Redesign av tidskriften Vår Kommun

This project is a redesign of the magazine Vår Kommun, which is a magazine published by the municipality of UpplandsVäsby, Sweden. The redesign included a change of format from tabloid to a magazine format and the creating of adesign with a more modern look and feel of a magazine.

Kvalitetssäkring av Clas Ohlson AB´s grafiska produktionsflöde

The question formulation in the essay brought up whether Clas Ohlson works today with their graphical productionflow and if that way of working leads to a desirable result in press. After a dialogue with Clas Ohlson it emerged thatthey had certain problems with the material that came out of the printing presses. Certain colours were not reproducedaccording to the stated values that had been developed. In March -08 an analysis of the graphical production flowspresent situation were done at Clas Ohlsons in order to find out how they worked with their production of print materials.In the analysis, their way to work with color spaces, displays, ICC-profiles, PDF-exports, pictures and printerswere examined. Occasional interviews were also implemented with responsible personnel about how they worked withdifferent aspects.Deficiencies were found on almost all examined parts in their graphical production flow. Wrong colorspaces andCMYK-profiles was used in big extent, the displays where uncalibrated or incorrectly calibrated, wrong PDF-presetswas used frequently and it also showed that six different suppliers for their printing materials were used. The solutionsthat were relevant for the problems and defects were later on presented as proposals on measures.

Layoutbegränsningar i XSL-FO

This thesis discusses the differences between an automated and design centered layout process. The work has beenconducted at CBG Konsult AB, a service provider of multilingual solutions, translations and localization.The purpose with this work was to investigate some limitations and issues with the layout process involving the languagefamily XSL used for automated layout at CBG Konsult AB.

Redesign av Vagabonds guideboksserieThe travelguides of Vagabond - Redesign

Todays travel trends go towards independence and self planning. If you need advice or help when performing your trip, there are several different series of guidebooks on the market and one of these series comes from the travel magazine Vagabond. This degree project concerns the redesigning of the travelguides of Vagabond, or to be precise: their cityguide over Istanbul. The purpose of the new design is to assure the resemblance between the guidebook and the magazine, as wanted by the Art Director of Vagabond Angelica Zander.Prior to the redesigning process preliminary studies that make up the fundamental ideas were made. Three other big titles of guidebooks on the market were analyzed, and in addition a great deal of focus – considering the final purpose – was put on the concept of magazine design. Some color psychology has also been studied to make out what a difference color makes in printed media and what power color can contribute with, when delivering the message. Finally redesign as a concept has been investigated to clarify why the way of expression should be renewed from time to time.The result is presented as spread examples from the cityguide over Istanbul. The new design is applied on the existing content and the result is supposed to appear as a miniature magazine.

Undervisningsmiljöer för IKT : En fallstudie av en specifik undervisningsmiljö för utbildning i informations och kommunikationsteknologi på gymnasienivå

Vi, två gymnasielärare, skriver denna fallstudie i syfte att klargöra hur vi tänkt, hur vi förändrat studiemiljön och studiesättet på ett datortekniskt program under åren 2005 till 2008. Vår ursprungliga tanke var att förbättra elevernas möjlighet att studera datortekniska ämnen. Dessa är ofta svåra att studera därför att man i normala fall inte alltid kan överblicka den kunskap man som elev behöver för att gå vidare. Vi har arbetat med mycket integration mellan olika tekniska ämnen och en stor frihet för eleverna att själva styra sitt sätt att arbeta. Vi har också ändrat den fysiska arbetsmiljön för eleverna på så sätt att de arbetar i en öppen kontorsliknande miljö med arbetsplatserna ställda i grupper. Eleverna har haft stor möjlighet att byta samarbetspartners och grupperingar. De har kunnat flytta runt på ett ganska fritt sätt. Även raster och pauser har hanterats på ett liknande fritt sätt. Vi har använt oss av andra pedagogers olika tankar och försökt att få en fungerande strategi för IKT-undervisning på elevernas egna villkor. Det klassrum som använts har i grunden förändrats för att erbjuda en så öppen och flexibel studiemiljö som möjligt. Ett urval frivilliga elever har därefter samarbetat i intervjuform för att hjälpa oss i vår utvärdering.

Visuell utvärdering av frekvensmodulerat raster på obestruket papper.

