Missão organizacional, uma questão de discurso?: por uma análise crítica

A partir do entendimento de que as grandes corporações são poderosos agentes políticos, econômicos e sociais e que suas missões organizacionais sintetizam a sua razão de ser e existir, o estudo tem como objetivo desvelar o conteúdo político e ideológico subjacente ao discurso empresarial das missões das maiores empresas do Brasil. Assim, foram analisadas as missões divulgadas nas homepages institucionais e/ ou de relações com investidores das 64 empresas que compõem a carteira teórica do Ibovespa, principal indicador do desempenho médio das cotações do mercado de ações brasileiro. Os dados foram analisados à luz das tendências de apropriação do simbolismo pela cultura organizacional, da Análise Crítica do Discurso (ACD), instrumento teórico transdisciplinar que busca compreender a relação entre linguagem, poder, ideologia e sociedade e da perspectiva foucaultiana de discurso, entendendo-o como um espaço de luta pela estabilização dos sentidos, que se pretendem hegemônicos. Os dados foram tratados de forma quantitativa, em busca das palavras de uso mais frequente e, consequentemente de maior relevância, e qualitativa, agrupando-as em categorias lexicais em função de seu significado e de seu papel na declaração de missão organizacional. Os resultados revelam a estrutura subjacente do discurso das missões, permitindo a identificação de perfis específicos de empresas segundo suas características discursivas. Além disso, o trabalho discute como o discurso empresarial se apropria da dimensão simbólica com o propósito de controlar e manipular os trabalhadores, legitimar a atuação das empresas perante a sociedade e naturalizar os preceitos da ideologia neoliberal, apresentando o sistema capitalista atual como a única, melhor e inexorável forma de organização e de produção societária.

Cultura e consumo: o fluxo dos bens

It is an ethnographic work that has an objective of verifying devices throngh the residents of a low income suburban area, and the way they deal with their social relations through sonsumerism (and the aspiration connected to it), the symbolic character acquired through consumer goods, understood as one of the fundamental components for the comprehension of the web as relations that established, Though consumerism, individuais will reveal ways of communication, of the status, of creating new forms of action and identification. Using the principal that believes in a web of symbolic significance where own individuais develop their impressions, as a resource to look at their own bodies, a social order (yet unstable), and the process of inclusion in a broader society. In conclusion, the act of consuming is more than a perspective that establishes statistics on consumer goods, with their ways of production, circulation and economic functioning: it is also a way of perceiving a collection mapped by consumers individually and socially, and by those means organizing, classifying and identifyring the social world

Transplantes: re-inserção social e qualidade de vida dos transplantados cardíacos do Estado do RN

The experience of transplantation is a very serious situation from the clinical standpoint. Therefore, there must be some subjective and social breakdown in people who have been undergone such a procedure. Recent product of modernity, the transplanted is someone who owns his recover to the scientific advances of contemporary society and a deceased donor. This paper aims at examine the implications, from the changes in patterns of behavior and thought that occur after the experience of an extreme and critical situation, as the process of illness and its consequent transplant surgery. The symbolism of the heart suggests that some social impressions about the organ itself are also reflected in how the transplanted interprets the experience of this type of procedure. So investigating how the changes occurred throughout the process interfere in the re-insertion of these people to social life, after his recovery, is the purpose of this work. The concept of habitus coined by Pierre Bourdieu will be used to measure conceptually how this experience (clinical, modern and symbolic) fits in the contemporary discussion of sociology

Luz e sombra: uma interpretação de suas significações imaginárias nas imagens do cinema expressionista alemão e do cinema noir americano

The present investigation proposes an approach of light and shadow and their imaginary significations in the images of both German expressionist movie and the American noir movie, whose aesthetic experience is expressed through a contrasting bright/dark photography, loaded with symbolism. The interpretation of the imaginary significations of this imagistic material is based on Gilbert Durand´s imaginary anthropological theories that deal with a myriad of symbols gathered according to their semantic isomorphism and linked to more general structures named as Daily and nightly Image Regime . There come to gravitate, around such regimes, symbols attached to division and purification, ascensional and spectacular, with imaginary significations homological to Light and Good, and symbols associated to night, fall and animalism, isomorphic of Shadow and Evil

