Putting meaning into NETMAR – the open service network for marine environmental data

The open service network for marine environmental data (NETMAR) project uses semantic web technologies in its pilot system which aims to allow users to search, download and integrate satellite, in situ and model data from open ocean and coastal areas. The semantic web is an extension of the fundamental ideas of the World Wide Web, building a web of data through annotation of metadata and data with hyperlinked resources. Within the framework of the NETMAR project, an interconnected semantic web resource was developed to aid in data and web service discovery and to validate Open Geospatial Consortium Web Processing Service orchestration. A second semantic resource was developed to support interoperability of coastal web atlases across jurisdictional boundaries. This paper outlines the approach taken to producing the resource registry used within the NETMAR project and demonstrates the use of these semantic resources to support user interactions with systems. Such interconnected semantic resources allow the increased ability to share and disseminate data through the facilitation of interoperability between data providers. The formal representation of geospatial knowledge to advance geospatial interoperability is a growing research area. Tools and methods such as those outlined in this paper have the potential to support these efforts.

Reasoning about orchestrations of web services using partial correctness

A service is a remote computational facility which is made available for general use by means of a wide-area network. Several types of service arise in practice: stateless services, shared state services and services with states which are customised for individual users. A service-based orchestration is a multi-threaded computation which invokes remote services in order to deliver results back to a user (publication). In this paper a means of specifying services and reasoning about the correctness of orchestrations over stateless services is presented. As web services are potentially unreliable the termination of even finite orchestrations cannot be guaranteed. For this reason a partial-correctness powerdomain approach is proposed to capture the semantics of recursive orchestrations.

Web Services and Incerta Spiriti: A Game Theoretic Approach to Uncertainty

A web-service is a remote computational facility which is made available for general use by means of the internet. An orchestration is a multi-threaded computation which invokes remote services. In this paper game theory is used to analyse the behaviour of orchestration evaluations when underlying web-services are unreliable. Uncertainty profiles are proposed as a means of defining bounds on the number of service failures that can be expected during an orchestration evaluation. An uncertainty profile describes a strategic situation that can be analyzed using a zero-sum angel-daemon game with two competing players: an angel a whose objective is to minimize damage to an orchestration and a daemon d who acts in a destructive fashion. An uncertainty profile is assessed using the value of its angel daemon game. It is shown that uncertainty profiles form a partial order which is monotonic with respect to assessment.

Analysing Web-Orchestrations Under Stress Using Uncertainty Profiles

An orchestration is a multi-threaded computation that invokes a number of remote services. In practice, the responsiveness of a web-service fluctuates with demand; during surges in activity service responsiveness may be degraded, perhaps even to the point of failure. An uncertainty profile formalizes a user's perception of the effects of stress on an orchestration of web-services; it describes a strategic situation, modelled by a zero-sum angel–daemon game. Stressed web-service scenarios are analysed, using game theory, in a realistic way, lying between over-optimism (services are entirely reliable) and over-pessimism (all services are broken). The ‘resilience’ of an uncertainty profile can be assessed using the valuation of its associated zero-sum game. In order to demonstrate the validity of the approach, we consider two measures of resilience and a number of different stress models. It is shown how (i) uncertainty profiles can be ordered by risk (as measured by game valuations) and (ii) the structural properties of risk partial orders can be analysed.

Benchmarking de uma aproximação de ticketing as a service (Taas)

Dissertação de natureza científica realizada para obtenção do grau de Mestre em Engenharia de Redes de Computadores e Multimédia

O poder dos media sociais no modelo de comunicação da World Cruising Club

O presente relatório descreve o trabalho desenvolvido durante o estágio na WCC (World Cruising Club), no departamento de Rally Control, que acompanha os diversos eventos da agência. Os serviços da empresa oferecem uma série de regatas à volta do mundo que dão, a quem participa, uma oportunidade de turismo diferente que inclui navegar, conhecer novos povos, países e culturas assim como muita diversão. O departamento do qual fiz parte, para além de toda organização do evento em cada destino visitado, desenvolve ainda projetos na área dos novos media com o intuito, não só, da promoção da empresa, mas também de mostrar às família e amigos dos participantes, que se encontram longe, onde os mesmos se encontram, as diferentes atividades e descobertas feitas em cada destino visitado. Procurou-se compreender quais as melhores estratégias de comunicação para a promoção desta empresa através dos novos meios de comunicação, recorrendo a conceitos do marketing digital, nomeadamente a promoção a partir das plataformas Facebook e Twitter.

