Uma análise do diferencial competitivo de hotéis associados a cadeias hoteleiras internacionais

The main purpose of this dissertation was to analyse whether hotels managed by international hotel chains present competitive differential when compared to hotels independently operated. This dissertation was only concerned with analyzing the benefits brought to the hotel, according to the marketing point of view, taking into consideration the differentials related to the brands, the distribution channels, the marketing budget and the commercial structure offered by the hotel chains to their affiliated hotels.This dissertation was developed through reading, as well as interviewing professionals of the area, such as hotels managers, hotel chains' directors, and consultant of hotel area in order to get to know their perceptions about the subject. Executive hotels under the luxury category were analyzed in the city of São Paulo.The conclusion was that hotels managed by international chains do present competitive differential in relation to the independently operated hotels. This differential is due to the usage of a brand known worldwide, the marketing budget, the sales and commercial structure of the hotels chains. This benefit is even bigger when the hotel is inside the international market.

Cadeia voluntária: uma solução para o pequeno varejista: o caso de Brasília

Este estudo procura descer aos pormenores da situação operacional para conhecer as causas que o levam a ser o que é; sua operação organizacional, diretrizes e métodos de operação. O foco do nosso trabalho é diretamente entre a periferia do centro urbano de Brasília, as Cidades Satélites, distantes de uns poucos a várias dezenas de quilômetros da mesma, surgidas da necessidade de abrigar a população vizinha à parte planejada, o plano piloto, como se chamou posteriormente.

Projetos de memória e imagem institucional: um estudo de caso do Banco Itaú

Fenômeno que tem sofrido um crescimento considerável nas últimas décadas, a constituição de projetos de memória empresarial se insere em um panorama mais amplo de valorização do passado na sociedade contemporânea, caracterizada pela 'febre da memória'. Parte de um expediente que tem como objetivo final fortalecer a identidade e a imagem dessas instituições entre seus funcionários e o público mais amplo, essas iniciativas têm gerado diferentes produtos e linhas de ação, sendo inicialmente vinculadas às áreas de marketing e comunicação, mas mostrando sinais de profissionalização e ampliação dos seus horizontes. O presente estudo tomou como objeto de análise o projeto memorial do Banco Itaú, criado em 2003, buscando compreender a natureza dessa iniciativa e de que maneira ela colabora na consolidação da imagem de 'vocação' cultural do Banco.

Brand image co-creation and individual identity extension in online environments: a Facebook investigation

In this thesis I investigate the extent to which companies can build a more communal environment out of their fan pages while also evaluating the corresponding brand value that may come from having such a communal environment. My research is comprised in three articles: in the first article, I describe how the brand image is created or augmented in the fan page environment, therefore providing demonstrable evidence of value creation. In the second article, I describe how individuals use fan page semiotic elements to communicate their identities. Finally, in the third article, I describe the possible communal characteristics of a fan page and the conditions that enable it to evolve to the virtual brand community concept. As a result, I will contribute to the marketing literature on the use of Facebook for communicating brand identity, on the co-creation of the brand image in social media context, and on the conceptual definition of fan pages as a communal environment.

As sanções políticas, mecanismo de intervenção do estado na ordem econômica e tributária

This work pursues to analyze the sanctions of restrictive nature, which are characterized by impeding the business of the contributor in debt. Such sanctions known as political sanctions, are truly understood as an indirect way of tax enforcement, liable to cause problems to the private entity in curtailing, the initiative freedom, opposing the Article 5°, item XIII and Article 170, single paragraph of CF/88. As the State gets the several means to assure the economic order effective performance, it is up to the State to restrain the economic power abuse that objects to the marketing domination, to the ending of competition, and arbitrary increasing of profits (CF Article 173, § 4ª.) Therefore, it depends on the state, besides maintaining the economic order, to ensure a fair distribution of tax burden and act under the command of the Democratic State of Law principles. In order to make the tax collection effective, specific in some cases, the administrative fiscal agent uses coercive, excessive, and institutional, in imposing sanctions which causes constraint, maculating the contributor s essential rights, that matters of the necessity to force the tax credit ending. The principle of the free initiative and free competition, which are intended to be analyzed in this study, comes from a constitutional context and it will be reviewed in its systematic relations and with another rules, in order to evidence, at the end, the occurrence of an intervention towards the economic order when the State makes do of political sanctions as a tool for the tax credit effectiveness, infringing the Tax and Constitutional principles

O Turismo como um tema de pesquisa: um diálogo epistemológico a partir das produções dos programas de pós-graduação stricto sensu da Universidade Federal do Rio Grande do Norte, no período de 2007 a 2011

