Conflitos ambientais no Pontal da Barra - Pelotas/RS - desde uma perspectiva etnográfica na educação ambiental

Este trabalho tem como propósito explicitar a relação de injustiça ambiental e as controvérsias entre atores sociais com distintos modos de significação e apropriação territorial no contexto de um conflito ambiental na localidade do Pontal da Barra, praia do Laranjal, Pelotas - RS. Desde uma perspectiva etnográfica, objetiva-se incorporar a dimensão do conflito enquanto elemento central de análise. Para isso, partiu-se da proposta analítica de explicitação do conflito como forma de mapeamento dos diferentes atores sociais em interação, contemplando suas visões, posições, interesses, discursos e estratégias de disputa e legitimação no campo ambiental. Consiste em um conflito ambiental que insurgiu a partir da proposta de implantação de um loteamento residencial no contexto de urbanização do balneário do Laranjal durante a década de 1980, envolvendo os seguintes atores sociais: moradores removidos e os que permanecem no Pontal da Barra; membros da comunidade científica e movimento ambientalista local; empresário do ramo imobiliário e turístico no Pontal da Barra e a intervenção de instâncias públicas. Destaca-se a posição dos moradores, vistos em situação de marginalidade, que passaram a representar obstáculos e entraves, tanto para os interesses imobiliários e turísticos na localidade como para uma parcela significativa de ambientalistas que visam à preservação integral da área do Pontal da Barra. Em conjunto a essas iniciativas de grupos organizados sobressai a posição do Estado enquanto mediador desses conflitos e agente que procura executar estratégias de controle e planejamento do espaço, envolvendo as disputas territoriais e os discursos ambientais em questão. Perante esses órgãos do Estado e setores da iniciativa privada, a situação desses moradores caracteriza-se pela irregularidade fundiária, no qual seu espaço habitado não é reconhecido como deles. Dessa forma, este trabalho foi desenvolvido a partir da seguinte questão: tendo em vista os diferentes atores sociais envolvidos, como tem se configurado, desde a década de 1980, o conflito ambiental em torno da disputa territorial pelo Pontal da Barra, Pelotas/RS. Nessa perspectiva, busca-se desconstruir a retórica hegemônica e dominante que escamoteia as diferenças e naturaliza as desigualdades entre os atores sociais envolvidos procurando silenciar e despolitizar a participação pública no debate dos conflitos ambientais, para, através desse entendimento, corroborar com a discussão de uma Educação Ambiental crítica que tenha nos conflitos existentes a sua pauta de pesquisa e de ação.

Turismo y enogastronomía en tiempos de crisis: el caso de Aragón (España)

El objetivo de este artículo es analizar el papel actual y las potencialidades del turismo enogastronómico en el caso de la Comunidad Autónoma de Aragón. A partir especialmente de las reflexiones de distintos especialistas del sector obtenidas mediante focus group y enfocando aspectos tales como el papel actual de la gastronomía y del vino en relación con el ámbito turístico, el análisis del sector turístico o las medidas de respuesta para intentar paliar los efectos de la actual situación socioeconómica, el caso específico de estudio de Aragón nos servirá para abordar aspectos que pueden afectar de manera más amplia el turismo español de interior, así como plantear determinadas propuestas y posibles soluciones que afloran desde el sector mismo.

Cultura organizacional e qualidade dos serviços turísticos :um estudo no setor de restaurantes

The present study seeks to describe the features and peculiarities of the relationship between organizational culture and the quality of tourism services, specifically in the restaurant sector, attempting to contribute toward maintaining the tourism sector of the city of Natal/RN. Thus, a descriptive and correlational study, with qualitative and quantitative approaches, of thirty-seven restaurants that are located in areas that compose the tourism corridor of Natal was undertaken. To collect the quantitative dada, the Organizational Culture Evaluation instrument of Cameron and Quinn (2006) was applied and the SERVPERF instrument of Cronin and Taylor (1992) was used to measure the quality of the services. The results suggest that the Clan and Innovation Cultures are associated with better levels of quality of services than those of the Market and Hierarchy Cultures. The relationships that were identified in this study are consistent with results found in other studies and the information reported here can serve as a basis for managers of the restaurant sector to reach excellence in their services, satisfying their customers and contributing to maintaining the tourism sector