Marketin experiencial: revolución de fidelización

Actualmente en Colombia sólo existen dos tiendas por departamento, Falabella y La Polar. Ambas ofrecen productos similares a precios análogos, por lo cual este proyecto busca desarrollar una estrategia de fidelización del cliente, utilizando una novedosa tendencia del marketing, el marketing experiencial, que permitan que Falabella cree una marcada diferenciación estableciendo relaciones a lo largo del tiempo con los clientes. El marco del proyecto es la industria del retail, por lo que inicialmente se definirán conceptos relacionados con el retail y las tiendas por departamentos, y se llevará a cabo un análisis del mercado del retail en Colombia para luego exponer la situación de los principales actores del mercado de las tiendas por departamento: Falabella y La Polar. En este trabajo, se expondrá lo que es el marketing tradicional y las herramientas publicitarias tradicionales, para luego explicar las nuevas tendencias del marketing, donde se explicará acerca del marketing experiencial y el marketing emocional. Resulta interesante desarrollar este tema porque se utiliza una herramienta del marketing que se apoya en otras disciplinas como la economía (principalmente la microeconomía); las llamadas ciencias del comportamiento como la sicología, la sociología, la antropología y la estadística, con el objeto de lograr relaciones de largo plazo entre Falabella y sus clientes.

La marca país Argentina como herramienta cultural para el desarrollo económico

Argentina, uno de los países más visitados de América Latina deja al descubierto su marca país " Argentina Late con vos". Un mecanismo de política exterior con el cual el país ha obtenido grandes beneficios económicos.

Análisis comparativo del sector ecoturismo entre Costa Rica y Colombia para generar estrategias de internacionalización

Por medio de la realización de un análisis comparativo de las mejores prácticas y la situación actual del sector ecoturismo en Costa Rica y Colombia y teniendo como referente las diversas teorías de internacionalización, se generaron numerosas estrategias de internacionalización para poder posicionar al turismo de naturaleza en Colombia como un sector de talla mundial. A partir del análisis general del sector ecoturismo a nivel mundial y profundizando después en Costa Rica y Colombia, se identificó el comportamiento del sector en Costa Rica para posicionarse como un país líder en ecoturismo, para así concluir con las estrategias de internacionalización comúnmente usadas en ese país y llevarlas al contexto colombiano. El indiscutible éxito del sector ecoturismo de Costa Rica en el mundo, es el motivo por el cual se tomó como patrón y base para dicho análisis comparativo. Sus prácticas y estrategias pueden ser utilizadas por el sector colombiano para realizar su proceso de internacionalización y de ésta manera mejorar su productividad, proyectarse internacionalmente y generar empleo para así contribuir con el desarrollo económico del país y la calidad de vida de sus habitantes.

Integración de las técnicas de mercadeo y la relación estratégica comunitaria

Con el siguiente proyecto se pretende explicar cómo se realiza la integración de las técnicas de mercadeo y la relación estratégica comunitaria, debido a que las organizaciones utilizan conceptos comunitarios. Se analizan las principales estrategias de mercadeo como marketing mix, geomarketing, mercadeo de servicios, mercadeo relacional y mercadeo social. Se explican las técnicas de mercadeo como mercadeo directo, diferenciación de productos, segmentación de mercado, investigación de mercados, inteligencia de mercados, optimización de canales de distribución y comercio electrónico. Adicionalmente, se exponen las estrategias comunitarias como coaliciones comunitarias, organizaciones de base, liderazgo comunitario y empoderamiento. La metodología implementada para este proyecto es de tipo teórico-conceptual y reúne los aportes de varios documentos científicos de diversas áreas del conocimiento. Las fuentes de información, conceptos y teorías se seleccionan según el criterio del investigador en función de las posibilidades descriptivas de la integración propuesta. En esta investigación se concluye que las técnicas y las estrategias de mercadeo permiten la comunicación entre las organizaciones y las comunidades. Esto posibilita que exista participación entre ambas partes y es un factor clave para el surgimiento de la relación estratégica comunitaria. Se recomienda realizar investigaciones posteriores sobre la relación estratégica comunitaria, aplicadas a organizaciones y comunidades.

L'evolució dels models de turisme litoral: el Regne Unit, la Costa brava i Cuba

La tesi es centra en una anàlisi prèvia de les implicacions de la teoria del cicle de vida aplicada a les destinacions turístiques pel geògraf canadenc Richard W. Butler (1982) i en un estudi del significat de l'aparició del postmodernisme i les seves repercussions en el turisme, a la vegada que es resegueix la història que ha fet possible l'aparició del turisme massificat de sol i platja. Tot això és la base teòrica imprescindible per poder estudiar empíricament les destinacions de Saltburn (Regne Unit), l'Estartit (Costa Brava) i Cayo Coco (Cuba), utilitzant el cicle de vida per escriure la seva història i veure les polítiques de desenvolupament i regeneració turística que s'han seguit i si aquestes es poden qualificar de postfordistes. La principal conclusió és que el concepte del cicle de vida es limita a ser una eina de diagnòstic a posteriori. El cicle de vida, com a instrument prescriptiu, no serveix. Es específic per a cada destinació, amb unes etapes i punts d'inflexió que només es poden establir en restrospectiva. El cicle de vida és una eina descriptiva molt útil per entendre l'evolució de les destinacions turístiques i els seus mercats, però vigilant de no caure en falses exploracions o perillosos determinismes.

