919 resultados para TELENOVELA (ANÁLISE DO DISCURSO) - BRASIL
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O presente trabalho toma como objeto de estudo o discurso sobre a literatura marginal em blogs. A literatura marginal é um movimento literário que tem como tema central o relato da própria experiência de sobreviver nos espaços marginais e marginalizados da sociedade brasileira contemporânea. A vida na periferia, lugar este pouco representado pela literatura canônica, passa a ser extensão do que se escreve, deste modo, o autor assume de forma concreta seus distintivos traços artísticos, culturais e sociais. Tendo em vista a internet como instrumento de “democratização” da prática e do uso da palavra escrita, por conta da heterogeneidade dos discursos veiculados, a literatura marginal contemporânea encontra, neste espaço, a possibilidade para expor e divulgar seus discursos carregados de traços distintivos de hibridismo, contraditoriedade, além de propagar, por meio da linguagem coloquial, sua temática que possui um caráter coletivo e representa uma específica realidade brasileira. Nos blogs, mais especificamente, os escritores de literatura marginal encontram um espaço de divulgação de textos inéditos e de suas obras. Para a realização do estudo proposto, foram feitas considerações gerais sobre os blogs pesquisados, segundo uma abordagem dialógica do material de pesquisa. O corpus compõe-se de blogs de sujeitos que têm alguma relação com a literatura marginal contemporânea: o blog da editora literatura marginal (editoraliteraturamarginal.blogspot.com.br) e os blogs pessoais dos escritores Ferréz (ferrez.blogspot.com.br) e Sérgio Vaz (colecionadordepedras1.blogspot.com.br). Para a descrição/análise dos dados, foi feito um estudo bibliográfico de escritos bakhtinianos, que embasam teoricamente a pesquisa. Também foi desenvolvido um estudo bibliográfico de literatura marginal no Brasil... (Resumo completo, clicar acesso eletrônico abaixo)
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From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent
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Bettelheim (2007), analyzing the infant psyche concluded that for the child to gain self-esteem and develop a balanced sense of self, need to learn to take certain decisions on a daily basis, which will be facilitated by identifying their problems, designed in the stories that are told (or read). Thus, it could find solutions and feel safer. Based on the reading of fairy tales, we dealt with this research, the resumption of fairy tales in homes and schools, in order to help parents and teachers to get parameters to work thinking of their children and students, from such stories, awakening the taste of children by reading and text production. The proposal considered different versions of the fairy tale Cinderella, noting as the moralizing process the messages each approach, and explores the plot and determines which versions would be appropriate for the psycho-cognitive development of children. We also investigated aspects pertinent to the narrative structure, based on literary theory, in order to work in comparative literature. From the discourse analysis, sought to address the marks left by the utterer, capable of denoting its cargo and its ideological worldview projected in the story, although he re-create the history and environment on real facts of a particular period (MARTINS, 2007)
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Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff
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The subject of this research is the publicity discourse, in its configuration as speech genres, according to theoretical-methodological perspective in Bakhtinian Studies. Considering that there are infinite fields of human communication, Bakhtin says that there is also infinity of speech genres. However, according to the author, every sphere of human activity produces, and even requires, certain genres, with theirs thematic, compositional and stylistics aspects defined according to social-ideological values that materialize in that sphere and in the dialogue in which the texts are produced. The objective of this research is to study, according to this theoretical-methodological perspective, a print advertising piece by the Brazilian Federal Government, conveyed in the Língua Portuguesa magazine, with themes concerning the national public education. We analyze how the image of author is built and how the image of the Other is outlined by that author. It is assumed that the gender to which an advertising piece belongs intends to sell a product or idea. One of the specific objectives of this research is to identify what is being sold in the advertising piece that we analyze and what discursive and stylistic resources are utilized to achieve success in what it intends to promote. The results show that the author (in the voice of the Federal Government), while adopting the position of information-holder, also puts himself in the same plane of the reader, where everyone is responsible for the development of education in the country. The advertising piece intends to project a positive image of the Government, and this project of saying is realized, in the analysis, in the compositional aspects of the text as well in the stylistic aspects
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Pós-graduação em Educação - FCT
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Pós-graduação em Educação Escolar - FCLAR
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The ideas of Ferdinand de Saussure (1857-1913) still stimulate keen interest among language scholars today, be it complementary or contradictory. Saussurean thought has become widespread, in a more or less explicit manner, in undergraduate and graduate education in the humanities. Since the mid-1950s, Saussure’s ideas have been introduced and debated as part of the training of first-language and foreign-language teachers, communicators, anthropologists, sociologists and psychologists. In the majority of undergraduate and graduate disciplines in the areas of Linguistics and Communication, from the moment academics begin to address the nature of human signification and communication, it is impossible to ignore Saussure’s reflections on language and parole. The aim of this study is to reflect on the transmission of the general lines of Saussurean thought in Brazil. For this purpose, an inventory and analysis are carried out of Linguistics manuals originally published in Brazil since the 1970s, with the aim of reflecting on their construction in terms of programming and persuasion, categories of analysis of didactic speech proposed by A. J. Greimas.
