How neuroscience and sensorial theories can affect the marketing of different companies’ products and services?

El vertiginoso y competitivo panorama actual de los negocios, hace del mercadeo una herramienta muy importante para crecer o incluso sobrevivir. Hay muchas teorías alrededor de como vender un producto, servicio o idea, sin embargo la mayoría de estas consideran sólo las preferencias expresadas de forma consciente y las decisiones racionales. Este trabajo pretende hacer un acercamiento a las teorías de la neurociencia, como la sinergía entre los sentidos del ser humano y de como estas pueden nutrir el ámbito del mercadeo, por ello, se van a estudiar bibliografía relevante en torno a esta área para enmarcar el propósito del estudio. Después de la información obtenida a través de esta revisión, se analizaran dos importantes ejemplos de empresas mundialmente conocidas que han hecho uso de la neurociencia para el desarrollo de su mercadeo. Después de esto se concluye, a través de la información estudiada y analizada, cómo la neurociencia y las teorías multisensoriales pueden afectar el mercadeo de los diferentes productos y servicios. Este documento pretende vislumbrar efectos del mercadeo sobre las preferencias que nuestros cerebros muestran a través de la neurociencia, incluso si no sabemos sobre ellas.

Beyond divide and rule : weak dictators, natural resources and civil conflict

We propose a model where an autocrat rules over an ethnically divided society. The dictator selects the tax rate over domestic production and the nation’s natural resources to maximize his rents under the threat of a regime-switching revolution. We show that a weak ruler may let the country plunge in civil war to increase his personal rents. Inter-group fighting weakens potential opposition to the ruler, thereby allowing him to increase fiscal pressure. We show that the presence of natural resources exacerbates the incentives of the ruler to promote civil conflict for his own profit, especially if the resources are unequally distributed across ethnic groups. We validate the main predictions of the model using cross-country data over the period 1960-2007, and show that our empirical results are not likely to be driven by omitted observable determinants of civil war incidence or by unobservable country-specific heterogeneity.

Fund utilisation for goods and services in university production. 'Utilización de fondos económicos destinados a bienes y servicios de la universidad'.

Se destaca la relevancia de la Educación Superior en la sociedad y la importancia que tiene la financiación económica para el buen funcionamiento de las universidades. Se considera uno de los elementos fundamentales para garantizar la calidad de la educación, junto con el personal de la misma y el contexto (instalaciones, recursos, laboratorios, servicios a los estudiantes...) que además dependen en gran medida de la financiación. La calidad de los servicios prestados y de los recursos disponibles, influirá en el aprendizaje de los estudiantes y su preparación para el mundo laboral.

Perceived stress, coping resources, and life satisfaction among U.S. and mexican college students : a cross-cultural study. 'Estrés percibido, recursos de afrontamiento y satisfacción con la vida entre estudiantes universitarios de México y Estados Unidos : un estudio trans-cultural'.

Este artículo pertenece a una sección de la revista dedicada a psicología social. - Resumen tomado parcialmente de la revista

Upland Nesting Prairie Shorebirds: Use of Managed Wetland Basins and Accuracy of Breeding Surveys

Wetlands in southern Alberta are often managed to benefit waterfowl and cattle production. Effects on other species usually are not examined. I determined the effect of managed wetlands on upland-nesting shorebirds in southern Alberta by comparing numbers of breeding willets (Catoptrophorus semipalmatus), marbled godwits (Limosa fedoa), and long-billed curlews (Numenius americanus) among areas of managed wetlands, natural wetland basins, and no wetland basins from 1995 to 2000. Surveys were carried out at 21 sites three times each year. Nine to ten of these areas (each 2 km2) were searched for nests annually from 1998–2000. Numbers of willets and marbled godwits and their nests were always highest in areas with managed wetlands, probably because almost all natural wetland basins were dry in this region in most years. Densities of willets seen during pre-incubation surveys averaged 2.3 birds/km2 in areas of managed wetlands, 0.4 in areas of natural wetland basins, and 0.1 in areas with no wetland basins. Nest densities of willets (one search each season) averaged 1.5, 0.9, and 0.3 nests/km2 in areas of managed, natural, and no wetland basins, respectively. Similarly, pre-incubation surveys averaged 1.6, 0.6, and 0.2 godwits/km2 in areas of managed, natural, and no wetland basins, and 1.2, 0.3, and 0.1 godwit nests/km2. For long-billed curlews, pre-incubation surveys averaged 0.1, 0.2, and 0.1 birds/km2, and 0, 0.2, and 0 nests/km2. Nest success was similar in areas with and without managed wetlands. Shallow managed wetlands in this region appear beneficial to willets and marbled godwits, but not necessarily to long-billed curlews. Only 8% of marked willets and godwits with nests in the area were seen or heard during surveys, compared with 29% of pre-laying individuals and 42% of birds with broods. This suggests that a low and variable percentage of these birds is counted during breeding bird surveys, likely limiting their ability to adequately monitor populations of these species.

The implications of projected climate change for freshwater resources and their management

A review of the implications of climate change for freshwater resources, based on Chapter 4 of Working Group 2, IPCC.

Indicators of nitrate in wetland surface and soil-waters: interactions of vegetation and environmental factors

This paper describes a new bio-indicator method for assessing wetland ecosystem health: as such, the study is particularly relevant to current legislation such as the EU Water Framework Directive, which provides a baseline of the current status Of Surface waters. Seven wetland sites were monitored across northern Britain, with model construction data for predicting, eco-hydroloplical relationships collected from five sites during 1999, Two new sites and one repeat site were monitored during 2000 to provide model test data. The main growing season for the vegetation, and hence the sampling period, was May-August during both years. Seasonal mean concentrations of nitrate (NO3-) in surface and soil water samples during 1999 ranged from 0.01 to 14.07 mg N 1(-1), with a mean value of 1.01 mg N 1(-1). During 2000, concentrations ranged from trace level (<0.01 m- N 1(-1)) to 9.43 mg N 1(-1), with a mean of 2.73 mg N 1(.)(-1) Surface and soil-water nitrate concentrations did not influence plant species composition significantly across representative tall herb fen and mire communities. Predictive relationships were found between nitrate concentrations and structural characteristics of the wetland vegetation, and a model was developed which predicted nitrate concentrations from measures of plant diversity, canopy structure and density of reproductive structures. Two further models, which predicted stem density and density of reproductive structures respectively, utilised nitrate concentration as one of the independent predictor variables. Where appropriate, the models were tested using data collected during 2000. This approach is complementary to species-based monitoring, representing a useful and simple too] to assess ecological status in target wetland systems and has potential for bio-indication purposes.