This thesis investigated if a combination of increased under colour removal (decreasing the total ink limit), normal andincreased density and modern FM-screening could be used to provide a visually better print on uncoated and coated paperin comparison with AM-screening using the same conditions.Two different test groups (one with graphic background, the other with no graphic background) were asked to a visuallyassess the quality of the prints presented in a pair comparison using a reference image.The results show that the FM-screening did not obtain any significant visual difference in comparison with AM-screening,regardless of paper types and density levels. In general however, prints on coated paper were graded higher.

Grafisk profilering som en del avvarumärkesarbetet

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work resulted in the generation of a graphic profile that included a new logo, colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications.According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires.

Personalized Communications : A Cross Media tool for the future

Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of marketing messages and gets the recipients attention. PODi is a non-profit organization that was started with the aim of contributing knowledge in the field of digital printingtechnologies. They have created a database of case studies showing companies that have successfully implemented personalizedcommunication in their marketing campaigns. The purpose of the project was therefore to analyze PODi case studies with the main objective of finding out if/how successfully the PODi-cases have been and what made them so successful. To collect the data found in the PODi cases the authors did a content analysis with a sample size of 140 PODi cases from the year 2008 to 2010. The study was carried out by analyzing the cases' measurable ways of success: response rate, conversion rate, visited PURL (personalized URL:s) and ROI (Return On Investment). In order to find out if there were any relationships to be found between the measurable result and what type of industry, campaign objective and media vehicle that was used in the campaign, the authors put up different research uestions to explore that. After clustering and merging the collected data the results were found to be quite spread but shows that the averages of response rates, visited PURL and conversion rates were consistently very high. In the study the authors also collected and summarized what the companies themselves claim to be the reasons for success with their marketing campaigns. The resultshows that the creation of a personalized campaign is complex and dependent on many different variables. It is for instance ofgreat importance to have a well thought-out plan with the campaign and to have good data and insights about the customer in order to perform creative personalization. It is also important to make it easy for the recipient to reply, to use several media vehicles for multiple touch points and to have an attractive and clever design.

Optiska egenskapers påverkanav möjligheten att trycka eftermålvärden i ISO 12647-2.

This thesis investigates how the optical properties of paperboard influences printing with targets in ISO 12647-2. The targets for optical properties in ISO 12647-2 are defined for paperboard without optical brightening agents and fluorescent brightening agents wich makes it difficult to reach the targets when printing paperboard containing these agents.Seven different types of paperboard, some with and some without the agents, have been printed and instrumentally andvisually measured to see if there is any deviation from the standard targets and if it shows visually.The result shows that paperboard containing optical brightening agents and fluorescent brightening agents can print with targets in ISO 12647-2 but in many measurments the difference between the types of paperboard were to small to assess. The differences between the types of paperboard in the instrumental measurements did not fully correspond with the waythe panel appraised them visually.

Musiklyssnande i förändring : C-uppsats om hur lyssnarvanorna förändrats sedan 1970-talet

Jag har jämfört hur unga människor lyssnade på inspelad musik på 1970-talet med hur unga lyssnar idag. Jag har gjort en enkätundersökning där två grupper, en som är ung idag och en som var ung på 1970-talet, fått svara på frågor om sitt musiklyssnande. Enkäten har jag kompletterat med fyra intervjuer. Den stora skillnaden när det gäller förutsättningarna för lyssnandet, är övergången från analog till digital teknik. Idag lyssnar vi mer vid datorn eller i portabla medier som mp3-spelare eller mobiltelefoner. På 1970-talet var man mer bunden till stationära anläggningar som stereoanläggningen eller radion. Teknikskiftet har också påverkat hur man lyssnar. Förr lyssnade man oftare tillsammans. Idag har det fysiska lyssnandet individualiserats. Den sociala interaktionen har i hög grad flyttat ut i cyberrymden: Man byter spotifylistor, man tipsar om klipp på youtube, man delar med sig av sin egenproducerade musik på myspace osv. Lars Lilliestam använder begreppet musikantropologi för att beskriva studiet av musik som en social aktivitet. Möjligheten att välja ur ett enormt utbud och sätta ihop sina egna spellistor har gett lyssnaren större kontroll över sitt lyssnande. De portabla medierna innebär också en möjlighet till effektivt tidsutnyttjande; man tar med sig musiken samtidigt som man gör något annat. Marie Strand Skånland har undersökt hur mp3-spelare används i vardagen och kommit fram till att musik används som en resurs. Lyssnande på personligt utvald musik, i form av spellistor, kan ge en känsla av kontroll över sig själv, omgivningen och över andra. Man stänger in sig i sin egen ljudbubbla.Lyssnarna anser att ljudkvaliteten har stor betydelse för musikupplevelsen. Men åsikterna går isär, både om vad som är bra ljudkvalitet och om vad som är en bra musikupplevelse.

