Market entry of an innovative technology : the example of a new app on the Brazilian tourism market

The Brazilian start-up Local Wander plans to enter the tourism sector with a mobile application aiming to enable a new form of travel research. A web-based survey has been sent out to the start-up’s target audience (n: 236) in order to gain further relevant information for the designing of Local Wander’s market entry strategy. By applying the diffusion of innovation theory, this thesis could detect five different adopter categories, originally described by Rogers (1962), among Local Wander’s target audience based on their adoption intention. The Early Market was observed to be significantly bigger than the theory predicted. Research revealed four characteristics to be of significant impact on the adoption intention: Relative Perceived Product Advantage, Perceived Product Complexity, Compatibility with digital travel research sources, and the adopter’s Innovativeness towards mobile applications. Specific characteristics in order to identify Local Wander’s early users, the so called Innovators, were detected giving indications for further necessary company market research. Findings showed that the diffusion of innovation framework is a helpful tool for start-ups’ prospective decision making and market entry strategy planning.

Avaliação do projeto de restauração de área de preservação permanente (app) do córrego do galante, realizado por meio de programa de fomento florestal da CESP

Pós-graduação em Agronomia - FEIS

Honey bee lines selected for high propolis production also have superior hygienic behavior and increased honey and pollen stores

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Geotecnologias para análise da expansão urbana e consequências na APP do Córrego Olinda - Rio Claro/SP

Despite the current Environmental Legislation resolution, concerning the protection of the Permanent Preservation Areas (PPA), be quite rigid, in practice, is observed noncompliance with the minimum limits of protection, especially in urban areas where, historically, the urbanization processes have been executed without compliance with the minimum standards of urban and environmental planning. Given the above, the present study aimed to analyze the urban sprawl evolution at the Olinda stream APP, located in the city of Rio Claro - SP. By means of the visual interpretation of aerial photographs in the GIS/ARCGIS environment, thematic maps of the urban sprawl of the years 1972, 1995 and 2010, as well as the Olinda Stream APP surroundings, were prepared. From the maps, it was possible to measure the occupation density for each scenario and indicate from which period the urbanization process has intensified. It was also possible to quantify the loss of vegetation area and indicate the major environmental problems in the basin of the Olinda stream. Therefore, the development of this research shows its importance, considering that its results can support the public administration, assisting in proper planning of land use and occupation in urban watersheds

Avaliação das áreas de conflito de uso em APP na microbacia Ribeirão do Veado, Piratininga (SP) por meio de geotecnologias

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Avaliação das áreas de conflito de uso em APP da microbacia do alto água fria, Bofete (SP)

The misuse of land by man and is causing serious problems to the environment, resulting in ecological imbalance and depletion of natural resources, especially when it comes to areas of permanent preservation, that ecosystems are essential for balance and water conservation importance . Conflicts of land use is a major cause of silting of rivers and water bodies, causing significant losses in soil and decaying natural water resources both in quantity and in quality. Within this scenario, the planning becomes essential for the control of environmental impacts to the environment factor. This study aimed to evaluate land use conflicts in permanent preservation areas of the stream Água Fria watershed, Bofete (SP) using Geographic Information System and satellite image of LANDSAT - 5 of 2010, scale 1:50000. The results show that 51.16% of the permanent preservation areas of the watershed are conflicting, especially for pasture (88.94%) and reforestation with eucalyptus (11.06%). The GIS IDRISI Selva and Cartalinx along with GIS techniques demonstrated speed and efficiency in identifying, measuring and editing maps of land use, preservation and ongoing conflicts in areas of permanent preservation.

Avaliação das áreas de conflito de uso em APP na microbacia do ribeirão Morro Grande

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Áreas de preservação permanente (APP) na sub-bacia hidrográfica do córrego do Marimbondo, Jales (SP): um estudo das condições ambientais

This work aimed to carry out a study of the environmental conditions of the Permanent Preservation Areas (PPAs) in the sub-basin of Marimbondo Stream in the city of Jales (SP), through remote sensing techniques and taking as the basis Brazilian environmental legislation, the Forest Code Federal Law Nº 12,651/2012. Permanent Preservation Areas are inserted intrinsically improved conditions in the quantity and quality of water in the areas of springs and along water bodies in rural properties. Therefore, we also carried out studies on the new Forest Code compared to the old Federal Law Order no. 4771/1965 and the observation of its application in the area of sub-basin as well as carrying out the simulation. The results of this research allowed toverify the need for direct implementation of the monitoring measures with the Forest Code, and this water management tool in Brazil, which will ensure sustainable management practices of land use and land cover, with direct benefits to water production, mainly for public supply. Also there was a greater need for involvement by the public actors, the Basin Committee of the São José dos Dourados and the municipal government of Jales, in order to truly act aimed at the protection and maintenance of the water body Stream Wasp

Áreas de preservação permanente (APP) na sub-bacia hidrográfica do córrego do Marimbondo, Jales (SP): um estudo das condições ambientais

