Nuove pratiche turistiche e sostenibilita'. I profili del turista lento in Valnerina

Il presente lavoro intende analizzare il tema del turista lento che nell’ultimo decennio si è diffuso nel dibattito scientifico e culturale connesso al tema della sostenibilità e della qualità della vita e nel contesto dell’approccio teorico strutturato intorno alle nuove tendenze dello Slow Tourism. In una prima parte la tesi delinea il framework della sostenibilità con particolare attenzione al recente dibattito in corso sulla “decrescita” e l’“a-crescita” come concetti alternativi al paradigma della crescita. Successivamente viene evidenziato il modo in cui le idee di base ed i principi dello sviluppo sostenibile sono stati applicati al turismo e indagato il legame tra sostenibilità e responsabilità e come questo configura l’emergere di un turismo “responsustable”. In tale contesto viene analizzata la relazione tra turismo e lentezza in cui a filosofia slow non deve essere interpretata come un fenomeno del momento o un innovativo prodotto turistico, ma come una filosofia di vita, un movimento sociale e globale che negli ultimi anni ha caratterizzato i diversi ambiti socio-economici delle comunità locali. Successivamente attraverso una review della letteratura nazionale ed internazionale sul tema, la pluralità di prospettive teoriche vengono sistematizzate in tre ipotesi di lettura riconducibili a tre paradigmi: sostenibilità- slow tourism- territorio; benessere – slow tourism – qualità della vita; esperienza – slow tourism – consumo. Nella seconda parte del lavoro viene presentata l’indagine empirica a partire dall’analisi di contesto del territorio in cui si è svolta l’attività di ricerca, i nove comuni del Comprensorio Turistico della Valnerina in Umbria, con particolare riferimento all’analisi dell’offerta e della domanda turistica. Successivamente sono presentati i risultati di un questionario somministrato a 620 turisti attraverso il quale viene analizzato il profilo motivazionale, le esperienze di fruizione turistica e la percezione della qualità territoriale da parte del turista e delineato il profilo del turista slow in Valnerina.

Transkulturelle Handlungsstrategien und Vertrauensbildung im internationalen Tourismus : eine Untersuchung von Tauchbasenbetreibern in Ägypten

Der Tauchtourismus übernimmt innerhalb des gesamten internationalen Tourismus in Ägypten eine wichtige Rolle. Besonders in Krisenzeiten sind es die Taucher, die aufgrund der einzigartigen Tauchgebiete weiterhin in das Land kommen und somit einen wesentlichen Beitrag zum Erhalt der Arbeitsplätze und der Infrastruktur beitragen. Doch der Konkurrenzkampf zwischen den Tauchbasen, das derzeit schlechte Image Ägyptens und die Attraktivität weltweiter Tauchdestinationen, zwingt die Betreiber von Tauchbasen dazu, sich einer wandelnden Gästestruktur und deren Reisegewohnheiten anzupassen. In der vorliegenden Untersuchung wird am Beispiel der Tauchbasenbetreiber in Ägypten untersucht, wie kulturelles Handeln eine Rolle bei der Bildung von Vertrauen zwischen einem Anbieter einer touristischen Dienstleistung und dem Kunden einnehmen kann. Als Ausgangspunkt dient dazu das Modell der „Transkulturalität als Praxis“ nach PÜTZ (2004), welches um den Aspekt der internationalen Kooperationsbeziehungen erweitert wird. Es besagt, dass im wirtschaftlichen Handeln zwischen den Akteuren das kulturelle Verständnis eine entscheidende Rolle bei der Bildung von Vertrauen einnimmt. Durch die Fähigkeit, einen kulturellen Blickwinkel in das alltägliche Handeln einzubeziehen, kann ein Unternehmer den Wettbewerbsvorsprung zu seinen Mitkonkurrenten ausbauen.rnrnIm Mittelpunkt des Forschungsinteresses stand dabei die Frage inwieweit die Basenbetreiber über die ihnen zur Verfügung stehenden Möglichkeiten kulturgebundenen Handelns Vertrauen zu den Tauchern generieren. Geschieht die Anwendung aus eigener Initiative heraus oder nur unter dem Konkurrenzdruck? Die Ergebnisse der Studie belegen, dass das Arbeiten im Umfeld kultureller Unterschiede den Blick der Basenbetreiber für die Notwendigkeit einer starken Vertrauensbeziehung zum Kunden von Anfang an geprägt hat. Das Handeln aller Interviewteilnehmer orientiert sich zuerst unbewusst an zahlreichen branchenüblichen Handlungsweisen und Symbolen, stößt aber ab einem bestimmten Punkt an seine Grenzen. Aufgrund von bewusstem kulturellen Handeln ist jedoch die Möglichkeit gegeben, diese Grenzen zu überwinden und individuelle und situationsspezifische Arten der Kundengewinnung in das Handeln einzubeziehen.