Segredos da alma: a dádiva da assistência de Enfermagem

The present study is an analysis of interpersonal relationships between the nursing staff and the patients under their care. Its objectives are to analyze ties/links that may possibly exist in such relationships and to describe, based on the experience of the patients, how they are received by the nursing staff, and what is the extent of their reliability on the nursing staff within the hospital. This investigation is analytical in nature and qualitative in approach, having as its leading thought Marcel Mauss s gift-exchange theory. The study involved eighteen in-patients, eight of them from government institutions, at a large hospital school and ten others from a private specialty hospital; both in the city of Natal, state of Rio Grande do Norte, Brazil. Data were collected between January and March 2006. Results point to ties being created between the nursing staff and patients irrespective of their social status, involving especially the development of friendship and reliability. We have noticed that in both services the interpersonal relationship is associated with the circulation of the symbolic goods mentioned in the patients discourse, such as attention, loving care and concern, among others, marking the formation of ties during hospital stay. Likewise, reliability is also present in close relationship with the technical competence of the professional. Patient hospitality is associated with the manner in which the patients were treated on being admitted to the hospital, although they also refer to hospitality at later moments, during the course of their treatment. Finally, we are in a position to say that there are ties/links between in-patients and nursing staff, irrespective of the patient s social status and class divide. It is thus evident that the antiutilitarian symbolism of gift to give, receive, give back -, which shapes the setting of social ties also takes place in today s utilitarian, individualistic and competitive societies. Thus, human beings whose existence is dependent on mutual relationships try to save their humanity, especially those who are fragile and dependent as is the case of the hospital in-patient

A etnomatemática dos trabalhadores das cerâmicas de Russas-Ce e o contexto escolar: delineando recomendações pedagógicas a partir de uma experiência educacional

It is still common among contemporary educational proposals an overemphasis abstraction, to the formalism and symbolism of mathematical knowledge at the expense of the sociocultural aspects of Mathematics. Coming up by questioning some academic mathematical tenets and valuing knowledge developed in different sociocultural contexts within Mathematical Education, the Ethnomatematics is consolidating itself as a research field. Despite its contributions to the educational context, because its philosophical character and the paucity of debates about the subject, the implementation of educational proposals for basic education are scarce. Given this situation, this dissertation comes up with a view to develop an educational intervention in the light of Ethnomathematics in a class of 6th grade of an elementary school from a red ceramic industries workers community, located in a countryside from Russas-CE and from this intervention, to develop a set of pedagogical recommendations aiming basic education teachers. Adopting a perspective of qualitative research, particularly guided by action research, this study used observation, field diary, interviews and activities with students as tools for data collection. It was found that the use of field research as part of teaching and learning favored the placement of students as critical subjects of their own reality . Furthermore, the educational experience culminated in the development of a method of teaching based on a relationship between protocooperational Ethnomatematics and the Resolution of Problems. It is necessary to broaden the debate about the ways in which the Ethnomatematics can contribute to the school context, bringing proposals closer to the reality of basic education teachers in order to help the promotion of an education which values cultural diversity without taking away the students from the access of the academic knowledge

