Uso y efectividad de la relación estratégica comunitaria y el marketing en empresas del sector aeronáutico

La relación estratégica comunitaria busca la atracción y retención de clientes a través del entendimiento de los consumidores dentro del contexto social que los rodea, es decir, una estrategia de mercadeo que busca relaciones duraderas con sus clientes a través del desarrollo de las comunidades en las cuales están insertos, logrando así beneficios para ambas partes, empresa y comunidad, y una relación de negocios sostenible a través del tiempo. Este trabajo busca determinar cuál es el uso y la efectividad de la relación estratégica comunitaria y el marketing en el sector aeronáutico, pasando por la identificación de las estrategias de mercadeo, los conceptos comunitarios y el uso de las estrategias comunitarias al interior del sector. Para determinar esto, se tomó a Avianca como muestra en el período 2004-2014 y se buscó la relación de su mercadeo y sus acciones sociales con las estrategias comunitarias, sin embargo los resultados arrojaron que no existe una relación estratégica comunitaria en la compañía, a pesar de manejar conceptos comunitarios en sus proyectos sociales.

A lightweight technique for assessing risks in requirements analysis

A simple and practical technique for assessing the risks, that is, the potential for error, and consequent loss, in software system development, acquired during a requirements engineering phase is described. The technique uses a goal-based requirements analysis as a framework to identify and rate a set of key issues in order to arrive at estimates of the feasibility and adequacy of the requirements. The technique is illustrated and how it has been applied to a real systems development project is shown. How problems in this project could have been identified earlier is shown, thereby avoiding costly additional work and unhappy users.

The role of the sponsor in business change

Successful business change programmes require a holistic approach covering processes, people, information and technology. Yet many current IT-related initiatives rely heavily on a systems development lifecycle and too early use of structured project management methodologies. This is exacerbated by limited or unclear definitions of what constitutes success. The IT-enabled business change lifecycle has been developed as an antidote to this narrow view. It stresses the importance of alignment in fuzzy situations with a continued focus on benefits management throughout the lifecycle. This paper reports on business change in large enterprises describing the results of an exemplar case study using the IT-enabled change lifecycle. There are different challenges at each stage of the lifecycle with implications for the skills needed. The paper considers these stages from the perspective of the sponsor, a role which is often misunderstood, and assesses what is required for successful stewardship and leadership of change. It concludes with practical recommendations for sharing learning on success and failure throughout the enterprise.

A lightweight technique for assessing risks in requirements analysis

A simple and practical technique for assessing the risks, that is, the potential for error, and consequent loss, in software system development, acquired during a requirements engineering phase is described. The technique uses a goal-based requirements analysis as a framework to identify and rate a set of key issues in order to arrive at estimates of the feasibility and adequacy of the requirements. The technique is illustrated and how it has been applied to a real systems development project is shown. How problems in this project could have been identified earlier is shown, thereby avoiding costly additional work and unhappy users.

A method for assessing confidence in requirements analysis

Context: During development managers, analysts and designers often need to know whether enough requirements analysis work has been done and whether or not it is safe to proceed to the design stage. Objective: This paper describes a new, simple and practical method for assessing our confidence in a set of requirements. Method: We identified 4 confidence factors and used a goal oriented framework with a simple ordinal scale to develop a method for assessing confidence. We illustrate the method and show how it has been applied to a real systems development project. Results: We show how assessing confidence in the requirements could have revealed problems in this project earlier and so saved both time and money. Conclusion: Our meta-level assessment of requirements provides a practical and pragmatic method that can prove useful to managers, analysts and designers who need to know when sufficient requirements analysis has been performed.

An organisational semiotics inspired information architecture: pervasive healthcare as a case study

Information architecture (IA) is defined as high level information requirements of an organisation. It is applied in areas such as information systems development, enterprise architecture, business processes management and organisational change management. Still, the lack of methods and theories prevents information architecture becoming a distinct discipline. Healthcare organisation is always seen as information intensive organisation, moreover in a pervasive healthcare environment. Pervasive healthcare aims to provide healthcare services to anyone, anywhere and anytime by incorporating mobile devices and wireless network. Information architecture hence plays an important role in information provisioning within the context of pervasive healthcare in order to support decision making and communication between clinician and patients. Organisational semiotics is one of the social technical approaches that contemplate information through the norms or activities performed within an organisation prior to pervasive healthcare implementation. This paper proposes a conceptual design of information architecture for pervasive healthcare. It is illustrated with a scenario of mental health patient monitoring.

