering on a leash-ring

Since the Voyager flybys, embedded moonlets have been proposed to explain some of the surprising structures observed in Saturn's narrow F ring. Experiments conducted with the Cassini spacecraft support this suggestion. Images of the F ring show bright compact spots, and seven occultations of stars by the F ring, monitored by ultraviolet and infrared experiments, revealed nine events of high optical depth. These results point to a large number of such objects, but it is not clear whether they are solid moonlets or rather loose particle aggregates. Subsequent images suggested an irregular motion of these objects so that a determination of their orbits consistent with the F ring failed. Some of these features seem to cross the whole ring. Here we show that these observations are explained by chaos in the F ring driven mainly by the 'shepherd' moons Prometheus and Pandora. It is characterized by a rather short Lyapunov time of about a few hundred orbital periods. Despite this chaotic diffusion, more than 93 per cent of the F-ring bodies remain confined within the F ring because of the shepherding, but also because of a weak radial mobility contrasted by an effective longitudinal diffusion. This chaotic stirring of all bodies involved prevents the formation of 'propellers' typical of moonlets, but their frequent ring crossings explain the multiple radial 'streaks' seen in the F ring. The related 'thermal' motion causes more frequent collisions between all bodies which steadily replenish F-ring dust and allow for ongoing fragmentation and re-accretion processes (ring recycling).

The strands of the F ring disturbed by its closest satellites

Some Voyager images showed that the F ring of Saturn is composed of at least four separate, non-intersecting, strands covering about 45 degrees in longitude. According to Murray et al. [Murray, C.D., Gordon, M., Giuliatti Winter, S.M. Unraveling the strands of Saturn's F ring. Icarus 129, 304, 1997.] this structure may be caused by undetected satellites embedded in the gaps.Due to precession, the satellites Prometheus and Pandora and the ring particles can experience periodic close encounters. Giuliatti Winter et al. [Giuliatti Winter, S.M, Murray, C.D., Gordon, M. Perturbations to Saturn's F-ring strands at their closest approach to Prometheus. Plan. Space Sciences, 48, 817, 2000.] analysed the behaviour of these four strands at closest approach with the satellite Prometheus. Their work suggests that Prometheus can induce the ring particles to scatter in the direction of the planet, thus increasing the population of small bodies in this region.In this work we analysed the effects of Prometheus on the radial structure of Saturn's F ring during the Voyager and early Cassini epochs. Our results show that at Voyager epoch Prometheus, and also Pandora, had a negligible influence in the strands. However, during the Cassini encounter Prometheus could affect the strands significantly, scattering particles of the inner strand in the direction of the planet. This process can contribute to the replenishment of material in the region between the F ring and the A ring, where two rings have recently been discovered [Porco, C. et al. Cassini imaging science. Initial results on Saturn's rings and small Satellites. Science, 307, 1226, 2005].We also analyse the behaviour of undetected satellites under the effects of these two satellites by computing the Lyapunov Characteristic Exponent. Our results show that these satellites have a chaotic behaviour which leads to a much more complex scenario. The new satellite S/2004 S6 also presents a chaotic behaviour with can alter the dynamic of the system, since this satellite crosses the orbit of the strands. (C) 2006 COSPAR. Published by Elsevier Ltd. All rights reserved.

Periodic collisions between the moon Prometheus and Saturn's F ring

Saturn's F ring, which lies 3,400 km beyond the edge of the main ring system, was discovered by the Pioneer 11 spacecraft(1) in 1979. It is a narrow, eccentric ring which shows an unusual 'braided' appearance in several Voyager 1 images' obtained in 1980, although it appears more regular in images from Voyager 2 obtained nine months later(3). The discovery of the moons Pandora and Prometheus orbiting on either side of the ring provided a partial explanation for some of the observed features(4). Recent observations of Prometheus(5,6) by the Hubble Space Telescope show, surprisingly, that it is lagging behind its expected position by similar to 20 degrees. By modelling the dynamical evolution of the entire Prometheus-F ring-Pandora system, we show here that Prometheus probably encountered the core of the F ring in 1994 and that it may still be entering parts of the ring once per orbit. Collisions with objects in the F ring provide a plausible explanation for the observed lag and imply that the mass of the F ring is probably less than 25% that of Prometheus.

Perturbations to Saturn's F-ring strands at their closest approach to Prometheus

The strange morphology of the F ring of Saturn is thought to be caused by the perturbing effects of two close satellites, Prometheus and Pandora. The F ring and the satellites also experience periodic close encounters as a result of differential precession arising from Saturn's oblateness. Using the orbits of the F-ring strands derived by Murray et al. (1997, Icarus 129, 304-316) the behaviour of the ring particles at their closest approach to Prometheus is analysed using numerical simulations. The results show that a gap and a wave are formed in the ring at each encounter with the satellite. However, the gap is expected to have a short lifetime due to keplerian shear. © 2000 Elsevier Science Ltd. All rights reserved.

Dinâmica de uma partícula coorbital a um sistema de satélites

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)