Um olho torto na literatura de Graciliano Ramos

This dissertation analyses, within a psychoanalytical e literary perspective, the enigma of blindness in Graciliano Ramos s work. The approach takes into account, mainly, the narratives of Histórias de Alexandre (Alexandre s tales) and Infância (Childhood memories) as both books speak of the same theme: the injured eye. The writer s work is scourged so that a broaden symbolism regarding the hurt eye can be found. The subject is discussed from three significant elements: fragmentation, helplessness and melancholy; all these form the creative aesthetic of Graciliano, merging into a single object. Fragmentation representing the internal shattered world of his characters, which is reflected in the environment; helplessness, directly related to feelings of rejection; and melancholy, characterized by a strong feeling of emptiness. The theme of isolation and loss is discussed based on Mourning and melancholy, by Freud, and other theorizers. There is also a brief dialogue with the Romantic and philosophical theories, which tries to explain the melancholic condition in the individual before moments of distress. Such theories are the support for the understanding of the helplessness of the hero in Graciliano Ramos´s literature and for the assumption that the blindness in the mistreated boy of the book Infância could be the language of the traumatic aspect that colors the entire text of the writer. As matter of fact, it constitutes in the lost object represented in the anguish of the author s characters

Vaga-lume na treva: a poesia de João Lins Caldas

This thesis analyses the poetry of João Lins Caldas (1888-1967), in Brazilian literature context, aiming at describing and understanding the main features of his poetry. Thus, this research presents a corpus to be worked on: the poems in Poeira do céu e outros poemas (2009). Our study is characterized by a biographical, historiographical and critical tendency, by trying to organize the manuscripts of the author and biographical aspects while analyzing his poems. It is showed the relation between Brazilian poetry written by some authors, since the parnasianism and symbolism period until the twentieth century. On the one hand, our analysis is based on the ideas and criticism by Antonio Candido (2006; 2002; 1985), discussing the process of formation of Brazilian literature and the procedure to analyse poetry. It is also based on the concept of poetry and resistance, developed by Alfredo Bosi (2000; 2002), and the notion of Brazilian matter, identified by Roberto Schwarz (1987, 1997, 1999). On the other hand, this work focuses on melancholy under the theoretical ideas of authors such as Aristotle (1998), Walter Benjamin (1984), Jaime Ginzburg (1997) and Moacyr Scliar (2003). This focus on melancholy contributes to a better understanding of one of the main themes found in the poems analysed. By studying the poetry of João Lins Caldas, it was perceived the relevance of melancholy and resistance in his verses. This can be seen in his dissonant language, characterized by the broken syntax in his verses, as well as contradictory images and complex meanings in his poetry. This causes the effect of unfamiliarity on the reader. His poetry is the result of a style that finds its place in the best moment of modern Brazilian poetry and reveals its singularity through the inverted syntax with powerful themes such as love, death, pain, delusion, loss, memory, nature and God. All of them are aspects of Brazilian historicity. Finally, the work of João Lins Caldas is part of a multifaceted poetry

Tragédia: uma alegoria da alienação

A primeira peça de Vladimir Maiakóvski, Vladimir Maiakóviski: uma tragédia, de 1913, é composta sob o signo da abstração. A metáfora das personagens, a poesia metonímica e o deslocamento do foco de ação do sujeito para o objeto contribuem para a construção de imagens cênicas abstratas da alienação. O principal procedimento poético do autor é o alegórico.

Outras verdades, muito extraordinárias, do grande sertão

This study explores the symbolism of evil way in the novel Grande sertão: veredas, by Guimarães Rosa, regarding faustian pact by Goethe, and so tries to understand how the rosiana language are present to the strategies which put in suspense the effectiveness of the demonic agreement and enable, with poetic intensity, different interpretations, especially as regards the anguish of the human condition. This research thus has drawn upon the Mythical Symbolism, in Literary Criticism and aspects of Metaphysics, in addition to analyzing classic literary essays in approaching of Rosa s masterpiece structure. It has also demonstrated that the incorporation of the Faust legend in Grande sertão reflects the same desire for happiness that is not done completely, and in this manner, instigates a discussion about the limits to the satisfaction of being human. Therefore, it has observed that epic narrative of ex-gangster Riobaldo to the doctor of city speculates on human man, in the continuous learning of his passing

Moving from reclusion to partial freedom: the experience of family caregivers for disabled elderly persons assisted in a day care center

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Ilha de Santana e Alto de Santa Rita: a produção do espaço a partir do turismo em Caicó e Santa Cruz - RN