En undersökning om typografins betydelse för läsbarhet av ord i rörelse

The purpose of this work was to determine how important a word’s setting was for the readability of typography in motion. Facts regarding how reading works and the importance of the words formation for the readability were used to form a computer test. This test was performed by 15 test persons and the results were analyzed. The results show that the serif was easier to read than the sanserif. The words of the serif which were easiest to read were the words with positive tracking and the words with capital letters. Also for the sanserif, these words were the easiest to read.

Hur ett företag kan uppmärksammas genom en grafisk profil och en gerillamarknadsföring

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing. The basis for this was established in the study of literature, focus groups and surveys. We also kept a regular and open contact with the café owners throughout the project.In a similar procedure a broad knowledge about guerrilla marketing was gathered in order to be able to arrange one our selves.The guerrilla marketing was held for one day in the city of Borlänge. To attract attention, groups of outdoor furniture, decorated with green plants, were placed at different locations, while six marketers handed out flyers and spread information about the café. The guerrilla marketing resulted in that the café's customers grew by nearly twice as many on the day of the guerrilla. Surveys made before and after the guerrilla showed that the awareness of the café grew.

Inkzine : Redesignandet av en tatuerings- och piercingcommunity

Our employer, Gaddad, is a tattoo and piercing community that was created in 2006 with the basic idea to make it easier for people to get in touch with the tattoo artists and piercers from all over Sweden. With the homepage’s popularity at 2009 they decided to expand with the news page Inkzine. 2011 they contacted us with a plan to expand the homepage to Europe and then merge their two sites under the name Inkzine.The goal of this project was to create design suggestions for Gaddad / Inkzine that both the administration and the current users liked and would consider implementing on the website. In order to evaluate the current design and our suggestions we decided to use two questionnaires . The first questionnaire evaluated the currentdesign to provide us with information for the redesign. The second questionnaire evaluated our new suggestions.With these questionnaire we also carried out an analysis to see the differences in opinions among the users and also between the administration and the users.We also investigated other community homepages, company homepages that had been internationalized, and other tattoo homepages. To see what others had done to adapt to the international market and to investigate the design of tattoo homepages.We also did literary studies in redesign and internationalization, in order to obtain a theoretical foundation for our work.The results of the investigation of other homepages showed that in order to perform an internationalization of a web site no major changes to the looks were necessary, only linguistic changes. The results of our questionnairesshowed that users had in most cases put the majority of their votes on

Död eller levande? : Vad anser branschfolk i skivbolagen om bolagens positionoch roll i Sverige?

I denna uppsats läggs fokus på skivbranschen och vad folk inom branschen anser omdess funktion och roll.Syftet med uppsatsen är att återge skivbolagens egna tankar och åsikter och jämföradessa med årsredovisningar från branschorganisationer, rapporter, litteratur,vetenskapliga artiklar samt den allmänna uppfattningen hämtad från blogg- ochforuminlägg och tidningsartiklar.Uppsatsen bygger till största delen av intervjuer med totalt sex personer som ärverksamma i branschen från den allra högsta nivån av multinationella bolag till deabsolut minsta.Den bild som framkommer i uppsatsen visar på att den vanligt förekommandeuppfattningen om att skivbolagen idag spelat ut sin roll är felaktig. Skivbolagen hjälperartister med bl.a. marknadsföring, utvecklingen av musik, all administrering samt att dehar de resurser som krävs för att nå ut till den breda massan. Det är dock beroende påvar i karriären man befinner sig och vad artisten själv vill uppnå. För vissa kan detsåledes vara onödigt. Uppsatsen visar även att skivbolagens roll förändrats drastiskt pågrund av bl.a. utbredningen av ny digital teknik. Det är också möjligt att på grund avdessa nya förutsättningar kan rollen förändras ytterligare i framtiden.Skivbolagen arbetar numera på en betydligt bredare front än tidigare. Verksamhetencentreras inte runt den fysiska försäljningen utan förlags- och licensieringsverksamheterär mycket aktuella. Samarbetet mellan små och stora skivbolag påvisas tydligt, en formav samarbete där båda parterna i många fall är beroende av varandra. De mindrebolagen förefaller även vara mer benägna att ta risker i samband med kontraktering avnya akter.