The study consists in an analysis of researches with tourism issues, in Master s and Doctoral level, investigating their epistemological trends, regarding the type of study that is being produced and the methods used. It is characterized as exploratory, documental and bibliographical, having undertaken a cross-sectional study which covers the period from 2007 to 2011. It analyzes the context of academically production in tourism, the nature of these researches, the methodological aspects adopted in these theses and dissertations, the philosophical inclinations and the coherence and contribution of the same. This research uses, the Digital Library of Theses and Dissertations (BDTD) and the secretariats of the Academic Centers of the Federal University of Rio Grande do Norte (UFRN) as means to collect data. It employs the technique of sampling by judgment and undertakes the research in various Academic Centers in UFRN, using the method of content analysis. It shows that, from the 643 studies analyzed, 43 of them have themes related to tourism, which characterized this study sample. This study realizes that PPGA is the largest producer of researches on tourism issues, ahead of PPGTur, which ranks the third position, in this aspect. Also realizes that all surveys analyzed are crosssectional and the theme further investigated, with 21% of the sample, is related to the marketing aspects of tourism, with the theme Directors of Hotels and Restaurants (DHR) . This research demonstrates that all sample surveys make use of interviews, and these are, mostly, structured. Also realizes that most of these studies, with 21% of the sample, employ the method of content analysis. The references in Portuguese are surveyed about five times more than the ones in other languages. It estimates that more than half of the sample is characterized as positivist, associated with aspects of functionalism. A minority of 21% of these researches seeks to identify and recommend solutions to the tourism issues, or even represent part of them. This research concludes that the studies in tourism are mostly unifocal, being driven by issues related to the touristic trade. PPGTur produces a number still unrepresentative of studies. The theses and dissertations of the sample are limited and/or unable to analyze the changes of the phenomenon caused by the time. The studies from the sample present criteria and make use of other methods and techniques to associate with the interviews and content analysis to obtain more solid and reliable data and results. They use a low number of references in languages other than Portuguese. Most of these studies, characterized as positivist-functionalist, investigate the functioning, planning, coordination and expectations in organizations, leaving aside other issues, also relevant for tourism. The number of studies aimed at identifying solutions to the problems of tourism, or that even represents part of them, is not expressive

Model of a game for improving integrated decisions in production management

This paper presents the results obtained with a business game whose model represents the decision making process related to two moments at an industrial company. The first refers to the project of the industrial plant, and the second to its management. The game model was conceived so the player's first decision would establish capacity and other parameters such as quantities of each product to produce, marketing expenses, research and development, quality, advertising, salaries, if purchases will be made in installments or in cash, if there will be credit sales and how many installments will be allowed and the number of workers in the assembly area. An experiment was conducted with employees of a Brazilian company. Data obtained indicate that the players have lack of contents, especially in finances. Although these results cannot be generalized, they confirm prior results with undergraduate and graduate students and they indicate the need for reinforcement in this undergraduate area. © 2012 Springer-Verlag.

Discursos sobre trabalho no cenário de formação de professores: um olhar para as legislações (1997 à 2002)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Caracterização socio-econômica e tecnológica dos heveicultores vinculados à APROBON no noroeste paulista

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Uso do 210 Pb na cronologia da contaminação de cromo em sedimentos do Ribeirão dos Bagres, região de Franca (SP)

Pós-graduação em Geociências e Meio Ambiente - IGCE

Reposição florestal obrigatória no município de Presidente Venceslau

The growing concern over deforestation of native forests from Brazil to the marketing of wood in various sectors had made greater attention from lawmakers. In this context, did the reforestation, which came into existence to meet the demand for forest raw material. This paper attempts to make a survey, focusing on the interplay between small and medium producers, consumers of forest products and reforestation associations. For this, we conducted a survey of legislation at the federal and state since the emergence, evolution and current context for understanding the legal basis on the subject. In addition, literature reviews have been made seeking to direct the concepts and importance of reforestation, reforestation, forest plantations and productive use of the species Eucalyptus sp for the supply of forest raw material. Approach was also sought on the structure of the system of reforestation of the state of Sao Paulo and their assignments. We also present an in loco study of Chairman Wenceslas municipality in order to analyze the participation of the municipality in the reforest the region of Pontal Paranapanema and actions of regulatory agencies. As a result presents a survey of consumers of timber enterprises in the municipality of President Wenceslas based on the resolution SMA No. 082/2008, which describes the characteristics of these companies and their fields of activity

Quality assessment of eggs packed under modified atmosphere

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Influência da sanitização e do armazenamento nos compostos bioativos de manga 'palmer' in natura e processada

Pós-graduação em Agronomia (Horticultura) - FCA

Influência da sanitização e do armazenamento nos compostos bioativos de manga 'palmer' in natura e processada

Pós-graduação em Agronomia (Horticultura) - FCA

Acute respiratory syndrome after inhalation of waterproofing sprays: a posteriori exposure-response assessment in 102 cases

Waterproofing agents are widely used to protect leather and textiles in both domestic and occupational activities. An outbreak of acute respiratory syndrome following exposure to waterproofing sprays occurred during the winter 2002-2003 in Switzerland. About 180 cases were reported by the Swiss Toxicological Information Centre between October 2002 and March 2003, whereas fewer than 10 cases per year had been recorded previously. The reported cases involved three brands of sprays containing a common waterproofing mixture, that had undergone a formulation change in the months preceding the outbreak. A retrospective analysis was undertaken in collaboration with the Swiss Toxicological Information Centre and the Swiss Registries for Interstitial and Orphan Lung Diseases to clarify the circumstances and possible causes of the observed health effects. Individual exposure data were generated with questionnaires and experimental emission measurements. The collected data was used to conduct numeric simulation for 102 cases of exposure. A classical two-zone model was used to assess the aerosol dispersion in the near- and far-field during spraying. The resulting assessed dose and exposure levels obtained were spread on large scales, of several orders of magnitude. No dose-response relationship was found between exposure indicators and health effects indicators (perceived severity and clinical indicators). Weak relationships were found between unspecific inflammatory response indicators (leukocytes, C-reactive protein) and the maximal exposure concentration. The results obtained disclose a high interindividual response variability and suggest that some indirect mechanism(s) predominates in the respiratory disease occurrence. Furthermore, no threshold could be found to define a safe level of exposure. These findings suggest that the improvement of environmental exposure conditions during spraying alone does not constitute a sufficient measure to prevent future outbreaks of waterproofing spray toxicity. More efficient preventive measures are needed prior to the marketing and distribution of new waterproofing agents.