This work aimed to carry out a study of the environmental conditions of the Permanent Preservation Areas (PPAs) in the sub-basin of Marimbondo Stream in the city of Jales (SP), through remote sensing techniques and taking as the basis Brazilian environmental legislation, the Forest Code Federal Law Nº 12,651/2012. Permanent Preservation Areas are inserted intrinsically improved conditions in the quantity and quality of water in the areas of springs and along water bodies in rural properties. Therefore, we also carried out studies on the new Forest Code compared to the old Federal Law Order no. 4771/1965 and the observation of its application in the area of sub-basin as well as carrying out the simulation. The results of this research allowed toverify the need for direct implementation of the monitoring measures with the Forest Code, and this water management tool in Brazil, which will ensure sustainable management practices of land use and land cover, with direct benefits to water production, mainly for public supply. Also there was a greater need for involvement by the public actors, the Basin Committee of the São José dos Dourados and the municipal government of Jales, in order to truly act aimed at the protection and maintenance of the water body Stream Wasp

Carbohydrate supplementation increases intramyocellular lipid stores in elite runners

The objective was to determine the effects of carbohydrate (CHO) supplementation on exercise-induced hormone responses and post-training intramyocellular lipid stores (IMCL). Twenty-four elite male athletes (28.0 +/- 1.2 years) were randomized to receive CHO (maltodextrin solution) or zero energy placebo solution (control group). The high-intensity running protocol consisted of 10 x 800 m at 100% of the best 3000-m speed (Vm3 km) and 2 x 1000 m maximal bouts in the morning and a submaximal 10-km continuous easy running in the afternoon of day 9. IMCL concentrations were assessed by H-1-MRS before (-day 9) and after training (day 9) in soleus (SO) and tibialis anterior (TA) muscles. Blood hormones were also measured before, during, and post-exercise. The percent change (Delta%) in TA-IMCL was higher in the CHO group (47.9 +/- 24.5 IMCL/Cr) than in the control group (-1.7 +/- 13.1, respectively) (P=.04). Insulin concentrations were higher in the CHO group post-intermittent running compared to control (P=.02). Circulating levels of free fatty acids and GH were lower in the CHO group (P>.01). The decline in performance in the 2nd 1000-m bout was also attenuated in this group compared to control (P<.001 and P=.0035, respectively). The hormonal milieu (higher insulin and lower GH levels) in the CHO group, together with unchanged free fatty acid levels, probably contributed to the increased IMCL stores. This greater energy storage capacity may have improved post-exercise recovery and thus prevented performance deterioration. (C) 2012 Elsevier Inc. All rights reserved.

Reduced platelet amyloid precursor protein ratio (APP ratio) predicts conversion from mild cognitive impairment to Alzheimer's disease

Studies have shown that platelet APP ratio (representing the percentage of 120-130 kDa to 110 kDa isoforms of the amyloid precursor protein) is reduced in patients with mild cognitive impairment (MCI) and Alzheimer's disease (AD). In the present study, we sought to determine if baseline APP ratio predicts the conversion from MCI to AD dementia after 4 years of longitudinal assessment. Fifty-five older adults with varying degrees of cognitive impairment (34 with MCI and 21 with AD) were assessed at baseline and after 4 years. MCI patients were re-classified according to the conversion status upon follow-up: 25 individuals retained the diagnostic status of MCI and were considered as stable cases (MCI-MCI); conversely, in nine cases the diagnosis of dementia due to AD was ascertained. The APP ratio (APPr) was determined by the Western blot method in samples of platelets collected at baseline. We found a significant reduction of APPr in MCI patients who converted to dementia upon follow-up. These individuals had baseline APPr values similar to those of demented AD patients. The overall accuracy of APPr to identify subjects with MCI who will progress to AD was 0.74 +/- A 0.10, p = 0.05. The cut-off of 1.12 yielded a sensitivity of 75 % and a specificity of 75 %. Platelet APPr may be a surrogate marker of the disease process in AD, with potential implications for the assessment of abnormalities in the APP metabolism in patients with and at risk for dementia. However, diagnostic accuracy was relatively low. Therefore, studies in larger samples are needed to determine whether APPr may warrant its use as a biomarker to support the early diagnosis of AD.

Pancreatic iron stores assessed by magnetic resonance imaging (MRI) in beta thalassemic patients

Purpose: To assess the correlation between MRI findings of the pancreas with those of the heart and liver in patients with beta thalassemia; to compare the pancreas T2* MRI results with glucose and ferritin levels and labile plasma iron (LPI). Materials and methods: We retrospectively evaluated chronically transfused patients, testing glucose with enzymatic tests, serum ferritin with chemiluminescence, LPI with cellular fluorescence, and T2* MRI to assess iron content in the heart, liver, and pancreas. MRI results were compared with one another and with serum glucose, ferritin, and LPI. Liver iron concentration (LIC) was determined in 11 patients' liver biopsies by atomic absorption spectrometry. Results: 289 MRI studies were available from 115 patients during the period studied. 9.4% of patients had overt diabetes and an additional 16% of patients had impaired fasting glucose. Both pancreatic and cardiac R2* had predictive power (p < 0.0001) for identifying diabetes. Cardiac and pancreatic R2* were modestly correlated with one another (r(2) = 0.20, p < 0.0001). Both were weakly correlated with LIC (r(2) = 0.09, p < 0.0001 for both) and serum ferritin (r(2) = 0.14, p < 0.0001 and r(2) = 0.03, p < 0.02, respectively). None of the three served as a screening tool for single observations. There is a strong log-log, or power-law, relationship between ratio of signal intensity (SIR) values and pancreas R2* with an r(2) of 0.91. Conclusions: Pancreatic iron overload can be assessed by MRI, but siderosis in other organs did not correlate significantly with pancreatic hemosiderosis. (C) 2011 Elsevier Ireland Ltd. All rights reserved.