Comunicação interna em empreendimento hoteleiro: um enfoque gerencial

Globalization, which increased the market to a position of competition and change never before experienced, also imposed a series of changes that have transformed the social systems, organizations increasingly complex. In this scenario, communication has received attention from modern managers. Research indicates that some sectors of activity, more than others, rely on communication as a tool for achieving their goals. The tourism sector, located in the service segment is configured as one of these activities, which the hotel is part of the composite product. With the intention to acknowledge these aspects in this study sought to analyze the characteristics of internal communication in a hotel project in the managerial perspective. To try to answer this purpose we constructed a framework based on authors that discuss organizational communication, internal communication and hotel businesses. For the purpose of research was chosen a unit of study to assess the views of managers regarding the issue. In the unit studied was sought to apprehend these meanings through interviews with a group of managers in the organization and analysis of documents. Data were analyzed through content analysis of Bardin (1977), with the technique of categorical analysis, as it sought to capture aspects that allow the description of the contents of the messages. The results pointed to an organizational reality based heavily on orality, who lives constantly with noise and using communication to regulate behavior. With little or no reflection on managerial communication inferred that subordinates should not absorb the message completely, a phenomenon that can not be responsible for the complete fulfillment thereof. Moreover, it was realized that the organization studied did not plan your communication, since, yet the views as a strategic tool to achieve your goals

O Litoral e a metrópole dinâmica imobiliária, turismo e expansão urbana na região metropolitana de Natal-RN

The metropolitan regions of Northeast Brazil are being gradually included in a scenario of international investments, which are motivated by the restructuring of both touristic and real-estate sectors. The new capital, real-estate developers and space configurations that result from this process indicate the need for the creation and implementation of public tools which should, at least, allow the mitigation of the urban impacts and environmental losses resulting from this situation. The effects on landscape and on the socio-spatial configuration result from the intensification caused by the dynamism of the "real estate-tourism" sector. There is a regional integration as an expression of the urban expansion of the metropolitan area of Natal. This study investigates the uniqueness of the restructuring and territorial integration of coastal areas and the strategies of the circuit of capital accumulation formed by linking the real estate to tourism. It is intended to increase the understanding about the strategies of tourism, real estate and public policy agents involved in this territorial reconfiguration and in the fund-raising needed for the investments, to understand the existing social and environmental effects and their future trends and also to understand the forms of spatial production as results from the practices of approaching the land transformation and the tourism valorization of the landscape, in a synchronous manner, first in the Northeast region and, as a focal study, in the Metropolitan Area of Natal. Likewise, it is intended to apprehend the current processes of metropolization of the eastern coast of Rio Grande do Norte, in addition to indicate its physical-territorial transformation and the types of projects/developments promoted by the market in the recent period. Based upon analysis undertaken for the Metropolitan Region of Natal RN, this piece of work presents some considerations on possible legal instruments that can be adjusted to the municipalities which are experiencing the impact of this peculiar and recent phenomenon in the region, caused by the arrival of the real estate-touristic capital. It is also intended to point out basic proposals to the forms of public intervention, in a speculative way, starting from a Metropolitan Planning project within a medium and long term

Plan de mejoramiento a la Supply Chain de BCD TRAVEL Colombia

Mediante el acercamiento que se hizo al área corporativa de BCD TRAVEL COLOMBIA y considerando el importante crecimiento actual del Sector Turismo y más precisamente de los viajes con motivo corporativo en el país, surge la necesidad del presente trabajo. Al hacer un análisis interno en la organización y de su entorno, se evidenció que la compañía tiene carencia en procesos y establecimiento de nuevas estrategias que le permitan identificar y potencializar oportunidades en su mercado objetivo y en torno a sus clientes y proveedores, lo cual, puede amenazar y comprometer la estabilidad y prestigio de empresa y así mismo su perdurabilidad. Se elaborará un propuesta de mejora en torno a el área de mercadeo y de logística con el fin de estructurar herramientas que le permitan a la compañía tener un horizonte definido, conocer su posición estratégica en el mercado actual, a donde quiere llegar y que debe hacer para lograr los objetivos establecidos en su unidad de negocio corporativa, la cual representa el mayor porcentaje de ingresos para la compañía. . Se espera que los planes de mejora y estrategias establecidas generen servicios de valor agregado e impacten positivamente a lo largo de la cadena de suministro logrando mayor rentabilidad, competitividad y seguimiento de todos los procesos de esta unidad de negocio.

