Cultura, história e saúde: análise de enquadramento do jornalismo especializado em gastronomia

This experimental project focused on a specialization in journalism that is becoming increa-singly present in the media: the gastronomic journalism. The aim was to understand the speci-ficities of segmentation in the news and editorial spreads profile area for deepening the dining experience in contemporary society, considering the contribution of information to maintain proper eating habits and cultural enrichment of the reader. The research involved a literature review and survey of the history of gastronomy and cultural aspects, analysis and reporting framework for the months of August and September 2010 the Food section of the newspaper Folha de S. Paul, Taste of the book, the newspaper O Estado de S. Paul and the Menu maga-zine segment, Publisher of Three in order to identify the presence of aspects related to culture, history, health and nutrition

Revista apart: além do conceitual

This magazine aims to be an environment for discussion and information about performance art in Brazil and abroad, taking advantage of the momentum of this art form today. The magazine apart will be the first Brazilian publication to focus on performance art out of academic environments. The collaboration of professionals and scholars lends credibility to the product becoming a benchmark in the study of contemporary art. Besides being an enhancer and exhibitor of artists and works, this magazine also wants to be a work of art itself

Léxico e Cultura: alguns apontamentos a partir da tradução de 'Foi Assim' de Natalia Ginzburg

Artigo vinculado ao projeto de pesquisa Léxico e Dicionários.

Um olhar perspectivo sobre a(s) cultura(s) caipira(s): reflexões a propósito da experiência de uma cidade do interior paulista

O texto apresenta os traços da cultura caipira, enfatizando a importância das consequências do comércio bovino para a sua circularidade pelos espaços urbanos do Centro Sul brasileiro. Além disso, propõe reflexões sobre as maneiras pelas quais as elites trataram as expressões desta cultura em dois momentos distintos: fins do século XIX e a onda nacionalista vigente após o governo de Getúlio Vargas, em 1930. Para tanto, parte da experiência histórica registrada em Barretos, cidade do interior paulista.

Memória, infância e brincar em escritos de Walter Benjamin: cultura lúdica e processos de formação e prática docente

This text aims to present some ideas of the philosopher Walter Benjamin, one of the most intriguing intellectuals of our time, trying to outline in his work the relationship that the author establishes between childhood playing and ludic culture, more precisely regarding the memory of playing, childhood, culture, history and memory in contemporary society after the twentieth century. Thus, in order to identify reinterpreted experiments, as places, forms of playing and types of toys made out of this paradigm, we were guided by the notes, essays, translations and articles in which Benjamin identified conceptions of childhood and ludic culture. Benjamin's view of childhood is not childish, simplistic or reductive. His works allow us to discuss and justify the need for a more detailed analysis on the phenomenon of development and teaching practice within the everyday schoolchildren. By revisiting the original ideas, and irreverent criticism of Benjamin, thinking education from his account, we hope to contribute with other studies in the field of education, by elucidating the process of development and teaching practice in relation to the ludic childhood culture, specifically regarding childhood and the places of childhood in the contemporary context.

Cenário e perspectivas para a melhoria do ensino público no Brasil: mídia, cultura e educação

Thinking about improving public education in Brazil means thinking not only on what we wish to develop, skills and abilities in individuals, but understand and clearly identify the type of citizens we are devoloping and what kind of society we want for the future. In this context it is important to note that the practice in the classroom today can not be considered without regard to education steeped in culture and, therefore, in the forms of modern communication. So if there is a crisis in education, it can not be solved only within the classroom. The challenge for school education is to show students within the classroom how they will be out of school. Quality education is a blueprint for the future, to the unknown, to a world we do not know now. In this sense, to direct the education only for the labor market is a mistake, because the market is so today, but may be another in ten or fifteen years. Precisely because we do not know what are the requirements for citizens of the future, we must focus on what is essential in the formation of our youth. Is essential then to understand the ideas, learn to discuss them, argue and learn to recognize the role of technology in social and cultural evolution of mankind.