Gene Expression Profile of Mesenchymal Stem Cells from Paired Umbilical Cord Units: Cord is Different from Blood

Mesenchymal stem cells (MSC) are multipotent cells which can be obtained from several adult and fetal tissues including human umbilical cord units. We have recently shown that umbilical cord tissue (UC) is richer in MSC than umbilical cord blood (UCB) but their origin and characteristics in blood as compared to the cord remains unknown. Here we compared, for the first time, the exonic protein-coding and intronic noncoding RNA (ncRNA) expression profiles of MSC from match-paired UC and UCB samples, harvested from the same donors, processed simultaneously and under the same culture conditions. The patterns of intronic ncRNA expression in MSC from UC and UCB paired units were highly similar, indicative of their common donor origin. The respective exonic protein-coding transcript expression profiles, however, were significantly different. Hierarchical clustering based on protein-coding expression similarities grouped MSC according to their tissue location rather than original donor. Genes related to systems development, osteogenesis and immune system were expressed at higher levels in UCB, whereas genes related to cell adhesion, morphogenesis, secretion, angiogenesis and neurogenesis were more expressed in UC cells. These molecular differences verified in tissue-specific MSC gene expression may reflect functional activities influenced by distinct niches and should be considered when developing clinical protocols involving MSC from different sources. In addition, these findings reinforce our previous suggestion on the importance of banking the whole umbilical cord unit for research or future therapeutic use.

En beskrivning av informationsmiljö därdatumstyrda förhållanden råder : En fallstudie av en myndighet och dess informationsmiljö med rättsakter

In this study a case study was conducted at the Transport Agency. The government agency is seeking better alternatives to its current ways of keeping track of important dates stated in legal documents. The agency wants to explore the possibility for an IT-solution for keeping track on those dates. In the case study change analysis was conducted on the vehicle type approval process. Qualitative interviews were conducted with a section manager, vehicle type and component approvers, and with a system administrator and a system manager at the Transport Agency in Borlänge. The study describes an information environment in an organization in which date-controlled conditions apply and challenges with such an environment.The study also provides a proposal for designing an IT-solution for such an environment. The result that emerged showed that the information environment in terms of the legal documents and the institutions’ (EU and UNECE) websites where they are distributed is challenging for keeping track on dates. The challenges of the websites are that they are limited and complicated in terms of information search. The challenges with the legal documents are that date-controlled conditions apply. In other words, the dates themselves determine which dates and what applies and not. The legal documents are also many, retroactive, refer to each other and contain regulations for different kinds of areas, which makes difficult to find the relevant dates. The design proposal that emerged was made based on the existing IT environment at the Transport Agency. It was proposed that important key concepts are identified, categorized and realized in a database with searchability on the most important common concepts as denominators, and that it the information conforms with E-message. The developed database was based on date, date type, vehicle category, legal document, minor version and other info. A web interface was created in ASP.NET and C # for access to the database, with the message that a webbbased IT-solution should be considered.

Att skapa sammanhållning via ett systemutvecklingsprojekt : med inspiration av idrottspsykologi

Detta examensarbete har genomförts av två studenter vid Högskolan Dalarna i samarbete medIT-konsultbolaget Istone Concrevi. Edsbyverken, som är en möbeltillverkare baserad i Edsbyn,är kund hos Istone och har ett behov att öka sin leveranssäkerhet. Företaget upplever också attdet finns en bristande sammanhållning mellan de som arbetar administrativt och de som arbetarmed tillverkning i verksamheten. Edsbyverken hoppas att en ökad sammanhållning ska varabidragande till en bättre leveranssäkerhet. Sammanhållning är ett begrepp som är vanligtförekommande inom idrott och lagsporter och förknippas ofta med framgång inom idrotten.Forskningsstrategin som används i studien är design and creation som fokuserar på att skapa nyaIT-produkter, artefakter. Denna studie har resulterat i en artefakt av typen instansiering i form aven applikation som utvecklats med hjälp av ett användarcentrerat och agilt arbetssätt. Syftet medstudien är att undersöka och testa hur teorier inom idrottspsykologi kan användas inom ettsystemutvecklingsprojekt med ändamål att få artefakten och utvecklingsprocessen att främjasammanhållning hos verksamheten. Datainsamlingsmetoder som använts i studien är intervjueroch enkäter. Intervjuerna har använts för att insamla bakgrundsinfo från verksamheten ochönskemål kring appen och enkäterna för feedback på appen samt för att utvärderasystemutvecklingens och appens påverkan på sammanhållningen.Resultaten från datainsamlingen är i många fall spretande med allt från positiva omdömen sommenar att sammanhållningen förbättrats, till negativa som menar att ingen inverkan skett. Vid ensammanvägning kan man dock se att majoriteten menar att detta forskningsprojekt inte lyckatsmed att förbättra sammanhållningen. En viss andel anställda vid Edsbyverken tror dock attsammanhållningen kan öka på längre sikt. Slutsatsen kring idrottspsykologi är att den vid enkoppling till systemutveckling har ett begränsat användningsområde och att många av de teoriersom förekommer om sammanhållning inte är användbara eller passande vidsystemutvecklingsarbete.

