988 resultados para Gifts, Spiritual


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Pie de imp. consta en colofón

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To use or not to use a disliked gift is a dilemma for recipients. Their choice will affect their relationship with the giver as well as marketing and business. However, the study of this topic is scarce in the consumer behavior discipline. Through a survey on 1269 adults in Ecuador, a Latin American country, this study identifies variables from the recipient, the giver, their relationship, and the gift. These variables provide the solution to the dilemma and, according to these findings, present implications for theory and practice.

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Frontispiece accompanied by leaf with descriptive letterpress.

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Mode of access: Internet.