Cultura empresarial e reestruturação produtiva na indústria brasileira: o caso da Lupo S/A

Founded in 1921, the company currently known as Lupo S/A is one of the most ancient textile and clothing industries in Brazil. In this article we aim to describe the general lines of the trajectory of this family company, currently producing socks, nightwear and sports articles. The focus of this paper is on the analysis of some strategies used by the company along its formation and development process, and, particularly, the way these strategies made possible the productive restructuring associated to the overcoming of the strong crisis which began in the end of the 80's and early 90's, contributing to its recent consolidation in the clothing industry. The leading hypothesis of the study is that pioneering connected to a strong organizational culture that has been formed and constructed since its foundation and that was reestablished in a more recent management were the factors which were responsible for the advances able to generate an innovation environment in products as well as in processes and management. The theoretical reflection selected to subsidize the cognitive construction of the study of the company is based on the historical approach of the development of the textile industry in Brazil and in studies about the importance of the action of the entrepreneur, in the role of the organizational culture and of innovation to choose strategies in companies. The research involved the analysis of documents and data of the company, as well as interviews with directors and employees. The results show a traditional company model, but also show the presence of a very advanced entrepreneurial dynamic. Modern world – known as a fordist industrial model – could already be noticed in the company when this production pattern was not clearly defined yet in the Brazilian industry. Nowadays, the company faces the challenge of globalization and the open competition in the international market which brings the rivalry of the greatest and best globalized companies.

A concepção de cultura em Vigotski: contribuições para a educação escolar

Este trabalho analisa a concepção de cultura em Vigotski, procurando responder qual a ideia de cultura presente na obra desse autor para, a partir dela, destacar a importância do ensino escolar no desenvolvimento dos indivíduos. A influência da cultura sobre o desenvolvimento psicológico era estudada por esse autor a partir da análise do processo de emprego de signos como meios auxiliares das funções psíquicas, transformando-as de funções espontâneas em funções voluntárias. As funções psíquicas mediadas pelo uso dos signos existentes na cultura eram consideradas como funções superiores por Vigotski, sendo assim, imprescindíveis para o desenvolvimento do homem. A cultura para este autor é produto das leis históricas determinadas pelas condições concretas da existência humana e, assim sendo, o homem nessa perspectiva produz cultura, mas também é fruto das relações sociais, que são internalizadas por ele e que se expressam na forma de funções psíquicas.

O trabalho de licenciandos em alemão e inglês no PIBID: a construção da prática docente a partir das crenças de alunos do Ensino Médio sobre língua e cultura estrangeira

For some time, researchers in teacher education (ZEICHNER; LISTON, 1996; GIMENEZ, 2005) have been drawing attention to the need to place undergraduates in contexts of practice that help them make sense of the theoretical training they receive in the graduation course. In this article, we discuss the intersection between school and university for initial foreign language teacher education through activities carried out under the Brazilian Institutional Program for Initiation to Teaching – Language and Literature of a state university. These activities were aimed, on the one hand, to promote reflection about the concept of culture and intercultural language teaching during initial teacher education and, secondly, to deconstruct stereotypes of high school students about German and English language and culture. Based on the analysis of data on the beliefs of students of the school and the support of theoretical studies such as Kramsch (2006, 2009), Bolognini (1993), among others, workshops were designed to expand the cultural universe of the high school students in the partner state school, the concept of culture and to deconstruct stereotypes. It was found that the activity contributed to the reflective education of the undergraduate students in relation to the treatment of the subject culture in language teaching.

Violência simbólica contra educandos transmitida historicamente pela cultura dominante

The aim of this study is to conduct a reflective analysis of violence symbolic in the light of the specific case of ideology. For its realization as we starting point the participant observation in classrooms of elementary school. In this process selected two cases (from many observed) that have become emblematic in the production of this work, which brought elements of evident symbolic violence experienced by students. The schoolis part of a social system and ideological and historically constructed in its place there are many cases of students victims of this violence, which reveals the need for this issue to receive the appropriate attention. Remember that you need to understand the deeper aspects of violence practiced on a symbolic way which creates a culture that camouflages violent ideology behind.

Notas sobre o caldo de cultura que permeia os atuais embates no campo indigenista

Unlike neighboring countries whose constitutions define their multicultural and multiethnic statutes, the indigenous rights inscribed on Brazilian Constitution are primarily defined by the recognition of territorial occupation. At this moment when the political struggles brings into question the validity of these rights, the text aims to discuss the extent of its application since enactment of the Brazilian Constitution

Desafíos de Brasil para la consolidación de su protagonismo internacional: educación y cultura

Over the last years, Brazil has gained international visibility especially due to the capacity of its economical development and the progress of its public policies on fighting poverty. Though there reason for celebration exists with respect to the country’s recent achievements, Brazil still has a lot to do if it wants to gain international prominence. In this paper, we address two issues that are fundamental for Brazil to achieve real leadership: education and culture.