The role of mundane mobility and contact in dialect death and dialect birth

Urry begins his 2007 book, Mobilities, by throwing some quite stunning statistics at his readers: in 2010, there were one billion legal international arrivals at ports and airports; in 1800 people in the US travelled on average 50 metres per day, today it is 50 kilometres per day; 8.7% of world employment is in tourism; and, at any one time, there are 360,000 passengers in flight above the United States (2007: 3-4). But very many of these mobilities for the individuals concerned are or have become rather unexceptional – a flight to a holiday in Majorca or Florida, a journey on a crowded commuter train into Madrid or Tokyo, a cross-Channel ferry to Calais in France to pick up some cheap wine and a camembert. Whilst much of the theoretically influential dialectological literature on mobility reports on long-distance, often permanent, often dangerous migrations, I turn our attention here to the dialectological consequences of this unexceptional everyday movement. I will argue here that, just as more dramatic and long-distance mobilities can trigger linguistic change, so too can the much more mundane movements we engage in in everyday life. I demonstrate that the linguistic consequences of that contact are similar if not the same – perhaps less dramatic, perhaps involving the convergence of an initially less divergent array of variants – but typologically of the same ilk. And I demonstrate that because these mobilities have been long-term, intensive and ongoing, their consequences on the dialect landscape have been highly significant. Important to remember, however, is that these mobilities are socially stratified and unevenly distributed. As Wolff put it: “the suggestion of free and equal mobility is … a deception, since we don’t all have the same access to the road” (1993: 253).

Introduction: Sociolinguistics and tourism - mobilities, markets, multilingualism

In the introduction to this special issue on Sociolinguistics and Tourism, we focus on language in tourism as an important window into contemporary forms of economic, political, and social change. Our aim is twofold: (1) to establish and extend ‘sociolinguistics and tourism’ as another social and applied domain of sociolinguistic research; and (2) to use tourism as a lens for a broader discussion of the sociolinguistics of late modernity. To this end, we outline the contours of language and tourism research to date; we consider the (re)conceptualization of key thematics or notions in sociolinguistic research – such as ‘community’, ‘identity’, and ‘language’ itself – as particularly germane to the study of tourism's fleeting encounters; we examine the inevitable tensions between commodification and authenticity; and we explore the links between performances of ‘self’ and ‘other’, and the contestation of different identity positions with regard to social actors’ multilingual repertoires. We illustrate these issues with data examples from several tourist sites, where multilingual resources are deployed for identification, authentication and commodification. Finally, we briefly introduce the papers in this special issue and conclude by commenting on some sociolinguistic consequences of the study of language/s in tourism.

Rural tourism 2.0: Southern European cases

This work dcals with the new trends in tourism and the effect of ICT on the tourism management. The article is focused on the rural tourism development. Three different countries cases are exposed with the main webs the reader can consult. The countries are in the Southern Europe: France, Italy and Spain. Everyone can navigate through the webs and take his own conclusions.

O NEGÓCIO DA COMUNICAÇÃO EM TURISMO Cluster no Núcleo de Turismo da Editora Abril

Esse trabalho examina a relação da Comunicação com o Turismo discutindo a importância dos produtos de comunicação junto ao negócio do turismo no Brasil. Tem como corpus da pesquisa o Núcleo de Turismo da Editora Abril, formado pelas publicações Guia 4 Rodas, revistas Viagem e Turismo e National Geographic Brasil, e o portal de viagens www.viajeaqui.com.br. Investiga o peso e o amadurecimento do setor de turismo na economia brasileira, o crescimento e a consolidação do mercado editorial neste segmento. Discute o papel do Cluster na área de Turismo e seus efeitos no Jornalismo. Por meio da análise de conteúdo avalia os processos de produção das publicações do Núcleo, o caminho das informações compartilhadas pelos profissionais envolvidos e o impacto dessas informações nos públicos-alvos de cada veículo. Faz ainda uma reflexão sobre os limites entre Jornalismo e Publicidade em mídias segmentadas dentro de um Cluster.(AU)

O NEGÓCIO DA COMUNICAÇÃO EM TURISMO Cluster no Núcleo de Turismo da Editora Abril

Esse trabalho examina a relação da Comunicação com o Turismo discutindo a importância dos produtos de comunicação junto ao negócio do turismo no Brasil. Tem como corpus da pesquisa o Núcleo de Turismo da Editora Abril, formado pelas publicações Guia 4 Rodas, revistas Viagem e Turismo e National Geographic Brasil, e o portal de viagens www.viajeaqui.com.br. Investiga o peso e o amadurecimento do setor de turismo na economia brasileira, o crescimento e a consolidação do mercado editorial neste segmento. Discute o papel do Cluster na área de Turismo e seus efeitos no Jornalismo. Por meio da análise de conteúdo avalia os processos de produção das publicações do Núcleo, o caminho das informações compartilhadas pelos profissionais envolvidos e o impacto dessas informações nos públicos-alvos de cada veículo. Faz ainda uma reflexão sobre os limites entre Jornalismo e Publicidade em mídias segmentadas dentro de um Cluster.(AU)