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Bajo la perspectiva discursiva, específicamente francesa y según estudios realizados por Hall (2002), Souza Santos (2005) entre otros, que están analizando el concepto de identidad, como los estudios de Celada (2002, 2009, 2010), Serrani (1997, 2003, 2005) y Zoppi-Fontana (2009), con relación al proceso de enseñanza y aprendizaje de Lengua Extranjera, verificamos que la construcción de la identidad se da en proceso de constante reconfiguración, visto que aprender otra lengua implica entrar en contacto con otros modos de ver y de nombrar el mundo, y de este modo es necesario “desplazarse” de sí mismo y reconfigurarse con relación a otro(s) hablante(s) de esta nueva lengua a ser aprendida. En nuestro caso se trata de aprender y enseñar lenguas próximas: portugués y español, con rasgos lingüístico-discursivos de aproximaciones y de distanciamientos. Para tanto, este estudio preliminar tiene como objetivos: verificar como acontece actualmente la constitución de la(s) identidad(es) en el proceso de enseñanza y aprendizaje de Español Lengua Extranjera (ELE) en Brasil y de Portugués Lengua Extranjera (PLE) en Argentina, en especial en la formación del profesor de estas lenguas; observar contextos de enseñanza y aprendizaje, los que posibilitan la inserción del profesor de Portugués (PLE) en Argentina y del profesor de Español (ELE) en las regiones enfocadas, considerando las Leyes brasileña y argentina que determinan la oferta de la enseñanza de las referidas lenguas: Ley 26.468, de enero de 2009, que determina la oferta obligatoria del Portugués en Argentina y la Ley no. 11.161, de agosto de 2005, sobre la enseñanza de la Lengua Española en Brasil. La metodología, de tipo interpretativista, presupone como instrumentos la realización de análisis de las Leyes que promueven la enseñanza de ELE en Brasil y de PLE en Argentina, así como de entrevistas, preguntas e análisis de los datos levantados.
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This article aims to analyses the anti-Communism in the period between 1955 and 1958 in Londrina, Paraná, from the event march of Production which was reported by Folha de Londrina in 1958. We’ll use as methodological the discourse analysis of French substantiated in studies of Pêcheux (1997) and the mechanisms for structuring of antiCommunism discourse of Catholic Londrina leaders from the 1950s. Starting on survey of documentary sources and bibliographical, specially texts produced by representatives of Catholic church in Northern Paraná during the period of proposed analysis. We intend to analyse Catholic anti-Communism from point of view of its elements. The complexity of the political historical period of reference of this article shows how about communism in Folha de Londrina is linked to a discourse on other prebuilt discourses. This article is built in three steps: the first one is JK Years: Anti-Communism while legitimizing the development policy that we will produce an analysis of JK government that stood against to communism while conception of society and economic and political structures. The second one is the multifaceted anti-Communism in Brazil. We focus on the theoretical discussion on the concept of anti-Communism pointing out many Brazilian facets interpretation. The last one , faith and power: Anti-Communism sense and Catholic church in Londrina (1955-1958) will systematize texts of Catholic leaders about communism and finally analyze them with the proposed theoretical framework of discourse analysis.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Linguística e Língua Portuguesa - FCLAR
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Pós-graduação em Linguística e Língua Portuguesa - FCLAR
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Pós-graduação em Educação para a Ciência - FC