O poder da imprensa na construção da imagem do escritor no Brasil contemporâneo: jornalistas e críticos na transformação de um ex-líder ipesiano em autor símbolo das liberdades democráticas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estudo dos mixozoários (Myxozoa : Myxosporea) parasitos dos peixes characiformes Acestrorhynchus lacustris (Lütken, 1875) e Steindachnerina insculpta (Fernández-Yépez, 1948) coletados no Rio do Peixe, médio Rio Tietê, SP, Brasil

The São Paulo State has as one of its main rivers the Tietê, which is an extremely important source because of its biodiversity, use in navigation and mainly as direct supplier of water for thousands of people in the region. Currently, the biodiversity of marine and freshwater ecosystems has been threatened, primarily by environmental problems resulting from the degradation of ecosystems, an example is the stretch of the Middle Tietê River, where the Barra Bonita dam (SP) focused virtually the whole load organic effluents from the metropolitan region of São Paulo, leading to eutrophication with the loss of water quality. This basin is located in the Peixe’s River, a tributary of the Barra Bonita whose sources are on the slopes of the Cuesta de Botucatu, presenting an altitudinal gradient in a good state of conservation and water quality. From another perspective, the studies related to parasites and other pathogens of aquatic organisms have considerably increased the relevance, especially those hosts with potential for growing and marketing, given the significant increase these activities in Brazil and worldwide. Among the agents responsible for diseases in fish are the myxosporean, which can cause major economic damage, with high mortality ratios. Based on the above, this study evaluated the biodiversity of myxosporean parasites of two species of fish Acestrorhynchus lacustris and Steindachnerina insculpta. During the period January to November 2012, 40 specimens of Acestrorhynchus lacustris and 33 specimens of Steindachnerina insculpta were collected from the Peoxe’s river at four different points. The necropsies were performed and all organs were analyzed looking for myxosporean. Only the species Steindachnerina insculpta had their gills parasitized by two species of the genus Henneguya

Marketing esportivo e liderança: aspectos relevantes do esporte brasileiro

A influência do futebol no Brasil acaba promovendo a pouca divulgação de outras modalidades esportivas, dentre elas o baseball e o softball, modalidades esportivas ainda pouco conhecidas neste país, porém muito populares na América do Norte e na Ásia e que vêm buscando seu espaço, com o escasso apoio e incentivo à prática. Dessa forma, esta pesquisa tem como objetivo investigar as influências que o marketing esportivo e sua liderança sobre o baseball e o softball no Brasil e observar os métodos utilizados para realizar a divulgação dos esportes mencionados. A metodologia utilizada para o estudo será através de revisões bibliográficas relacionadas às modalidades em questão, sobre marketing, mídia e liderança relacionada ao baseball e softball. A partir disto espera-se encontrar novos métodos para a divulgação dos esportes e o entendimento do por que destas modalidades não conseguirem se difundir no país de maneira sólida

Comercialização de energia elétrica no Brasil

How companies can sell their surplus production capacity of electric power in Brazil? This work was developed from the question presented and focusing on clarification of procedures to enter the Brazilian electricity market by providing basic guidelines based on resolutions by National Agency of Electric Energy, National System Operator procedures and rules of the Assembly of Electric Energy Commercialization. It features subsidy to companies that fit this profile to evaluate the possibility to sell their surplus electricity. The general aim was to analyze the procedures and the necessary steps to make this sale happen. Was developed through a literature review where an overview of the Brazilian electric sector and a case study of a company that has excess capacity of electricity, but doesn’t make its marketing. Resulted in the expected clarification as well as the incentive for companies through the information presented, the entry in this trade since power is still crucial to the country's economic growth and ensure its availability in quantity demanded is a challenge of the utmost importance for satisfactory results are achieved economic development contributing to the progress of our society

Análises morfológicas dos mixozoários (MYXOZOA) parasitos presentes em tecido nervoso de peixes coletados no Rio do Peixe, médio Rio Tietê, SP, Brasil

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Politicas públicas para agricultura familiar: o caso do Programa de Aquisição de Alimentos (PAA) no estado de São Paulo, Brasil

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Distribuição dos desembolsos do BNDES no setor sucroenergético no Brasil

The organization and dynamics of the energetic-sugarcane sector in Brazil have suffered the impacts of the “deregulation” process that took place in the 1990s, since when it is no longer monitored by the State. In this scenario, the agribusiness enterprises, in order to survive, act over production, marketing and management of their activities, among others areas, demanding financial investments. The credit lines offered by BNDES (National Bank for Economic and Social Development) are one of the factors that enable the implementation of these actions. In this context, the aim of this study is to assess the connections between BNDES's outlays for the sugarcane sector in Brazil from 2001 to 2008, and the activities of this sector, according to the federation unity and the region in the country. The work is based on: i) literature review and ii) secondary selected data collection aimed at the composition of data series. The organization and analysis of data indicates that the largest amount of money is destined to the south-central region, specifically the state of São Paulo. This is the only state that receives almost all types of financings, an equivalent to 68% of the receptions in the period. The concentration of BNDES's outlays in the south-central region may be linked to the dominance of the sector in this region, either in terms of harvested area, amount of production, employment contracts or number of enterprises.

Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.

A EVOLUÇÃO DO MARKETING POLÍTICO NA TELEVISÃO BRASILEIRA: 1989 2002.

Esta tese baseia-se na análise das campanhas políticas presidenciais, especificamente nos programas de Horário Gratuito de Propaganda Eleitoral veiculados na televisão brasileira de 1989 a 2002. Discorremos sobre os melhores momentos das campanhas políticas desse período, contudo, o enfoque mais abrangente é nas eleições de 2002. A presente pesquisa retrata pontos importantes relacionados à projeção da imagem dos candidatos à Presidência da República do Brasil. A comunicação, a trajetória, a televisão como veículo de comunicação de massa, a propaganda política, a publicidade eleitoral, o marketing político, o marketing eleitoral, em suma, as ferramentas utilizadas como aliadas imprescindíveis na conquista do poder.(AU)

A EVOLUÇÃO DO MARKETING POLÍTICO NA TELEVISÃO BRASILEIRA: 1989 2002.

Esta tese baseia-se na análise das campanhas políticas presidenciais, especificamente nos programas de Horário Gratuito de Propaganda Eleitoral veiculados na televisão brasileira de 1989 a 2002. Discorremos sobre os melhores momentos das campanhas políticas desse período, contudo, o enfoque mais abrangente é nas eleições de 2002. A presente pesquisa retrata pontos importantes relacionados à projeção da imagem dos candidatos à Presidência da República do Brasil. A comunicação, a trajetória, a televisão como veículo de comunicação de massa, a propaganda política, a publicidade eleitoral, o marketing político, o marketing eleitoral, em suma, as ferramentas utilizadas como aliadas imprescindíveis na conquista do poder.(AU)