Gender portrayals in food commercials: a content analysis of Spanish television advertisements

Content analysis of media messages from a gender perspective has a long tradition. In the particular field of advertising, most of the researches have been focused on generic samples of advertisements or on the advertising traditionally associated to a masculine or a feminine audience. However, few authors have analyzed gender contents in food advertising, in spite of the close relationship between gender structures and the social processes of food purchase and preparation. Thus, gender representations in food advertising broadcast in Spanish television are analyzed in this article. The main results obtained show clear gender differences. For example, there is a clear predominance of masculine voices over and a more balanced situation regarding protagonists. Besides, feminine protagonists are more frequently located indoors, portrayed as attractive women and connected to advertising claims related to beauty or to the healthy qualities of the product.

The effects of economic crises on tourism success: an integrated model

This paper provides a theoretical model of the influence of economic crises on tourism destination performance. It discusses the temporary and permanent effects of economic crises on the global market shares of tourism destinations through a series of potential transmission mechanisms based on the main economic competitiveness determinants identified in the literature. The proposed model explains the non-neutrality of economic shocks in tourism competitiveness. The model is tested on Spain's tourism industry, which is among the leaders of the global tourism sector, for the period 1970–2013 using non-linear econometric techniques. The empirical analysis confirms that the proposed model is appropriate for explaining the changes in the market positions caused by the economic crises.

Tourists and beach safety in Queensland, Australia

Surf Life Saving Queensland (SLSQ) is a leading authority on beach safety, providing patrol, education, and rescue services to both tourists and local residents along the coast of Queensland, Australia. SLSQ recognizes that tourists are a target group requiring special attention due to their unfamiliarity with ocean beaches and surfing activities, and in some cases having the additional challenge of poor swimming skills, language barriers, and disorientation in a foreign vacation environment. This article describes SLSQ initiatives to provide beach safety for tourists through a focus on service delivery and partnerships with the tourism industry and relevant government agencies. The positive involvement of SLSQ in tourism is a model for other coastal destinations, given that drowning is the second most frequent cause of injury death among international travelers.

Bridging the divide between theory and practice. Experiential learning approaches for tourism and hospitality education

Experiential learning approaches such as role-play have been found to be valuable methods of bridging the divide between academic knowledge and practical skills, a problem often cited in tourism and hospitality management education. Such approaches have been found to contribute towards deeper learning by enhancing students' interest, motivation, participation, knowledge and skill development. This paper reports on the implementation of an experiential learning approach designed to encourage and facilitate deeper learning approaches, with the contributing aims of providing students with a more interesting learning experience and a broader set of skills for future employment.

O NEGÓCIO DA COMUNICAÇÃO EM TURISMO Cluster no Núcleo de Turismo da Editora Abril

Esse trabalho examina a relação da Comunicação com o Turismo discutindo a importância dos produtos de comunicação junto ao negócio do turismo no Brasil. Tem como corpus da pesquisa o Núcleo de Turismo da Editora Abril, formado pelas publicações Guia 4 Rodas, revistas Viagem e Turismo e National Geographic Brasil, e o portal de viagens www.viajeaqui.com.br. Investiga o peso e o amadurecimento do setor de turismo na economia brasileira, o crescimento e a consolidação do mercado editorial neste segmento. Discute o papel do Cluster na área de Turismo e seus efeitos no Jornalismo. Por meio da análise de conteúdo avalia os processos de produção das publicações do Núcleo, o caminho das informações compartilhadas pelos profissionais envolvidos e o impacto dessas informações nos públicos-alvos de cada veículo. Faz ainda uma reflexão sobre os limites entre Jornalismo e Publicidade em mídias segmentadas dentro de um Cluster.(AU)

Reconstructing the past? Low German and the creating of regional identity in public language display

This article deals with language contact between a dominant standard language -German - and a lesser-used variety - Low German - in a situation in which the minoritised language is threatened by language shift and language loss. It analyses the application of Low German in forms of public language display and the selfpresentation of the community in tourism brochures, focusing on bilingual linguistic practices on the one hand and on underlying discourses on the other. It reveals that top-down and bottom-up approaches to implementing Low German in public language display show a remarkable homogeneity, thus creating a regional 'brand'. The article asks whether a raised level of visibility will in itself guarantee better chances for linguistic maintenance and survival of the threatened language. © 2011 Taylor & Francis.

Characteristics of Small Hospitality Businesses:A Study in an Urban Setting in Turkey

The aim of this study was to contribute to the growing body of knowledge concerning small hospitality businesses (SHBs) through an analysis of selected aspects of SHBs in an urban setting, namely Akcakoca, Turkey. Particular attention was given to the characteristics of businesses, finance, marketing, human resource management, involvement of residents in the industry, and management of SHBs. A sample of 72 businesses in Akcakoca was examined and their role in tourism was evaluated. The findings of this study reveal that SHBs carry significant deficiencies and inadequacies and face a common set of problems.