A importância da marca no Turismo : o Rebranding do Sana Sesimbra Hotel 4****

A dinâmica do mercado actual em constante mutação torna-o cada vez mais exigente, obrigando as empresas a acompanhar de forma constante todas estas mudanças rápidas e muitas vezes inesperadas. É neste contexto que a questão do valor da marca se torna essencial para as organizações. De forma a criar uma imagem positiva na mente dos consumidores é necessária uma gestão rigorosa da marca, cabendo aos gestores a responsabilidade de criar uma estratégia de posicionamento tendo como base a oferta de um benefício junto de todos os seus públicos-alvo, cumprindo sempre uma promessa. A marca é assim um sinal que pode representar um benefício ou uma missão de determinada empresa, distinguindo os seus produtos e serviços das empresas concorrentes. A presente dissertação expõe a concepção de um projecto real de desenvolvimento e implementação de uma estratégia de reposicionamento levada a cabo por uma organização ligada à hotelaria, tendo como objectivo a sua avaliação crítica. Esta será analisada através de apoio bibliográfico sobre a temática assim como através de entrevistas realizadas aos responsáveis do grupo e documentos por eles fornecidos. De forma a contornar a limitação do estudo sobre a impossibilidade de reunir dados primários por conta da autora, colaboradora na empresa em estudo, será analisado um site através do qual se poderá observar o grau de satisfação dos clientes antes e depois da implementação da nova estratégia. Este estudo permitirá concluir se a implementação está a ser realizada de forma correcta e de que forma poderão ser corrigidas posteriormente as anomalias ou melhorados alguns aspectos.

TOWARD SEMANTIC WEB SERVICES AS MVC APPLICATIONS: FROM OWL-S VIA UML

OWL-S is an application of OWL, the Web Ontology Language, that describes the semantics of Web Services so that their discovery, selection, invocation and composition can be automated. The research literature reports the use of UML diagrams for the automatic generation of Semantic Web Service descriptions in OWL-S. This paper demonstrates a higher level of automation by generating complete complete Web applications from OWL-S descriptions that have themselves been generated from UML. Previously, we proposed an approach for processing OWL-S descriptions in order to produce MVC-based skeletons for Web applications. The OWL-S ontology undergoes a series of transformations in order to generate a Model-View-Controller application implemented by a combination of Java Beans, JSP, and Servlets code, respectively. In this paper, we show in detail the documents produced at each processing step. We highlight the connections between OWL-S specifications and executable code in the various Java dialects and show the Web interfaces that result from this process.

En applikationsinfrastruktur för massutskick av e-post

In today's society it is becoming more and more important with direct marketing. Some of the direct marketing is done through e-mail, in which companies see an easy way to advertise himself. I did this thesis work at WebDoc Systems. They have a product that creates web documents directly in your browser, also called CMS. The CMS has a module for sending mass e-mail, but this module does not function properly and WebDoc Systems customers are dissatisfied with that part of the product. The problem with the module was that sometimes it didn't send the e-mail, and that it was not possible to obtain some form of follow-up information on the e-mail. The goal of this work was to develop a Web service that could easily send e-mail to many receivers, just as easily be able to view statistics on how mailing has gone. The first step was to do a literature review to get a good picture of available programming platforms, but also to be able create a good application infrastructure. The next step was to implement this design and improve it over time by using an iterative development methodology. The result was an application infrastructure that consists of three main parts and a plugin interface. The parts that were implemented were a Web service application, a Web application and a Windows service application. The three elements cooperate with each other and share a database, and plugins.

Modelo de avaliação competitiva de destinos turísticos com base nas capacidades dinâmicas

Over the past few decades, the phenomenon of competitiveness, and the underlying competitive advantage thereof, has been analyzed in diverse ways, in terms of its sources (external and internal environment) and competitive management strategies, as well as different scopes (nations, economic sectors and organizations) and fields of study (economy and organizational theory). Moreover, competitiveness is a complex phenomenon and, thus, reflected in the many methods and approaches which some frameworks have developed throughout the period to try to examine it in the tourism sector as well as other industries. In this research a framework for destinations is presented on the basis of dynamic capabilities. This is an important contribution to the research, since previous studies for the tourism sector have not approached this relevant aspect of the competitive development of tourist destinations, i.e. based on the capabilities of innovation, transformation, creation and research presents a competitive evaluation of the dynamic capabilities of tourist destinations, on the basis of 79 activities, distributed in eight , this work presents an empirical application of the framework in a sample of twenty Brazilian cities, considered, by the Brazilian Tourism Minister, as indicative tourist destinations for regional development. The results obtained from this evaluation were submitted to tests of statistical reliability and have demonstrated that the destinations possess heterogeneous levels of capabilities between themselves (different levels developed in the categories between the cities) and inside each destination (developed levels of capability between the categories of the destination). In other words: heterogeneity is not only between category to category.