602 resultados para Marche aléatoire


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Mode of access: Internet.

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No. 3 of a volume of pamphlets.

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"Partiton d'orchestre."

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Includes bibliographical references.

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Includes texts in Latin.

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In this paper, we critically examine entertainment industry practices to better understand the functioning of the new services marketing paradigm. The value creation process is no longer always first prescribed by the industry; the marketplace takes the lead through fans, media, and commentators. We look at how the human brand ‘Kamini’ is co-created in the marketplace and the roles of the various market forces (industry, artist, consumers, and media) in the meaning-making process. In line with Zwick, Bonsu, and Darmody (2008), we claim that reality is not as wonderful as theory promises and that equal participation has not yet been achieved.

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Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal.