Marketing Channels in Ornamental Fish Trade in West Bengal

A lucrative export market and high domestic demand has made ornamental fish industry in West Bengal a potential source for income generation. The study aimed to identify: (i) the commercially important size groups of main ornamental fish varieties available in the state; (ii) the existing supply chain; (iii) major constraints for development of the industry; (iv) and to anlayse price spread of commercially important varieties; and (v) to evaluate the profitability of operation at different stakeholder levels in the marketing chain. Export market of ornamental fishes in the state followed a single supply channel while three different distribution channels existed in the domestic market. High electricity charges was the major problem faced by breeders (producers/rearers) whereas lack of technical knowledge regarding transportation was the major constraint for wholesalers. Lack of knowledge on proper health management inhibited the growth of retail industry. The fresh water catfish, angel, molly, arowana, gold fish, tetras, and gouramis showed comparatively higher breeders’ share in consumers’ rupee. Wholesalers were earning comparatively higher annual profit than the other stakeholders due to moderate initial investment and also due to the comparatively lower risk involved.

Some Aspects of Domain Specific Conceptual Modeling for Simulation of Logistic Terminal Operations

When simulation modeling is used for performance improvement studies of complex systems such as transport terminals, domain specific conceptual modeling constructs could be used by modelers to create structured models. A two stage procedure which includes identification of the problem characteristics/cluster - ‘knowledge acquisition’ and identification of standard models for the problem cluster – ‘model abstraction’ was found to be effective in creating structured models when applied to certain logistic terminal systems. In this paper we discuss some methods and examples related the knowledge acquisition and model abstraction stages for the development of three different types of model categories of terminal systems

Concept exploration - a tool for creating and exploring conceptual hierarchies

Concept exploration is a knowledge acquisition tool for interactively exploring the hierarchical structure of finitely generated lattices. Applications comprise the support of knowledge engineers by constructing a type lattice for conceptual graphs, and the exploration of large formal contexts in formal concept analysis.

Hierarchies of conceptual scales

Formal Concept Analysis allows to derive conceptual hierarchies from data tables. Formal Concept Analysis is applied in various domains, e.g., data analysis, information retrieval, and knowledge discovery in databases. In order to deal with increasing sizes of the data tables (and to allow more complex data structures than just binary attributes), conceputal scales habe been developed. They are considered as metadata which structure the data conceptually. But in large applications, the number of conceptual scales increases as well. Techniques are needed which support the navigation of the user also on this meta-level of conceptual scales. In this paper, we attack this problem by extending the set of scales by hierarchically ordered higher level scales and by introducing a visualization technique called nested scaling. We extend the two-level architecture of Formal Concept Analysis (the data table plus one level of conceptual scales) to many-level architecture with a cascading system of conceptual scales. The approach also allows to use representation techniques of Formal Concept Analysis for the visualization of thesauri and ontologies.

Dual retrieval in conceptual information systems

Conceptual Information Systems provide a multi-dimensional conceptually structured view on data stored in relational databases. On restricting the expressiveness of the retrieval language, they allow the visualization of sets of realted queries in conceptual hierarchies, hence supporting the search of something one does not have a precise description, but only a vague idea of. Information Retrieval is considered as the process of finding specific objects (documents etc.) out of a large set of objects which fit to some description. In some data analysis and knowledge discovery applications, the dual task is of interest: The analyst needs to determine, for a subset of objects, a description for this subset. In this paper we discuss how Conceptual Information Systems can be extended to support also the second task.

Conceptual structures represented by conceptual graphs and formal concept analysis

Conceptual Graphs and Formal Concept Analysis have in common basic concerns: the focus on conceptual structures, the use of diagrams for supporting communication, the orientation by Peirce's Pragmatism, and the aim of representing and processing knowledge. These concerns open rich possibilities of interplay and integration. We discuss the philosophical foundations of both disciplines, and analyze their specific qualities. Based on this analysis, we discuss some possible approaches of interplay and integration.

Reverse pivoting in conceptual information systems

In database marketing, the behavior of customers is analyzed by studying the transactions they have performed. In order to get a global picture of the behavior of a customer, his single transactions have to be composed together. In On-Line Analytical Processing, this operation is known as reverse pivoting. With the ongoing data analysis process, reverse pivoting has to be repeated several times, usually requiring an implementation in SQL. In this paper, we present a construction for conceptual scales for reverse pivoting in Conceptual Information Systems, and also discuss the visualization. The construction allows the reuse of previously created queries without reprogramming and offers a visualization of the results by line diagrams.

Knowledge Building in Landscape Architecture

The objective of this study was to develop an internet-based seminar framework applicable for landscape architecture education. This process was accompanied by various aims. The basic expectation was to keep the main characteristics of landscape architecture education also in the online format. On top of that, four further objectives were anticipated: (1) training of competences for virtual team work, (2) fostering intercultural competence, (3) creation of equal opportunities for education through internet-based open access and (4) synergy effects and learning processes across institutional boundaries. This work started with the hypothesis that these four expected advantages would compensate for additional organisational efforts caused by the online delivery of the seminars and thus lead to a sustainable integration of this new learning mode into landscape architecture curricula. This rationale was followed by a presentation of four areas of knowledge to which the seminar development was directly related (1) landscape architecture as a subject and its pedagogy, (2) general learning theories, (3) developments in the ICT sector and (4) wider societal driving forces such as global citizenship and the increase of open educational resources. The research design took the shape of a pedagogical action research cycle. This approach was constructive: The author herself is teaching international landscape architecture students so that the model could directly be applied in practice. Seven online seminars were implemented in the period from 2008 to 2013 and this experience represents the core of this study. The seminars were conducted with varying themes while its pedagogy, organisation and the technological tools remained widely identical. The research design is further based on three levels of observation: (1) the seminar design on the basis of theory and methods from the learning sciences, in particular educational constructivism, (2) the seminar evaluation and (3) the evaluation of the seminars’ long term impact. The seminar model itself basically consists of four elements: (1) the taxonomy of learning objectives, (2) ICT tools and their application and pedagogy, (3) process models and (4) the case study framework. The seminar framework was followed by the presentation of the evaluation findings. The major findings of this study can be summed up as follows: Implementing online seminars across educational and national boundaries was possible both in term of organisation and technology. In particular, a high level of cultural diversity among the seminar participants has definitively been achieved. However, there were also obvious obstacles. These were primarily competing study commitments and incompatible schedules among the students attending from different academic programmes, partly even in different time zones. Both factors had negative impact on the individual and working group performances. With respect to the technical framework it can be concluded that the majority of the participants were able to use the tools either directly without any problem or after overcoming some smaller problems. Also the seminar wiki was intensively used for completing the seminar assignments. However, too less truly collaborative text production was observed which could be improved by changing the requirements for the collaborative task. Two different process models have been applied for guiding the collaboration of the small groups and both were in general successful. However, it needs to be said that even if the students were able to follow the collaborative task and to co-construct and compare case studies, most of them were not able to synthesize the knowledge they had compiled. This means that the area of consideration often remained on the level of the case and further reflections, generalisations and critique were largely missing. This shows that the seminar model needs to find better ways for triggering knowledge building and critical reflection. It was also suggested to have a more differentiated group building strategy in future seminars. A comparison of pre- and post seminar concept maps showed that an increase of factual and conceptual knowledge on the individual level was widely recognizable. Also the evaluation of the case studies (the major seminar output) revealed that the students have undergone developments of both the factual and the conceptual knowledge domain. Also their self-assessment with respect to individual learning development showed that the highest consensus was achieved in the field of subject-specific knowledge. The participants were much more doubtful with regard to the progress of generic competences such as analysis, communication and organisation. However, 50% of the participants confirmed that they perceived individual development on all competence areas the survey had asked for. Have the additional four targets been met? Concerning the competences for working in a virtual team it can be concluded that the vast majority was able to use the internet-based tools and to work with them in a target-oriented way. However, there were obvious differences regarding the intensity and activity of participation, both because of external and personal factors. A very positive aspect is the achievement of a high cultural diversity supporting the participants’ intercultural competence. Learning from group members was obviously a success factor for the working groups. Regarding the possibilities for better accessibility of educational opportunities it became clear that a significant number of participants were not able to go abroad during their studies because of financial or personal reasons. They confirmed that the online seminar was to some extent a compensation for not having been abroad for studying. Inter-institutional learning and synergy was achieved in so far that many teachers from different countries contributed with individual lectures. However, those teachers hardly ever followed more than one session. Therefore, the learning effect remained largely within the seminar learning group. Looking back at the research design it can be said that the pedagogical action research cycle was an appropriate and valuable approach allowing for strong interaction between theory and practice. However, some more external evaluation from peers in particular regarding the participants’ products would have been valuable.