Inventário e análise sociológica das políticas públicas de turismo em Angola

As políticas públicas na área do turismo tornaram-se uma prioridade dos governos dos países desenvolvidos e menos desenvolvidos a partir da década de 1970, quando os organismos estatais ligados ao sector do turismo deram início à definição de amplas agendas nacionais para o desenvolvimento da indústria do turismo para períodos de longo prazo, com descrições claras sobre a posição que o turismo ocupa no âmbito do desenvolvimento da economia nacional; sobre as metas que se pretendem alcançar e a forma como elas serão atingidas. O enorme crescimento do turismo, o envolvimento dos governos e os impactos negativos do turismo que foram registados nos países em desenvolvimento ajudou a trazer ao debate académico a análise sobre as políticas públicas do turismo no final dos anos 80 e início de 90 do séc. passado. Neste estudo inventariou-se o quadro legislativo das políticas públicas do turismo em Angola e fez-se o enquadramento sociológico da Política Nacional e do Plano Diretor do turismo em Angola; identificaram-se os atores que intervêm na execução das políticas públicas do turismo em Angola e o seu sentido social, assim como os fatores centrais propiciadores do desenvolvimento social e económico em contexto local (Huíla). Isto permitiu determinar o perfil e tipologias resultantes da contribuição do quadro de Políticas Públicas de turismo para o nível de promoção do desenvolvimento social local em Angola, ajudando-nos a tentar perceber até que ponto as políticas públicas do turismo em Angola se constituem como fator de desenvolvimento social local. Partindo do perfil e tipologias resultantes da contribuição do quadro de Políticas Públicas de turismo e com base nos resultados obtidos através da análise de conteúdo das entrevistas, construiu-se uma proposta de modelo de políticas públicas de turismo propiciadoras do desenvolvimento local sustentável em Angola baseada numa lógica de ação coletiva, capaz de salvaguardar a sustentabilidade económica, política, social e territorial; ABSTRACT: Public policies in tourism became a priority of developed country governments and less developed countries from the 1970s, when the state bodies linked to the tourism sector began the definition of a broad national agenda for the development of the tourism industry for long-term periods, with clear descriptions of the position that tourism occupies in the national economic development; on the goals they want to achieve and how they will be achieved. The tremendous growth of tourism, the involvement of governments and the negative impacts of tourism were registered in developing countries and helped to bring the academic debate analysis on public tourism policies, in the late 80s and early 90s of the past century. In the legislative framework, we inventoried public tourism policies in Angola that later became the sociological framework of the National Policy and Plan for tourism in Angola; we identified the actors involved in the execution of public tourism policies in Angola and its social meaning, as well as the central factors conductive to social and economic development in the local context (Huila). This allowed to determine the profile and types resulting from the tourism Public Policy framework contribution to the level of promotion of local social development in Angola, helping us in this way to try to understand to what extent public tourism policies in Angola work as a local social development factor. From the profile and types resulting from the tourism Public Policy framework contribution and based on the results obtained from the interviews, we constructed a proposed model of public policies which encourage a more sustainable local development kind of tourism in Angola, based on a logic of collective action, able to safeguard the economic, political, social and territorial capitals.