Tourism is an activity that uses the spatial objects and also produces and because it creates an economic activity areas for leisure. So for this to occur itdoes need a space reorganized, with infrastructure to receive visitors. And in the process of construction / reconstruction of tourist destination the state comes as a precursor, creating public policies that tourism can develop. Thus, this paper examines the transformation process by which the spaces are aiming to become tourist, and what changes occur in socio-spatial dynamic of the city in which this activity is inserted. The spatial area of study refers to the Alto de Santa Rita, Santa Cruz and the Isla de Santana Tourist Complex in Caicó both in Rio Grande do Norte. The reconstruction of the Island de Santana did not occur randomly, in order that the spatial changes were performed to meet the demand for which Caicó had to perform his greatest social and religious event, the Feast of Santana, which occurs since its colonization in year 1748 and also the Carnival these two events being considered as a strong tourist attraction of the city. And the Santa Rita High was built in order to enter the city of Santa Cruz in the script of religious tourism of the state through the devotion of the patron. The Dissertation isstructured in five parts, the first refers to the introduction of the work, while the second examines how tourism wound to the Rio Grande do Norte and internalizesthe third part deals with the spaces for tourism in these cities, the the fourthidentifies as the symbolism of these spaces influence the transformation and the latter reveals how these spaces affect the socio-economic structure of cities across the events

Estrutura e significado em Uma rosa para Emily, de William Faulkner

Trata-se de uma análise do consagrado conto Uma Rosa para Emily, de William Faulkner, voltada para alguns dos principais aspectos de sua estrutura. Após considerarmos o enredo, discutimos a construção das personagens, com destaque para a protagonista, fazendo um levantamento e comentários sobre possíveis fontes de inspiração, destacando, entre outras, aspectos da biografia da poeta Emily Dickinson, a ficção e a poesia de E. A. Poe, romances de Charles Dickens e Henry James, o conto de Sherwood Anderson e a poesia de William Blake, Emily Dickinson, Robert Browning e John Crowe Ransom, acrescentando paralelos com o conto Bartleby, o escrivão, de Herman Melville. Analisamos, então, o foco narrativo, os símbolos e o significado, ressaltando aqui o desenvolvimento temático da narrativa.

Aprendizagem de conceitos geométricos pelo futuro professor das séries iniciais do Ensino Fundamental e as novas tecnologias

Com o movimento da Matemática Moderna, a partir de 1950, o ensino da matemática passou a enfatizar o simbolismo e a exigir dos alunos grandes abstrações, distanciando a matemática da vida real. O que se percebe é que o aluno formado por este currículo aprendeu muito pouco de geometria e não consegue perceber a relação deste conteúdo com sua realidade. Por outro lado, o professor que não conhece geometria não consegue perceber a beleza e a importância que a mesma possui para a formação do cidadão. A geometria estimula a criança a observar, perceber semelhanças, diferenças e a identificar regularidades. O objetivo deste trabalho é identificar o nível de conhecimento dos alunos do Centro Específico de Formação e Aperfeiçoamento ao Magistério (CEFAM), futuros professores da 1ª a 4ª séries do Ensino Fundamental do Estado de São Paulo, quanto aos conceitos de ponto, reta, plano, ângulos, polígonos e circunferências e também verificar as contribuições do computador para a construção de conceitos geométricos. Para atingir esses objetivos, foi desenvolvida uma pesquisa com 30 alunos do CEFAM de Presidente Prudente-SP, na qual, com base no diagnóstico das dificuldades de aprendizagem, organizaram e desenvolveram-se os momentos de formação, que utilizaram o computador como ferramenta de aprendizagem e projetos de trabalho tendo como aporte teórico a abordagem construcionista. O futuro professor que não dominar a geometria e não perceber sua relação com a natureza não conseguirá contribuir para o desenvolvimento do pensamento geométrico da criança. Esse pensamento é que permite a criança observar, compreender, descrever e representar, de forma organizada, o mundo em que vive.