Performance-Driven Microfabrication-Oriented Methodology for MEMS Conceptual Design with Application in Microfluidic Device Design

Performance and manufacturability are two important issues that must be taken into account during MEMS design. Existing MEMS design models or systems follow a process-driven design paradigm, that is, design starts from the specification of process sequence or the customization of foundry-ready process template. There has been essentially no methodology or model that supports generic, high-level design synthesis for MEMS conceptual design. As a result, there lacks a basis for specifying the initial process sequences. To address this problem, this paper proposes a performance-driven, microfabrication-oriented methodology for MEMS conceptual design. A unified behaviour representation method is proposed which incorporates information of both physical interactions and chemical/biological/other reactions. Based on this method, a behavioural process based design synthesis model is proposed, which exploits multidisciplinary phenomena for design solutions, including both the structural components and their configuration for the MEMS device, as well as the necessary substances for the chemical/biological/other reactions. The model supports both forward and backward synthetic search for suitable phenomena. To ensure manufacturability, a strategy of using microfabrication-oriented phenomena as design knowledge is proposed, where the phenomena are developed from existing MEMS devices that have associated MEMS-specific microfabrication processes or foundry-ready process templates. To test the applicability of the proposed methodology, the paper also studies microfluidic device design and uses a micro-pump design for the case study.

Plan de mercadeo de marketing de insumos SAS

Marketing de Insumos S.A.S es una empresa nueva en el mercado, creada con el propósito de garantizar, por medio de una plataforma de red, la mejor alternativa en el suministro de equipos de codificación e insumos importados para atender las necesidades de la industria colombiana en general, en cuanto a la medición de trazabilidad en los empaques de los productos. El propósito de MARKYNS es cubrir la deficiencia que existe en la provisión oportuna y de calidad de los productos e insumos que actualmente se comercializan en Colombia, aprovechando la vasta experiencia que se tiene en la comercialización de estos productos, el conocimiento del mercado y los contactos con la industria colombiana en general. El objetivo de este trabajo es la elaboración de un plan de mercadeo para la empresa Marketing de Insumos S.A.S en la línea de productos e insumos de codificación para la industria en general. Para el presente análisis se evaluó la competencia, reconociendo sus ventajas y desventajas en el mercado, se clasificaron los tipos de clientes y la importancia que éstos tienen para la compañía, se realizaron encuestas a los clientes de Marketing de Insumos S.A.S, por medio de las cuales se pudo concluir una positiva percepción de la compañía. Asimismo se analizaron las líneas de productos principales diseñándose una estrategia para cada uno de éstos y su posicionamiento en el mercado.

ARTD6072 GLOBAL MARKETING

PG Option module, Global Marketing To equip students with contemporary knowledge and practical skills in a challenging global environment. To examine global marketing content in a critical way, with an emphasis on the relationship between content, management and medium. To critically analyse various global marketing plans and strategies and the ramifications of contemporary approaches on global marketing in a context of art and design. To understand how global marketing management operate, taking into account its two main branches being advertising and public relations. Module convener email; .Aqeel.Ahmed@soton.ac.uk

Valores del capital humano y las competencias del líder que facilitan la implantación de la estrategia organizacional