Normalização automática de descrições de hotéis

As descrições de produtos turísticos na área da hotelaria, aviação, rent-a-car e pacotes de férias baseiam-se sobretudo em descrições textuais em língua natural muito heterogénea com estilos, apresentações e conteúdos muito diferentes entre si. Uma vez que o sector do turismo é bastante dinâmico e que os seus produtos e ofertas estão constantemente em alteração, o tratamento manual de normalização de toda essa informação não é possível. Neste trabalho construiu-se um protótipo que permite a classificação e extracção automática de informação a partir de descrições de produtos de turismo. Inicialmente a informação é classificada quanto ao tipo. Seguidamente são extraídos os elementos relevantes de cada tipo e gerados objectos facilmente computáveis. Sobre os objectos extraídos, o protótipo com recurso a modelos de textos e imagens gera automaticamente descrições normalizadas e orientadas a um determinado mercado. Esta versatilidade permite um novo conjunto de serviços na promoção e venda dos produtos que seria impossível implementar com a informação original. Este protótipo, embora possa ser aplicado a outros domínios, foi avaliado na normalização da descrição de hotéis. As frases descritivas do hotel são classificadas consoante o seu tipo (Local, Serviços e/ou Equipamento) através de um algoritmo de aprendizagem automática que obtém valores médios de cobertura de 96% e precisão de 72%. A cobertura foi considerada a medida mais importante uma vez que a sua maximização permite que não se percam frases para processamentos posteriores. Este trabalho permitiu também a construção e população de uma base de dados de hotéis que possibilita a pesquisa de hotéis pelas suas características. Esta funcionalidade não seria possível utilizando os conteúdos originais. ABSTRACT: The description of tourism products, like hotel, aviation, rent-a-car and holiday packages, is strongly supported on natural language expressions. Due to the extent of tourism offers and considering the high dynamics in the tourism sector, manual data management is not a reliable or scalable solution. Offer descriptions - in the order of thousands - are structured in different ways, possibly comprising different languages, complementing and/or overlap one another. This work aims at creating a prototype for the automatic classification and extraction of relevant knowledge from tourism-related text expressions. Captured knowledge is represented in a normalized/standard format to enable new services based on this information in order to promote and sale tourism products that would be impossible to implement with the raw information. Although it could be applied to other areas, this prototype was evaluated in the normalization of hotel descriptions. Hotels descriptive sentences are classified according their type (Location, Services and/or Equipment) using a machine learning algorithm. The built setting obtained an average recall of 96% and precision of 72%. Recall considered the most important measure of performance since its maximization allows that sentences were not lost in further processes. As a side product a database of hotels was built and populated with search facilities on its characteristics. This ability would not be possible using the original contents.

Improving environmental performance in the tourism accommodation sector

While environmental legislation in Australia regulates tourism development, it is less effective in operational areas because of the dependency of tourism on environmental resources that are not managed by operators, and the small but incremental nature of operational impacts. The absence of functional environmental standards for tourism means that little guidance exists: a problem compounded by variability in the diversity of operation types and receiving environments, as well as the accessibility of information by a non-technical audience. While legislation and economic considerations may provide impetus to adopt environmental practices, it is proposed that an environmental philosophy is necessary for tourism businesses to seek out and maintain alternative sustainable modes of operation. Review of the environmental audit process used by a Queensland resort suggests commitment to continual improvement in environmental performance is attributable to individual and corporate ethics. While the case is an ecotourism operation, the literature indicates that these factors have relevance to tourism generally. Although client satisfaction and return on investment objectives are constraints, environmental auditing can provide impetus for practical expression of environmental objectives. Facilitation of ethically-motivated voluntary action may be more effective in achieving tourism's environmental objectives than codifying standards in static legislation.

The development of social tourism in Brazil

This article reflects on the origins and development of social tourism in Brazil, with particular reference to the socio-economic conditions in the country. It discusses the theoretical conceptualisation of social tourism and its implementations in the non-European context. The case study presented here is based on a secondary bibliographical research of existing definitions and an in-depth analysis of the political conditions that have framed its development. More particularly, this article will discuss public initiatives since the Labour Party gained power in Brazil in 2003. Apart from public sector involvement in social tourism, this article also examines the role of the third sector in provision. The example of Social Service of Commerce will be presented. This article will conclude by evaluating the phenomenon of social tourism in Brazil, highlighting where progress has been made and which are the key challenges that need to be overcome.

Contributions of Non-consumptive Wildlife Tourism to Conservation

Wildlife tourism has the potential to contribute to conservation through a variety of mechanisms. This chapter presents a preliminary assessment of the extent to which this potential is currently being realised, comparing tourism based on viewing of animals in captive settings (with a focus on federated zoos) with that in free-ranging situations (wildlife watching). The key mechanisms involved are: direct wildlife management and research; use of income derived from wildlife tourism to fund conservation; education of visitors to behave in a more conservation-friendly manner; political lobbying in support of conservation; and provision of a socio-economic incentive for conservation. All of these occur in at least some zoos and wildlife-watching situations, and collectively the contribution of non-consumptive wildlife tourism to conservation is significant, though impossible to quantify. The key strengths of the zoo sector in this regard are its inputs into captive breeding and its potential to educate large numbers of people. in contrast, wildlife watching provides significant socio-economic incentives for conservation of natural habitats. There seem to be significant opportunities for expanding the role of non-consumptive wildlife tourism in conservation.