178 resultados para Erotic


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Imprint varies.

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Photocopy.

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Attributed also to C.T.de Morande.

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Also published with title: Les aventures du chevalier de Faublas

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1st ed. issued under title: Contes de cour. La Haye, 1740.

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"Bibliographie rétrospective des adjudications les plus remarquables faites cette année [et années suivantes̈ et de la valeur primitive de ces ouvrages, par Philomneste junior [pseud.̈."

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Translated by A. R. Allinson. cf. Foreword.

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Provocative advertising is characterized by a deliberate attempt to gain attention through shock. This research investigates the reactions of individuals to a provocative appeal for a cause as opposed to a provocative advertisement for a standard consumer product, using mild erotica as the element of provocative imagery. An experiment using 391 adult subjects was conducted, and two analyses were performed. The first examined the effect of stimulus type (mildly erotic/nonerotic) by product category (cause appeal/consumer product) on attitude to the ad. The second examined the effect of stimulus type (mildly erotic/nonerotic) by cause (AIDS [acquired immunodeficiency syndrome]/SIDS [sudden infant death syndrome]) on corporate image. Both analyses also included gender as a third independent variable. The results suggest that people prefer mildly erotic ads generally, that an organization using mild erotica in appeals for a cause will be viewed more favorably where the erotica is congruent with the cause, and that women may be more responsive to mild erotica in cause appeals than are men.