La obtención de una ventaja competitiva, el desarrollo, el crecimiento, la perdurabilidad, entre otros, son los aspectos que buscan las organizaciones a través de las estrategias que se definen. Sin embargo, no es suficiente con diseñar las metas y los objetivos que se quieren alcanzar, es necesario aterrizar estos propósitos en planes de acción e involucrar a todos los miembros de la organización, lo cual se consigue a través de la implantación de la estrategia. En este sentido, la etapa de implantación de la estrategia en una organización, da curso al camino establecido en la etapa de formulación de la estrategia, por lo tanto, se relaciona directamente con su éxito o su fracaso. No obstante, este proceso no depende de algunos pocos miembros de la organización, de directivos o de funcionarios, sino que depende de la buena sincronización y armonía de todos aquellos que hacen parte de ella. La presente investigación a través de la revisión teórica y de evidencias empíricas, busca poner de manifiesto la incidencia de dos aspectos clave en la organización sobre la implantación de la estrategia, por un lado, los líderes, a partir de sus competencias interpersonales y por otro el capital humano, a partir de sus valores. Los resultados obtenidos muestran que tanto las competencias del líder como los valores del capital humano son determinantes para la adecuada implantación de la estrategia organizacional.

El problema de conceptualización del terrorismo dentro de la disciplina de las Relaciones Internacionales: Un análisis desde la perspectiva histórico conceptual

Los hechos ocurridos durante el 11 de septiembre de 2001 se constituyeron como un momento fundamental en los intentos de conceptualización del terrorismo internacional dentro de la disciplina de las Relaciones Internacionales. A raíz del 9/11 tuvo lugar la resemantización del concepto de terrorismo internacional en función del terrorismo religioso y del fundamentalismo islámico. Lo anterior, marco una ruptura en el campo de experiencia y en el horizonte de expectativas del concepto mismo, pues este último adquirió un nuevo uso discursivo, y por ende, político. Por eso, ante la necesidad de emprender un análisis discursivo de los usos del concepto de terrorismo internacional, se evidencia cómo al estar inmersos en determinados juegos del lenguaje, el uso discursivo de este concepto termina por convertirse en una herramienta de acción política que promueve una forma de vida.

Calculo del valor en riesgo del futuro de energia e internacionalizacion del sector energetico en Colombia

El presente trabajo de grado busca definir cuál es el mejor método para determinar el valor en riesgo del contrato de futuro de energía eléctrica que se transa en Colombia, para cumplir con este objetivo se toma como referencia el marco histórico del VaR y de los futuros seguido de las características de la fijación de precios, la estructura del contrato, que políticas y métodos hay para cubrirse del riesgo y como se realiza en otros países, realizando algunos cálculos de los modelos más tradicionales del Var para luego incorporarlo al marco colombiano y al ente supervisor en este caso la Superintendencia Financiera de Colombia.. Además de revisar las diferentes teorías de internacionalización económicas, de proceso y redes aplicadas al sector energético en Colombia., evaluando su proceso, alcance y posibles mercados futuros.

Caracterización de un modelo de gestión del conocimiento aplicable a las funciones universitarias de investigación y extensión: caso Universidad CES

Existen en la actualidad múltiples modelos de gestión de conocimiento y medición del capital humano, los cuales son aplicados en las organizaciones, pero ninguno de éstos ha sido diseñado para Instituciones de Educación Superior. En este trabajo se hace un recuento de algunos de los modelos de gestión del conocimiento y capital intelectual más destacados como el Modelo de conversión del conocimiento de Nonaka y Takeuchi, el Modelo de GC de Arthur Andersen, el Cuadro de Mando Integral de Kaplan y Norton, entre otros, pero es a partir del Modelo Organizacional Estrella de Galbraith que se presenta una propuesta teórica para caracterizar un modelo de gestión del conocimiento aplicable a las funciones universitarias de investigación y extensión en la Universidad CES – Medellín, Colombia, a través de una investigación cualitativa en donde, a partir de la correlación entre la teoría general de la GC, particularmente de los modelos y el análisis de las características de la Universidad CES, así como la revisión sistemática, el grupo focal y el análisis documental se propone el Modelo Hexagonal de GC.