Simulador de escoamento multifásico em poços de petróleo (SEMPP)

The multiphase flow occurrence in the oil and gas industry is common throughout fluid path, production, transportation and refining. The multiphase flow is defined as flow simultaneously composed of two or more phases with different properties and immiscible. An important computational tool for the design, planning and optimization production systems is multiphase flow simulation in pipelines and porous media, usually made by multiphase flow commercial simulators. The main purpose of the multiphase flow simulators is predicting pressure and temperature at any point at the production system. This work proposes the development of a multiphase flow simulator able to predict the dynamic pressure and temperature gradient in vertical, directional and horizontal wells. The prediction of pressure and temperature profiles was made by numerical integration using marching algorithm with empirical correlations and mechanistic model to predict pressure gradient. The development of this tool involved set of routines implemented through software programming Embarcadero C++ Builder® 2010 version, which allowed the creation of executable file compatible with Microsoft Windows® operating systems. The simulator validation was conduct by computational experiments and comparison the results with the PIPESIM®. In general, the developed simulator achieved excellent results compared with those obtained by PIPESIM and can be used as a tool to assist production systems development

Um método para desenvolvimento de abordagens generativas com composição de linguagens específicas de domínio

The software systems development with domain-specific languages has become increasingly common. Domain-specific languages (DSLs) provide increased of the domain expressiveness, raising the abstraction level by facilitating the generation of models or low-level source code, thus increasing the productivity of systems development. Consequently, methods for the development of software product lines and software system families have also proposed the adoption of domain-specific languages. Recent studies have investigated the limitations of feature model expressiveness and proposing the use of DSLs as a complement or substitute for feature model. However, in complex projects, a single DSL is often insufficient to represent the different views and perspectives of development, being necessary to work with multiple DSLs. In order to address new challenges in this context, such as the management of consistency between DSLs, and the need to methods and tools that support the development with multiple DSLs, over the past years, several approaches have been proposed for the development of generative approaches. However, none of them considers matters relating to the composition of DSLs. Thus, with the aim to address this problem, the main objectives of this dissertation are: (i) to investigate the adoption of the integrated use of feature models and DSLs during the domain and application engineering of the development of generative approaches; (ii) to propose a method for the development of generative approaches with composition DSLs; and (iii) to investigate and evaluate the usage of modern technology based on models driven engineering to implement strategies of integration between feature models and composition of DSLs

Comitês de Classificadores para o Reconhecimento Multibiométrico em Dados Biométricos Revogáveis

This work discusses the application of techniques of ensembles in multimodal recognition systems development in revocable biometrics. Biometric systems are the future identification techniques and user access control and a proof of this is the constant increases of such systems in current society. However, there is still much advancement to be developed, mainly with regard to the accuracy, security and processing time of such systems. In the search for developing more efficient techniques, the multimodal systems and the use of revocable biometrics are promising, and can model many of the problems involved in traditional biometric recognition. A multimodal system is characterized by combining different techniques of biometric security and overcome many limitations, how: failures in the extraction or processing the dataset. Among the various possibilities to develop a multimodal system, the use of ensembles is a subject quite promising, motivated by performance and flexibility that they are demonstrating over the years, in its many applications. Givin emphasis in relation to safety, one of the biggest problems found is that the biometrics is permanently related with the user and the fact of cannot be changed if compromised. However, this problem has been solved by techniques known as revocable biometrics, which consists of applying a transformation on the biometric data in order to protect the unique characteristics, making its cancellation and replacement. In order to contribute to this important subject, this work compares the performance of individual classifiers methods, as well as the set of classifiers, in the context of the original data and the biometric space transformed by different functions. Another factor to be highlighted is the use of Genetic Algorithms (GA) in different parts of the systems, seeking to further maximize their eficiency. One of the motivations of this development is to evaluate the gain that maximized ensembles systems by different GA can bring to the data in the transformed space. Another relevant factor is to generate revocable systems even more eficient by combining two or more functions of transformations, demonstrating that is possible to extract information of a similar standard through applying different transformation functions. With all this, it is clear the importance of revocable biometrics, ensembles and GA in the development of more eficient biometric systems, something that is increasingly important in the present day

Geração de algoritmos de escalonamento para simulação de grades computacionais

Pós-graduação em Ciência da Computação - IBILCE

Usabilidade de software: estudo de recomendações básicas para verificação do nível de conhecimento dos alunos dos cursos de Design Gráfico e Sistemas de Informação da UNESP/Bauru

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)